{"id":11373,"date":"2018-01-16T09:47:46","date_gmt":"2018-01-16T17:47:46","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=8576"},"modified":"2020-06-05T17:19:48","modified_gmt":"2020-06-05T17:19:48","slug":"campanhas-de-marketing-automacao","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/campanhas-de-marketing-automacao\/","title":{"rendered":"7 Dicas para Rodar Campanhas de Marketing de Automa\u00e7\u00e3o enquanto Estiver de F\u00e9rias"},"content":{"rendered":"<p>\u00c0s vezes, \u00e9 mais estressante sair de f\u00e9rias do que ficar no escrit\u00f3rio. Com o <a href=\"https:\/\/www.benchmarkemail.com\/br\/features\/marketing-automation\">Marketing de Automa\u00e7\u00e3o<\/a> feito atrav\u00e9s de campanhas de <a href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/o-que-e-marketing-de-automacao\/\">marketing autom\u00e1ticas<\/a>, voc\u00ea pode mudar esse cen\u00e1rio.<\/p>\n<p>Se voc\u00ea est\u00e1 planejando sair de licen\u00e7a maternidade, fazer aquela viagem t\u00e3o esperada ou apenas tirar alguns dias de folga, lembre-se das seguintes oito dicas para que sua campanha seja executada praticamente sozinha. Dessa forma, voc\u00ea pode se concentrar na divers\u00e3o, no sol, na fam\u00edlia e em si mesmo em vez do trabalho.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/campanhas-de-marketing-automacao\/#1_Escolha_a_Estrategia_Certa\" >1. Escolha a Estrat\u00e9gia Certa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/campanhas-de-marketing-automacao\/#2_Teste_sua_Campanha\" >2. Teste sua Campanha<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/campanhas-de-marketing-automacao\/#3_Crie_Estrategias_Simples\" >3. Crie Estrat\u00e9gias Simples<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/campanhas-de-marketing-automacao\/#4_Prepare_sua_Equipe_para_sua_Ausencia\" >4. Prepare sua Equipe para sua Aus\u00eancia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/campanhas-de-marketing-automacao\/#5_Utilize_Ferramentas_de_Marketing\" >5. Utilize Ferramentas de Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/campanhas-de-marketing-automacao\/#6_Deixe_Claras_suas_Expectativas\" >6. Deixe Claras suas Expectativas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/campanhas-de-marketing-automacao\/#7_Check_In\" >7. Check In<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Escolha_a_Estrategia_Certa\"><\/span><b>1. Escolha a Estrat\u00e9gia Certa<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>O que voc\u00ea vende, como voc\u00ea vende e quando voc\u00ea envia suas campanhas autom\u00e1ticas de email ditar\u00e3o qu\u00e3o bem elas funcionar\u00e3o.<\/p>\n<p>Estabele\u00e7a a<a href=\"https:\/\/conversionxl.com\/blog\/customer-journey-maps\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"> jornada do cliente<\/a> em cada um dos seus emails, bem como em toda a sua campanha autom\u00e1tica. Deixe claras sua estrat\u00e9gia e mensagens junto com sua equipe para resolver quaisquer quest\u00f5es ou impasses que possam dificultar as convers\u00f5es.<\/p>\n<p>Considere tamb\u00e9m os testes A\/B que sua equipe pode implementar caso uma campanha n\u00e3o estiver funcionando t\u00e3o bem quanto o esperado. O marketing pode envolver um pouco de adivinha\u00e7\u00e3o, mas criar a estrat\u00e9gia certa com base em dados s\u00f3lidos e as necessidades espec\u00edficas de sua empresa antes de sair do escrit\u00f3rio pode ajud\u00e1-lo a alcan\u00e7ar o sucesso.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Teste_sua_Campanha\"><\/span><b>2. Teste sua Campanha<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Atores n\u00e3o sobem ao palco sem antes ensaiar sua apresenta\u00e7\u00e3o. Da mesma forma, os profissionais de marketing n\u00e3o devem expor suas campanhas autom\u00e1ticas sem antes test\u00e1-las.<\/p>\n<p>Antes de sair de f\u00e9rias ou sair do escrit\u00f3rio, teste suas campanhas. Certifique-se de que elas funcionam em diferentes navegadores e dispositivos e que sua conex\u00e3o com a internet consegue lidar com o tr\u00e1fego. \u00c9 sempre mais f\u00e1cil e menos estressante corrigir as falhas e otimizar os resultados ao inv\u00e9s de fazer o controle de danos enquanto voc\u00ea est\u00e1 tentando desfrutar de um dia ensolarado na praia.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Crie_Estrategias_Simples\"><\/span><b>3. Crie Estrat\u00e9gias Simples<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As campanhas automatizadas funcionam desde as mais complexas, com v\u00eddeos e bastante intera\u00e7\u00e3o, at\u00e9 as mais simples com apenas textos e imagens.<\/p>\n<p>Apesar de poder incorporar diferentes t\u00e1ticas, como segmentar conte\u00fado din\u00e2mico para aumentar a taxa de cliques, mantenha uma abordagem simples. Crie uma mensagem de marketing forte e sensata que atraia todo o seu p\u00fablico-alvo e dispare-a. Quando voltar ao escrit\u00f3rio, voc\u00ea pode trabalhar na incorpora\u00e7\u00e3o de campanhas mais complexas, pois ter\u00e1 mais tempo para se dedicar a elas.