{"id":11304,"date":"2014-09-24T03:33:21","date_gmt":"2014-09-24T03:33:21","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/br\/blog\/os-3-habitos-que-definem-um-time-de-marketing-criativo\/"},"modified":"2020-02-08T21:27:26","modified_gmt":"2020-02-08T21:27:26","slug":"os-3-habitos-que-definem-um-time-de-marketing-criativo","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/os-3-habitos-que-definem-um-time-de-marketing-criativo\/","title":{"rendered":"Os 3 H\u00e1bitos que Definem um Time de Marketing Criativo"},"content":{"rendered":"

Se voc\u00ea j\u00e1 construiu um departamento de marketing s\u00f3lido ou quer criar um, saiba que existem tr\u00eas h\u00e1bitos para qualquer time vencedor. Esses h\u00e1bitos n\u00e3o tem nada a ver com produtividade ou efici\u00eancia; ao inv\u00e9s disso, eles t\u00eam a ver com um enorme senso de curiosidade, o qual \u00e9 a for\u00e7a motriz de qualquer procura de criatividade. Esses h\u00e1bitos t\u00eam a ver como os membros de equipe interagem entre si, como eles respondem a novos est\u00edmulos, e qual tipo de mentalidade eles t\u00eam. Se cada membro no seu time possui esses h\u00e1bitos \u2013 ou melhor ainda, essa disposi\u00e7\u00e3o \u2013 o seu time de marketing possivelmente n\u00e3o ir\u00e1 falhar. Entretanto, se esses h\u00e1bitos n\u00e3o s\u00e3o praticados, voc\u00ea deve reconsiderar quem est\u00e1 no seu time.<\/p>\n

1. Curiosidade<\/h3>\n
O fato de a curiosidade ser o n\u00famero um desta lista n\u00e3o \u00e9 um acidente. Se voc\u00ea n\u00e3o \u00e9 curioso normalmente, ent\u00e3o n\u00e3o tem como voc\u00ea ser uma pessoa criativa. Curiosidade e criatividade caminham juntas. Um artigo excepcional da\u00a0Fast Company<\/i>\u00a0por Faisal Hoque, intitulado \u201cComo a Curiosidade Cultiva a Criatividade\u201d [How Curiosity Cultivates Creativity], fala que \u201cse uma ideia \u00e9 a semente da estrat\u00e9gia, experi\u00eancia \u00e9 a semente de uma ideia\u201d.<\/p>\n

Isso significa que para que tenhamos uma ideia, primeiro temos que ter alguma experi\u00eancia. Se voc\u00ea n\u00e3o \u00e9 uma pessoa naturalmente curiosa, \u00e9 improv\u00e1vel que voc\u00ea traga quaisquer novas experi\u00eancias em qualquer pensamento ou forma. A pessoa que n\u00e3o \u00e9 criativa n\u00e3o tem imagina\u00e7\u00e3o e nem acrescenta muito em experi\u00eancias divertidas para gerar ideias necess\u00e1rias para prosperar neste mercado.<\/p>\n

Ent\u00e3o, o que a curiosidade significa no local de trabalho? Significa que voc\u00ea \u00e9 tradicionalmente curioso (curioso sobre a sua ind\u00fastria), mas tamb\u00e9m curioso fora do seu mercado. Voc\u00ea \u00e9 uma pessoa naturalmente inquisitiva, que se pergunta como as coisas funcionam, liga os pontos e que pensa em novos modos de fazer as coisas \u2013 n\u00e3o interessa qu\u00e3o bobo e raso pare\u00e7a.<\/p>\n<\/div>\n

2. Motiva\u00e7\u00e3o<\/h3>\n
Este segundo h\u00e1bito existe apenas em um clima no qual a curiosidade o precede e \u00e9 um h\u00e1bito muito importante que as pessoas deveriam ter \u2013 principalmente para pessoas que s\u00e3o encarregadas de chegar com grandes ideias. Sem motiva\u00e7\u00e3o, voc\u00ea n\u00e3o faz o seu trabalho nem no tempo estimado. N\u00e3o existe for\u00e7a motriz para te for\u00e7ar a passar por desafios e conflitos. Sem motiva\u00e7\u00e3o, voc\u00ea provavelmente n\u00e3o poderia adquirir o pr\u00f3ximo h\u00e1bito.<\/div>\n

3. Divers\u00e3o Colaborativa<\/h3>\n
Um time de marketing criativo deve ter uma \u00f3tima colabora\u00e7\u00e3o sinerg\u00e9tica. Entretanto, o que colabora\u00e7\u00e3o realmente significa \u2013 ou deveria significar? N\u00e3o estou falando de membros do time que podem ter uma grande ideia em uma reuni\u00e3o, ou que pode funcionar muito bem como a cabe\u00e7a do time. Este tipo de colabora\u00e7\u00e3o \u00e9 o b\u00e1sico e primitivo para o marketing, uma vez que departamentos de marketing reais precisam de alguma coisa a mais do que apenas a capacidade de trabalhar em equipe. Eles precisam ser capazes de jogar juntos.<\/p>\n

