{"id":11389,"date":"2017-08-09T09:30:52","date_gmt":"2017-08-09T09:30:52","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=6707"},"modified":"2022-05-24T19:48:30","modified_gmt":"2022-05-24T19:48:30","slug":"5-dicas-para-reduzir-sua-taxa-de-cancelamento-de-inscricao","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/5-dicas-para-reduzir-sua-taxa-de-cancelamento-de-inscricao\/","title":{"rendered":"5 Dicas para Reduzir sua Taxa de Cancelamento de Inscri\u00e7\u00e3o"},"content":{"rendered":"

Voc\u00ea est\u00e1 sofrendo com altas taxas de remo\u00e7\u00e3o de inscri\u00e7\u00e3o das suas campanhas de email marketing? Por acaso n\u00e3o sabe por que isto ocorre? Est\u00e1 se perguntando qual \u00e9 o motivo para este dilema? D\u00ea uma olhada em algumas raz\u00f5es comuns que levam os assinantes a cancelarem sua inscri\u00e7\u00e3o e a solu\u00e7\u00e3o para esses problemas! Abaixo encontram-se 5 \u00f3timas dicas para diminuir suas taxas de remo\u00e7\u00e3o de inscri\u00e7\u00e3o!<\/span><\/p>\n

    \n
  1. Fornecer maneiras alternativas de permanecer em contato<\/b><\/li>\n<\/ol>\n

    Uma das maiores raz\u00f5es para o cancelamento da inscri\u00e7\u00e3o por parte dos destinat\u00e1rios \u00e9 o sentimento de estarem sendo inundados por emails. Infelizmente, quando isso acontece, eles costumam remover a inscri\u00e7\u00e3o da maioria dos emails que recebem. A triste realidade desta situa\u00e7\u00e3o \u00e9 que esses destinat\u00e1rios n\u00e3o consideram seu email como algo especial. Portanto, eles n\u00e3o pensam duas vezes em cancelar a inscri\u00e7\u00e3o do recebimento dos emails. No entanto, existe uma maneira de salvar esta situa\u00e7\u00e3o. Deixe-os saber que h\u00e1 outras maneiras para que seus assinantes permane\u00e7am em contato com seu neg\u00f3cio. Forne\u00e7a-lhes links para seu blog, web feeds, ou qualquer outro meio de comunica\u00e7\u00e3o, como as m\u00eddias sociais.<\/span><\/p>\n

      \n
    1. N\u00e3o encha a caixa de entrada de seus assinantes<\/b><\/li>\n<\/ol>\n

      Muitas vezes, voc\u00ea \u00e9 a causa da decis\u00e3o dos seus destinat\u00e1rios cancelarem a inscri\u00e7\u00e3o. Isto acontece quando a caixa de entrada de seus destinat\u00e1rios \u00e9 inundada com v\u00e1rios emails seus. A boa not\u00edcia \u00e9 que h\u00e1 uma s\u00e9rie de solu\u00e7\u00f5es para corrigir esse problema. Voc\u00ea pode fornecer aos seus destinat\u00e1rios uma op\u00e7\u00e3o para permanecer inscrito e alterar a frequ\u00eancia dos emails enviados. Esta op\u00e7\u00e3o deve ser oferecida ao clicarem no link de cancelamento da inscri\u00e7\u00e3o. Ela \u00a0deve tamb\u00e9m estar presente no momento da inscri\u00e7\u00e3o para que os destinat\u00e1rios possam selecionar a frequ\u00eancia mais adequada para cada um. Voc\u00ea tamb\u00e9m pode considerar fazer o teste de diferentes frequ\u00eancias e analisar as rea\u00e7\u00f5es de seus destinat\u00e1rios, a fim de descobrir a melhor frequ\u00eancia a ser usada.<\/span><\/p>\n

        \n
      1. Forne\u00e7a a op\u00e7\u00e3o de alterar o endere\u00e7o de email<\/b><\/li>\n<\/ol>\n

