{"id":11339,"date":"2018-07-27T14:27:08","date_gmt":"2018-07-27T14:27:08","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=11642"},"modified":"2022-05-24T20:04:27","modified_gmt":"2022-05-24T20:04:27","slug":"email-marketing-linha-de-assunto-emoji","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/email-marketing-linha-de-assunto-emoji\/","title":{"rendered":"Como e Por Que Usar Emojis em suas Linhas de Assunto"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Pode ser dif\u00edcil nos expressar quando as palavras nos limitam.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Muitas vezes uma sensa\u00e7\u00e3o experimentada n\u00e3o se pode descrever em palavras.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00c0s vezes, um emoji comunica o que n\u00e3o podemos colocar em palavras.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Usar emojis tamb\u00e9m \u00e9 uma oportunidade de proporcionar um pouco de alegria e leveza.<\/span><\/p>\n<p><span style=\"font-weight: 400\">At\u00e9 junho de 2018, havia 2.823 emojis no Padr\u00e3o Unicode.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Caso voc\u00ea esteja se perguntando quais sentimentos estamos tentando expressar com emojis, esses foram os <\/span><a href=\"https:\/\/emojipedia.org\/stats\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">emojis mais populares<\/span><\/a><span style=\"font-weight: 400\"> em 2017:<\/span><\/p>\n<ul>\n<li>? Pessoa dando de ombros<\/li>\n<li><span style=\"font-weight: 400\">? Rosto com l\u00e1grimas de alegria<\/span><\/li>\n<li><span style=\"font-weight: 400\">\u2764\ufe0f Cora\u00e7\u00e3o vermelho<\/span><\/li>\n<li><span style=\"font-weight: 400\">? Rosto sorridente com cora\u00e7\u00f5es nos olhos<\/span><\/li>\n<li><span style=\"font-weight: 400\">? Cara pensativa<\/span><\/li>\n<li><span style=\"font-weight: 400\">? Fogo<\/span><\/li>\n<li><span style=\"font-weight: 400\">? Rosto sorridente com olhos sorridentes<\/span><\/li>\n<li><span style=\"font-weight: 400\">? Rosto soprando um beijo<\/span><\/li>\n<li><span style=\"font-weight: 400\">? &#8220;Joinha&#8221;<\/span><\/li>\n<li style=\"list-style-type: none\"><span style=\"font-weight: 400\">O uso de emojis est\u00e1 crescendo em nossa vida cotidiana. Em meados de 2015, <\/span><a href=\"https:\/\/instagram-engineering.com\/emojineering-part-1-machine-learning-for-emoji-trendsmachine-learning-for-emoji-trends-7f5f9cb979ad?gi=3abf42e9380\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">50% de todos os coment\u00e1rios do Instagram<\/span><\/a><span style=\"font-weight: 400\"> apresentavam um emoji.<\/span>\n<p><span style=\"font-weight: 400\">Era inevit\u00e1vel que os emojis encontrassem seu caminho para o mundo do email marketing.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/email-marketing-linha-de-assunto-emoji\/#Email_Marketing_e_Emojis_Sao_uma_Boa_Combinacao\" >Email Marketing e Emojis S\u00e3o uma Boa Combina\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/email-marketing-linha-de-assunto-emoji\/#Porque_o_Uso_de_Emojis_E_Eficaz\" >Porque o Uso de Emojis \u00c9 Eficaz<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/email-marketing-linha-de-assunto-emoji\/#Apresentando_o_Editor_de_Emojis_da_Benchmark_Email\" >Apresentando o Editor de Emojis da Benchmark Email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/email-marketing-linha-de-assunto-emoji\/#Exemplos_do_Uso_de_Emojis_em_Linhas_de_Assunto\" >Exemplos do Uso de Emojis em Linhas de Assunto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/email-marketing-linha-de-assunto-emoji\/#Fatores_a_Considerar_ao_Usar_Emojis\" >Fatores a Considerar ao Usar Emojis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/email-marketing-linha-de-assunto-emoji\/#Compartilhe_suas_dicas\" >Compartilhe suas dicas<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Email_Marketing_e_Emojis_Sao_uma_Boa_Combinacao\"><\/span><b>Email Marketing e Emojis S\u00e3o uma Boa Combina\u00e7\u00e3o<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">A caixa de entrada do consumidor m\u00e9dio \u00e9 lotada. As marcas precisam encontrar uma maneira de se destacar.