{"id":11345,"date":"2018-06-18T23:15:14","date_gmt":"2018-06-18T23:15:14","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=25903"},"modified":"2024-09-11T15:39:16","modified_gmt":"2024-09-11T15:39:16","slug":"etiquetas-de-personalizacao-disponiveis-na-benchmark-email","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/etiquetas-de-personalizacao-disponiveis-na-benchmark-email\/","title":{"rendered":"Etiquetas de personaliza\u00e7\u00e3o dispon\u00edveis na Benchmark Email"},"content":{"rendered":"
\n

Voc\u00ea pode personalizar ou customizar suas campanhas da Benchmark Email atrav\u00e9s da utiliza\u00e7\u00e3o de etiquetas de personaliza\u00e7\u00e3o. As categorias de etiquetas apresentadas a seguir est\u00e3o dispon\u00edveis para apresentar como voc\u00ea pode personalizar suas campanhas de email.<\/p>\n

Etiquetas de Personaliza\u00e7\u00e3o Gerais<\/a><\/div>\n
Etiquetas de Personaliza\u00e7\u00e3o para Customiza\u00e7\u00e3o<\/a><\/div>\n
Etiquetas de Personaliza\u00e7\u00e3o para RSS<\/a><\/div>\n
Etiquetas de Personaliza\u00e7\u00e3o para Redes Sociais<\/a><\/div>\n
Etiquetas de Personaliza\u00e7\u00e3o para Formata\u00e7\u00e3o Condicional<\/a><\/div>\n
Etiquetas de Personaliza\u00e7\u00e3o para C\u00f3digo de Barra ou QR Code<\/div>\n

<\/a>Etiquetas de Personaliza\u00e7\u00e3o Gerais<\/strong><\/p>\n

\n

[address_block]<\/b>
\nO endere\u00e7o inserido para o email<\/p>\n

[company_name]<\/b>
\nO nome de sua empresa<\/p>\n

[company_phone]<\/b>
\nO n\u00famero de telefone da sua empresa<\/p>\n

[uppercase:<\/b>text<\/em><\/b>]<\/b>
\nPara converter o texto para letra mai\u00fascula, por exemplo [uppercase:[contact_attribute:fisrtname]] ir\u00e1 mostrar JO\u00c3O para um contato que inseriu seu primeiro nome como jO\u00e3o<\/p>\n

[lowercase:<\/b>text<\/em><\/b>]<\/b>
\nPara converter o texto para letra min\u00fascula, por exemplo [lowercase:[contact_attribute:fisrtname]] ir\u00e1 mostrar jo\u00e3o para um contato que inseriu seu primeiro nome como jO\u00e3o<\/p>\n

[propercase:<\/b>text<\/em><\/b>]<\/b>
\nPara converter o primeiro caractere de cada palavra para letra mai\u00fascula, por exemplo [propercase:[contact_attribute:firstname]] ir\u00e1 mostrar Jo\u00e3o, para um contato que inseriu seu primeiro nome como jO\u00e3o
\n[propercase:[contact_attribute:companyname]] ir\u00e1 mostrar Acme Inc para um contato cuja empresa foi inserida como ACME INC<\/p>\n

[forwardurl]<\/b>
\nLink URL para encaminhar sua mensagem, por exemplo Clique aqui para encaminhar<\/a><\/p>\n

[unsubscribeurl]<\/b>
\nLink URL para permitir que usu\u00e1rios cancelem a inscri\u00e7\u00e3o (ou \u201copt-out\u201d) de suas mensagens, por exemplo Clique aqui para cancelar inscri\u00e7\u00e3o<\/a><\/p>\n

[opt-in:texto para o link<\/em>]<\/b>
\nLink URL para permitir que usu\u00e1rios realizem o opt-in, por exemplo [opt-in:Clique aqui para confirmar] ir\u00e1 mostrar Clique aqui para confirmar<\/a><\/p>\n

[subscribe:texto para o link<\/em>]<\/b>
\nLink URL para permitir que usu\u00e1rios se inscrevam (ou \u201copt-in\u201d), por exemplo [subscribe:Clique aqui para assinar] ir\u00e1 mostrar Clique aqui para assinar<\/a><\/p>\n

[unsubscribe:texto para o link<\/em>]<\/b>
\nLink URL para permitir que usu\u00e1rios cancelem a assinatura, por exemplo [unsubscribe:Clique aqui para cancelar a assinatura] ir\u00e1 mostrar Clique aqui para cancelar aa assinatura<\/a><\/p>\n

