{"id":11317,"date":"2019-10-28T22:30:14","date_gmt":"2019-10-29T05:30:14","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=39727"},"modified":"2020-06-05T14:24:20","modified_gmt":"2020-06-05T14:24:20","slug":"como-aumentar-sua-lista-de-emails-com-chatbots","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/como-aumentar-sua-lista-de-emails-com-chatbots\/","title":{"rendered":"Como Aumentar Sua Lista de Emails com Chatbots"},"content":{"rendered":"<p>Com o aumento de popularidade dos chatbots, especialmente ap\u00f3s o surgimento de recursos apoiados por IA (intelig\u00eancia artificial), suas poss\u00edveis aplica\u00e7\u00f5es no mundo dos neg\u00f3cios continuam a crescer.<\/p>\n<p>De acordo com Gartner, 55% de todas as empresas estar\u00e3o usando chatbots at\u00e9 2020. <a href=\"https:\/\/twitter.com\/forrester\/status\/935531546806837250\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Essa pesquisa da Forrester<\/a> descreve o crescimento dos chatbots como \u201clouco\u201d, afirmando que \u201cBots s\u00e3o mais f\u00e1ceis de desenvolver do que aplicativos e s\u00e3o uma maneira de alcan\u00e7ar os clientes onde eles gastam a maioria de seu tempo\u201d.<\/p>\n<p>Um dos usos mais pertinentes dos chatbots no momento est\u00e1 na<a href=\"https:\/\/techcrunch.com\/2019\/03\/19\/oracle-adds-more-ai-features-to-its-suite-of-sales-tools\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"> \u00e1rea de automa\u00e7\u00e3o<\/a>. Os bots s\u00e3o capazes de lidar de forma aut\u00f4noma com conversas de atendimento ao cliente, responder a perguntas e coletar dados \u00fateis do consumidor. Um dos componentes mais importantes desses dados \u00e9 o email. Embora possa parecer um pouco antigo, o email marketing ainda est\u00e1 bem vivo, e os chatbots s\u00e3o uma das formas mais f\u00e1ceis e eficazes de nutris essa inestim\u00e1vel lista de emails.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-39345\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/06\/image3-2.png\" alt=\"Zoe, the TrainedUp Pup chatbot\" width=\"888\" height=\"1334\" srcset=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/06\/image3-2.png 888w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/05\/image3-2-200x300.png 200w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/05\/image3-2-768x1154.png 768w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/05\/image3-2-682x1024.png 682w\" sizes=\"auto, (max-width: 888px) 100vw, 888px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/como-aumentar-sua-lista-de-emails-com-chatbots\/#Por_Que_Usar_Chatbots\" >Por Que Usar Chatbots?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/como-aumentar-sua-lista-de-emails-com-chatbots\/#Como_Obter_Enderecos_de_Email\" >Como Obter Endere\u00e7os de Email?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/como-aumentar-sua-lista-de-emails-com-chatbots\/#De_um_Incentivo_aos_Seus_Usuarios\" >D\u00ea um Incentivo aos Seus Usu\u00e1rios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/como-aumentar-sua-lista-de-emails-com-chatbots\/#Certifique-se_de_que_os_Bots_Executam_o_que_Eles_Foram_Criados_Para_Fazer\" >Certifique-se de que os Bots Executam o que Eles Foram Criados Para Fazer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/como-aumentar-sua-lista-de-emails-com-chatbots\/#Nao_Peca_um_Email_Imediatamente\" >N\u00e3o Pe\u00e7a um Email Imediatamente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/como-aumentar-sua-lista-de-emails-com-chatbots\/#Agora_que_Voce_Tem_os_Emails_Para_Onde_Eles_Vao\" >Agora que Voc\u00ea Tem os Emails, Para Onde Eles V\u00e3o?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/como-aumentar-sua-lista-de-emails-com-chatbots\/#Consideracoes_Finais\" >Considera\u00e7\u00f5es Finais<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Por_Que_Usar_Chatbots\"><\/span><b>Por Que Usar Chatbots?