{"id":11455,"date":"2016-11-04T07:00:52","date_gmt":"2016-11-04T14:00:52","guid":{"rendered":"http:\/\/blog.benchmarkemail.wpengine.com\/?p=3029"},"modified":"2020-02-23T19:55:55","modified_gmt":"2020-02-23T19:55:55","slug":"como-posso-melhorar-taxa-de-cliques-ctr-dos-meus-emails","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/como-posso-melhorar-taxa-de-cliques-ctr-dos-meus-emails\/","title":{"rendered":"Como posso melhorar a taxa de cliques (CTR) dos meus emails?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">O primeiro passo na busca de aumentar a taxa de cliques (CTR) de seus emails \u00e9 segmentar apropriadamente sua(s) lista(s). Como mencionado no meu post anterior, em como aumentar o ROI esperado de email marketing, enviar emails para as pessoas certas pode ajud\u00e1-lo a solidificar seus n\u00fameros e adquirir dados mais precisos sobre seus assinantes. Uma vez que esteja enviando para as pessoas interessadas, vide abaixo seis dicas para ajud\u00e1-lo a obter a maior taxa de clique.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/como-posso-melhorar-taxa-de-cliques-ctr-dos-meus-emails\/#1_Direto_ao_ponto_%E2%80%93_chamada_a_acao_CTA\" >1. Direto ao ponto &#8211; chamada \u00e0 a\u00e7\u00e3o (CTA)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/como-posso-melhorar-taxa-de-cliques-ctr-dos-meus-emails\/#2_CTA_Visivel\" >2. CTA Vis\u00edvel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/como-posso-melhorar-taxa-de-cliques-ctr-dos-meus-emails\/#3_Torne_seus_emails_mais_sociaveis\" >3. Torne seus emails mais soci\u00e1veis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/como-posso-melhorar-taxa-de-cliques-ctr-dos-meus-emails\/#4_Ofertas_locais\" >4. Ofertas locais<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/como-posso-melhorar-taxa-de-cliques-ctr-dos-meus-emails\/#5_Urgencia\" >5. Urg\u00eancia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/como-posso-melhorar-taxa-de-cliques-ctr-dos-meus-emails\/#6_Para_blogueiros_nao_entregue_tudo_no_primeiro_encontro\" >6. Para blogueiros, n\u00e3o entregue tudo no primeiro encontro<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Direto_ao_ponto_%E2%80%93_chamada_a_acao_CTA\"><\/span>1. Direto ao ponto &#8211; chamada \u00e0 a\u00e7\u00e3o (CTA)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Seja claro e direto em seus emails. Quando um assinante abrir seu email, quanto mais r\u00e1pido ele o entender, mais prov\u00e1vel ser\u00e1 seu engajamento. Isto significa que n\u00e3o adianta escrever um email de 12 p\u00e1ginas, basta focar em um produto ou pelo menos suportar um tema espec\u00edfico. O leitor se sentir\u00e1 sobrecarregado se procurar vender m\u00faltiplos produtos de uma vez s\u00f3 em um \u00fanico email.<\/p>\n<p><span style=\"font-weight: 400;\">Por exemplo, se voc\u00ea tem uma loja de sapatos, e tem diferentes tipos de sapatos em promo\u00e7\u00e3o (ex: social, esporte, casual, etc.), pode criar um email focado para cada tipo e enviar para o segmento da sua lista que estaria mais inclinado a comprar aquele tipo de sapato.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Oferecer menos op\u00e7\u00f5es permite ao seu assinante tomar decis\u00f5es mais facilmente. Marqueteiros que fizeram isto no passado viram seu CTR dobrar. N\u00e3o tenha medo de ser espec\u00edfico. Ao fazer isto, aprender\u00e1 muito mais sobre seus assinantes. H\u00e1 muito mais para aprender sobre algu\u00e9m que n\u00e3o clicou em um email focado do que o que n\u00e3o clicou em um email que oferece todos os seus produtos. Se oferecer todos os seus produtos, eles podem n\u00e3o clicar simplesmente porque o email estava muito cheio.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_CTA_Visivel\"><\/span><b>2. CTA Vis\u00edvel<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Assim que abrir seu email, a oferta ou CTA deve estar vis\u00edvel. Isto significa que deve testar abrir seu email em computadores e dispositivos m\u00f3veis para garantir que essas \u00e1reas est\u00e3o acima da dobra. Enquanto o assinante passa o olho sobre seu email, ele deve enxergar algo que chama sua aten\u00e7\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tamb\u00e9m recomendo ter m\u00faltiplas CTAs ao longo do email, certificando-se de que est\u00e3o vis\u00edveis. Utilize a op\u00e7\u00e3o de bot\u00e3o para realmente destacar sua CTA! Recomendo ter ao menos uma CTA logo no in\u00edcio do email e uma no final. Imagine que esteja vendendo mochilas e tem uma oferta especial para um novo modelo. Este email poderia destacar a mochila logo no topo do email com uma chamada \u00e0 a\u00e7\u00e3o. Ao ler o email mais adiante, poder\u00e1 apontar caracter\u00edsticas espec\u00edficas com uma CTA ao lado de cada caracter\u00edstica. Isto ir\u00e1 aumentar a chance de obter um clique, j\u00e1 que assim que uma caracter\u00edstica chame a aten\u00e7\u00e3o do assinante, ele ter\u00e1 f\u00e1cil acesso ao bot\u00e3o para realizar a compra. Ademais, isto o ajudar\u00e1 a entender o que os contatos mais gostam em seu novo produto ao analisar qual caracter\u00edstica recebeu mais cliques.