{"id":11349,"date":"2018-05-11T11:00:33","date_gmt":"2018-05-11T18:00:33","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=10083"},"modified":"2020-06-05T14:29:06","modified_gmt":"2020-06-05T14:29:06","slug":"email-marketing-dia-das-maes","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/email-marketing-dia-das-maes\/","title":{"rendered":"Email Marketing pro Dia das M\u00e3es: Dicas e Infogr\u00e1fico"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">M\u00e3es. Todos as temos. O Kanye West at\u00e9 faz rap sobre elas. A maioria de n\u00f3s as ama. E pelo menos uma vez por ano, no Dia das M\u00e3es, fazemos quest\u00e3o de falar isso pra elas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na verdade, ao menos 85 milh\u00f5es de matriarcas celebraram o Dia das M\u00e3es em 2016. Mamma mia! \u00c9 muito amor para ser compartilhado!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mostramos esse amor de diversas maneiras\u2026 $23,6 bilh\u00f5es de d\u00f3lares, para ser mais espec\u00edfico. Voc\u00ea tamb\u00e9m fica espantado quando v\u00ea esse n\u00famero?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sempre me disseram que o que vale \u00e9 a inten\u00e7\u00e3o, mas o consumidor m\u00e9dio gastou <\/span><a href=\"https:\/\/www.fundivo.com\/stats\/mothers-day-statistics\/#\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">$172 no Dia das M\u00e3es em 2016<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Com tamanhos n\u00fameros, n\u00e3o \u00e9 surpresa que n\u00f3s esperamos ver milhares de campanhas de <a href=\"https:\/\/www.benchmarkemail.com\/br\/\">email marketing <\/a>em nossas caixas de entrada antes do Dia das M\u00e3es.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Caso ainda n\u00e3o tenha planejado sua campanha para o Dia das M\u00e3es, ainda h\u00e1 tempo. Vamos te dar algumas dicas e te mostrar um infogr\u00e1fico para come\u00e7ar a se planejar para essa data. Al\u00e9m disso, temos alguns <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.benchmarkemail.com\/br\/features\/emaildesigner\">Templates de Email<\/a> de Dia das M\u00e3es<\/span><span style=\"font-weight: 400;\"> para te ajudar a come\u00e7ar.<\/span><\/p>\n<h2><b>Dicas de Email Marketing para o Dia das M\u00e3es<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00c9 claro que voc\u00ea pode ir na sua caixa de entrada e ver o que fez nos Dia das M\u00e3es dos anos anteriores. Isso te dar\u00e1 uma boa ideia do que voc\u00ea gostou ou n\u00e3o gostou e pontos que precisa melhorar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por exemplo, ser\u00e1 de grande ajuda se voc\u00ea conhecer quem do seu p\u00fablico ir\u00e1 comprar presentes nessa data, para que voc\u00ea possa focar suas campanhas neles. De acordo com o Fundivo, s\u00e3o pessoas entre 25 e 34 anos de idade. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tamb\u00e9m ajuda saber o que as m\u00e3es mais desejam. <\/span><a href=\"https:\/\/www.statisticbrain.com\/mothers-day-statistics\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">Veja o que elas est\u00e3o esperando<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">36% \u00a0das m\u00e3es dizem que querem algo feito com as pr\u00f3prias m\u00e3os. Percebe como a inten\u00e7\u00e3o \u00e9 o que vale?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">34,8% querem um jantar, mas n\u00e3o sei se ela quer sair ou que seja uma comidinha caseira.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">22,5% acham que v\u00e3o receber ao menos um cart\u00e3o de felicita\u00e7\u00f5es. Lembre-se de adicionar uma nota especial em seu presente.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">22,5% preferem o perfume das flores. Se voc\u00ea \u00e9 como eu, ir\u00e1 procrastinar at\u00e9 ter que pagar aquelas taxas de frete exorbitantes. Planeje-se!<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Al\u00e9m do que as m\u00e3es querem para o Dia das M\u00e3es, tamb\u00e9m ajuda considerar quem s\u00e3o as m\u00e3es que est\u00e3o celebrando. Esse grupo matriarcal \u00e9 composto de m\u00e3es e madrastas (63,9%), esposas (23,3%), filhas (10,7%), irm\u00e3s (8,7%) e av\u00f3s (7,3%).