        Seus assinantes podem simplesmente querer alterar seu endere\u00e7o de email. No entanto, se voc\u00ea n\u00e3o fornecer-lhes uma op\u00e7\u00e3o para faz\u00ea-lo, eles acabar\u00e3o por cancelar a inscri\u00e7\u00e3o. Provedores de servi\u00e7os de email como a Benchmark Email j\u00e1 possuem essas op\u00e7\u00f5es em seus aplicativos. N\u00e3o utilizar esta ferramenta pode resultar em perder desnecessariamente seus assinantes.<\/span><\/p>\n

          \n
        1. D\u00ea aos assinantes o que eles est\u00e3o procurando<\/b><\/li>\n<\/ol>\n

          Seus assinantes se inscreveram porque esperam que voc\u00ea cumpra determinadas expectativas. Caso n\u00e3o lhes der o que querem, eles n\u00e3o ter\u00e3o raz\u00e3o para permanecerem inscritos. Fique de olho em seus emails e garanta que eles contenham o que voc\u00ea prometeu entregar. Caso prometeu enviar emails informativos, evite colocar t\u00e1ticas promocionais excessivas dentro do email. Certifique-se de que pelo menos 70% das suas informa\u00e7\u00f5es s\u00e3o livres de promo\u00e7\u00e3o. Forne\u00e7a aos seus assinantes uma lista de t\u00f3picos e assuntos e deixe-os selecionar o que lhes agrada. Tamb\u00e9m forne\u00e7a-lhes a op\u00e7\u00e3o de cancelar a inscri\u00e7\u00e3o apenas sobre um determinado t\u00f3pico ou assunto. Analise seus relat\u00f3rios e tome nota dos t\u00f3picos e promo\u00e7\u00f5es que obt\u00eam a melhor resposta de seus assinantes e adapte seus emails de acordo. Voc\u00ea poderia at\u00e9 pensar em implementar emails de gatilho e segmenta\u00e7\u00e3o para melhor direcionar seu p\u00fablico-alvo.<\/span><\/p>\n

            \n
          1. Incentive as pessoas a editarem suas prefer\u00eancias de inscri\u00e7\u00e3o<\/b><\/li>\n<\/ol>\n

            Motive as pessoas a editarem suas prefer\u00eancias de inscri\u00e7\u00e3o. Esta \u00e9 uma \u00f3tima maneira para seus destinat\u00e1rios deixarem voc\u00ea saber o que est\u00e1 faltando, para assim se adaptar adequadamente. Infelizmente a maioria das pessoas s\u00f3 utilizam esta op\u00e7\u00e3o depois de j\u00e1 terem decidido cancelar a inscri\u00e7\u00e3o. D\u00ea-lhes incentivos para editarem suas prefer\u00eancias notificando-os sobre ofertas especiais ou solicitando que atualizem seus perfis para eventos futuros.<\/span><\/p>\n

            Voc\u00ea conhece mais dicas para diminuir as taxas de cancelamento de inscri\u00e7\u00e3o? Conte-nos sobre elas!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

            Voc\u00ea est\u00e1 sofrendo com altas taxas de remo\u00e7\u00e3o de inscri\u00e7\u00e3o das suas campanhas de email marketing? Por acaso n\u00e3o sabe por que isto ocorre? Est\u00e1 se perguntando qual \u00e9 o motivo para este dilema? D\u00ea uma olhada em algumas raz\u00f5es comuns que levam os assinantes a cancelarem sua inscri\u00e7\u00e3o e a solu\u00e7\u00e3o para esses problemas!…<\/p>\n","protected":false},"author":44,"featured_media":12930,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n5 Dicas para Reduzir sua Taxa de Cancelamento de Inscri\u00e7\u00e3o - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/5-dicas-para-reduzir-sua-taxa-de-cancelamento-de-inscricao\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Dicas para Reduzir sua Taxa de Cancelamento de Inscri\u00e7\u00e3o - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Voc\u00ea est\u00e1 sofrendo com altas taxas de remo\u00e7\u00e3o de inscri\u00e7\u00e3o das suas campanhas de email marketing? Por acaso n\u00e3o sabe por que isto ocorre? Est\u00e1 se perguntando qual \u00e9 o motivo para este dilema? 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