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Os chatbots se tornaram muito populares, com <a href=\"https:\/\/www.facebook.com\/messenger\/posts\/more-than-13-billion-people-around-the-world-now-use-messenger-every-month-weve-\/1530169047102770\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">mais de 1,3 bilh\u00f5es de pessoas<\/a> usando os bots de mensagens do Facebook.<\/p>\n<p>O relat\u00f3rio do State of Conversational Marketing da Drift descobriu que pessoas de todos os <a href=\"https:\/\/www.drift.com\/blog\/state-of-conversational-marketing\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">195 pa\u00edses<\/a> usam chat online. O que explica essa popularidade? Por todas as contas, um bate-papo \u00e9 mais conveniente, mais r\u00e1pido e mais prontamente dispon\u00edvel do que qualquer outra forma de comunica\u00e7\u00e3o.<\/p>\n<p>Como Forrester observou, esses bots existem em lugares onde os clientes j\u00e1 est\u00e3o despendendo a maior parte de seu tempo &#8211; em m\u00eddias sociais e online. Isso torna os chatbots uma maneira f\u00e1cil de se conectar com os usu\u00e1rios em um n\u00edvel mais pessoal e d\u00e1 a eles uma intera\u00e7\u00e3o satisfat\u00f3ria. Chatbots s\u00e3o uma \u00f3tima maneira de colocar seu p\u00e9 na porta e obter endere\u00e7os de email para adicionar \u00e0 sua lista de assinantes. Se voc\u00ea n\u00e3o estiver usando os chatbots para impulsionar suas campanhas de marketing por email, talvez esteja perdendo muitos leads em potencial.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-39349\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/06\/Guest_Post_Growing_Your_Email_List_With_Chatbots-br.jpg\" alt=\"Growing Your Email List With Chatbots\" width=\"700\" height=\"700\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_Obter_Enderecos_de_Email\"><\/span><b>Como Obter Endere\u00e7os de Email?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>De acordo com a <a href=\"https:\/\/optinmonster.com\/9-lead-magnets-to-increase-subscribers\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Optinmonster<\/a>, \u201cO email \u00e9 uma coisa muito pessoal. As pessoas n\u00e3o v\u00e3o lhe fornecer seus endere\u00e7os de email sem um bom incentivo\u201d.<\/p>\n<p>Os chatbots permitem segmentar p\u00fablicos-alvo espec\u00edficos e fornecer informa\u00e7\u00f5es valiosas e personalizadas. No entanto, simplesmente iniciar um bate-papo n\u00e3o \u00e9 mais suficiente para levar os usu\u00e1rios a entregar seus endere\u00e7os de email. Usar a lfrase &#8220;no caso de sermos desconectados&#8221; n\u00e3o funciona mais. Os usu\u00e1rios precisam ser atra\u00eddos por informa\u00e7\u00f5es relevantes, que os entretenham e encantem.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"De_um_Incentivo_aos_Seus_Usuarios\"><\/span><b>D\u00ea um Incentivo aos Seus Usu\u00e1rios<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>No mundo do marketing digital, os endere\u00e7os de email s\u00e3o como uma moeda.<\/p>\n<p>Para que os usu\u00e1rios entreguem o endere\u00e7o de email, voc\u00ea deve fornecer algo igualmente valioso para eles em troca. Os chatbots podem oferecer <a href=\"https:\/\/kimgarst.com\/how-to-use-facebook-messenger-bots-to-grow-your-email-list\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">incentivos que podem beneficiar os clientes<\/a>, como e-books, question\u00e1rios, podcasts, conte\u00fado exclusivo para membros, demonstra\u00e7\u00f5es de produtos, promo\u00e7\u00f5es ou at\u00e9 mesmo ofertas experimentais de produtos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-39346\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/06\/image1-3.png\" alt=\"Drift chatbot\" width=\"354\" height=\"771\" srcset=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/06\/image1-3.png 