{"id":11393,"date":"2017-07-20T10:49:16","date_gmt":"2017-07-20T17:49:16","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=6924"},"modified":"2020-02-23T19:54:45","modified_gmt":"2020-02-23T19:54:45","slug":"proteja-sua-marca-com-registros-spf","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/proteja-sua-marca-com-registros-spf\/","title":{"rendered":"Proteja sua marca com registros SPF"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Aos 32 anos, e em um relacionamento de longo prazo, raramente consigo uma noite tranquila sozinho. Nessas raras ocasi\u00f5es, costumo pedir comida. Cozinhar para um n\u00e3o \u00e9 muito divertido. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inevitavelmente, o entregador de pizza vai bater em minha porta. Toda vez, sem falhas, vou espreitar o olho para ver quem \u00e9, mesmo que eu esteja esperando o entregador (minha namorada \u00e9 intolerante \u00e0 lactose e \u00e9 a \u00fanica chance de eu comer pizza).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u00e3o vou abrir a porta sem confirmar que \u00e9 a pessoa da entrega. Da mesma forma que procurei verificar a identidade do indiv\u00edduo tocando na minha porta, os provedores de servi\u00e7os de Internet (ISPs) fazem o mesmo com suas campanhas de email.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/proteja-sua-marca-com-registros-spf\/#O_que_sao_registros_SPF\" >O que s\u00e3o registros SPF?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/proteja-sua-marca-com-registros-spf\/#Porque_a_Benchmark_utiliza_registros_SPF\" >Porque a Benchmark utiliza registros SPF?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/proteja-sua-marca-com-registros-spf\/#Entendendo_melhor_o_registro_SPF\" >Entendendo melhor o registro SPF<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/proteja-sua-marca-com-registros-spf\/#Recursos_adicionais\" >Recursos adicionais<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"O_que_sao_registros_SPF\"><\/span><b>O que s\u00e3o registros SPF?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Os registros SPF garantem uma maior capacidade de entrega para seus emails, permitindo que os ISPs confiem na autenticidade do seu e-mail.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Resumidamente, o ISP poder\u00e1 confiar que o email \u00e9 genu\u00edno e n\u00e3o foi enviado fraudulentamente em seu nome, o que \u00e9 um truque comum de spammers. SPF \u00e9 um sistema de valida\u00e7\u00e3o de email que bloqueia spam na forma de remetentes falsificados. Os chamados &#8220;Spoofers&#8221; cometem fraudes enviando emails a partir do que parecem ser endere\u00e7os confi\u00e1veis para obter informa\u00e7\u00f5es confidenciais.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se voc\u00ea estiver seguindo as melhores pr\u00e1ticas de email marketing, sua boa reputa\u00e7\u00e3o e sua identidade verificada devem ser suficientes para que o ISP saiba que seu email n\u00e3o \u00e9 spam e, portanto, deve ser entregue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Usando registros SPF, um administrador pode escolher quais <\/span><b>servidores<\/b> <span style=\"font-weight: 400;\">podem usar um determinado dom\u00ednio criando um registro SPF no DNS p\u00fablico. O DNS pode ent\u00e3o ser usado para verificar se o e-mail de um determinado dom\u00ednio \u00e9 enviado de um <\/span><b>servidor<\/b><span style=\"font-weight: 400;\"> aprovado pelos administradores do dom\u00ednio.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Porque_a_Benchmark_utiliza_registros_SPF\"><\/span><b>Porque a Benchmark utiliza registros SPF?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A Benchmark Email cria um registro em seu nome que mostra ao ISP que voc\u00ea \u00e9 exatamente quem voc\u00ea diz ser quando seu email est\u00e1 sendo enviado. Ao adicionar um SPF para incluir a Benchmark Email, voc\u00ea autorizar\u00e1 a Benchmark a enviar emails em seu nome, ajudando os ISPs a verificarem que estamos fazendo o envio de um email leg\u00edtimo com a sua autoriza\u00e7\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A vantagem \u00fanica de publicar um <\/span><span style=\"font-weight: 400;\">registro SPF <\/span><span style=\"font-weight: 400;\">\u00e9 que os Spammers e Phishers n\u00e3o poder\u00e3o forjar o seu dom\u00ednio de envios de email. Eles tamb\u00e9m n\u00e3o ser\u00e3o capazes de fingir que est\u00e3o enviando emails em nome do seu dom\u00ednio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se o fizerem, esse email ser\u00e1 capturado pelos sistemas Anti-Spam dos respectivos ISPs e o email ir\u00e1 parar na pasta de lixo eletr\u00f4nico ou spam. Assim, ao publicar um registro SPF, voc\u00ea est\u00e1 fazendo com que seu dom\u00ednio seja a prova de \u201cSpoofers\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A Benchmark Email autentica os emails enviados usando o SPF e outros m\u00e9todos de autentica\u00e7\u00e3o. Voc\u00ea pode descobrir mais lendo nosso <\/span><span style=\"font-weight: 400;\">artigo sobre autentica\u00e7\u00e3o de e-mail<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Entendendo_melhor_o_registro_SPF\"><\/span><b>Entendendo melhor o registro SPF<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Um registro SPF se parece mais ou menos com algo assim:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cv=spf1 a mx -all\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No registro SPF, voc\u00ea pode determinar quais endere\u00e7os e dom\u00ednios de IP podem enviar emails em nome do seu dom\u00ednio, impedindo a falsifica\u00e7\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digamos que voc\u00ea \u00e9 cliente da Benchmark e est\u00e1 enviando emails para seus clientes atrav\u00e9s da plataforma. Para uma melhor capacidade de entrega, voc\u00ea precisa permitir explicitamente que a Benchmark possa enviar emails para seus clientes em seu nome.