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Usar um emoji na linha de assunto do seu email pode ser uma \u00f3tima maneira de fazer com que suas campanhas de email se destaquem no meio da multid\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400\">De fato, 56% das marcas que inclu\u00edram emojis em suas linhas de assunto tiveram uma taxa de abertura mais alta, de acordo com um <\/span><a href=\"http:\/\/www.experian.com\/blogs\/marketing-forward\/2012\/07\/17\/thinking-about-using-symbols-in-your-email-subject-lines\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">relat\u00f3rio da Experian.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400\">As empresas est\u00e3o tomando nota do sucesso dos emojis nas linhas de assunto. De 2015 a 2016, o <\/span><a href=\"https:\/\/www.braze.com\/blog\/emojis-used-in-777-more-campaigns\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">uso de emojis em emails aumentou 7100%<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Um desenvolvedor de aplicativos para pequenas empresas, o Swiftpage, realizou testes de uso de emojis em linhas de assunto. Os emails com linhas de assunto que inclu\u00edram emojis tiveram <\/span><a href=\"https:\/\/hackernoon.com\/the-advantages-of-emojis-in-email-newsletters-stats-and-tips-8a9d879aa1b2?gi=196df9ce9553\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">resultados impressionantes:<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">29% de aumento na taxa de aberturas<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">28% de aumento na taxa de cliques \u00fanicos<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">93% de aumento geral na taxa de cliques <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Certamente o sucesso no uso de emojis vai depender dos indiv\u00edduos que comp\u00f5em o seu p\u00fablico-alvo. No entanto, existem outros fatores que podem entrar em jogo no que diz respeito ao uso eficaz de emojis.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Porque_o_Uso_de_Emojis_E_Eficaz\"><\/span><b>Porque o Uso de Emojis \u00c9 Eficaz<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Os n\u00fameros d\u00e3o embasamento ao fato de que os emojis funcionam.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Vejamos algumas raz\u00f5es porque isso acontece:<\/span><\/p>\n<h3><b>Os Emojis Ajudam por Serem Sucintos<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Dependendo do provedor de email, h\u00e1 um n\u00famero limitado de caracteres exibidos na linha de assunto.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Voc\u00ea pode dizer mais em menos espa\u00e7o usando um emoji. A frase &#8220;uma imagem vale mais que mil palavras&#8221; \u00e9 muito verdadeira neste caso.<\/span><\/p>\n<h3><b>Emojis Transmitem Emo\u00e7\u00e3o<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Como mencionei antes, \u00e0s vezes \u00e9 dif\u00edcil colocar emo\u00e7\u00f5es em palavras. Emojis fazem isso por voc\u00ea.<\/span><\/p>\n<p><span style=\"font-weight: 400\">No entanto, eles tamb\u00e9m podem despertar emo\u00e7\u00f5es seus assinantes.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Quando eles virem sua linha de assunto sorrindo para eles, \u00e9 prov\u00e1vel que eles sorriam de volta.<\/span><\/p>\n<h3><b>Emojis s\u00e3o f\u00e1ceis de usar<\/b><\/h3>\n<p><span style=\"font-weight: 400\">No mundo dos dispositivos m\u00f3veis de hoje, os emojis s\u00e3o suportados em praticamente todos os celulares e tablets e em todos os provedores de email.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Adicionar um emoji \u00e0 sua linha de assunto pode ser t\u00e3o f\u00e1cil quanto copiar e colar.