{"id":11363,"date":"2018-03-01T14:17:25","date_gmt":"2018-03-01T22:17:25","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=8855"},"modified":"2020-06-05T17:19:26","modified_gmt":"2020-06-05T17:19:26","slug":"melhores-templates-newsletter","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/melhores-templates-newsletter\/","title":{"rendered":"Isso \u00c9 o que Acontece no Cora\u00e7\u00e3o dos Grandes Templates de Newsletters"},"content":{"rendered":"<p>Para muitos, a porta de entrada para o <a href=\"https:\/\/www.benchmarkemail.com\/br\/\">email marketing<\/a> s\u00e3o as newsletters. \u00c9 um tipo de campanha e template que quase todas as pessoas conhecem pois recebem esse tipo de email em sua caixa de entrada todos os dias.<\/p>\n<p>Na verdade, as newsletters s\u00e3o o tipo de campanha por email mais utilizadas. De acordo com a <a href=\"http:\/\/www.pardot.com\/blog\/the-2015-email-marketing-landscape\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Pardot<\/a>, 66% das empresas que usam email marketing enviam newsletters, seguido de 54% que enviam conte\u00fado promocional e 42% que enviam emails de boas-vindas.<\/p>\n<p>Para o profissional do marketing que quer come\u00e7ar uma newsletter do zero ou revitalizar a sua atual, podemos afirmar que tudo come\u00e7a com o template.<\/p>\n<p>N\u00f3s entendemos que entre o email marketing, as redes sociais, o PPC, as campanhas de retargeting e as muitas outras estrat\u00e9gias de marketing que deseja seguir, voc\u00ea pode n\u00e3o ter tanto tempo quanto gostaria para navegar entre os muitos <a href=\"https:\/\/www.benchmarkemail.com\/br\/features\/emaildesigner\">templates de\u00a0email<\/a> oferecidos pela Benchmark.<\/p>\n<p>Uma abordagem pr\u00e1tica para selecionar o modelo certo \u00e9 saber o que os outros est\u00e3o fazendo bem. \u00c9 por isso que selecionamos algumas de nossas favoritas como exemplos de newsletters bem-sucedidas.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/melhores-templates-newsletter\/#Templates_que_Informam\" >Templates que Informam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/melhores-templates-newsletter\/#Templates_que_Vendem\" >Templates que Vendem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/melhores-templates-newsletter\/#Templates_que_Engajam\" >Templates que Engajam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/melhores-templates-newsletter\/#O_que_aprendemos\" >O que aprendemos?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/melhores-templates-newsletter\/#Pronto_para_Colocar_o_que_Aprendeu_em_Pratica\" >Pronto para Colocar o que Aprendeu em Pr\u00e1tica?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Templates_que_Informam\"><\/span><b>Templates que Informam<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><b>Thrillist<\/b><\/h3>\n<p>Essa \u00e9 uma newsletter di\u00e1ria que leio todas as manh\u00e3s, sem falta. Por conta dessa freq\u00fc\u00eancia, eu sei que a mat\u00e9ria principal do <a href=\"http:\/\/thrillist\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Thrillist<\/a> \u00e9 sempre o conte\u00fado mais recente ou no topo publicado naquele dia. \u00c0s vezes eu leio essa mat\u00e9ria antes mesmo de sair da cama. Ela me informa sobre os melhores novos restaurantes, os eventos que acontecem em minha cidade e, \u00e0s vezes, hist\u00f3rias insanas de barmen, gar\u00e7onetes ou comiss\u00e1rios de bordo.<\/p>\n<p>O template cumpre seu papel em compartilhar conte\u00fado e me informar sobre o que posso fazer \u00e0 noite. Veja s\u00f3:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5422\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/Thrillist-newsletter-scaled.jpg\" alt=\"Thrillist Newsletter\" width=\"1336\" height=\"4959\" srcset=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/Thrillist-newsletter-scaled.jpg 1336w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/05\/Thrillist-newsletter-81x300.jpg 81w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/05\/Thrillist-newsletter-768x2851.jpg 768w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/05\/Thrillist-newsletter-276x1024.jpg 276w\" sizes=\"auto, (max-width: 1336px) 100vw, 1336px\" \/><\/p>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Templates_que_Vendem\"><\/span><b>Templates que Vendem<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><b>Bullymake<\/b><\/h3>\n<p>Bullymake enquanto buscava brinquedos para mastigar que minha pitbull n\u00e3o destru\u00edsse em minutos. Eu rapidamente me identifiquei com a empresa. Depois de dois meses como assinante, eu j\u00e1 possu\u00eda um estoque enorme de brinquedos indestrut\u00edveis. Decidi cancelar minha inscri\u00e7\u00e3o com eles, mas n\u00e3o deixei de seguir suas newsletters.