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c9 importante escolher bem suas linhas de assunto. Elas devem ser emotivas. Uma linha de assunto que aflora os sentimentos de seus inscritos ter\u00e1 taxas de abertura 21,5% maiores do que as campanhas de Dia das M\u00e3es que n\u00e3o o fazem.<\/span><\/p>\n<h2><b>Ideias para Campanhas de Email de Dia das M\u00e3es<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Agora que voc\u00ea entende para quem est\u00e1 direcionando suas campanhas de email marketing de Dia das M\u00e3es, a pergunta que ainda fica no ar \u00e9: o que voc\u00ea deve enviar?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pegando umas dicas das campanhas de email voc\u00ea pode entender melhor o que deve enviar. As promo\u00e7\u00f5es mais comuns de dia das m\u00e3es s\u00e3o frete gr\u00e1tis (55%), desconto (44%) e cupons (41%).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aqui v\u00e3o algumas ideias para campanhas de email de Dia das M\u00e3es:<\/span><\/p>\n<p><b>Ofere\u00e7a um guia de compras de presentes: <\/b><span style=\"font-weight: 400;\">Torne f\u00e1cil para seus inscritos encontrar o presente perfeito para as pessoas que eles amam. Ofere\u00e7a sugest\u00f5es para todas as m\u00e3es da vida de seus clientes.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9893\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/ifonly-mothers-day-email.png\" alt=\"IfOnly Mother's Day gift guide\" width=\"602\" height=\"854\" srcset=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/ifonly-mothers-day-email.png 602w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2018\/05\/ifonly-mothers-day-email-211x300.png 211w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Esse guia de presentes de Dia das M\u00e3es da <\/span><a href=\"https:\/\/www.ifonly.com\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">IfOnly<\/span><\/a><span style=\"font-weight: 400;\"> foi feito para ajudar voc\u00ea a encontrar o presente perfeito para sua m\u00e3e. Algumas vezes, pode ajudar falar com um expert. Se voc\u00ea tiver constru\u00eddo um relacionamento de confian\u00e7a com seus inscritos, eles ficar\u00e3o felizes de seguir o guia que voc\u00ea criar.<\/span><\/p>\n<p><b>Inclua embrulhos especiais e cart\u00f5es em suas vendas: <\/b><span style=\"font-weight: 400;\">Tire esse trabalho da m\u00e3e de seus inscritos e ofere\u00e7a-se para embrulhar seus presentes, dando tamb\u00e9m a op\u00e7\u00e3o de eles inclu\u00edrem um cart\u00e3o personalizado.<\/span><\/p>\n<p><b>D\u00ea um presente as suas clientes que s\u00e3o m\u00e3es: <\/b><span style=\"font-weight: 400;\">Todas as empresas fazem isso. Sobremesa gr\u00e1tis em um restaurante, pipoca na faixa em um cinema\u2026 Suas clientes que s\u00e3o m\u00e3es ir\u00e3o amar isso, e voc\u00ea ainda trar\u00e1 o resto da fam\u00edlia para seu neg\u00f3cio.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9892\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/4bdc696ed74b8648dab520a92717f904.png\" alt=\"Table Table email\" width=\"564\" height=\"1555\" srcset=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/4bdc696ed74b8648dab520a92717f904.png 564w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2018\/05\/4bdc696ed74b8648dab520a92717f904-109x300.png 109w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2018\/05\/4bdc696ed74b8648dab520a92717f904-371x1024.png 371w\" sizes=\"auto, (max-width: 564px) 100vw, 564px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Oferecer uma refei\u00e7\u00e3o gratuita para uma m\u00e3e, como o \u00a0<\/span><a href=\"https:\/\/www.tabletable.co.uk\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">Table Table<\/span><\/a><span style=\"font-weight: 400;\"> \u00a0fez nesse email, ir\u00e1 trazer o resto da fam\u00edlia para seu restaurante no Dia das M\u00e3es.<\/span><\/p>\n<h2><b>Infogr\u00e1fico de Email Marketing de Dia das M\u00e3es<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Juntamos todas essas estat\u00edsticas e dicas de Dia das M\u00e3eas em um infogr\u00e1fico.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00ea uma olhada, crie a campanha de email perfeito nesse dia das m\u00e3es e conecte-se com seus inscritos que precisam de ajuda para encontrar o presente perfeito.