{"id":11367,"date":"2018-02-21T09:17:52","date_gmt":"2018-02-21T09:17:52","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=8836"},"modified":"2022-05-24T20:04:52","modified_gmt":"2022-05-24T20:04:52","slug":"automation-pro-leads-conversoes","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/automation-pro-leads-conversoes\/","title":{"rendered":"2 Maneiras de Usar o Automation Pro: Atra\u00e7\u00e3o de Leads & Convers\u00f5es"},"content":{"rendered":"

O Automation Pro chegou! Em suma, \u00e9 a melhor solu\u00e7\u00e3o para gerar engajamento constante e de qualidade entre seus clientes. Com o lan\u00e7amento do Automation Pro, n\u00f3s constru\u00edmos uma s\u00e9rie de modelos que demonstram estrat\u00e9gias pr\u00e1ticas que qualquer profissional de marketing pode executar. Neste post, vamos nos concentrar em dois deles, onboarding (atra\u00e7\u00e3o de novos leads) e fornecer alguns exemplos reais do que pode ser realizado com nossa poderosa marketing de automa\u00e7\u00e3o.<\/a><\/p>\n

Onboarding<\/b><\/h2>\n

Este modelo foi concebido para ajudar voc\u00ea a transformar visitantes do seu site em assinantes. Segundo os dados da Data & Marketing Association<\/a>, 66% dos consumidores online realizaram uma compra como resultado de uma campanha de engajamento por email. Com esta informa\u00e7\u00e3o em m\u00e3os, n\u00e3o h\u00e1 nenhum motivo para voc\u00ea n\u00e3o criar um funil de vendas automatizado para os visitantes do site. Na pr\u00e1tica, eles j\u00e1 s\u00e3o bons leads e j\u00e1 demonstraram interesse atrav\u00e9s da visita ao seu site ou \u00e0 p\u00e1gina de um produto ou servi\u00e7o espec\u00edfico.<\/p>\n<\/p>\n

Ent\u00e3o, como voc\u00ea pode implementar isso?<\/p>\n

Digamos que voc\u00ea tenha uma marca que est\u00e1 lan\u00e7ando um produto novo. Voc\u00ea est\u00e1 executando v\u00e1rias campanhas de marketing direcionando potenciais clientes para uma landing page deste produto. O primeiro passo \u00e9 criar um formul\u00e1rio de inscri\u00e7\u00e3o pop-up para colocar na p\u00e1gina. Sugerimos adicionar um incentivo para se inscrever, como um desconto de 10%, por exemplo, para encorajar a compra. Outros incentivos podem incluir um PDF exclusivo ou qualquer outro recurso educacional, como um webinar, que pode ser de valor para seus assinantes. Certifique-se de atribuir o formul\u00e1rio pop-up a uma nova lista.<\/p>\n

Em seguida, instale o c\u00f3digo de rastreamento<\/a> na p\u00e1gina desejada. \u00c9 assim que o Automation Pro vai saber se um contato visitou seu site ou p\u00e1gina.<\/p>\n

Agora \u00e9 hora de construir a sua jornada para nutrir esse lead.<\/p>\n

Primeiramente, certifique-se de que o m\u00f3dulo \u201cContatos Adicionados \u00e0 Lista\u201d corresponde \u00e0 lista integrada com seu formul\u00e1rio pop-up. Conforme as pessoas visitam sua p\u00e1gina, o formul\u00e1rio pop-up ser\u00e1 apresentado juntamente com a oferta de desconto de 10%. Uma vez que se inscreverem, ser\u00e3o automaticamente adicionados \u00e0 lista que voc\u00ea selecionou e sua jornada se inicia.<\/p>\n

Em seguida, voc\u00ea deve criar um email de boas-vindas a partir do m\u00f3dulo \u201cEnviar Email\u201d. Conforme seus assinantes forem adicionados \u00e0 sua lista, essa etapa da jornada ser\u00e1 acionada e o email de boas-vindas ser\u00e1 enviado. Isto deve incluir o c\u00f3digo promocional para seus 10% de desconto (voc\u00ea precisar\u00e1 inserir o c\u00f3digo promocional de sua escolha em sua plataforma de eCommerce).<\/p>\n

Convers\u00e3o<\/b><\/h2>\n

Agora que voc\u00ea criou uma solu\u00e7\u00e3o pr\u00e1tica para novos assinantes, \u00e9 hora de transform\u00e1-los em clientes. Se continuarmos com o exemplo acima, o objetivo agora \u00e9 atrair seus novos assinantes a usar o incentivo de 10% off que voc\u00ea ofereceu antes. Para fazer isso, voc\u00ea enviar\u00e1 uma s\u00e9rie de emails destacando os benef\u00edcios do produto ou servi\u00e7o que est\u00e1 oferecendo e lembrando seus inscritos do desconto.<\/p>\n<\/p>\n

Para este exemplo, mostraremos como criar um ciclo de 7 dias com o objetivo de converter seus clientes em perspectiva.<\/p>\n

Aqui est\u00e3o os passos a seguir antes de criar sua jornada de convers\u00e3o:<\/p>\n