<\/p>\n<p>Isso porque seus templates permitem a eles conectar-se comigo de uma maneira emocional atrav\u00e9s do meu amor por cachorros&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5423\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/Screen-Shot-2017-05-05-at-8.59.51-AM.png\" alt=\"Bullymake Newsletter header\" width=\"606\" height=\"520\" srcset=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/Screen-Shot-2017-05-05-at-8.59.51-AM.png 606w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/05\/Screen-Shot-2017-05-05-at-8.59.51-AM-350x300.png 350w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/05\/Screen-Shot-2017-05-05-at-8.59.51-AM-300x257.png 300w\" sizes=\"auto, (max-width: 606px) 100vw, 606px\" \/><\/p>\n<p>&#8230;e ainda fazem um bom trabalho em me mostrar o que posso comprar al\u00e9m do modelo de assinaturas deles.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5424\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/Screen-Shot-2017-05-05-at-9.00.02-AM.png\" alt=\"Bullymake Newsletter second section\" width=\"603\" height=\"368\" srcset=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/Screen-Shot-2017-05-05-at-9.00.02-AM.png 603w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/05\/Screen-Shot-2017-05-05-at-9.00.02-AM-470x287.png 470w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/05\/Screen-Shot-2017-05-05-at-9.00.02-AM-300x183.png 300w\" sizes=\"auto, (max-width: 603px) 100vw, 603px\" \/><\/p>\n<p>Al\u00e9m disso, a se\u00e7\u00e3o abaixo tamb\u00e9m vende o seu modelo de assinaturas.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5425\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/Screen-Shot-2017-05-05-at-9.07.33-AM.png\" alt=\"Bullymake newsletter subscription sale\" width=\"296\" height=\"592\" srcset=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/Screen-Shot-2017-05-05-at-9.07.33-AM.png 296w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/05\/Screen-Shot-2017-05-05-at-9.07.33-AM-150x300.png 150w\" sizes=\"auto, (max-width: 296px) 100vw, 296px\" \/><\/p>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Templates_que_Engajam\"><\/span><b>Templates que Engajam<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><b>ActionRocket<\/b><\/h3>\n<p>Esta newsletter semanal da <a href=\"https:\/\/bullymake.com\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">ActionRocket<\/a> \u00e9 chamada de #emailweekly. O template possui o mesmo bloco superior com uma c\u00f3pia personalizada que te d\u00e1 as boas vindas todas as semanas. Em seguida, existem seis blocos compartilhando as postagens de email marketing favoritas da semana que passou. Se eu estivesse escrevendo este post h\u00e1 dois meses, eu mostraria este modelo na categoria de Templates que Informam:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5426\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/Action-Rocket-newsletter.jpg\" alt=\"Action Rocket newsletter (old)\" width=\"1275\" height=\"1650\" srcset=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/Action-Rocket-newsletter.jpg 1275w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/05\/Action-Rocket-newsletter-232x300.jpg 232w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/05\/Action-Rocket-newsletter-768x994.jpg 768w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/05\/Action-Rocket-newsletter-791x1024.jpg 791w\" sizes=\"auto, (max-width: 1275px) 100vw, 1275px\" \/><\/p>\n<p>No entanto, os g\u00eanios de email marketing da ActionRocket seguiram um caminho que gera engajamento entre seus assinantes. Eles fazem um \u201credesign\u201d cont\u00ednuo de sua newsletter semanal.Deve-se notar que uma longa hist\u00f3ria de newsletters semanais de qualidade lhes deu o direito de experimentar coisas novas com seus inscritos. Devido a isso, espero ansiosamente por cada nova newsletter semanal para ver o progresso mais recente no \u201credesign\u201d deles. Inscreva-se tamb\u00e9m para ver como est\u00e1 evoluindo o template da #emailweekly.