{"id":11377,"date":"2017-11-23T21:40:34","date_gmt":"2017-11-24T05:40:34","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=7799"},"modified":"2020-12-02T17:57:15","modified_gmt":"2020-12-02T17:57:15","slug":"o-que-e-marketing-de-automacao","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/o-que-e-marketing-de-automacao\/","title":{"rendered":"O que \u00e9 marketing de automa\u00e7\u00e3o?"},"content":{"rendered":"

Voc\u00ea j\u00e1 deve ter ouvido falar sobre Marketing de Automa\u00e7\u00e3o. Alguns o v\u00eaem somente como uma moda passageira, enquanto outros est\u00e3o levando isso muito a s\u00e9rio. Mas o que de fato esse termo significa e por que ele \u00e9 importante?<\/span><\/p>\n

Marketing de Automa\u00e7\u00e3o refere-se a um software que permite que voc\u00ea (como o pr\u00f3prio nome diz) automatize a\u00e7\u00f5es e processos de vendas e marketing.<\/span><\/p>\n

O escopo das a\u00e7\u00f5es pode variar: dar as boas-vindas aos seus novos assinantes ou at\u00e9 mesmo reestabelecer, com seus clientes, um relacionamento que esfriou. At\u00e9 onde voc\u00ea vai com ele geralmente depender\u00e1 da natureza do seu neg\u00f3cio e da sua criatividade.<\/span><\/p>\n

O que \u00e9 verdade \u00e9 que o Marketing de Automa\u00e7\u00e3o faz com que tarefas repetitivas de marketing e vendas sejam realizadas com pouco esfor\u00e7o.<\/span><\/p>\n

De acordo com a vis\u00e3o da VB Insight, tr\u00eas quartos dos profissionais de marketing dizem que o maior benef\u00edcio das automa\u00e7\u00f5es \u00e9 economizar tempo. Outros benef\u00edcios incluem o aumento do engajamento dos clientes (68%), comunica\u00e7\u00e3o em momentos mais oportunos (58%) e maiores oportunidades, como \u201cupselling\u201d (58%).<\/span><\/p>\n

O que voc\u00ea pode fazer com isso?<\/b><\/h2>\n

\"What<\/p>\n

Eu uso essa frase mais do que eu gostaria, mas a verdade \u00e9 que as possibilidades s\u00e3o infinitas.<\/span><\/p>\n

Nutrir os seus leads ajuda-os a engajarem mais com seu produto ou neg\u00f3cio, e oferecer a eles o que voc\u00ea sabe que eles precisam ou desejam no momento certo pode aumentar muito suas vendas e mudar completamente sua empresa.<\/span><\/p>\n

A\u00e7\u00f5es como converter um cliente que comprou uma \u00fanica vez em um cliente recorrente, upselling, cross-selling, vendas baseadas em ciclo, etc. s\u00e3o estrat\u00e9gias que, se automatizadas, n\u00e3o s\u00f3 te dar\u00e3o mais tempo para se concentrar em obter <\/span>novos<\/i><\/b> leads como tamb\u00e9m far\u00e3o com que seu <\/span>neg\u00f3cio<\/i><\/b> esteja sempre se movimentando.<\/span><\/p>\n

Voc\u00ea precisa de feedback de seus clientes? Voc\u00ea pode levar sua estrat\u00e9gia de marketing para o pr\u00f3ximo n\u00edvel, dando aos usu\u00e1rios que completaram sua pesquisa uma oferta especial ou at\u00e9 mesmo criando um programa de recompensa para os que compartilharem seu conte\u00fado.<\/span><\/p>\n

Implementar estrat\u00e9gias incr\u00edveis como estas sem automa\u00e7\u00e3o exigiria uma grande quantidade de tempo e deixaria outras estrat\u00e9gias importantes em segundo plano.<\/span><\/p>\n

FOMA<\/b><\/h2>\n


\n<\/span>Alguns profissionais tem o que chamo de FOMA – Fobia de Marketing de Automa\u00e7\u00e3o. Isso \u00e9 real e por vezes compreens\u00edvel. Geralmente, ouvir falar de todas as coisas que pode fazer com automa\u00e7\u00f5es pode fazer com que voc\u00ea se sinta super animado. No entanto, algumas pessoas podem sentir-se rapidamente intimidadas, especialmente quando come\u00e7am a pensar no tempo que ter\u00e3o que reservar para definir coisas como conte\u00fado e as jornadas dos clientes.<\/span><\/p>\n