A pessoa brincalhona favorece o jogo com a troca de ideias e compartilhamento de informa\u00e7\u00f5es sem necessariamente ter um objetivo. Claro que membros do time devem fazer isso quando houver uma tarefa, mas eles est\u00e3o fazendo isso fora do escopo do trabalho? Um time de marqueteiros curiosos ir\u00e3o, por natureza, se engajar em uma brincadeira compartilhada mesmo que n\u00e3o exista trabalho a fazer, simplesmente porque essa \u00e9 a sua natureza.<\/p>\n

Eles tamb\u00e9m ir\u00e3o criar uma forte network. Voltando \u00e0 curiosidade e a \u201csemente da experi\u00eancia\u201d, naturalmente, marqueteiros curiosos ir\u00e3o ter uma forte network da qual eles tirar\u00e3o experi\u00eancias. Pessoas que s\u00e3o naturalmente brincalhonas e colaborativas, frequentemente buscam v\u00e1rias dire\u00e7\u00f5es procurando novos est\u00edmulos, novas fontes de ideias e novas inspira\u00e7\u00f5es. Eles ir\u00e3o explorar ambientes novos, brincando com as ideias e trazendo-as de volta \u00e0 mesa quando for a hora de trabalhar. Divers\u00e3o colaborativa \u00e9 um estado de mente natural e um meio f\u00e1cil de achar algu\u00e9m ideal em um processo de seletivo. Em uma conversa n\u00e3o linear com um candidato em potencial, procure ver quantas ideias de fora essa pessoa pode trazer \u00e0 tona.<\/p>\n

Para associar criatividade com fun\u00e7\u00e3o, membros do time tamb\u00e9m deveriam ter um esp\u00edrito empreendedor. Entretanto, isso n\u00e3o qualifica como um h\u00e1bito. Em poucas palavras, uma equipe empreendedora procura criar novos modelos, desenvolver uma estrat\u00e9gia e est\u00e1 disposta a arriscar o investimento em uma ideia. Isso tamb\u00e9m significa que, ao contr\u00e1rio dos estere\u00f3tipos associados a uma mente criativa, muitos subestimam uma personalidade rom\u00e2ntica e n\u00e3o direcionada, enquanto uma mente empreendedora sempre ter\u00e1 uma grande imagem na mente. Eles ir\u00e3o entender que criatividade \u00e9 uma ferramenta e a divers\u00e3o \u00e9 um modo de mant\u00ea-la afiada.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Se voc\u00ea j\u00e1 construiu um departamento de marketing s\u00f3lido ou quer criar um, saiba que existem tr\u00eas h\u00e1bitos para qualquer time vencedor. Esses h\u00e1bitos n\u00e3o tem nada a ver com produtividade ou efici\u00eancia; ao inv\u00e9s disso, eles t\u00eam a ver com um enorme senso de curiosidade, o qual \u00e9 a for\u00e7a motriz de qualquer procura…<\/p>\n","protected":false},"author":309,"featured_media":4100,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nOs 3 H\u00e1bitos que Definem um Time de Marketing Criativo - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/os-3-habitos-que-definem-um-time-de-marketing-criativo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Os 3 H\u00e1bitos que Definem um Time de Marketing Criativo - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Se voc\u00ea j\u00e1 construiu um departamento de marketing s\u00f3lido ou quer criar um, saiba que existem tr\u00eas h\u00e1bitos para qualquer time vencedor. Esses h\u00e1bitos n\u00e3o tem nada a ver com produtividade ou efici\u00eancia; ao inv\u00e9s disso, eles t\u00eam a ver com um enorme senso de curiosidade, o qual \u00e9 a for\u00e7a motriz de qualquer procura…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/br\/blog\/os-3-habitos-que-definem-um-time-de-marketing-criativo\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email em Portugu\u00eas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkBR\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-24T03:33:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-08T21:27:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2019\/10\/creative-marketing-team.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Shireen Qudosi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shireen Qudosi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/os-3-habitos-que-definem-um-time-de-marketing-criativo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/os-3-habitos-que-definem-um-time-de-marketing-criativo\\\/\"},\"author\":{\"name\":\"Shireen Qudosi\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#\\\/schema\\\/person\\\/e4ef80bf829cd482f3bf6c28d6091cf4\"},\"headline\":\"Os 3 H\u00e1bitos que Definem um Time de Marketing Criativo\",\"datePublished\":\"2014-09-24T03:33:21+00:00\",\"dateModified\":\"2020-02-08T21:27:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/os-3-habitos-que-definem-um-time-de-marketing-criativo\\\/\"},\"wordCount\":840,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/os-3-habitos-que-definem-um-time-de-marketing-criativo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2019\\\/10\\\/creative-marketing-team.png\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/os-3-habitos-que-definem-um-time-de-marketing-criativo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/os-3-habitos-que-definem-um-time-de-marketing-criativo\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/os-3-habitos-que-definem-um-time-de-marketing-criativo\\\/\",\"name\":\"Os 3 H\u00e1bitos que Definem um Time de Marketing Criativo - 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An Orange County based writer, Shireen specializes in online marketing and public relations. She has written for over 75 publications and has launched nine successful new media campaigns to date. 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