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5427\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/ActionRocket-Engaging-Newsletters.png\" alt=\"ActionRocket Engaging Newsletters\" width=\"1438\" height=\"637\" srcset=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/ActionRocket-Engaging-Newsletters.png 1438w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/05\/ActionRocket-Engaging-Newsletters-470x208.png 470w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/05\/ActionRocket-Engaging-Newsletters-970x430.png 970w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/05\/ActionRocket-Engaging-Newsletters-768x340.png 768w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/05\/ActionRocket-Engaging-Newsletters-300x133.png 300w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/05\/ActionRocket-Engaging-Newsletters-1024x454.png 1024w\" sizes=\"auto, (max-width: 1438px) 100vw, 1438px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"O_que_aprendemos\"><\/span><b>O que aprendemos?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Uma boa newsletter possui um conte\u00fado que gera engajamento al\u00e9m do comum, atrav\u00e9s daquela recep\u00e7\u00e3o calorosa ou uma hist\u00f3ria que te prende desde o in\u00edcio. Ela tamb\u00e9m te permite compartilhar conte\u00fado que te ajuda a atingir sua meta ao produzir uma newsletter.<\/p>\n<p>Ao responder \u00e0s seguintes perguntas simples, voc\u00ea saber\u00e1 como escolher o melhor template de newsletter para sua empresa:<\/p>\n<p>&#8211; O template te ajuda a atingir a meta principal de sua newsletter?<\/p>\n<p>&#8211; O template se alinha com seu branding?<\/p>\n<p>&#8211; O layout lembra o design de seu website ou ao menos possui um feeling similar?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pronto_para_Colocar_o_que_Aprendeu_em_Pratica\"><\/span><b>Pronto para Colocar o que Aprendeu em Pr\u00e1tica?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/ui.benchmarkemail.wpengine.com\/br\/Login\">Fa\u00e7a login<\/a> ou <a href=\"https:\/\/ui.benchmarkemail.wpengine.com\/br\/Register\">crie uma conta<\/a> para escolher ou montar um template que melhor funcione para voc\u00ea!<\/p>\n<h3><b>Feedback<\/b><\/h3>\n<p>Vamos adorar receber algumas dicas ou saber como voc\u00ea faz para escolher seus templates. Ainda melhor, compartilhe seus exemplos pessoais na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para muitos, a porta de entrada para o email marketing s\u00e3o as newsletters. \u00c9 um tipo de campanha e template que quase todas as pessoas conhecem pois recebem esse tipo de email em sua caixa de entrada todos os dias. Na verdade, as newsletters s\u00e3o o tipo de campanha por email mais utilizadas. De acordo&hellip;<\/p>\n","protected":false},"author":26,"featured_media":12917,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2217],"tags":[],"class_list":["post-11363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-na-pratica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Isso \u00c9 o que Acontece no Cora\u00e7\u00e3o dos Grandes Templates de Newsletters - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/melhores-templates-newsletter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Isso \u00c9 o que Acontece no Cora\u00e7\u00e3o dos Grandes Templates de Newsletters - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Para muitos, a porta de entrada para o email marketing s\u00e3o as newsletters. \u00c9 um tipo de campanha e template que quase todas as pessoas conhecem pois recebem esse tipo de email em sua caixa de entrada todos os dias. Na verdade, as newsletters s\u00e3o o tipo de campanha por email mais utilizadas. 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