{"id":11351,"date":"2018-05-07T14:44:21","date_gmt":"2018-05-07T21:44:21","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=9929"},"modified":"2020-06-05T14:29:07","modified_gmt":"2020-06-05T14:29:07","slug":"termos-marketing-automacao","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/termos-marketing-automacao\/","title":{"rendered":"11 Termos de Marketing de Automa\u00e7\u00e3o que Voc\u00ea Precisa Conhecer"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Como j\u00e1 dissemos antes, o Marketing de Automa\u00e7\u00e3o \u00e9 a pr\u00f3xima fronteira do Marketing Digital. Isso significa que voc\u00ea est\u00e1 atrasado caso ainda n\u00e3o esteja se dedicando \u00e0s suas automa\u00e7\u00f5es.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Talvez voc\u00ea j\u00e1 tenha se deparado com alguns termos que n\u00e3o te soam familiares. E, c\u00e1 entre n\u00f3s, os produtos SaaS podem conter jarg\u00f5es at\u00e9 demais.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se voc\u00ea tem curiosidade sobre o marketing de automa\u00e7\u00e3o e quer acompanhar alguns dos termos da ind\u00fastria, aqui est\u00e3o 11 conceitos que acreditamos que voc\u00ea deve saber:<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/termos-marketing-automacao\/#1_Gatilho_Trigger_Ponto_de_Entrada\" >1. Gatilho \/ Trigger \/ Ponto de Entrada<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/termos-marketing-automacao\/#2_Visitante\" >2. Visitante<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/termos-marketing-automacao\/#3_Condicao\" >3. Condi\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/termos-marketing-automacao\/#4_Contato_Lead_ou_Prospect\" >4. Contato, Lead ou Prospect<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/termos-marketing-automacao\/#5_Lista\" >5. Lista<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/termos-marketing-automacao\/#6_Segmento\" >6. Segmento<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/termos-marketing-automacao\/#7_Drip\" >7. Drip<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/termos-marketing-automacao\/#8_Jornada_Flow_do_Email\" >8. Jornada \/ Flow do Email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/termos-marketing-automacao\/#9_Meta\" >9. Meta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/termos-marketing-automacao\/#10_Formulario_de_inscricao\" >10. Formul\u00e1rio de inscri\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/termos-marketing-automacao\/#11_Automation_Pro\" >11. Automation Pro<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Gatilho_Trigger_Ponto_de_Entrada\"><\/span><b>1. Gatilho \/ Trigger \/ Ponto de Entrada<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">N\u00e3o, isso n\u00e3o tem nada a ver com armas. O gatilho \u00e9 onde uma automa\u00e7\u00e3o come\u00e7a, com base em determinadas a\u00e7\u00f5es, como por exemplo adicionar contatos a uma lista espec\u00edfica, enviar um email ou at\u00e9 mesmo com base em a\u00e7\u00f5es tomadas por um contato ou um grupo de contatos.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Visitante\"><\/span><b>2. Visitante<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Um visitante \u00e9 um usu\u00e1rio an\u00f4nimo que visita seu site. Seu objetivo deve ser ao menos obter o email dessa pessoa. Uma vez que voc\u00ea obteve seu email, voc\u00ea tem um contato ou lead.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Condicao\"><\/span><b>3. Condi\u00e7\u00e3o<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Dentro da sua automa\u00e7\u00e3o, voc\u00ea pode definir as condi\u00e7\u00f5es para cada uma das a\u00e7\u00f5es que voc\u00ea deseja que ela execute. Isso significa que voc\u00ea pode segmentar os contatos com base em seu engajamento com os emails que voc\u00ea enviou anteriormente na mesma automa\u00e7\u00e3o, segmentos do qual eles j\u00e1 fazem parte ou at\u00e9 mesmo as intera\u00e7\u00f5es deles com seu site.