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Prepare_sua_Equipe_para_sua_Ausencia\"><\/span><b>4. Prepare sua Equipe para sua Aus\u00eancia<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As \u201cdrip campaigns\u201d s\u00e3o tipos de campanhas de marketing autom\u00e1ticas que requerem mais engajamento e acompanhamento. Se estiver fazendo o seu marketing automatizado da maneira correta, voc\u00ea precisar\u00e1 acompanhar a maior parte de suas campanhas ao longo do tempo.<\/p>\n<p>Apesar de poder agendar seus emails para serem enviados em um determinado momento, sua equipe dever\u00e1 estar pronta para responder aos leads, coment\u00e1rios em m\u00eddias sociais e outros tipos de intera\u00e7\u00f5es com os clientes. Tenha uma reuni\u00e3o antes de sair para informar sua equipe sobre como responder \u00e0s diferentes quest\u00f5es que surgir\u00e3o e dar-lhes um cronograma para quando e como devem gerenciar essas mensagens.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Utilize_Ferramentas_de_Marketing\"><\/span><b>5. Utilize Ferramentas de Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A ferramenta certa para o trabalho tamb\u00e9m ir\u00e1 ajud\u00e1-lo a desfrutar de suas f\u00e9rias sem preocupa\u00e7\u00f5es. \u00c9 a\u00ed que entra o Automation Pro.<\/p>\n<p>Com a automa\u00e7\u00e3o certa, voc\u00ea pode executar campanhas de marketing inteiras enquanto estiver descansando na rede. Cada novo assinante pode receber o mesmo email de boas-vindas que voc\u00ea enviaria se estivesse no escrit\u00f3rio e voc\u00ea pode tamb\u00e9m fazer o acompanhamento autom\u00e1tico quando executa uma promo\u00e7\u00e3o com base nas intera\u00e7\u00f5es de cada assinante com suas campanhas de email ou site.<\/p>\n<p>Outro grande benef\u00edcio \u00e9 a possibilidade de usar templates j\u00e1 existentes de estrat\u00e9gias prontas para serem implementadas. Tudo o que voc\u00ea precisa fazer \u00e9 conectar suas campanhas e listas de email.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Deixe_Claras_suas_Expectativas\"><\/span><b>6. Deixe Claras suas Expectativas<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sua equipe deve ser capaz de tomar as r\u00e9deas de sua campanha autom\u00e1tica enquanto estiver fora.<\/p>\n<p>Para ajud\u00e1-los a assumir essa responsabilidade, defina metas e expectativas. Anote os objetivos e metas di\u00e1rias que eles podem alcan\u00e7ar e otimizar caso a campanha n\u00e3o esteja funcionando conforme o esperado. \u00c9 sempre bom entregar uma lista detalhada de instru\u00e7\u00f5es precisas para a pessoa que ficar\u00e1 encarregada enquanto voc\u00ea estiver fora.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Check_In\"><\/span><b>7. Check In<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Dependendo de quanto trabalho voc\u00ea faz de casa, voc\u00ea pode at\u00e9 verificar sua campanha ocasionalmente. As ferramentas listadas acima podem facilitar essa tarefa.<\/p>\n<p>Se algo parecer estar errado, voc\u00ea pode corrigir ou pausar a campanha e resolver o problema quando voltar ao trabalho. Caso tudo estiver funcionando perfeitamente, voc\u00ea pode ent\u00e3o realmente relaxar.<\/p>\n<p>As campanhas automatizadas aliviam bastante sua carga com respeito \u00e0s outras fun\u00e7\u00f5es de marketing. Ao implementar as sete dicas deste post, voc\u00ea poder\u00e1 configurar, implantar e lucrar com suas campanhas autom\u00e1ticas com facilidade, especialmente quando estiver fora do escrit\u00f3rio.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0s vezes, \u00e9 mais estressante sair de f\u00e9rias do que ficar no escrit\u00f3rio. Com o Marketing de Automa\u00e7\u00e3o feito atrav\u00e9s de campanhas de marketing autom\u00e1ticas, voc\u00ea pode mudar esse cen\u00e1rio. Se voc\u00ea est\u00e1 planejando sair de licen\u00e7a maternidade, fazer aquela viagem t\u00e3o esperada ou apenas tirar alguns dias de folga, lembre-se das seguintes oito dicas&hellip;<\/p>\n","protected":false},"author":242,"featured_media":12922,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Dicas para Rodar Campanhas de Marketing de Automa\u00e7\u00e3o enquanto Estiver de F\u00e9rias - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/campanhas-de-marketing-automacao\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Dicas para Rodar Campanhas de Marketing de Automa\u00e7\u00e3o enquanto Estiver de F\u00e9rias - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"\u00c0s vezes, \u00e9 mais estressante sair de f\u00e9rias do que ficar no escrit\u00f3rio. Com o Marketing de Automa\u00e7\u00e3o feito atrav\u00e9s de campanhas de marketing autom\u00e1ticas, voc\u00ea pode mudar esse cen\u00e1rio. 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