<\/span><\/p>\n<p><span style=\"font-weight: 400\">No entanto, a Benchmark Email tornou esse processo ainda mais f\u00e1cil\u2026<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Apresentando_o_Editor_de_Emojis_da_Benchmark_Email\"><\/span><b>Apresentando o Editor de Emojis da Benchmark Email<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Nossa equipe de desenvolvimento de produtos acaba de lan\u00e7ar um seletor de emojis diretamente no processo de cria\u00e7\u00e3o do email.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Agora, ao escrever sua linha de assunto na &#8220;Etapa 1: Detalhes&#8221;, voc\u00ea pode escolher facilmente um emoji para incluir nela.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11643 aligncenter\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/06\/image-1.png\" alt=\"image (1)\" width=\"1206\" height=\"696\" \/><\/p>\n<p><span style=\"font-weight: 400\">Este recurso est\u00e1 dispon\u00edvel em nosso Editor de Arrastar e Soltar, no Editor de C\u00f3digo HTML e tamb\u00e9m no Editor de Texto Simples, e pode ser usado na cria\u00e7\u00e3o de emails regulares, emails RSS e em automa\u00e7\u00f5es simples atrav\u00e9s do Automation Lite.<\/span><\/p>\n<p><span style=\"font-weight: 400\">V\u00e1rios dispositivos exibir\u00e3o o mesmo emoji de maneira diferente. Nosso seletor de emojis mostrar\u00e1 para voc\u00ea o estilo de emoji do dispositivo que voc\u00ea est\u00e1 usando na cria\u00e7\u00e3o de sua campanha.<\/span><\/p>\n<p><span style=\"font-weight: 400\">No entanto, a maneira como seu assinante visualiza o emoji depender\u00e1 do dispositivo, sistema operacional ou provedor de emails dele e de como eles pr\u00f3prios exibem emojis.<\/span><\/p>\n<p><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Se voc\u00ea est\u00e1 curioso para descobrir como os emojis podem ser exibidos, confira a <\/span><a href=\"https:\/\/emojipedia.org\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">Emojip\u00e9dia<\/span><\/a><span style=\"font-weight: 400\"> para ver como eles ser\u00e3o exibidos em diferentes dispositivos ou sistemas operacionais.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Atualmente oferecemos o Emoji 1.0 do padr\u00e3o Unicode; eles est\u00e3o no n\u00edvel 5.0. Isso \u00e9 para garantir que o maior n\u00famero de emojis sejam exibidos corretamente para a maioria das pessoas. No entanto, se voc\u00ea quiser usar um emoji mais recente, copie e cole-o em sua linha de assunto.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Exemplos_do_Uso_de_Emojis_em_Linhas_de_Assunto\"><\/span><b>Exemplos do Uso de Emojis em Linhas de Assunto<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Se voc\u00ea n\u00e3o sabe ao certo por onde come\u00e7ar uma nova estrat\u00e9gia de <\/span><a href=\"https:\/\/www.benchmarkemail.com\/br\/\"><span style=\"font-weight: 400\">email marketing<\/span><\/a><span style=\"font-weight: 400\">, sempre ajuda ver o que outras pessoas j\u00e1 fizeram.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Isso te servir\u00e1 de inspira\u00e7\u00e3o e te ajudar\u00e1 a considerar o que gostou e pontos onde pode melhorar.<\/span><\/p>\n<p><span style=\"font-weight: 400\">O Email Marketing Tipps re\u00fane uma longa lista de <\/span><a href=\"http:\/\/www.emailmarketingtipps.de\/2015\/05\/07\/822-emoji-subject-lines-gmail-outlook-cheat-sheet\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">exemplos de emoji em linhas de assunto<\/span><\/a><span style=\"font-weight: 400\"> de empresas conceituadas em todo o mundo. Aqui est\u00e3o alguns dos principais:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Uma novidade para o Dia das M\u2665es + excelentes descontos nas lojas f\u00edsicas e online<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u2600 O sol saiu, come\u00e7aram as promo\u00e7\u00f5es!