{"id":11379,"date":"2017-10-12T16:00:38","date_gmt":"2017-10-12T16:00:38","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=7524"},"modified":"2022-05-24T20:05:05","modified_gmt":"2022-05-24T20:05:05","slug":"poupe-tempo-e-fique-bem-com-o-inbox-checker","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/poupe-tempo-e-fique-bem-com-o-inbox-checker\/","title":{"rendered":"Poupe Tempo e Fique Bem com o Inbox Checker"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Levante a m\u00e3o caso esse cen\u00e1rio soe familiar para voc\u00ea:<\/span><\/p>\n<p><span style=\"font-weight: 400\">Voc\u00ea investiu tempo para criar uma campanha de email perfeita e tem certeza de que o design e produto final ajudar\u00e3o a criar mais engajamento e trazer vendas.<\/span><\/p>\n<p><span style=\"font-weight: 400\">J\u00e1 que voc\u00ea \u00e9 um profissional de marketing pr\u00e1tico, deseja enviar um email de teste. Voc\u00ea mesmo sabe que deve envi\u00e1-lo a alguns de colegas de trabalho, familiares ou amigos apenas para ter certeza de que seu sucesso est\u00e1 garantido.<\/span><\/p>\n<p><span style=\"font-weight: 400\">A campanha de teste sai e dois colegas de trabalho dizem que o espa\u00e7o entre as linhas est\u00e1 desalinhado. Um amigo diz que as imagens estavam pixeladas. Sua irm\u00e3 lhe envia uma captura de tela do email que recebeu e a fonte parece completamente diferente na sua caixa de entrada!<\/span><\/p>\n<p><span style=\"font-weight: 400\">Todos j\u00e1 passamos por isso.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/poupe-tempo-e-fique-bem-com-o-inbox-checker\/#O_problema_que_enfrentamos\" >O problema que enfrentamos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/poupe-tempo-e-fique-bem-com-o-inbox-checker\/#A_variedade_pode_ser_muito_alta\" >A variedade pode ser muito alta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/poupe-tempo-e-fique-bem-com-o-inbox-checker\/#Nos_estamos_do_seu_lado\" >N\u00f3s estamos do seu lado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/poupe-tempo-e-fique-bem-com-o-inbox-checker\/#Por_que_Usar_o_Inbox_Checker\" >Por que Usar o Inbox Checker?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/poupe-tempo-e-fique-bem-com-o-inbox-checker\/#Dica_rapida\" >Dica r\u00e1pida<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_problema_que_enfrentamos\"><\/span><b>O problema que enfrentamos<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Nos dias de hoje, a maioria de n\u00f3s tem v\u00e1rios dispositivos e dezenas de aplicativos instalados neles. Alguns de n\u00f3s t\u00eam at\u00e9 m\u00faltiplos aplicativos para realizar a mesma tarefa (como Waze, Google Maps e Apple Maps).<\/span><\/p>\n<p><span style=\"font-weight: 400\">Voc\u00ea pode usar o sistema de email padr\u00e3o que vem com o seu dispositivo para verificar seus emails quando n\u00e3o estiver na sua mesa, mas passa a usar o navegador de internet do seu computador quando est\u00e1 no escrit\u00f3rio.<\/span><\/p>\n<p><span style=\"font-weight: 400\">O que acontece \u00e9 que cada um dos aplicativos e navegadores que usamos s\u00e3o criados por diferentes empresas, com diferentes programadores. Todos t\u00eam a inten\u00e7\u00e3o de faz\u00ea-lo melhor do que o pr\u00f3ximo, e, naturalmente, eles t\u00eam sua pr\u00f3pria opini\u00e3o sobre como isso \u00e9 feito.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Aqui est\u00e1 o compartilhamento de mercado do cliente de email, de acordo com Litmus:<\/span><\/p>\n<p><span style=\"font-weight: 400\">De acordo com a Litmus, n\u00f3s checamos nossos emails de forma polarizada, como vemos abaixo:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400\"> \u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">iPhone (Apple): 31%<\/span><\/li>\n<li><span style=\"font-weight: 400\"> \u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">Gmail: 21%<\/span><\/li>\n<li><span style=\"font-weight: 400\"> \u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">iPad (Apple): 11%<\/span><\/li>\n<li><span style=\"font-weight: 400\"> \u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">Apple Mail: 7%<\/span><\/li>\n<li><span style=\"font-weight: 400\"> \u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">Outlook: 6%<\/span><\/li>\n<li><span style=\"font-weight: 400\"> \u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">Android (Google): 5%<\/span><\/li>\n<li><span style=\"font-weight: 400\"> \u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">Outlook.com: 5%<\/span><\/li>\n<li><span style=\"font-weight: 400\"> \u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">Aplicativo Samsung Email: 4%<\/span><\/li>\n<li><span style=\"font-weight: 400\"> \u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">Yahoo! Mail: 2%<\/span><\/li>\n<li><span style=\"font-weight: 400\"> \u00a0<\/span><span style=\"font-weight: 400\">Windows Mail: 1%<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">O resultado pode ser uma apar\u00eancia inconsistente de suas campanhas de email entre dispositivos, aplicativos e navegadores de internet diferentes.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_variedade_pode_ser_muito_alta\"><\/span><b>A variedade pode ser muito alta<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">A maioria de n\u00f3s aqui na Benchmark usa a Apple j\u00e1 h\u00e1 muito tempo. Eles se mant\u00e9m simples com apenas algumas ofertas em termos de dispositivos. O Android, por outro lado, tem tantos dispositivos que s\u00f3 de considerar realizar um teste com cada um voc\u00ea j\u00e1 come\u00e7a a ter dor de cabe\u00e7a.