354w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/05\/image1-3-138x300.png 138w\" sizes=\"auto, (max-width: 354px) 100vw, 354px\" \/><\/p>\n<p>Por exemplo, se voc\u00ea tiver um chatbot para uma loja de roupas, ele poder\u00e1 fornecer informa\u00e7\u00f5es espec\u00edficas sobre determinados itens, al\u00e9m de dar conselhos, como dicas de moda. Ele tamb\u00e9m poderia oferecer incentivos adicionais, como inspira\u00e7\u00e3o di\u00e1ria de roupas, ofertas especiais e descontos para que usu\u00e1rios forne\u00e7am um endere\u00e7o de email. Ao fazer isso, os bots agregam valor suficiente aos clientes para incentiv\u00e1-los a darem suas informa\u00e7\u00f5es pessoais.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Certifique-se_de_que_os_Bots_Executam_o_que_Eles_Foram_Criados_Para_Fazer\"><\/span><b>Certifique-se de que os Bots Executam o que Eles Foram Criados Para Fazer<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00c9 obrigat\u00f3rio que seus bots fa\u00e7am exatamente o que est\u00e3o programados para fazer e forne\u00e7am informa\u00e7\u00f5es relevantes e respostas aos clientes.<\/p>\n<p>Cada mensagem \u00e9 vital para uma intera\u00e7\u00e3o bem-sucedida e pode ser a diferen\u00e7a entre um cliente engajado e um desinteressado. Um componente importante dos chatbots que precisa ser sempre relembrado \u00e9 que os usu\u00e1rios optam pela comunica\u00e7\u00e3o por bate-papo porque ela \u00e9 mais r\u00e1pida, mais f\u00e1cil e mais direta. Mensagens complicadas ou muitas etapas antes de abordar o objetivo principal ir\u00e3o provavelmente desinteressar seus clientes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-39347\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/06\/image2-3.png\" alt=\"Whole Foods Market chatbot\" width=\"543\" height=\"489\" srcset=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/06\/image2-3.png 543w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/05\/image2-3-333x300.png 333w\" sizes=\"auto, (max-width: 543px) 100vw, 543px\" \/><\/p>\n<p>Por exemplo, o chatbot do supermercado Whole Foods visa ajudar os clientes a encontrar receitas. Os bots v\u00e3o direto ao ponto, respondem aos prompts e conduzem a conversa para ajudar os usu\u00e1rios a obter exatamente os tipos de comida e receitas que est\u00e3o pesquisando. O chatbot faz o que deve fazer e se alinha diretamente com as expectativas do usu\u00e1rio durante toda a conversa.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Nao_Peca_um_Email_Imediatamente\"><\/span><b>N\u00e3o Pe\u00e7a um Email Imediatamente<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>O momento em que um cliente est\u00e1 mais propenso a dizer &#8220;n\u00e3o&#8221; \u00e9 no in\u00edcio de uma conversa.<\/p>\n<p>N\u00e3o cometa o erro de pedir pelo endere\u00e7o de email assim que a conversa se iniciar. Ao inv\u00e9s disso, <a href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/o-engajamento-com-o-cliente-e-nova-moda-email\/\">gere um engajamento genu\u00edno<\/a> com seus usu\u00e1rios. Uma conversa divertida pode ajudar muito a conquistar a confian\u00e7a de um usu\u00e1rio e mant\u00ea-lo interessado at\u00e9 que o momento certo se apresente. Crie bots com personalidade, como este chatbot da National Geographic:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-39348\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/06\/image4-2.png\" alt=\"National Geographic chatbot\" width=\"600\" height=\"427\" srcset=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/06\/image4-2.png 600w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/05\/image4-2-422x300.png 422w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Quanto mais tempo um cliente passar conversando com seus bots e construindo um relacionamento, maiores as probabilidades de ele fornecer seu endere\u00e7o de email no final da conversa. Comece com bots pedindo o nome e as prefer\u00eancias de um usu\u00e1rio, crie um di\u00e1logo divertido e v\u00e1 indo lentamente at\u00e9 a grande pergunta: \u201cPoderia me dar seu endere\u00e7o de email?