{"id":11357,"date":"2018-04-12T01:45:10","date_gmt":"2018-04-12T01:45:10","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=11538"},"modified":"2022-05-25T19:48:24","modified_gmt":"2022-05-25T19:48:24","slug":"criar-design-email-marketing","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/criar-design-email-marketing\/","title":{"rendered":"Como Criar o Email Marketing Perfeito"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.benchmarkemail.com\/br\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400\">Email marketing<\/span><\/a><span style=\"font-weight: 400\"> \u00e9 incr\u00edvel. Com mais de 3.4 bilh\u00f5es de usu\u00e1rios em todo o mundo, mais da metade da popula\u00e7\u00e3o global tem uma conta de email ativa. Por isso, criar o email marketing perfeito deve estar no topo da lista de prioridades de sua estrat\u00e9gia de marketing digital.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">As redes sociais s\u00e3o uma \u00f3tima maneira de alcan\u00e7ar seu <a href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/o-que-e-publico-alvo-como-definir-seu\/\" target=\"_blank\" rel=\"noreferrer noopener\">p\u00fablico-alvo<\/a> e aumentar suas vendas. No entanto, profissionais de marketing digital experientes sabem que h\u00e1 mais pessoas com um endere\u00e7o de email do que com uma conta do Facebook. Eles tamb\u00e9m sabem que o <a href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/roi-do-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">ROI do email marketing<\/a> \u00e9 muito maior que o do Instagram e o do TikTok. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Veja a diferen\u00e7a nesse exemplo: 44% das pessoas buscam em seus emails promo\u00e7\u00f5es ou informa\u00e7\u00f5es relevantes de empresas que conhecem, enquanto apenas 4% o fazem no Facebook.<\/span> Com essas informa\u00e7\u00f5es em m\u00e3os, onde voc\u00ea acredita que deve estar seu foco e energia?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Se algu\u00e9m estiver na sua lista de emails \u00e9 porque escolheu estar l\u00e1. Isso torna sua <a href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/4-maneiras-de-tornar-sua-lista-de-emails-seu-recurso-de-marketing-mais-valioso\/\" target=\"_blank\" rel=\"noreferrer noopener\">lista de email marketing<\/a> seu recurso mais valioso. Tudo o que voc\u00ea precisa fazer ent\u00e3o \u00e9 manter essas pessoas engajadas para ent\u00e3o vender seus produtos ou servi\u00e7os a elas.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Agora\u2026 Como voc\u00ea ir\u00e1 criar o email marketing perfeito? Essa tarefa pode parecer um bicho de sete cabe\u00e7as. Mas n\u00e3o se preocupe! Vamos te mostrar em apenas 7 passos como criar email marketing que mant\u00e9m sua base interagindo com sua marca e comprando de seu neg\u00f3cio de maneira recorrente.<\/span><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/criar-design-email-marketing\/#1_Acerte_na_Linha_de_Assunto\" >1. Acerte na Linha de Assunto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/criar-design-email-marketing\/#Crie_Textos_Empolgantes\" >Crie Textos Empolgantes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/criar-design-email-marketing\/#Segmente_sua_Lista_de_Email\" >Segmente sua Lista de Email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/criar-design-email-marketing\/#Use_Cores\" >Use Cores<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/criar-design-email-marketing\/#Crie_um_Call_To_Action_Chamada_a_Acao_Incrivel\" >Crie um Call To Action (Chamada a A\u00e7\u00e3o) Incr\u00edvel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/criar-design-email-marketing\/#Use_um_Template_Pronto\" >Use um Template Pronto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/criar-design-email-marketing\/#Use_imagens\" >Use imagens<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/criar-design-email-marketing\/#Conclusao\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Acerte_na_Linha_de_Assunto\"><\/span>1. <b>Acerte na Linha de Assunto<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a class=\"external\" href=\"https:\/\/www.business2community.com\/infographics\/understanding-importance-e-mail-subject-lines-infographic-01492127\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400\">Quase 50%<\/span><\/a><span style=\"font-weight: 400\"> dos seus inscritos abrir\u00e3o um email porque a linha de assunto os atraiu.