[forward:texto para o link<\/em>]<\/b>
\nLink URL para encaminhar sua mensagem, por exemplo [forward:Clique aqui para encaminhar] ir\u00e1 mostrar Clique aqui para encaminhar<\/a><\/p>\n

[Date:n\u00famero de dias a parir do momento<\/em>]<\/b>
\nMostra a data ap\u00f3s calcular o intervalo
\nPor exemplo,<\/p>\n

[Date:0] Mostrar\u00e1 a data de quando o email foi enviado
\n[Date:5] Mostrar\u00e1 a data de 5 dias ap\u00f3s o email ter sido enviado
\n[Date:-10] Mostrar\u00e1 a data de 10 dias antes do email ter sido enviado<\/p>\n<\/div>\n

<\/a>Etiquetas de Personaliza\u00e7\u00e3o para Customiza\u00e7\u00e3o<\/strong><\/p>\n

Voc\u00ea pode personalizar seu email com detalhes individuais dos contatos usando Etiquetas de Personaliza\u00e7\u00e3o para Customiza\u00e7\u00e3o:<\/p>\n

\n

[Greeting: pretext=\u201csauda\u00e7\u00e3o\u201d<\/em> field=\u201cfield\u201d<\/em> alttext=\u201dtexto alternativo\u201d<\/em>]<\/b>
\nMostra o cumprimento com o nome do contato ou uma sauda\u00e7\u00e3o alternativa caso o nome n\u00e3o seja encontrado.
\nOs valores para o campo podem ser<\/p>\n

F = Primeiro nome
\nL = \u00daltimo nome
\nFL = Primeiro + \u00daltimo nome<\/b><\/p>\n

e.g.
\n[Greeting: pretext=\u201dOl\u00e1\u201d field=\u201dF\u201d alttext=\u201dSauda\u00e7\u00f5es!!\u201d]<\/p>\n

Caso o nome do contato seja \u201cJo\u00e3o Silva\u201d, ir\u00e1 mostrar
\nOl\u00e1 Jo\u00e3o<\/b><\/p>\n

Caso o nome do contato n\u00e3o tenha sido encontrado, ir\u00e1 mostrar
\nSauda\u00e7\u00f5es!!<\/b><\/p>\n

[contact_attribute:fieldname]<\/em><\/b>
\nMostra a \u00e1rea do contato
\nfieldname<\/em> \u00e9 o r\u00f3tulo da \u00e1rea usada na lista de contatos. Para obter os r\u00f3tulos voc\u00ea pode ir para o detalhe de qualquer contato e copiar-e-colar o r\u00f3tulo, por exemplo \u201cCargo\u201d ou \u201cTelefone do neg\u00f3cio\u201d etc. Isso ser\u00e1 traduzido como [contact_attribute: Cargo] e [contact_attribute: Telefone do neg\u00f3cio]
\nPor exemplo,<\/p>\n

\u201cDear [contact_attribute:firstname],\u201d
\nSe Jo\u00e3o Silva receber este email, ir\u00e1 ver \u201cQuerido Jo\u00e3o,\u201d<\/p>\n<\/div>\n

<\/a>Etiquetas de Personaliza\u00e7\u00e3o para RSS<\/strong><\/p>\n

Se voc\u00ea possui um site que utiliza RSS, voc\u00ea pode enviar emails sem ter que criar o conte\u00fado novamente. Basta voc\u00ea simplesmente criar um email RSS que vai \u201cpuxar\u201d o conte\u00fado do seu feed RSS e enviar atrav\u00e9s do email. Voc\u00ea pode usar as seguintes etiquetas para personalizar seu email:<\/p>\n

\n

[RSS:Title] <\/b>
\nO t\u00edtulo do feed RSS.<\/p>\n

[RSS:Description]<\/b>
\nA descri\u00e7\u00e3o para o feed RSS.<\/p>\n

[RSS:Date]<\/b>
\nData de publica\u00e7\u00e3o do feed RSS.<\/p>\n

[RSS:Link]<\/b>
\nLink URL do feed RSS.<\/p>\n

Para exibir os itens RSS em um formato predefinido<\/b>
\n[RSSItem:Block]
\nIsto ir\u00e1 mostrar um item RSS em um formato predefinido.<\/p>\n

Para exibir um item de RSS em seu formato<\/b>
\n[RSSItem:Start]
\nIsto ir\u00e1 indicar o in\u00edcio do item<\/p>\n