\"#FOMA<\/p>\n

A supera\u00e7\u00e3o dessa fobia \u00e9 realmente muito simples quando voc\u00ea descobre que quatro em cada cinco usu\u00e1rios aumentaram seus leads usando softwares de Marketing de Automa\u00e7\u00e3o e quase tantos quanto estes (77%) viram um aumento em suas convers\u00f5es. Isso tudo enquanto enconomizava-se tempo entre as equipes de vendas e marketing.<\/span><\/p>\n


\n<\/span>Com isso podemos concluir que esse medo pode estar privando voc\u00ea de obter grandes benef\u00edcios dos quais voc\u00ea pode estar precisando.<\/span><\/p>\n

Voc\u00ea deve investir em Marketing de Automa\u00e7\u00e3o?<\/b><\/h2>\n


\n<\/span>O Marketing de Automa\u00e7\u00e3o pode trazer benef\u00edcios para sua empresa? Resumindo: Sim, pode!<\/span><\/p>\n


\n<\/span>Agora\u2026 Voc\u00ea deve investir em Marketing de Automa\u00e7\u00e3o? Isso \u00e9 algo que apenas voc\u00ea poder\u00e1 responder. Mas pergunte-se antes de decidir: Voc\u00ea v\u00ea uma oportunidade de aumentar seus indicadores, como o n\u00famero de leads qualificados que voc\u00ea gera? Voc\u00ea acredita que pode conseguir mais de seus clientes ao engajar-se de maneira inteligente com eles? Voc\u00ea v\u00ea etapas de seu funil de vendas que s\u00e3o negligenciadas e precisam de mais aten\u00e7\u00e3o?<\/span><\/p>\n

Uma coisa inteligente que voc\u00ea pode fazer \u00e9 calcular o <\/span>Valor do Tempo de Vida do Cliente<\/span><\/a> para te ajudar a entender o quanto voc\u00ea deve investir na aquisi\u00e7\u00e3o e manuten\u00e7\u00e3o de novos clientes. Nossos amigos do <\/span>Shopify<\/span><\/a> fizeram um \u00f3timo trabalho ao fazer um guia passo a passo sobre como calcular esse valor.<\/span><\/p>\n

Na Benchmark, caso j\u00e1 possua um plano pago, voc\u00ea ter\u00e1 acesso \u00e0 nossa plataforma de automa\u00e7\u00e3o, o Automation Pro. Sem custos extras, com todos os templates e a\u00e7\u00f5es dispon\u00edveis.<\/span><\/p>\n


\n<\/span>Acreditamos tanto que o Marketing de Automa\u00e7\u00e3o ir\u00e1 beneficiar nossos clientes que criamos uma s\u00e9rie de webin\u00e1rios semanais ao vivo, onde respondemos todas as quest\u00f5es que voc\u00ea pode ter sobre o Automation Pro e a automa\u00e7\u00e3o de marketing em geral.<\/span><\/p>\n

N\u00e3o quer perder tempo? <\/span>Converse com um de nossos especialistas via chat hoje mesmo<\/span><\/a>!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Voc\u00ea j\u00e1 deve ter ouvido falar sobre Marketing de Automa\u00e7\u00e3o. Alguns o v\u00eaem somente como uma moda passageira, enquanto outros est\u00e3o levando isso muito a s\u00e9rio. Mas o que de fato esse termo significa e por que ele \u00e9 importante? Marketing de Automa\u00e7\u00e3o refere-se a um software que permite que voc\u00ea (como o pr\u00f3prio nome…<\/p>\n","protected":false},"author":9,"featured_media":12924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nO que \u00e9 marketing de automa\u00e7\u00e3o? - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/o-que-e-marketing-de-automacao\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 marketing de automa\u00e7\u00e3o? - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Voc\u00ea j\u00e1 deve ter ouvido falar sobre Marketing de Automa\u00e7\u00e3o. Alguns o v\u00eaem somente como uma moda passageira, enquanto outros est\u00e3o levando isso muito a s\u00e9rio. Mas o que de fato esse termo significa e por que ele \u00e9 importante? 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