<\/span><\/p>\n<div id=\"attachment_9943\" style=\"width: 1410px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9943\" class=\"wp-image-9943 size-full\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/marketing-automation-terms-you-should-know-BR-imagen-1.jpg\" alt=\"\" width=\"1400\" height=\"730\" srcset=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/marketing-automation-terms-you-should-know-BR-imagen-1.jpg 1400w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2018\/05\/marketing-automation-terms-you-should-know-BR-imagen-1-650x340.jpg 650w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2018\/05\/marketing-automation-terms-you-should-know-BR-imagen-1-470x245.jpg 470w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2018\/05\/marketing-automation-terms-you-should-know-BR-imagen-1-768x400.jpg 768w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2018\/05\/marketing-automation-terms-you-should-know-BR-imagen-1-970x506.jpg 970w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2018\/05\/marketing-automation-terms-you-should-know-BR-imagen-1-135x70.jpg 135w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2018\/05\/marketing-automation-terms-you-should-know-BR-imagen-1-504x263.jpg 504w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/p>\n<p id=\"caption-attachment-9943\" class=\"wp-caption-text\">Estas s\u00e3o algumas das condi\u00e7\u00f5es que voc\u00ea pode usar ao criar uma s\u00e9rie de emails para se comunicar com seus contatos usando o Automation Pro.<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"4_Contato_Lead_ou_Prospect\"><\/span><b>4. Contato, Lead ou Prospect<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Qual dos tr\u00eas termos voc\u00ea utiliza provavelmente depende do segmento com o qual voc\u00ea trabalha. O que isso significa para voc\u00ea \u00e9 que, uma vez que um visitante te der suas informa\u00e7\u00f5es de contato, ele se torna um lead.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Lista\"><\/span><b>5. Lista<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Em Marketing de Automa\u00e7\u00e3o, uma lista \u00e9 a cole\u00e7\u00e3o de contatos ou endere\u00e7os de email que lhe permitir\u00e3o se comunicar com eles.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Segmento\"><\/span><b>6. Segmento<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Um segmento \u00e9 o resultado do processo de organiza\u00e7\u00e3o de sua lista. Isso significa separar seus contatos e p\u00fablico-alvo em grupos de necessidades espec\u00edficas, prefer\u00eancias e at\u00e9 mesmo experi\u00eancias desejadas.<\/span><\/p>\n<div id=\"attachment_9944\" style=\"width: 1410px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9944\" class=\"wp-image-9944 size-full\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/marketing-automation-terms-you-should-knowBR-imagen-2.jpg\" alt=\"\" width=\"1400\" height=\"730\" srcset=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/marketing-automation-terms-you-should-knowBR-imagen-2.jpg 1400w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2018\/05\/marketing-automation-terms-you-should-knowBR-imagen-2-650x340.jpg 650w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2018\/05\/marketing-automation-terms-you-should-knowBR-imagen-2-470x245.jpg 470w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2018\/05\/marketing-automation-terms-you-should-knowBR-imagen-2-768x400.jpg 768w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2018\/05\/marketing-automation-terms-you-should-knowBR-imagen-2-970x506.jpg 970w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2018\/05\/marketing-automation-terms-you-should-knowBR-imagen-2-135x70.jpg 135w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2018\/05\/marketing-automation-terms-you-should-knowBR-imagen-2-504x263.jpg 504w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/p>\n<p id=\"caption-attachment-9944\" class=\"wp-caption-text\">Para alcan\u00e7ar uma maior taxa de sucesso com base em seus objetivos, segmente seus contatos para garantir que cada email atinja o p\u00fablico-alvo o mais certeiro poss\u00edvel. Isso mant\u00e9m sua automa\u00e7\u00e3o de email relevante.<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"7_Drip\"><\/span><b>7. Drip<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Uma \u201cdrip campaign\u201d \u00e9 um outro nome para uma automa\u00e7\u00e3o de email. Ambos esses conceitos nada mais s\u00e3o que uma s\u00e9rie programada de emails a serem enviadas em um determinado per\u00edodo.