[RSSItem:End] <\/b>
\nIsto ir\u00e1 indicar o fim do item<\/p>\n

[RSSItem:Title]<\/b>
\nO t\u00edtulo do item RSS<\/p>\n

[RSSItem:Author]<\/b>
\nO autor do item RSS, se dispon\u00edvel<\/p>\n

[RSSItem:Date]<\/b>
\nA data de publica\u00e7\u00e3o do item RSS<\/p>\n

[RSSItem:Description]<\/b>
\nA descri\u00e7\u00e3o do item RSS<\/p>\n

[RSSItem:Link]<\/b>
\nLink URL para o item RSS<\/p>\n

[RSSItem:Category] <\/b>
\nUma lista das categorias do item RSS separada por v\u00edrgulas.<\/p>\n

[RSSItem:Image] <\/b>
\nPermite que voc\u00ea puxe imagens<\/p>\n

Para limitar os itens RSS no email<\/b>
\n[RSSItems: n\u00famero de itens para mostrar<\/em>]
\nLimita os resultados aos n\u00fameros dados<\/p>\n

Por exemplo,
\n[RSSItems:3]
\n[RSSItem:Block]<\/p>\n

Isto ir\u00e1 mostrar 3 itens RSS<\/p>\n

Ou<\/p>\n

[RSSItems:5]
\n[RSSItem:Start]
\n[RSSItem:Title]
\n[RSSItem:End]<\/p>\n

Ou
\n[RSSItems:5]
\n[RSSItem:Start]
\n[RSSItem:Image] \u2013 Ir\u00e1 puxar a imagem em seu tamanho original
\n[RSSItem:Title]
\n[RSSItem:End]<\/p>\n

Ou
\n[RSSItems:5]
\n[RSSItem:Start]
\n[RSSItem:Image]
\n[RSSItem:Title]
\n[RSSItem:Description]
\n[RSSItem:End]<\/p>\n

Isto ir\u00e1 mostrar 5 t\u00edtulos do item RSS<\/p>\n<\/div>\n

<\/a>Etiquetas de Personaliza\u00e7\u00e3o para Redes Sociais<\/strong><\/p>\n

Se voc\u00ea tiver sua conta do Twitter e\/ou Facebook vinculada \u00e0 sua conta da Benchmark Email, voc\u00ea pode usar as seguintes etiquetas:<\/p>\n

\n

[twitter_profile]<\/b>
\nSe voc\u00ea vinculou seu perfil do Twitter, isso ir\u00e1 mostrar seu perfil no Twitter incluindo
\nnome, imagem do perfil, n\u00famero de seguidores, n\u00famero de pessoas sendo seguidas e n\u00famero de tweets.<\/p>\n

[fb_like]<\/b>
\nSe tiver vinculado sua conta do Facebook, isso ir\u00e1 mostrar um \u00edcone de \u201ccurtir\u201d no seu email. Isso permitir\u00e1 que os destinat\u00e1rios \u201ccurtam\u201d seu email.<\/p>\n

[share_email]<\/b>
\nCompartilhar links desde o email para o facebook, myspace, twitter, delicious, digg and stumbleupon<\/p>\n<\/div>\n

Para ver todas as Etiquetas de Personaliza\u00e7\u00e3o dispon\u00edveis para Formata\u00e7\u00e3o Condicional, clique aqui<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Voc\u00ea pode personalizar ou customizar suas campanhas da Benchmark Email atrav\u00e9s da utiliza\u00e7\u00e3o de etiquetas de personaliza\u00e7\u00e3o. As categorias de etiquetas apresentadas a seguir est\u00e3o dispon\u00edveis para apresentar como voc\u00ea pode personalizar suas campanhas de email. Etiquetas de Personaliza\u00e7\u00e3o Gerais Etiquetas de Personaliza\u00e7\u00e3o para Customiza\u00e7\u00e3o Etiquetas de Personaliza\u00e7\u00e3o para RSS Etiquetas de Personaliza\u00e7\u00e3o para Redes…<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2226],"tags":[],"class_list":["post-11345","post","type-post","status-publish","format-standard","hentry","category-novidades-da-benchmark"],"yoast_head":"\nEtiquetas de personaliza\u00e7\u00e3o dispon\u00edveis na Benchmark Email - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/etiquetas-de-personalizacao-disponiveis-na-benchmark-email\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Etiquetas de personaliza\u00e7\u00e3o dispon\u00edveis na Benchmark Email - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Voc\u00ea pode personalizar ou customizar suas campanhas da Benchmark Email atrav\u00e9s da utiliza\u00e7\u00e3o de etiquetas de personaliza\u00e7\u00e3o. As categorias de etiquetas apresentadas a seguir est\u00e3o dispon\u00edveis para apresentar como voc\u00ea pode personalizar suas campanhas de email. 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