{"id":11441,"date":"2016-12-15T10:40:10","date_gmt":"2016-12-15T10:40:10","guid":{"rendered":"http:\/\/blog.benchmarkemail.wpengine.com\/?p=3691"},"modified":"2022-05-24T19:56:04","modified_gmt":"2022-05-24T19:56:04","slug":"apresentando-o-automation-pro","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/apresentando-o-automation-pro\/","title":{"rendered":"Apresentando Automation Pro"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Tanto os donos de neg\u00f3cios como os clientes est\u00e3o mais conscientes do que nunca quanto \u00e0 polui\u00e7\u00e3o visual que pode ter uma caixa de entrada de e-mail. \u00c9 dif\u00edcil se destacar na multid\u00e3o e fazer com que seu neg\u00f3cio e suas campanhas de e-mail chamem aten\u00e7\u00e3o. E n\u00e3o \u00e9 s\u00f3 isso, mas o consumidor est\u00e1 mais esperto do que nunca\u2026 equipado com mais informa\u00e7\u00f5es na ponta dos dedos do que sequer sabem usar. A \u00fanica maneira de ter sucesso nesse contexto de email marketing \u00e9 prover valor para cada um de seus assinantes. A melhor forma de fazer isso \u00e9 fazendo com que eles sintam que voc\u00ea entende suas necessidades e est\u00e1 prestando aten\u00e7\u00e3o ao que eles querem de voc\u00ea.<\/span><\/p>\n<p><span style=\"font-weight: 400\">No entanto, executar essa ideia significa ter diversos pap\u00e9is diferentes dentro do seu neg\u00f3cio: vendas, marketing e suporte ao consumidor, s\u00f3 para mencionar alguns. Como \u00e9 poss\u00edvel ter tempo para fazer tudo que \u00e9 preciso no dia a dia do trabalho, depois criar campanhas de email perfeitas que n\u00e3o s\u00f3 agregam valor mas fazem com que seus assinantes sintam que voc\u00ea est\u00e1 atendendo a suas necessidades individuais?<\/span><\/p>\n<p><span style=\"font-weight: 400\">A Vez do Automation Pro<\/span><\/p>\n<p><span style=\"font-weight: 400\">Com o Automation Pro, voc\u00ea pode criar jornadas automatizadas para o cliente. Essas jornadas permitem que voc\u00ea fa\u00e7a um <\/span><i><span style=\"font-weight: 400\">follow up<\/span><\/i> <span style=\"font-weight: 400\">\u00a0com os assinantes, com base no engajamento por email, na intera\u00e7\u00e3o via website e mais. Mapeie caminhos para seus contatos percorrerem usando um canvas digital. A\u00e7\u00f5es podem realizar o envio de e-mails, a movimenta\u00e7\u00e3o de assinantes entre listas etc, tornando seu marketing mais eficiente \u00e0 medida que voc\u00ea converte leads a vendas e assinantes a clientes fi\u00e9is.<\/span><\/p>\n<\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;width:100%\">\n<div class=\"wistia_embed wistia_async_ykyi6i9cii seo=false videoFoam=true\" style=\"height:100%;width:100%\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h2>Construir com o Automation Pro<\/h2>\n<p><b>Entradas<\/b><\/p>\n<p><span style=\"font-weight: 400\">Cada jornada automatizada come\u00e7a com uma entrada. As entradas definem como seus assinantes v\u00e3o entrar na jornada. \u00c9 a boca do funil digital que criamos para executar a meta de uma automa\u00e7\u00e3o. Aqui est\u00e3o alguns exemplos de como voc\u00ea pode usar as entradas:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Adicionados \u00e0 Lista. <\/b><span style=\"font-weight: 400\">Uma jornada que come\u00e7a com esta entrada pode come\u00e7ar com um email de boas-vindas, visto que eles acabaram de ser adicionados \u00e0 sua lista. Se voc\u00ea estiver fazendo algum tipo de eCommerce, pode ser uma campanha desenhada para converter um novo lead em venda. Se o seu formul\u00e1rio de inscri\u00e7\u00e3o oferece um desconto pela inscri\u00e7\u00e3o, ent\u00e3o ajuste os seguintes emails para inspirar uma pessoa a usar bem essas economias.