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Veja esta<\/span><a href=\"https:\/\/opensignal.com\/reports\/2015\/08\/android-fragmentation\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"> <span style=\"font-weight: 400\">quebra de fragmenta\u00e7\u00e3o da Android<\/span><\/a><span style=\"font-weight: 400\"> no OpenSignal:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5746\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/Android.png\" alt=\"Android segmentation\" width=\"778\" height=\"563\" \/><\/p>\n<p><span style=\"font-weight: 400\">Embora isso possa parecer um desenho divertido, t\u00ea-lo como uma agenda de testes \u00e9 demais, se n\u00e3o imposs\u00edvel.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Isso n\u00e3o significa, no entanto, que voc\u00ea deva desistir de buscar fazer com que suas campanhas de email apare\u00e7am da maneira que voc\u00ea quer.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Nos_estamos_do_seu_lado\"><\/span><b>N\u00f3s estamos do seu lado<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">O Inbox Checker (ou verificador de caixa de entrada) est\u00e1 dispon\u00edvel para garantir que suas campanhas de email marketing apare\u00e7am bem em cada dispositivo. Gra\u00e7as \u00e0 nossa integra\u00e7\u00e3o com a Litmus, uma empresa especializada em criar um mundo melhor para o email, voc\u00ea pode verificar todos os seus emails antes de envi\u00e1-los.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Voc\u00ea pode verificar como as suas campanhas de email aparecer\u00e3o nos dispositivos mais populares, aplicativos e navegadores. Voc\u00ea pode at\u00e9 mesmo determinar a possibilidade de seus emails serem marcados como spam.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Mesmo no plano gratuito da Benchmark, o Verificador de Caixa de Entrada para o Gmail (Explorer) e o Outlook 2003 s\u00e3o totalmente gratuitos. Para qualquer plano pago da Benchmark Email, h\u00e1 50 verifica\u00e7\u00f5es gratuitas inclu\u00eddas. Caso achar que precisa realizar mais testes, pode comprar 100 verifica\u00e7\u00f5es por apenas R$39,80. Este n\u00e3o \u00e9 um pagamento recorrente e voc\u00ea pode usar o servi\u00e7o conforme necess\u00e1rio.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5747\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/Inbox-Checker-test-options.png\" alt=\"Inbox Checker test options\" width=\"662\" height=\"692\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5748\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/Inbox-Checker.png\" alt=\"Inbox Checker\" width=\"1295\" height=\"719\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Por_que_Usar_o_Inbox_Checker\"><\/span><b>Por que Usar o Inbox Checker?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u00c9 importante garantir que suas campanhas de email estejam \u00f3timas em todos os dispositivos, aplicativos e navegadores. \u00c9 claro que quando voc\u00ea usar o nosso Editor de Email, estar\u00e1 criando campanhas de email responsivas. Isso significa que seus emails caber\u00e3o na tela de qualquer dispositivo que voc\u00ea enviar. No entanto, com o Verificador de Caixa de Entrada, voc\u00ea poder\u00e1 verificar o espa\u00e7amento, os estilos de fonte, a exibi\u00e7\u00e3o das imagens e at\u00e9 mesmo a toler\u00e2ncia ao spam nos dispositivos e plataformas mais populares.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dica_rapida\"><\/span><b>Dica r\u00e1pida<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Depois de enviar a sua primeira campanha de email, pode pesquisar seus relat\u00f3rios para entender mais sobre quais dispositivos voc\u00ea deve testar.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Dentro de qualquer relat\u00f3rio de campanha, voc\u00ea pode clicar em \u201cEmails Abertos\u201d para ver todos os que abriram sua campanha. Nesse relat\u00f3rio, pode tamb\u00e9m ver em qual dispositivo o email foi aberto.<\/span><\/p>\n<p><span style=\"font-weight: 400\">A partir da\u00ed, voc\u00ea poder\u00e1 ver um padr\u00e3o de qual aplicativo ou dispositivo de email que seus assinantes mais usam. Com esses dados, voc\u00ea pode testar esses dispositivos usando o Inbox Checker e otimizar o seu design para eles, que representam a maior parte de seus contatos. Dessa forma, voc\u00ea n\u00e3o estar\u00e1 pagando por verifica\u00e7\u00f5es que n\u00e3o precisa.<\/span><\/p>\n<p><b>O que mais voc\u00ea verifica?<\/b><\/p>\n<p><span style=\"font-weight: 400\">Al\u00e9m de usar o Inbox Checker, h\u00e1 muitos outros testes que voc\u00ea pode executar com suas campanhas de email. Quais s\u00e3o alguns testes que voc\u00ea realiza? Compartilhe conosco na se\u00e7\u00e3o de coment\u00e1rios!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Levante a m\u00e3o caso esse cen\u00e1rio soe familiar para voc\u00ea: Voc\u00ea investiu tempo para criar uma campanha de email perfeita e tem certeza de que o design e produto final ajudar\u00e3o a criar mais engajamento e trazer vendas. J\u00e1 que voc\u00ea \u00e9 um profissional de marketing pr\u00e1tico, deseja enviar um email de teste. Voc\u00ea mesmo&hellip;<\/p>\n","protected":false},"author":26,"featured_media":12925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2226],"tags":[],"class_list":["post-11379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novidades-da-benchmark"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Poupe Tempo e Fique Bem com o Inbox Checker - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/poupe-tempo-e-fique-bem-com-o-inbox-checker\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Poupe Tempo e Fique Bem com o Inbox Checker - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Levante a m\u00e3o caso esse cen\u00e1rio soe familiar para voc\u00ea: Voc\u00ea investiu tempo para criar uma campanha de email perfeita e tem certeza de que o design e produto final ajudar\u00e3o a criar mais engajamento e trazer vendas. 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