    \n
  1. Crie uma “Lista de Clientes”. Esta \u00e9 a lista para onde seus assinantes ser\u00e3o automaticamente transferidos se realizarem uma compra em seu site.<\/li>\n
  2. Planeje sua campanha de engajamento. Pense na jornada que deseja que seus clientes trilhem.<\/li>\n
  3. Crie uma jornada de “Confirma\u00e7\u00e3o de Compra”. Esta \u00e9 uma pequena jornada que ir\u00e1 verificar constantemente os assinantes que fazem uma compra. Uma vez que uma compra \u00e9 feita, a jornada ir\u00e1 mover o assinante da sua “Lista de Onboarding” para sua “Lista de Clientes”.<\/li>\n
  4. \u00c9 extremamente importante que o seu c\u00f3digo de acompanhamento do Automation Pro esteja instalado em sua p\u00e1gina de agradecimento pela compra.<\/li>\n<\/ol>\n

    Vejamos os passos a seguir para criar a sua jornada de convers\u00f5es.<\/p>\n

    Como na jornada anterior, esta come\u00e7a com o ponto de entrada \u201cAdicionado \u00e0 Lista\u201d para sua lista de onboarding. Como voc\u00ea enviou o email de boas-vindas na jornada anterior, \u00e9 importante esperar um tempo para sua pr\u00f3xima comunica\u00e7\u00e3o. Dessa forma, voc\u00ea n\u00e3o ir\u00e1 sobrecarregar seus assinantes com muitos emails ao mesmo tempo.<\/p>\n

    Agora, coloque-se no lugar do seu inscrito. Embora o objetivo seja gerar convers\u00f5es, voc\u00ea deve manter o lead sempre em mente. Portanto, muitas call-to-action (convite \u00e0 agir) de compra podem n\u00e3o ser efetivas. O que provavelmente funcionar\u00e1 melhor \u00e9 uma s\u00e9rie de emails que demonstram o valor dos seus produtos ou servi\u00e7os. Isso pode incluir depoimentos de clientes, j\u00e1 que 55% dos compradores dizem que as avalia\u00e7\u00f5es online influenciam sua decis\u00e3o de compra de acordo com a Kissmetrics.<\/p>\n

    Neste exemplo, criaremos uma jornada de tr\u00eas emails. N\u00e3o esque\u00e7a de adicionar um tempo de espera entre cada email de engajamento que voc\u00ea enviar\u00e1. Caso contr\u00e1rio, todos ser\u00e3o enviados de uma s\u00f3 vez!<\/p>\n

    Primeiro, voc\u00ea deve enviar um lembrete de desconto 3 dias depois que uma pessoa se inscrever em sua lista de onboarding. Para alguns, isso \u00e9 o suficiente para serem transferidos para sua Lista de Clientes.<\/p>\n

    Para aqueles que permanecem na sua lista de onboarding, tente enviar uma campanha de engajamento com um destaque ou depoimento de clientes sobre o produto no sexto dia ap\u00f3s a inscri\u00e7\u00e3o.<\/p>\n

    Se voc\u00ea ainda n\u00e3o converteu um assinante ap\u00f3s suas duas primeiras tentativas, experimente uma oferta de frete gr\u00e1tis no s\u00e9timo dia. De acordo com o estudo Walker Sands Future of Retail 2016, nove em cada 10 entrevistados inclu\u00edram e entrega gratuita como o principal incentivo quando perguntado o que tornaria mais prov\u00e1vel a compra online.<\/p>\n

    O objetivo desta jornada \u00e9 gerar vendas. \u00c9 importante definir uma data de t\u00e9rmino para a jornada a fim de que voc\u00ea possa analisar o que criou e, em seguida, fazer melhorias para a pr\u00f3xima jornada. Se tiver uma jornada sem fim, ser\u00e1 dif\u00edcil medir, comparar e usar os dados para melhorar as futuras jornadas.<\/p>\n","protected":false},"excerpt":{"rendered":"

    O Automation Pro chegou! Em suma, \u00e9 a melhor solu\u00e7\u00e3o para gerar engajamento constante e de qualidade entre seus clientes. Com o lan\u00e7amento do Automation Pro, n\u00f3s constru\u00edmos uma s\u00e9rie de modelos que demonstram estrat\u00e9gias pr\u00e1ticas que qualquer profissional de marketing pode executar. Neste post, vamos nos concentrar em dois deles, onboarding (atra\u00e7\u00e3o de novos…<\/p>\n","protected":false},"author":26,"featured_media":12919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2226],"tags":[],"class_list":["post-11367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novidades-da-benchmark"],"yoast_head":"\n2 Maneiras de Usar o Automation Pro: Atra\u00e7\u00e3o de Leads & Convers\u00f5es - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/automation-pro-leads-conversoes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2 Maneiras de Usar o Automation Pro: Atra\u00e7\u00e3o de Leads & Convers\u00f5es - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"O Automation Pro chegou! Em suma, \u00e9 a melhor solu\u00e7\u00e3o para gerar engajamento constante e de qualidade entre seus clientes. Com o lan\u00e7amento do Automation Pro, n\u00f3s constru\u00edmos uma s\u00e9rie de modelos que demonstram estrat\u00e9gias pr\u00e1ticas que qualquer profissional de marketing pode executar. 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