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Torne_seus_emails_mais_sociaveis\"><\/span>3. Torne seus emails mais soci\u00e1veis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Acredito que todos n\u00f3s j\u00e1 saibamos disso, mas n\u00e3o custa lembrar: tenha sempre op\u00e7\u00f5es de compartilhamento social em seus emails! Seus assinantes est\u00e3o em diversos canais sociais, ent\u00e3o permita que compartilhem seu conte\u00fado neles. Mesmo que seja apenas o bot\u00e3o de \u201clike\u201d, ao clicarem nele, seus amigos ter\u00e3o acesso a esta informa\u00e7\u00e3o, o que pode despertar a curiosidade neles e ainda mais compartilhamentos, at\u00e9 que antes que perceba, estar\u00e1 sem estoque! Bem, talvez tenha sido um exagero, mas veja como o compartilhamento social deu certo para empresas como Dollar Shave Club ou Poo-Pourri. Voc\u00ea n\u00e3o saber\u00e1 at\u00e9 que tente.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Ofertas_locais\"><\/span><b>4. Ofertas locais<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Empresas devem ter em mente que o cliente, caso tenha a op\u00e7\u00e3o, prefere comprar de uma loja local (mesmo que seja online) por dar a ele uma sensa\u00e7\u00e3o de alcance. No caso de algo dar errado, sentem que uma loja local estar\u00e1 muito mais apta a corrigir o erro. Caso tenham muitas lojas, enviem para seus assinantes localmente e assegure-se de que eles compartilhem esse orgulho local! Isto vai aumentar o engajamento e tamb\u00e9m lealdade \u00e0 marca.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Urgencia\"><\/span><b>5. Urg\u00eancia<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Quando se trata de cliques, urg\u00eancia funciona muito bem. Se o assinante tiver um m\u00eas inteiro para clicar em uma promo\u00e7\u00e3o, provavelmente vai se esquecer sobre ela. Emails que utilizam corretamente esta sensibilidade ao tempo conseguem separar adequadamente os compradores certos. \u00c0s vezes vejo empresas que enviam emails com senso de urg\u00eancia que cont\u00e9m descontos. Se o primeiro email falhar, um email \u00e9 enviado em seguida com um desconto ainda mais agressivo. Tenha cuidado ao fazer isto, j\u00e1 que n\u00e3o quer criar o h\u00e1bito em seu assinante de sempre esperar pelo \u201cpr\u00f3ximo email\u201d com o desconto maior.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Para_blogueiros_nao_entregue_tudo_no_primeiro_encontro\"><\/span><b>6. Para blogueiros, n\u00e3o entregue tudo no primeiro encontro<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">De certa forma, email \u00e9 bem parecido com namoro. Primeiro deve testar as \u00e1guas antes de entrar com tudo. E, acredite, seu assinante pensa a mesma coisa. Neste caso, certifique-se de definir um caminho claro a respeito do porqu\u00ea est\u00e1 enviando emails para seus assinantes. A id\u00e9ia principal \u00e9 lev\u00e1-los para sua p\u00e1gina, certo? Se oferecer todo o conte\u00fado de seu blog no email, n\u00e3o haver\u00e1 motivo para acessar seu website. Crie um email com resumos de seus posts da semana\/m\u00eas e adicione chamadas \u00e0 a\u00e7\u00e3o para continuar a ler. Assim como para a venda de produtos, isto dar\u00e1 uma melhor id\u00e9ia sobre quais s\u00e3o os blogs que interessam mais aos seus assinantes. Isto tamb\u00e9m manter\u00e1 seus emails mais simples e f\u00e1ceis de ler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Espero que estas 6 dicas o ajudem na sua taxa de cliques! Por favor, fiquem \u00e0 vontade para postar perguntas ou coment\u00e1rios abaixo sobre as experi\u00eancias que tem tido com sua taxa de cliques.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O primeiro passo na busca de aumentar a taxa de cliques (CTR) de seus emails \u00e9 segmentar apropriadamente sua(s) lista(s). Como mencionado no meu post anterior, em como aumentar o ROI esperado de email marketing, enviar emails para as pessoas certas pode ajud\u00e1-lo a solidificar seus n\u00fameros e adquirir dados mais precisos sobre seus assinantes.&hellip;<\/p>\n","protected":false},"author":89,"featured_media":12966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2217],"tags":[],"class_list":["post-11455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-na-pratica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como posso melhorar a taxa de cliques (CTR) dos meus emails? - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/como-posso-melhorar-taxa-de-cliques-ctr-dos-meus-emails\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como posso melhorar a taxa de cliques (CTR) dos meus emails? - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"O primeiro passo na busca de aumentar a taxa de cliques (CTR) de seus emails \u00e9 segmentar apropriadamente sua(s) lista(s). Como mencionado no meu post anterior, em como aumentar o ROI esperado de email marketing, enviar emails para as pessoas certas pode ajud\u00e1-lo a solidificar seus n\u00fameros e adquirir dados mais precisos sobre seus assinantes.&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/br\/blog\/como-posso-melhorar-taxa-de-cliques-ctr-dos-meus-emails\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email em Portugu\u00eas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkBR\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-04T14:00:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-23T19:55:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/How-can-I-improve-clickthrough-rates-in-my-email-.