<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u2744 Um conselho de inverno que voc\u00ea PRECISA conferir \u2192<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u2708 Ofertas incr\u00edveis com ofertas inclusivas a partir de \u00a3269! | O golge e o sol te esperam\u2026\u2708<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ganhe uma Pizza com um chute GR\u00c1TIS!<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Fatores_a_Considerar_ao_Usar_Emojis\"><\/span><b>Fatores a Considerar ao Usar Emojis<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Em um mundo ideal, todos poder\u00edamos usar emojis em nossas linhas de assunto.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Esse n\u00e3o \u00e9 o caso. H\u00e1 algumas coisas a serem levadas em considera\u00e7\u00e3o ao usar emojis em suas linhas de assunto.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Assim como o uso de diferentes fontes, alguns emojis s\u00e3o melhores do que outros. Alguns podem ainda n\u00e3o ser compat\u00edveis em determinados dispositivos. Um exemplo disso \u00e9 a varia\u00e7\u00e3o no tom de pele.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Os emojis, bem como as fontes, s\u00e3o exibidos de maneira diferente com base no dispositivo em que est\u00e3o sendo visualizados. N\u00e3o se esque\u00e7a de enviar emails de teste ou usar o Inbox Checker para ver como eles ser\u00e3o exibidos.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Assim como voc\u00ea deve ter cuidado para n\u00e3o usar pontua\u00e7\u00e3o excessiva, n\u00e3o deve exagerar no uso de emojis. Voc\u00ea ainda deve considerar os limites de caracteres.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Essas n\u00e3o s\u00e3o as \u00fanicas raz\u00f5es para se ter cuidado com o uso de seus emojis.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Voc\u00ea pode estar muito empolgado ao contar aos seus inscritos sobre o novo mercado em que voc\u00ea est\u00e1 vendendo seus produtos, mas <\/span><a href=\"https:\/\/blog.emojipedia.org\/how-we-really-use-the-peach\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400\">93% dos usu\u00e1rios de emoji<\/span><\/a><span style=\"font-weight: 400\"> n\u00e3o est\u00e3o usando ? para representar uma fruta &#8230; e sim um traseiro.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Compartilhe_suas_dicas\"><\/span><b>Compartilhe suas dicas<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Voc\u00ea j\u00e1 teve \u00eaxito no uso de emojis em suas linhas de assunto?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Compartilhe exemplos ou algumas dicas sobre o que funcionou ou n\u00e3o deu certo para sua empresa.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Gostar\u00edamos de saber seu feedback nos coment\u00e1rios!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pode ser dif\u00edcil nos expressar quando as palavras nos limitam. Muitas vezes uma sensa\u00e7\u00e3o experimentada n\u00e3o se pode descrever em palavras. \u00c0s vezes, um emoji comunica o que n\u00e3o podemos colocar em palavras. Usar emojis tamb\u00e9m \u00e9 uma oportunidade de proporcionar um pouco de alegria e leveza. At\u00e9 junho de 2018, havia 2.823 emojis no&hellip;<\/p>\n","protected":false},"author":26,"featured_media":12904,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como e Por Que Usar Emojis em suas Linhas de Assunto - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/email-marketing-linha-de-assunto-emoji\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como e Por Que Usar Emojis em suas Linhas de Assunto - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Pode ser dif\u00edcil nos expressar quando as palavras nos limitam. Muitas vezes uma sensa\u00e7\u00e3o experimentada n\u00e3o se pode descrever em palavras. \u00c0s vezes, um emoji comunica o que n\u00e3o podemos colocar em palavras. Usar emojis tamb\u00e9m \u00e9 uma oportunidade de proporcionar um pouco de alegria e leveza. 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