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">O antigo editor de newsletter do Buzzfeed, <\/span><a class=\"external\" href=\"http:\/\/danoshinsky.com\/2015\/08\/27\/how-to-write-a-great-email\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400\">Dan Oshinksy<\/span><\/a><span style=\"font-weight: 400\">, d\u00e1 um \u00f3timo conselho quando diz que voc\u00ea precisa \u201cdeixar sua linha de assunto clara. Ningu\u00e9m deve abrir um email sem saber o que est\u00e1 prestes a ler. \u201d<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A tarefa de criar uma linha de assunto incr\u00edvel pode parecer dif\u00edcil quando voc\u00ea lembra que tem apenas 50 caracteres pra isso. <span style=\"font-weight: 400\">Profissionais de email marketing t\u00eam dificuldade com a linha de assunto porque devem impressionar o leitor com apenas 40 a 50 caracteres. Isso n\u00e3o \u00e9 muito, o que significa que voc\u00ea precisa fazer certas coisas em um espa\u00e7o limitado:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400\"><span style=\"font-weight: 400\"> &nbsp;Dizer \u00e0s pessoas o que elas v\u00e3o obter com seu email<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\"> &nbsp;&nbsp;Ser pessoal \u2013 incluir seu nome<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\"> &nbsp;&nbsp;Provocar \u2013 despertar a curiosidade<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\"> &nbsp;&nbsp;Descrever um benef\u00edcio que receber\u00e3o se abrirem o email<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\"> &nbsp;&nbsp;Evitar palavras clich\u00ea usadas para spam, como \u201cgr\u00e1tis\u201d ou \u201cdinheiro\u201d<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\"> &nbsp;&nbsp;Criar um senso de urg\u00eancia<\/span><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Voc\u00ea precisa de um m\u00e1gico para fazer isso funcionar? De modo algum. Aqui est\u00e1 um exemplo de <\/span><a class=\"external\" href=\"https:\/\/www.wordstream.com\/blog\/ws\/2014\/03\/31\/email-subject-lines\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400\">linhas de assunto<\/span><\/a><span style=\"font-weight: 400\"> habilmente criadas:<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/06\/image.png\" alt=\"image\" class=\"wp-image-11556\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Crie_Textos_Empolgantes\"><\/span><b>Crie Textos Empolgantes<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Ningu\u00e9m quer ler emails chatos. Seus inscritos querem ser informados ou pelo menos entretidos.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">N\u00e3o se concentre em vender algo em todos os emails que envia durante sua campanha. Na realidade, \u00e9 dif\u00edcil vender para estranhos na internet, a menos que tenha criado um bom relacionamento com eles para que agora confiem em voc\u00ea.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Construa um relacionamento com seus contatos enviando emails ricos em valor, dicas e truques. Crie uma conex\u00e3o humana com seus leitores, relacionando uma hist\u00f3ria pessoal sua. Conhe\u00e7a-os atrav\u00e9s de perguntas.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Segmente_sua_Lista_de_Email\"><\/span><b>Segmente sua Lista de Email<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">A segmenta\u00e7\u00e3o funciona. As listas de email segmentadas geram quase 60% mais cliques e aumentam as taxas de abertura em <\/span><a class=\"external\" href=\"https:\/\/blog.kissmetrics.com\/email-marketing-segmentation-strategies\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400\">14,64%<\/span><\/a><span style=\"font-weight: 400\">. Se voc\u00ea n\u00e3o segmentar sua lista de emails, enviar\u00e1 basicamente o mesmo email para todos os seus clientes, que t\u00eam gostos, interesses e prioridades diferentes. Com o tempo, alguns inscritos sentir\u00e3o que n\u00e3o recebem nada de valor dos seus emails e deixar\u00e3o de abri-los ou cancelar\u00e3o sua inscri\u00e7\u00e3o.