\u201d. Depois que os clientes disserem &#8220;sim&#8221; \u00e0s outras perguntas e se engajarem positivamente com um chatbot, eles estar\u00e3o muito mais propensos a continuar dizendo &#8220;sim&#8221;.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Agora_que_Voce_Tem_os_Emails_Para_Onde_Eles_Vao\"><\/span><b>Agora que Voc\u00ea Tem os Emails, Para Onde Eles V\u00e3o?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Receber endere\u00e7os de email \u00e9 a tarefa mais dif\u00edcil. Mas, depois de t\u00ea-los, \u00e9 importante ter um sistema que ajude voc\u00ea a organiz\u00e1-los e utiliz\u00e1-los de maneira eficaz.<\/p>\n<p>Existem <a href=\"https:\/\/www.socialmediaexaminer.com\/grow-email-list-facebook-messenger-bot\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">muitos programas dispon\u00edveis<\/a> que podem ser integrados ao messenger do Facebook ou a outros chatbots para criar automaticamente listas de inscritos.<\/p>\n<p>Com a interconex\u00e3o entre esses programas e sua plataforma de email marketing, os chatbots podem criar sua lista de inscritos e enviar emails para suas campanhas automaticamente. Plataformas como a <a href=\"https:\/\/ui.benchmarkemail.com\/br\/about-us\">Benchmark<\/a> t\u00eam a capacidade de receber os emails reunidos por seus bots, classific\u00e1-los e enviar emails no momento mais oportuno, agregando valor a cada usu\u00e1rio e garantindo que seus inscritos permane\u00e7am em sua lista ao inv\u00e9s de pedirem para desinscrever-se.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Consideracoes_Finais\"><\/span><b>Considera\u00e7\u00f5es Finais<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Os chatbots s\u00e3o uma forma de falar com seus clientes em um ambiente no qual eles j\u00e1 se sentem confort\u00e1veis.<\/p>\n<p>Os recursos incorporados a esses bots permitem que eles interajam intuitivamente com os usu\u00e1rios, criando uma experi\u00eancia positiva para o cliente. Eles criam uma oportunidade perfeita para promover uma conex\u00e3o pessoal com os usu\u00e1rios e coletar dados valiosos de clientes, especialmente endere\u00e7os de email. Ao fazer isso, os chatbots s\u00e3o a maneira perfeita de aumentar sua lista de inscritos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com o aumento de popularidade dos chatbots, especialmente ap\u00f3s o surgimento de recursos apoiados por IA (intelig\u00eancia artificial), suas poss\u00edveis aplica\u00e7\u00f5es no mundo dos neg\u00f3cios continuam a crescer. De acordo com Gartner, 55% de todas as empresas estar\u00e3o usando chatbots at\u00e9 2020. Essa pesquisa da Forrester descreve o crescimento dos chatbots como \u201clouco\u201d, afirmando que&hellip;<\/p>\n","protected":false},"author":17,"featured_media":12884,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2217],"tags":[],"class_list":["post-11317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-na-pratica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como Aumentar Sua Lista de Emails com Chatbots - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/como-aumentar-sua-lista-de-emails-com-chatbots\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como Aumentar Sua Lista de Emails com Chatbots - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Com o aumento de popularidade dos chatbots, especialmente ap\u00f3s o surgimento de recursos apoiados por IA (intelig\u00eancia artificial), suas poss\u00edveis aplica\u00e7\u00f5es no mundo dos neg\u00f3cios continuam a crescer. De acordo com Gartner, 55% de todas as empresas estar\u00e3o usando chatbots at\u00e9 2020. 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