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3697\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/01-Brazil.png\" alt=\"01 - Brazil\" width=\"1445\" height=\"725\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Engajamento pelo Website. <\/b><span style=\"font-weight: 400\">Para uma campanha que come\u00e7a com esta entrada, sua meta \u00e9 adaptar o seu marketing de acordo com os interesses dos assinantes. Se um assinante visitou seu site e avaliou bens ou servi\u00e7os espec\u00edficos, voc\u00ea pode fazer um acompanhamento dessas informa\u00e7\u00f5es. Vamos supor que eles estavam de olho numa c\u00e2mera nova, a Canon SLR. Voc\u00ea pode fazer um <\/span><i><span style=\"font-weight: 400\">follow up<\/span><\/i><span style=\"font-weight: 400\"> com emails que falam dos recursos da c\u00e2mera, pode compartilhar coment\u00e1rios positivos a respeito do produto e at\u00e9 lucrar com acess\u00f3rios. <a href=\"https:\/\/kb.benchmarkemail.com\/br\/como-instalo-o-codigo-de-rastreamento-em-meu-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">Clique aqui para aprender mais sobre configurar seu site para monitorar seus assinantes.<\/a><\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3698\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/02-Brazil.png\" alt=\"02 - Brazil\" width=\"1445\" height=\"725\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Dia e Hor\u00e1rio. <\/b><span style=\"font-weight: 400\">Vamos supor que voc\u00ea tenha um evento planejado e queira enviar emails prontos com base na data do evento. Essa entrada permite que voc\u00ea envie campanhas com base no dia e no hor\u00e1rio para garantir que voc\u00ea esteja criando empolga\u00e7\u00e3o para o evento no momento certo.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3699\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/03-Brazil.png\" alt=\"03 - Brazil\" width=\"1445\" height=\"725\" \/><\/p>\n<p><b>A\u00e7\u00f5es &amp; Condi\u00e7\u00f5es<\/b><\/p>\n<p><span style=\"font-weight: 400\">Em seguida, voc\u00ea pode adicionar ou uma a\u00e7\u00e3o ou uma condi\u00e7\u00e3o. As a\u00e7\u00f5es executam tarefas para voc\u00ea. Use condi\u00e7\u00f5es para enviar seus assinantes por caminhos diferentes. Isso pode significar enviar emails de <\/span><i><span style=\"font-weight: 400\">follow up<\/span><\/i><span style=\"font-weight: 400\"> com base no fato de um email ter sido ou n\u00e3o aberto ou relocado para uma lista diferente ap\u00f3s a convers\u00e3o. Inclui at\u00e9 engajamento em sites de noivos!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3713\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/Artboard-3-1.png\" alt=\"Artboard 3\" width=\"1337\" height=\"671\" \/><\/p>\n<p><span style=\"font-weight: 400\">Aqui est\u00e3o alguns exemplos de A\u00e7\u00f5es:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Tempo de Espera. <\/b><span style=\"font-weight: 400\">Esta a\u00e7\u00e3o permite que voc\u00ea estabele\u00e7a o ritmo de uma jornada. Sem isso, todos os nossos emails seriam acionados de uma vez s\u00f3. Por exemplo, se voc\u00ea quisesse acionar um email com base em uma abertura ou clique anterior, voc\u00ea poderia acrescentar um pouco de tempo de espera para que o email seguinte n\u00e3o fosse enviado logo depois de o \u00faltimo ter sido aberto. Assim voc\u00ea tem a chance de dar um pouco de espa\u00e7o para si mesmo e para seu assinante. Voc\u00ea pode determinar o tempo de espera para minutos, horas ou at\u00e9 meses.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3703\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/07-Brazil.png\" alt=\"07 - Brazil\" width=\"1445\" height=\"725\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Enviar Email.<\/b><span style=\"font-weight: 400\"> Como j\u00e1 diz o nome, esta a\u00e7\u00e3o permite que voc\u00ea envie um email. Fa\u00e7a cada um valer a pena!