{"id":11451,"date":"2016-11-09T07:00:08","date_gmt":"2016-11-09T15:00:08","guid":{"rendered":"http:\/\/blog.benchmarkemail.wpengine.com\/?p=3033"},"modified":"2020-02-23T19:55:54","modified_gmt":"2020-02-23T19:55:54","slug":"qual-e-taxa-de-abertura-esperada-para-o-meu-mercado","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/qual-e-taxa-de-abertura-esperada-para-o-meu-mercado\/","title":{"rendered":"Qual \u00c9 a Taxa de Abertura Esperada para o Meu Mercado?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Uma taxa de abertura depende de diversas coisas quando se trata de email marketing. Nem todos v\u00e3o abrir seu email, ent\u00e3o voc\u00ea n\u00e3o deve esperar uma taxa de abertura de 100% ao lan\u00e7ar uma campanha. N\u00e3o \u00e9 imposs\u00edvel obter 100%, mas voc\u00ea precisaria ser praticamente um vidente. Ent\u00e3o qual \u00e9 a taxa de abertura esperada para uma campanha de e-mail?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alguns ficariam surpresos ao ver que a m\u00e9dia, em todos os mercados, \u00e9 de 15 a 20%. J\u00e1 que a m\u00e9dia \u00e9 em todos os mercados, vamos analisar alguns deles, que foram avaliados durante o curso de um ano, de acordo com pesquisas feitas pela Smart Insights:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Autom\u00f3vel: 24,9%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engenharia da Computa\u00e7\u00e3o: 22,1%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Servi\u00e7os de Alimenta\u00e7\u00e3o: 22%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Seguros: 29,7%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Educa\u00e7\u00e3o: 27,9%<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Podemos ver que a m\u00e9dia, quando separada em diferentes mercados, \u00e9 melhor. N\u00e3o se preocupe se voc\u00ea n\u00e3o est\u00e1 atingindo esses n\u00fameros! H\u00e1 algumas ferramentas e dicas que voc\u00ea pode colocar em pr\u00e1tica para aumentar sua taxa de abertura, mesmo que seja s\u00f3 um pouquinho.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>Segmente sua lista.<\/b><span style=\"font-weight: 400;\"> Criar uma lista segmentada, mais focalizada, vai melhorar sua taxa de abertura. No mercado de varejo, voc\u00ea pode tentar monitorar em quais produtos seus assinantes se interessam e ent\u00e3o divulgar produtos similares.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Higienize a lista.<\/b><span style=\"font-weight: 400;\"> Quando as pessoas ouvem falar de higieniza\u00e7\u00e3o de listas, elas pensam: \u201cApagar contatos? N\u00c3O!\u201d Por\u00e9m, apagar contatos que n\u00e3o leem ou abrem seu email \u00e9 ben\u00e9fico, se voc\u00ea parar para pensar. Voc\u00ea reduz o total de emails que voc\u00ea envia, economizando dinheiro. Voc\u00ea tamb\u00e9m reduz o n\u00famero de greymail e de poss\u00edveis den\u00fancias de abuso, aumentando sua capacidade de entrega.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Pr\u00e9-visualize o Texto.<\/b><span style=\"font-weight: 400;\"> Esta \u00e9 uma ferramenta que alguns consideram avan\u00e7ada. Ela permite aos usu\u00e1rios que controlem o que os assinantes veem antes mesmo de abrir o email, incentivando os usu\u00e1rios a abri-lo para enxergar al\u00e9m da linha do assunto. Lembre-se de n\u00e3o mentir ou enganar quanto a isso tamb\u00e9m.<\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Uma taxa de abertura depende de diversas coisas quando se trata de email marketing. Nem todos v\u00e3o abrir seu email, ent\u00e3o voc\u00ea n\u00e3o deve esperar uma taxa de abertura de 100% ao lan\u00e7ar uma campanha. N\u00e3o \u00e9 imposs\u00edvel obter 100%, mas voc\u00ea precisaria ser praticamente um vidente. Ent\u00e3o qual \u00e9 a taxa de abertura esperada&hellip;<\/p>\n","protected":false},"author":98,"featured_media":12964,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2217],"tags":[],"class_list":["post-11451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-na-pratica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qual \u00c9 a Taxa de Abertura Esperada para o Meu Mercado? - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/qual-e-taxa-de-abertura-esperada-para-o-meu-mercado\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qual \u00c9 a Taxa de Abertura Esperada para o Meu Mercado? - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Uma taxa de abertura depende de diversas coisas quando se trata de email marketing. Nem todos v\u00e3o abrir seu email, ent\u00e3o voc\u00ea n\u00e3o deve esperar uma taxa de abertura de 100% ao lan\u00e7ar uma campanha. N\u00e3o \u00e9 imposs\u00edvel obter 100%, mas voc\u00ea precisaria ser praticamente um vidente. 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Through the years, he has grown from his role as a Sales Representative, to learning the technical side of things in Customer Support as a Manager and eventually evolving into the Training Manager that he is today. 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