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O registro SPF de seu dom\u00ednio deve estar em seu gerenciador de DNS mais ou menos assim:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">seudominio.com IN TXT \u201cv=spf1 a mx ip4:1.2.3.4 include:dom\u00edniodoseuprovedordeemailmarketing.com -all\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nesse cen\u00e1rio, 1.2.3.4 \u00e9 o endere\u00e7o IP do seu servidor de email ou servi\u00e7o de email marketing, como a Benchmark. Al\u00e9m disso, <\/span><span style=\"font-weight: 400;\">dom\u00edniodoseuprovedordeemailmarketing<\/span><span style=\"font-weight: 400;\"> \u00e9 o dom\u00ednio do servi\u00e7o de email marketing, como a Benchmark, ou o nome de dom\u00ednio do seu servidor de <\/span><span style=\"font-weight: 400;\">retransmiss\u00e3o<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Recursos_adicionais\"><\/span><b>Recursos adicionais<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Voc\u00ea pode obter mais ajuda nestes links:<\/span><\/p>\n<p><a href=\"http:\/\/www.openspf.org\/SPF_Record_Syntax\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">http:\/\/www.openspf.org\/SPF_Record_Syntax<\/span><\/a><\/p>\n<p><a href=\"http:\/\/www.openspf.org\/FAQ\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">http:\/\/www.openspf.org\/FAQ<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Assim que publicar seu registro SPF como um registro TXT no DNS, voc\u00ea pode test\u00e1-lo visitando estes sites:<\/span><\/p>\n<p><a href=\"http:\/\/www.mxtoolbox.com\/spf.aspx\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">http:\/\/www.mxtoolbox.com\/spf.aspx<\/span><\/a><\/p>\n<p><a href=\"http:\/\/www.kitterman.com\/spf\/validate.html\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">http:\/\/www.kitterman.com\/spf\/validate.html<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Nossos especialistas em marketing de engajamento est\u00e3o aqui para ajudar se voc\u00ea tiver alguma d\u00favida ou precisar de assist\u00eancia com registros SPF. Entre em contato atrav\u00e9s do telefone, chat ou email.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aos 32 anos, e em um relacionamento de longo prazo, raramente consigo uma noite tranquila sozinho. Nessas raras ocasi\u00f5es, costumo pedir comida. Cozinhar para um n\u00e3o \u00e9 muito divertido. Inevitavelmente, o entregador de pizza vai bater em minha porta. Toda vez, sem falhas, vou espreitar o olho para ver quem \u00e9, mesmo que eu esteja&hellip;<\/p>\n","protected":false},"author":26,"featured_media":12932,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Proteja sua marca com registros SPF - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/proteja-sua-marca-com-registros-spf\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proteja sua marca com registros SPF - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Aos 32 anos, e em um relacionamento de longo prazo, raramente consigo uma noite tranquila sozinho. Nessas raras ocasi\u00f5es, costumo pedir comida. Cozinhar para um n\u00e3o \u00e9 muito divertido. Inevitavelmente, o entregador de pizza vai bater em minha porta. Toda vez, sem falhas, vou espreitar o olho para ver quem \u00e9, mesmo que eu esteja&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/br\/blog\/proteja-sua-marca-com-registros-spf\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email em Portugu\u00eas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkBR\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-20T17:49:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-23T19:54:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/SPF-Records.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andy Shore\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andy Shore\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/proteja-sua-marca-com-registros-spf\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/proteja-sua-marca-com-registros-spf\\\/\"},\"author\":{\"name\":\"Andy Shore\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#\\\/schema\\\/person\\\/98dc6268c6f1e7557b3774a0cb89aae4\"},\"headline\":\"Proteja sua marca com registros SPF\",\"datePublished\":\"2017-07-20T17:49:16+00:00\",\"dateModified\":\"2020-02-23T19:54:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/proteja-sua-marca-com-registros-spf\\\/\"},\"wordCount\":748,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/proteja-sua-marca-com-registros-spf\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2020\\\/02\\\/SPF-Records.jpg\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/proteja-sua-marca-com-registros-spf\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/proteja-sua-marca-com-registros-spf\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/proteja-sua-marca-com-registros-spf\\\/\",\"name\":\"Proteja sua marca com registros SPF - 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