{"id":11401,"date":"2017-05-19T07:00:28","date_gmt":"2017-05-19T07:00:28","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=5377"},"modified":"2022-05-24T20:06:46","modified_gmt":"2022-05-24T20:06:46","slug":"qual-e-taxa-de-cliques-esperada-nas-campanhas-de-email","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/qual-e-taxa-de-cliques-esperada-nas-campanhas-de-email\/","title":{"rendered":"Qual \u00e9 a taxa de cliques esperada nas campanhas de email?"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Taxa de cliques n\u00e3o \u00e9 a mesma coisa que taxa de abertura e ambas podem significar coisas diferentes para diferentes empresas. Por exemplo, para as empresas de varejo que promovem produtos via email, uma boa taxa de cliques pode significar compras ou convers\u00f5es. Mas o que \u00e9 considerada uma boa taxa de cliques?<\/span><\/p>\n<p><span style=\"font-weight: 400\">De acordo com a Hubspot, ao enviar 16-30 campanhas por m\u00eas, conseguiram atingir um m\u00e1ximo de 6,5%, com uma excelente taxa de abertura de 32,4%. Sua estrat\u00e9gia foi descobrir com que frequ\u00eancia de envio de emails eles poderiam obter as melhores taxas de cliques e abertura.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Como isso se relaciona com voc\u00ea? Bem, o estudo tamb\u00e9m mostra que o tamanho de sua empresa e a frequ\u00eancia de envio de seus emails devem refletir o mesmo:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Pequenas empresas com 1-10 funcion\u00e1rios se beneficiam com o envio constante de 16 a 30 campanhas por m\u00eas, obtendo uma taxa de cliques de 6,3%.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Empresas m\u00e9dias com 11-25 empregados se beneficiam com o envio frequente de mais de 31 campanhas por m\u00eas, com um resultado de 6,7%.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Grandes empresas, entretanto, se beneficiam com o envio regular. Isso significa 6-15 campanhas por m\u00eas, com uma taxa de cliques de 7,0%.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">A partir disso, podemos dizer definitivamente que maior nem sempre significa mais. Significa apenas que os emails devem ser enviados de maneira mais inteligente, ou seja, segmentando sua lista para certificar-se de que est\u00e1 enviando o conte\u00fado apropriado para seus assinantes. Para aumentar sua taxa de cliques, pode considerar estas dicas:<\/span><\/p>\n<ol>\n<li><b>Teste seus e-mails.<\/b><span style=\"font-weight: 400\"> Realize testes AB com seus emails para ver qual gr\u00e1fico, bot\u00e3o ou qualquer outro elemento do email ter\u00e1 um melhor desempenho.<\/span><\/li>\n<li><b>Segmente sua lista.<\/b><span style=\"font-weight: 400\"> O mesmo pode ser aplicado tamb\u00e9m \u00e0 taxa de abertura. Segmentar a sua lista de assinantes e focar neles com conte\u00fado espec\u00edfico \u00e9 sempre muito eficaz.<\/span><\/li>\n<li><b>Envie consistentemente.<\/b><span style=\"font-weight: 400\"> Certifique-se de enviar emails dentro de um cronograma recorrente, para que seus assinantes saibam quando ele vai chegar, para assim abrirem o email.<\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Taxa de cliques n\u00e3o \u00e9 a mesma coisa que taxa de abertura e ambas podem significar coisas diferentes para diferentes empresas. Por exemplo, para as empresas de varejo que promovem produtos via email, uma boa taxa de cliques pode significar compras ou convers\u00f5es. Mas o que \u00e9 considerada uma boa taxa de cliques? De acordo&hellip;<\/p>\n","protected":false},"author":98,"featured_media":12937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qual \u00e9 a taxa de cliques esperada nas campanhas de email? - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/qual-e-taxa-de-cliques-esperada-nas-campanhas-de-email\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qual \u00e9 a taxa de cliques esperada nas campanhas de email? - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Taxa de cliques n\u00e3o \u00e9 a mesma coisa que taxa de abertura e ambas podem significar coisas diferentes para diferentes empresas. 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