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Talvez a maneira mais f\u00e1cil de segmentar sua lista seja com uma pesquisa ou question\u00e1rio. Tenha em mente que sua lista precisar\u00e1 ser incentivada \u2013 afinal, nem todos os seus inscritos ter\u00e3o tempo para preencher uma pesquisa ou uma lista com espontaneidade. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">A pesquisa oferece uma vis\u00e3o geral do que seus clientes querem, mas tamb\u00e9m permite segmentar sua lista de acordo com diferentes desejos e necessidades. Em seguida, voc\u00ea pode modificar sua campanha de email marketing para enviar emails com melhor segmenta\u00e7\u00e3o para o grupo certo de clientes.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">O WordPress tem um plugin chamado <\/span><a class=\"external\" href=\"https:\/\/wordpress.org\/plugins\/quiz-master-next\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400\">Quiz and Survey Master<\/span><\/a><span style=\"font-weight: 400\"> que voc\u00ea pode achar \u00fatil.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Outra maneira de segmentar sua lista \u00e9 de acordo com compras anteriores feitas por seus clientes. Se um cliente comprou um determinado produto, certifique-se de enviar um email para ele com um produto similar, ao contr\u00e1rio de um produto aleat\u00f3rio que n\u00e3o seja de interesse dele. Isso adapta a experi\u00eancia de compra aos desejos e necessidades espec\u00edficas de cada cliente e a torna ainda mais pessoal \u2013 que \u00e9 exatamente o que as pessoas querem.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Cores\"><\/span><b>Use Cores<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Esse \u00e9 um truque que muitos profissionais de email marketing n\u00e3o conhecem. No entanto, pra ser sincero, n\u00e3o \u00e9 crucial que todos os profissionais de marketing usem cores em seus emails. Tudo depende do seu nicho.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Por exemplo, um newsletter sobre comida org\u00e2nica se beneficiaria de algum texto em tom verde, que d\u00e1 ao email uma certa vibra\u00e7\u00e3o e frescor. Isso cria uma conex\u00e3o melhor com o p\u00fablico-alvo.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">A cor pode ser um aspecto extremamente importante de sua newsletter informativa e pode ajud\u00e1-lo a se destacar e estabelecer uma conex\u00e3o emocional com seus inscritos.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Pense no Natal por um momento. Quais cores um <\/span><a class=\"external\" href=\"https:\/\/econsultancy.com\/blog\/68606-six-examples-of-christmas-email-marketing-from-fashion-retailers\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400\">email festivo<\/span><\/a><span style=\"font-weight: 400\"> precisa conter para se destacar e chamar sua aten\u00e7\u00e3o? Vermelho e verde provavelmente funcionariam.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/06\/image3.png\" alt=\"Debenhams email\" class=\"wp-image-9141\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Depois h\u00e1, \u00e9 claro, a psicologia por tr\u00e1s da cor. A maioria dos consumidores diz que a <\/span><a class=\"external\" href=\"https:\/\/blog.kissmetrics.com\/color-psychology\/?wide=1\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400\">cor<\/span><\/a><span style=\"font-weight: 400\"> influencia sua tomada de decis\u00e3o mais do que qualquer outra coisa.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">As cores voc\u00ea usa devem estar relacionadas \u00e0s suas inten\u00e7\u00f5es:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Vermelho:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400\"><span style=\"font-weight: 400\"> &nbsp;Chama a aten\u00e7\u00e3o<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\"> &nbsp;Cria um senso de urg\u00eancia (perigo), de que a pessoa pode perder algo<\/span><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Amarelo:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400\"><span style=\"font-weight: 400\"> &nbsp;Nos faz sentir bem (sol, calor, felicidade)<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\"> &nbsp;Use-o para promover f\u00e9rias ou promo\u00e7\u00f5es<\/span><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Laranja:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400\"><span style=\"font-weight: 400\"> &nbsp;Energia (sol, laranjas)<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\"> &nbsp;Promover produtos aliment\u00edcios<\/span><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Verde:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400\"><span style=\"font-weight: 400\"> &nbsp;Campanhas de frutas e legumes<\/span><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Azul:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400\"><span style=\"font-weight: 400\"> &nbsp;Promove um sentimento de confian\u00e7a<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\"> &nbsp;Produtos de \u00e1gua e limpeza<\/span><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Preto:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400\"><span style=\"font-weight: 400\"> &nbsp;Profissional<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\"> &nbsp;Liso<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\"> &nbsp;Elegante<\/span><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Crie_um_Call_To_Action_Chamada_a_Acao_Incrivel\"><\/span><b>Crie um Call To Action (Chamada a A\u00e7\u00e3o) Incr\u00edvel<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Os emails com um \u00fanico Call To Action aumentam os cliques em <\/span><a class=\"external\" href=\"https:\/\/www.wordstream.com\/blog\/ws\/2015\/06\/10\/digital-marketing-stats\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400\">371% e as vendas em 1617%<\/span><\/a><span style=\"font-weight: 400\">. Eles s\u00e3o uma parte essencial do seu email.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">A chamada a a\u00e7\u00e3o (\u201ccall to action\u201d ou CTA) \u00e9 a parte em que voc\u00ea diz aos seus inscritos exatamente o que voc\u00ea quer que eles fa\u00e7am. Quer que eles comprem o seu produto? Diga a eles com seu CTA. Quer que eles preencham o seu question\u00e1rio? Pe\u00e7a a eles com o seu CTA.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Fa\u00e7a de seu CTA um bot\u00e3o, para que pare\u00e7a clic\u00e1vel tamb\u00e9m. Nos emails mais cheios de textos, os elementos visuais se destacam. Em vez de colocar um hiperlink no corpo do texto e esperar que voc\u00ea receba cliques, crie um CTA clic\u00e1vel e f\u00e1cil de encontrar. Voc\u00ea pode usar sites como o <\/span><a class=\"external\" href=\"https:\/\/designwizard.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400\">Design Wizard<\/span><\/a><span style=\"font-weight: 400\"> para criar um bot\u00e3o sem a necessidade de um designer gr\u00e1fico.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Mantenha o CTA visualmente simples, mas tamb\u00e9m mantenha o texto simples. N\u00e3o d\u00ea \u00e0s pessoas muito o que fazer. D\u00ea a eles apenas uma escolha:<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/06\/image4.png\" alt=\"Email CTA\" class=\"wp-image-9142\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_um_Template_Pronto\"><\/span><b>Use um Template Pronto<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Uma imagem vale mais que mil palavras. Estamos vivendo em um mundo cada vez mais visual e, se voc\u00ea ainda n\u00e3o come\u00e7ou a se concentrar no conte\u00fado visual de seus emails, talvez essa seja a hora.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Em 2017, mais de 35% dos profissionais de marketing visual disseram que o <\/span><a class=\"external\" href=\"https:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2016\/05\/SocialMediaMarketingIndustryReport2016.pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400\">marketing visual<\/span><\/a><span style=\"font-weight: 400\"> \u00e9 agora mais importante do que qualquer outro conte\u00fado. Um ano antes, em 2016, mais da metade de todos os profissionais de marketing B2B j\u00e1 priorizavam recursos de <\/span><a class=\"external\" href=\"http:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2015\/09\/2016_B2B_Report_Final.pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400\">conte\u00fado visual<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Quando voc\u00ea usa um template pronto, \u00e9 muito mais f\u00e1cil implementar recursos visuais em suas campanhas de email marketing. Modelos j\u00e1 prontos s\u00e3o especialmente populares entre os iniciantes que nunca usaram recursos visuais em seus emails. Eles fornecem uma boa base, embora eu sugira que voc\u00ea ajuste qualquer modelo usado para que sua mensagem seja transmitida com clareza.