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Jornada_Flow_do_Email\"><\/span><b>8. Jornada \/ Flow do Email<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Toda automa\u00e7\u00e3o que voc\u00ea inicia deve ser baseada em metas, portanto o \u201cflow\u201d \u00e9 o que voc\u00ea colocaria como passos ou etapas que sua automa\u00e7\u00e3o precisa ter para alcan\u00e7ar um objetivo espec\u00edfico.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Meta\"><\/span><b>9. Meta<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Conforme mencionado acima, cada automa\u00e7\u00e3o deve ter um resultado claro desejado, onde algumas das metas mais comuns s\u00e3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Onboarding: ensinar seus inscritos como usar seu produto<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engajamento: incentivar seus inscritos a interagir com sua empresa<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reten\u00e7\u00e3o: Fazer com que seus clientes sempre voltem a sua marca ou empresa<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Re-engajamento: incentivar clientes ou inscritos a voltar a usar seu produto caso tenham parado<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Na realidade, existem muitas outras possibilidades.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_Formulario_de_inscricao\"><\/span><b>10. Formul\u00e1rio de inscri\u00e7\u00e3o<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Voc\u00ea j\u00e1 deveria ter um desses em seu site, mas, caso contr\u00e1rio, um <\/span><a href=\"https:\/\/www.benchmarkemail.com\/br\/features\/growyourlist\"><span style=\"font-weight: 400;\">formul\u00e1rio de inscri\u00e7\u00e3o<\/span><\/a><span style=\"font-weight: 400;\"> permitir\u00e1 que voc\u00ea colete informa\u00e7\u00f5es de contato de seus visitantes para poder criar campanhas voltadas a eles.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"11_Automation_Pro\"><\/span><b>11. Automation Pro<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Esta \u00e9 a ferramenta mais pr\u00e1tica do mercado para gerenciar e criar seu marketing de automa\u00e7\u00e3o (O qu\u00ea? Voc\u00ea pensou que eu n\u00e3o usaria essa oportunidade para falar sobre nossa incr\u00edvel ferramenta?). <\/span><a href=\"https:\/\/www.benchmarkemail.com\/br\/features\/marketing-automation\"><span style=\"font-weight: 400;\">Clique aqui<\/span><\/a><span style=\"font-weight: 400;\"> para saber mais.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bem, a\u00ed est\u00e1. O marketing de automa\u00e7\u00e3o est\u00e1 se tornando cada vez mais onipresente. Logo, este \u00e9 um bom come\u00e7o para voc\u00ea ter uma id\u00e9ia do que significam os termos mais usados do mercado.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Existem outros conceitos que voc\u00ea ainda n\u00e3o conhece relacionados \u00e0 automa\u00e7\u00e3o?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Deixe um coment\u00e1rio abaixo e com certeza responderemos qualquer d\u00favida.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como j\u00e1 dissemos antes, o Marketing de Automa\u00e7\u00e3o \u00e9 a pr\u00f3xima fronteira do Marketing Digital. Isso significa que voc\u00ea est\u00e1 atrasado caso ainda n\u00e3o esteja se dedicando \u00e0s suas automa\u00e7\u00f5es. Talvez voc\u00ea j\u00e1 tenha se deparado com alguns termos que n\u00e3o te soam familiares. E, c\u00e1 entre n\u00f3s, os produtos SaaS podem conter jarg\u00f5es at\u00e9&hellip;<\/p>\n","protected":false},"author":9,"featured_media":12911,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2217],"tags":[],"class_list":["post-11351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-na-pratica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>11 Termos de Marketing de Automa\u00e7\u00e3o que Voc\u00ea Precisa Conhecer - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/termos-marketing-automacao\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"11 Termos de Marketing de Automa\u00e7\u00e3o que Voc\u00ea Precisa Conhecer - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Como j\u00e1 dissemos antes, o Marketing de Automa\u00e7\u00e3o \u00e9 a pr\u00f3xima fronteira do Marketing Digital. Isso significa que voc\u00ea est\u00e1 atrasado caso ainda n\u00e3o esteja se dedicando \u00e0s suas automa\u00e7\u00f5es. Talvez voc\u00ea j\u00e1 tenha se deparado com alguns termos que n\u00e3o te soam familiares. 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