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u00f3s da Benchmark desejamos um excelente Dia das M\u00e3es para voc\u00ea e sua fam\u00edlia!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve summed up all of these Mother\u2019s Day stats and tips in a helpful infographic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check it out, craft the perfect Mother\u2019s Day email campaign and help your subscribers in need of the perfect gift.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From all of us here at Benchmark, we wish a happy and healthy Mother\u2019s Day to you and yours.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10091 aligncenter\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/Mothers-Day-Marketing-stats-for-infographicPTWEB-portugues-scaled.jpg\" alt=\"\" width=\"1200\" height=\"7841\" srcset=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/Mothers-Day-Marketing-stats-for-infographicPTWEB-portugues-scaled.jpg 1200w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2018\/05\/Mothers-Day-Marketing-stats-for-infographicPTWEB-portugues-46x300.jpg 46w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2018\/05\/Mothers-Day-Marketing-stats-for-infographicPTWEB-portugues-768x5018.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e3es. Todos as temos. O Kanye West at\u00e9 faz rap sobre elas. A maioria de n\u00f3s as ama. E pelo menos uma vez por ano, no Dia das M\u00e3es, fazemos quest\u00e3o de falar isso pra elas. Na verdade, ao menos 85 milh\u00f5es de matriarcas celebraram o Dia das M\u00e3es em 2016. Mamma mia! \u00c9 muito&hellip;<\/p>\n","protected":false},"author":26,"featured_media":12910,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2217],"tags":[],"class_list":["post-11349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-na-pratica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email Marketing pro Dia das M\u00e3es: Dicas e Infogr\u00e1fico - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/email-marketing-dia-das-maes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing pro Dia das M\u00e3es: Dicas e Infogr\u00e1fico - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"M\u00e3es. Todos as temos. O Kanye West at\u00e9 faz rap sobre elas. A maioria de n\u00f3s as ama. E pelo menos uma vez por ano, no Dia das M\u00e3es, fazemos quest\u00e3o de falar isso pra elas. Na verdade, ao menos 85 milh\u00f5es de matriarcas celebraram o Dia das M\u00e3es em 2016. Mamma mia! \u00c9 muito&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/br\/blog\/email-marketing-dia-das-maes\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email em Portugu\u00eas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkBR\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-11T18:00:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-05T14:29:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/Mothers-Day-Marketing-stats-for-infographic-JPG.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andy Shore\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andy Shore\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/email-marketing-dia-das-maes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/email-marketing-dia-das-maes\\\/\"},\"author\":{\"name\":\"Andy Shore\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#\\\/schema\\\/person\\\/98dc6268c6f1e7557b3774a0cb89aae4\"},\"headline\":\"Email Marketing pro Dia das M\u00e3es: Dicas e Infogr\u00e1fico\",\"datePublished\":\"2018-05-11T18:00:33+00:00\",\"dateModified\":\"2020-06-05T14:29:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/email-marketing-dia-das-maes\\\/\"},\"wordCount\":917,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/email-marketing-dia-das-maes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2020\\\/02\\\/Mothers-Day-Marketing-stats-for-infographic-JPG.jpg\",\"articleSection\":[\"Marketing na Pr\u00e1tica\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/email-marketing-dia-das-maes\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/email-marketing-dia-das-maes\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/email-marketing-dia-das-maes\\\/\",\"name\":\"Email Marketing pro Dia das M\u00e3es: Dicas e Infogr\u00e1fico - 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