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Existem ferramentas dispon\u00edveis que fornecem <\/span><a href=\"https:\/\/www.benchmarkemail.com\/br\/features\/emaildesigner\"><span style=\"font-weight: 400\">templates de email marketing<\/span><\/a><span style=\"font-weight: 400\"> que n\u00e3o lhe custam tempo. Para o usu\u00e1rio, n\u00e3o h\u00e1 necessidade de criar o design. Tudo o que voc\u00ea precisa fazer \u00e9 escolher um modelo e ajust\u00e1-lo para que \u2013 como mencionado \u2013 sua pr\u00f3pria voz e uma imagem da marca sejam exibidas.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/06\/image5.png\" alt=\"email templates\" class=\"wp-image-9143\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Os modelos s\u00e3o compostos de blocos de conte\u00fado que voc\u00ea pode excluir, replicar ou alterar facilmente.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_imagens\"><\/span><b>Use imagens<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">N\u00e3o h\u00e1 necessidade de exagerar nas imagens. Elas s\u00e3o importantes, mas n\u00e3o devem ser o \u00fanico elemento de suas campanhas.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">O melhor das imagens nos emails \u00e9 que voc\u00ea n\u00e3o precisa gastar tempo ou dinheiro tirando fotos. Em vez disso, voc\u00ea pode baixar uma fotografia de um site online. O <\/span><a class=\"external\" href=\"https:\/\/pikwizard.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400\">Pik Wizard<\/span><\/a><span style=\"font-weight: 400\">, por exemplo, oferece muitas imagens gratuitas. De fato, h\u00e1 muitos sites que oferecem <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-marketers-awesome-free-stock-photo-sites-right-way-use-images\/\"><span style=\"font-weight: 400\">fotos gratuitas<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/06\/image1.jpg\" alt=\"free stock photos\" class=\"wp-image-9144\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Tudo depende de qual \u00e9 a sua mensagem e marca, mas voc\u00ea n\u00e3o precisa sempre buscar imagens de alta qualidade. Muitos profissionais de email marketing usam memes que n\u00e3o s\u00e3o fotos de primeira linha, mas que s\u00e3o bem-humoradas e envolventes. Muitas vezes isso \u00e9 tudo que importa.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusao\"><\/span><b>Conclus\u00e3o<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Estas s\u00e3o algumas dicas sobre como criar sua campanha de email marketing em 2018. N\u00e3o espere resultados instant\u00e2neos, \u00e9 claro. Ajuste seus esfor\u00e7os de design e esteja preparado para fazer altera\u00e7\u00f5es at\u00e9 que as convers\u00f5es e vendas comecem a acontecer.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Nos diga o que voc\u00ea pensa nos coment\u00e1rios abaixo.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing \u00e9 incr\u00edvel. Com mais de 3.4 bilh\u00f5es de usu\u00e1rios em todo o mundo, mais da metade da popula\u00e7\u00e3o global tem uma conta de email ativa. Por isso, criar o email marketing perfeito deve estar no topo da lista de prioridades de sua estrat\u00e9gia de marketing digital. As redes sociais s\u00e3o uma \u00f3tima maneira&hellip;<\/p>\n","protected":false},"author":76,"featured_media":12913,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2227,2230],"tags":[],"class_list":["post-11357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-top-posts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como Criar o Email Marketing Perfeito - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/criar-design-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como Criar o Email Marketing Perfeito - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Email marketing \u00e9 incr\u00edvel. Com mais de 3.4 bilh\u00f5es de usu\u00e1rios em todo o mundo, mais da metade da popula\u00e7\u00e3o global tem uma conta de email ativa. Por isso, criar o email marketing perfeito deve estar no topo da lista de prioridades de sua estrat\u00e9gia de marketing digital. 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