{"id":11306,"date":"2014-10-01T04:41:39","date_gmt":"2014-10-01T04:41:39","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/br\/blog\/20-dados-impressionantes-sobre-email-marketing-parte-1\/"},"modified":"2020-02-08T21:27:24","modified_gmt":"2020-02-08T21:27:24","slug":"20-dados-impressionantes-sobre-email-marketing-parte-1","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/20-dados-impressionantes-sobre-email-marketing-parte-1\/","title":{"rendered":"20 dados impressionantes sobre Email Marketing – Parte 1"},"content":{"rendered":"

Todo marqueteiro que utiliza e-mail marketing sabe que esta forma de comunica\u00e7\u00e3o online \u00e9 extremamente eficaz e proporciona um Retorno Sobre Investimento de mais de US$40 para cada d\u00f3lar gasto, mas h\u00e1 muitas outras estat\u00edsticas de cair o queixo que comprovam o surpreendente poder e alcance desta que \u00e9 uma das maiores estrat\u00e9gias de marketing online. D\u00ea uma olhada nestes dados e tenha eles na ponta da l\u00edngua para a pr\u00f3xima vez que voc\u00ea ouvir algu\u00e9m dizer que o e-mail \u00e9 coisa do passado.<\/p>\n

 <\/p>\n

    \n
  1. Penetra\u00e7\u00e3o no mercado quase universal –<\/b>\u00a095% de todos os usu\u00e1rios online acessam o e-mail regularmente, e 91% o verificam pelo menos uma vez por dia.<\/li>\n
  2. Uso comercial quase universal –<\/b>\u00a092% de todas as empresas utilizam e-mail marketing para compartilhar informa\u00e7\u00f5es sobre suas opera\u00e7\u00f5es.<\/li>\n
  3. Canal de feedback quase universal –<\/b>\u00a084% de todas as empresas contam com o e-mail para solicitar dos clientes um feedback de como sua marca est\u00e1 se saindo.<\/li>\n
  4. Eles amam ofertas –<\/b>\u00a070% de todos os internautas afirmam que eles usaram um cupom ou desconto que ganharam no e-mail na semana anterior.<\/li>\n
  5. Eles procuram por ofertas –\u00a0<\/b>72% de todos os usu\u00e1rios de internet afirmam ter assinado listas de e-mail principalmente para receber descontos.<\/li>\n
  6. Conectando-se com seu cliente –\u00a0<\/b>70% de todos os usu\u00e1rios de internet afirmam que nunca deixam de abrir os e-mails enviados por suas marcas favoritas.<\/li>\n
  7. O tempo de perman\u00eancia –\u00a0<\/b>Tanto usu\u00e1rio de internet por desktop quanto usu\u00e1rios de internet por dispositivos m\u00f3veis afirmam terem passado mais tempo com o e-mail do que com qualquer outra atividade digital na semana passada (surpreendentemente uma hora a mais do que o Facebook).<\/li>\n
  8. Compra de produtos –\u00a0<\/b>66% dos consumidores online realizaram uma compra como resultado direto de terem recebido uma mensagem de e-mail marketing.<\/li>\n
  9. \u00c9 perfeito para divulgar conte\u00fados –\u00a0<\/b>80% dos criadores de conte\u00fados utilizam e-mail marketing como um elemento principal da sua estrat\u00e9gia de marketing.<\/li>\n
  10. Abertura r\u00e1pida –\u00a0<\/b>Quase 24% de todos os e-mails s\u00e3o abertos dentro de 60 minutos ap\u00f3s terem sido recebidos, fazendo do e-mail marketing uma das melhores maneiras de chamar a aten\u00e7\u00e3o para um evento de prazo curto ou promo\u00e7\u00e3o.
    \nO e-mail marketing \u00e9 realmente poderoso\u2026 Quer saber mais? Ent\u00e3o n\u00e3o deixe de conferir as pr\u00f3ximas 10 estat\u00edsticas em nosso pr\u00f3ximo post!<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Todo marqueteiro que utiliza e-mail marketing sabe que esta forma de comunica\u00e7\u00e3o online \u00e9 extremamente eficaz e proporciona um Retorno Sobre Investimento de mais de US$40 para cada d\u00f3lar gasto, mas h\u00e1 muitas outras estat\u00edsticas de cair o queixo que comprovam o surpreendente poder e alcance desta que \u00e9 uma das maiores estrat\u00e9gias de marketing…<\/p>\n","protected":false},"author":139,"featured_media":4120,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n20 dados impressionantes sobre Email Marketing - Parte 1 - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/20-dados-impressionantes-sobre-email-marketing-parte-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"20 dados impressionantes sobre Email Marketing - 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