<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3704\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/08-Brazil.png\" alt=\"08 - Brazil\" width=\"1445\" height=\"725\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Adicionar \u00e0 Lista. <\/b><span style=\"font-weight: 400\">Com base em como o assinante est\u00e1 interagindo com uma jornada espec\u00edfica, pode ser hora de mov\u00ea-lo para uma nova lista. Por exemplo, se voc\u00ea tiver uma lista de leads, \u00e9 melhor mover o assinante para a lista de clientes pagantes quando ele tiver sido convertidos.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3705\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/09-Brazil.png\" alt=\"09 - Brazil\" width=\"1445\" height=\"725\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Remover da Lista.<\/b><span style=\"font-weight: 400\"> Dando continuidade ao exemplo acima, \u00e9 melhor tirar o assinante da lista de leads quando tiver sido convertido.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3706\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/10-Brazil.png\" alt=\"10 - Brazil\" width=\"1445\" height=\"725\" \/><\/p>\n<p><span style=\"font-weight: 400\">Aqui est\u00e3o algumas maneiras de usar as Condi\u00e7\u00f5es:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Est\u00e1 na Lista ou Segmento. <\/b><span style=\"font-weight: 400\">Alguns passos da sua jornada podem apenas se aplicar a um grupo restrito de seus assinantes. Se voc\u00ea fosse um <\/span><i><span style=\"font-weight: 400\">pet shop<\/span><\/i><span style=\"font-weight: 400\">, voc\u00ea talvez s\u00f3 desejaria enviar uma campanha sobre novos brinquedos para gatos para seus assinantes que s\u00e3o donos de gato, enquanto donos de cachorro, se recebessem a campanha, poderiam sentir que voc\u00ea n\u00e3o entende suas necessidades.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3709\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/12-Brazil.png\" alt=\"12 - Brazil\" width=\"1445\" height=\"725\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Atividade no Website. <\/b><span style=\"font-weight: 400\">H\u00e1 diferentes tipos de leads. Algu\u00e9m que j\u00e1 visitou uma p\u00e1gina espec\u00edfica no seu site pode at\u00e9 ser considerado um lead quente. Fazer <\/span><i><span style=\"font-weight: 400\">follow up <\/span><\/i><span style=\"font-weight: 400\">com essas pessoas deveria ser uma prioridade e essa condi\u00e7\u00e3o torna isso poss\u00edvel.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3710\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/13-Brazil.png\" alt=\"13 - Brazil\" width=\"1445\" height=\"725\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Engajamento com o Email. <\/b><span style=\"font-weight: 400\">Esta condi\u00e7\u00e3o permite que voc\u00ea acompanhe os assinantes em sua jornada com base em como eles interagem com suas campanhas por email. Vamos supor que voc\u00ea tenha um webin\u00e1rio em breve. Voc\u00ea pode mandar um email inicial para promover o webin\u00e1rio. As pessoas que se cadastraram depois da primeira campanha n\u00e3o precisam receber mais convites. No entanto, se os assinantes n\u00e3o abriram o email ou deixaram de clicar no link de cadastro, podem precisar de lembretes adicionais.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3711\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/14-Brazil.png\" alt=\"14 - Brazil\" width=\"1445\" height=\"725\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>E \/ Ou. <\/b><span style=\"font-weight: 400\">Isso permite que voc\u00ea realmente se aprofunde na personaliza\u00e7\u00e3o da jornada do cliente. Isso determina quais fatores v\u00e3o encadear a por\u00e7\u00e3o seguinte da campanha. \u00c9 uma combina\u00e7\u00e3o das condi\u00e7\u00f5es acima, que v\u00e3o permitir que voc\u00ea envie os assinantes por caminhos espec\u00edficos dentro de uma jornada. Por exemplo, se eles estiverem na Lista A e interagiram com 5 emails, envie o email Z. Sen\u00e3o, n\u00e3o envie nada.