{"id":11433,"date":"2017-01-31T14:25:30","date_gmt":"2017-01-31T22:25:30","guid":{"rendered":"http:\/\/blog.benchmarkemail.wpengine.com\/?p=2981"},"modified":"2020-02-23T19:55:48","modified_gmt":"2020-02-23T19:55:48","slug":"campanhas-criativas-e-personalizadas-emails-aniversario","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/campanhas-criativas-e-personalizadas-emails-aniversario\/","title":{"rendered":"Campanhas de Email Criativas e Personalizadas para Anivers\u00e1rios"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As pessoas adoram se sentir especiais. Como profissional de marketing ou representante de marca, essa \u00e9 uma grande \u201csacada\u201d para voc\u00ea. Seja a ocasi\u00e3o um anivers\u00e1rio, o nascimento de algu\u00e9m ou uma conquista especial, h\u00e1 certos marcos na vida de seu cliente ou p\u00fablico que voc\u00ea deve sempre comemorar. Por\u00e9m, \u00e0 medida que sua empresa cresce, torna-se mais dif\u00edcil lembrar as datas \u2014 exceto os anivers\u00e1rios. Os anivers\u00e1rios s\u00e3o uma oportunidade perp\u00e9tua, uma data anual consistente que sempre ter\u00e1 um significado especial para seus clientes. Essa \u00e9 a data que tamb\u00e9m deve ser importante para voc\u00ea.<\/span><\/p>\n<p>Reconhecer o anivers\u00e1rio de seus clientes nos d\u00e1 a oportunidade de dizer: \u201cEi, olhe para mim!\u201d \u00c9 claro, voc\u00ea est\u00e1 reconhecendo o dia especial deles, mas esse reconhecimento vem de voc\u00ea, ent\u00e3o eles tamb\u00e9m v\u00e3o reconhec\u00ea-lo. Esta \u00e9 uma a\u00e7\u00e3o cl\u00e1ssica das m\u00eddias sociais: sempre deseje um feliz anivers\u00e1rio para as pessoas. Muitas vezes isso simplesmente coloca voc\u00ea no radar da pessoa e\/ou leva ao in\u00edcio de um di\u00e1logo.<\/p>\n<p>\u00c9 a\u00ed que o e-mail marketing \u00e9 mais especial do que outras m\u00eddias. Se voc\u00ea enviar para o seu assinante uma campanha de e-mail de anivers\u00e1rio \u2014 especialmente se for personalizada \u2014, voc\u00ea pode lhe enviar um cart\u00e3o digital em vez de algo que todo mundo est\u00e1 fazendo, que \u00e9 apenas enviando uma mensagem.<\/p>\n<p>Campanhas de anivers\u00e1rio podem ser automatizadas. Acrescente a tarefa ao seu sistema de gerenciamento de projetos \u2014 reservar umas duas horas no in\u00edcio de cada m\u00eas ou trimestre e programar as campanhas de e-mail. Quanto mais personalizadas, melhor. At\u00e9 usar o nome de algu\u00e9m ou identificar seu estilo e enviar-lhe algo feito especificamente para atender seus gostos mostra que voc\u00ea deu um passo al\u00e9m do esperado como marca.<\/p>\n<p><span style=\"font-weight: 400;\">Ao enviar uma campanha, voc\u00ea pode oferecer um cupom de desconto ou um brinde com uma compra. Se for poss\u00edvel, a melhor op\u00e7\u00e3o seria enviar um pequeno presente que pode ser resgatado digitando um c\u00f3digo especial em sua landing page ao finalizar o pedido. Pode ter um valor de R$10 ou R$5, mas \u00e9 algo que os assinantes est\u00e3o recebendo gratuitamente e que chama sua aten\u00e7\u00e3o. At\u00e9 mesmo direcionar um consumidor para a sua landing page para digitar o c\u00f3digo \u2014 mesmo sem ter comprado nada \u2014 vai provavelmente lev\u00e1-los a efetuar essa compra.<\/span><\/p>\n<p>No entanto, realmente se trata de mais do que apenas a compra. Trata-se da marca e de criar-se la\u00e7os com os consumidores. Sephora, uma enorme loja de maquiagem, oferece um brinde bem significativo em tamanho. Ela oferece sabonetes ou sais de banho especiais com aroma de \u201cbolo de anivers\u00e1rio\u201d. Para a loja, isso \u00e9 uma gota de \u00e1gua no oceano, em compara\u00e7\u00e3o a quanto eles faturam por ano. Para os receptores, o assunto foi muito comentado e fez com que mais pessoas assinassem a lista de e-mail para receber o brinde.<\/p>\n<p><span style=\"font-weight: 400;\">O verdadeiro lado bom de doar algo numa campanha de e-mail \u00e9 primeiramente levar pessoas a se inscreverem como assinantes. Mesmo que voc\u00ea d\u00ea algo de pequeno valor para voc\u00ea, voc\u00ea est\u00e1 adquirindo assinantes que provavelmente v\u00e3o permanecer com voc\u00ea por um tempo, o que significa que eles tamb\u00e9m ser\u00e3o expostos a outras campanhas de e-mail. E quem disse que o ato de doar \u00e9 mais recompensador do que o ato de receber? Se planejar direito, voc\u00ea pode tanto dar como receber para benef\u00edcio m\u00fatuo.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As pessoas adoram se sentir especiais. Como profissional de marketing ou representante de marca, essa \u00e9 uma grande \u201csacada\u201d para voc\u00ea. Seja a ocasi\u00e3o um anivers\u00e1rio, o nascimento de algu\u00e9m ou uma conquista especial, h\u00e1 certos marcos na vida de seu cliente ou p\u00fablico que voc\u00ea deve sempre comemorar. Por\u00e9m, \u00e0 medida que sua empresa&hellip;<\/p>\n","protected":false},"author":309,"featured_media":12953,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campanhas de Email Criativas e Personalizadas para Anivers\u00e1rios - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/campanhas-criativas-e-personalizadas-emails-aniversario\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campanhas de Email Criativas e Personalizadas para Anivers\u00e1rios - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"As pessoas adoram se sentir especiais. 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