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3707\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/11-Brazil.png\" alt=\"11 - Brazil\" width=\"1445\" height=\"725\" \/><\/p>\n<p><b>Ativar Sua Jornada<\/b><\/p>\n<p><span style=\"font-weight: 400\">Voc\u00ea estar\u00e1 pronto para ativar uma jornada quando tiver definido o comportamento de suas entradas, a\u00e7\u00f5es e condi\u00e7\u00f5es. Isso significa que cada passo do caminho foi constru\u00eddo cuidadosamente para executar a meta da sua automa\u00e7\u00e3o.<\/span><\/p>\n<p><b>M\u00f3dulo Template<\/b><\/p>\n<p><span style=\"font-weight: 400\">A Benchmark criou diversos templates dentre os quais voc\u00ea pode escolher, que demonstram v\u00e1rias estrat\u00e9gias que podem ser executadas com o Automation Pro. Tudo que voc\u00ea vai precisar fazer \u00e9 preencher os detalhes.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Clique em cada entrada, a\u00e7\u00e3o e condi\u00e7\u00e3o para definir seus comportamentos.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Alguns desses templates lhe dar\u00e3o ideias de como dar as boas-vindas a novos assinantes ou de como criar uma jornada que transforme os assinantes em clientes, fazendo com que voltem sempre!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Perguntas &amp; Respostas adicionais:<\/b><\/p>\n<p><a href=\"https:\/\/kb.benchmarkemail.com\/br\/o-que-e-o-automation-pro\/\" target=\"_blank\" rel=\"noopener noreferrer\">O que \u00e9 o Automation Pro?<\/a><\/p>\n<p><a href=\"https:\/\/kb.benchmarkemail.com\/br\/posso-usar-o-automation-pro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Posso usar o Automation Pro?<\/a><\/p>\n<p><a href=\"https:\/\/kb.benchmarkemail.com\/br\/posso-editar-minha-jornada-no-automation-pro\/\">Posso editar minha jornada no Automation Pro?<\/a><\/p>\n<p><a href=\"https:\/\/kb.benchmarkemail.com\/br\/por-quanto-tempo-a-benchmark-rastreia-inscritos\/\">Por quanto tempo a Benchmark rastreia inscritos?<\/a><\/p>\n<p><a href=\"https:\/\/kb.benchmarkemail.com\/br\/como-a-benchmark-email-rastreia-a-atividade-em-um-site\/\">Como que a Benchmark Email rastreia a atividade em um website?<\/a><\/p>\n<p><a href=\"https:\/\/kb.benchmarkemail.com\/br\/como-instalo-o-codigo-de-rastreamento-em-meu-website\/\">Como instalo o c\u00f3digo de rastreamento em meu website?<\/a><\/p>\n<p><a href=\"https:\/\/kb.benchmarkemail.com\/br\/poderei-reativar-minha-jornada\/\" target=\"_blank\" rel=\"noopener noreferrer\">Poderei reativar minha jornada?<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tanto os donos de neg\u00f3cios como os clientes est\u00e3o mais conscientes do que nunca quanto \u00e0 polui\u00e7\u00e3o visual que pode ter uma caixa de entrada de e-mail. \u00c9 dif\u00edcil se destacar na multid\u00e3o e fazer com que seu neg\u00f3cio e suas campanhas de e-mail chamem aten\u00e7\u00e3o. E n\u00e3o \u00e9 s\u00f3 isso, mas o consumidor est\u00e1&hellip;<\/p>\n","protected":false},"author":26,"featured_media":12958,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_bme_ai_translator_target_languages":[],"_bme_ai_translator_force_retranslate":false,"footnotes":""},"categories":[2226],"tags":[],"class_list":["post-11441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novidades-da-benchmark"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apresentando Automation Pro - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/apresentando-o-automation-pro\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apresentando Automation Pro - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Tanto os donos de neg\u00f3cios como os clientes est\u00e3o mais conscientes do que nunca quanto \u00e0 polui\u00e7\u00e3o visual que pode ter uma caixa de entrada de e-mail. \u00c9 dif\u00edcil se destacar na multid\u00e3o e fazer com que seu neg\u00f3cio e suas campanhas de e-mail chamem aten\u00e7\u00e3o. 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