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Daniel Miller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel Miller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/como-posso-melhorar-taxa-de-cliques-ctr-dos-meus-emails\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/como-posso-melhorar-taxa-de-cliques-ctr-dos-meus-emails\\\/\"},\"author\":{\"name\":\"Daniel Miller\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#\\\/schema\\\/person\\\/ebfdf7e73f1889f9d33c7c24a7fc0bc2\"},\"headline\":\"Como posso melhorar a taxa de cliques (CTR) dos meus emails?\",\"datePublished\":\"2016-11-04T14:00:52+00:00\",\"dateModified\":\"2020-02-23T19:55:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/como-posso-melhorar-taxa-de-cliques-ctr-dos-meus-emails\\\/\"},\"wordCount\":999,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/como-posso-melhorar-taxa-de-cliques-ctr-dos-meus-emails\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2020\\\/02\\\/How-can-I-improve-clickthrough-rates-in-my-email-.png\",\"articleSection\":[\"Marketing na Pr\u00e1tica\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/como-posso-melhorar-taxa-de-cliques-ctr-dos-meus-emails\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/como-posso-melhorar-taxa-de-cliques-ctr-dos-meus-emails\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/como-posso-melhorar-taxa-de-cliques-ctr-dos-meus-emails\\\/\",\"name\":\"Como posso melhorar a taxa de cliques (CTR) dos meus emails? - Benchmark Email\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/como-posso-melhorar-taxa-de-cliques-ctr-dos-meus-emails\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/como-posso-melhorar-taxa-de-cliques-ctr-dos-meus-emails\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2020\\\/02\\\/How-can-I-improve-clickthrough-rates-in-my-email-.png\",\"datePublished\":\"2016-11-04T14:00:52+00:00\",\"dateModified\":\"2020-02-23T19:55:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/como-posso-melhorar-taxa-de-cliques-ctr-dos-meus-emails\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/como-posso-melhorar-taxa-de-cliques-ctr-dos-meus-emails\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/como-posso-melhorar-taxa-de-cliques-ctr-dos-meus-emails\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2020\\\/02\\\/How-can-I-improve-clickthrough-rates-in-my-email-.png\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2020\\\/02\\\/How-can-I-improve-clickthrough-rates-in-my-email-.png\",\"width\":1400,\"height\":730},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/como-posso-melhorar-taxa-de-cliques-ctr-dos-meus-emails\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Como posso melhorar a taxa de cliques (CTR) dos meus emails?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/\",\"name\":\"Benchmark Email em Portugu\u00eas\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#organization\",\"name\":\"Benchmark Internet Group, LLC\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2019\\\/09\\\/benchmark-logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2019\\\/09\\\/benchmark-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Benchmark Internet Group, LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BenchmarkBR\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#\\\/schema\\\/person\\\/ebfdf7e73f1889f9d33c7c24a7fc0bc2\",\"name\":\"Daniel Miller\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cdfa1085b54eb4485abeab7030b42bde2c2ce7dd171f5942a6228c94bfeb99e7?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cdfa1085b54eb4485abeab7030b42bde2c2ce7dd171f5942a6228c94bfeb99e7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cdfa1085b54eb4485abeab7030b42bde2c2ce7dd171f5942a6228c94bfeb99e7?s=96&d=mm&r=g\",\"caption\":\"Daniel Miller\"},\"description\":\"Daniel Miller was born in Las Vegas, but spent his formative years living in Malaga, Spain. There his passion for entrepreneurship and business blossomed into a successful computer consulting company. This taught him important lessons from how a businesses owner may wear several hats to the importance of building trusting relationships in business and where he first discovered the power of email marketing. Upon returning stateside he put those lessons to work at Benchmark Email, where he has risen in the ranks from Sales Representative to the Director of Marketing. At Benchmark, Daniel has helped businesses from mom and pop shops and kitchen table operations to large enterprises find the best possible email marketing solutions and strategies. Daniel regularly hosts webinars and speaks at business seminars, to chambers of commerce and technology groups, associations and startups delivering how tos and presentations on How to Get the Biggest ROI with Email Marketing and the most effective ways to boost their business with email marketing.\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/author\\\/danielmiller\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Como posso melhorar a taxa de cliques (CTR) dos meus emails? - Benchmark Email","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.benchmarkemail.com\/br\/blog\/como-posso-melhorar-taxa-de-cliques-ctr-dos-meus-emails\/","og_locale":"en_US","og_type":"article","og_title":"Como posso melhorar a taxa de cliques (CTR) dos meus emails? - Benchmark Email","og_description":"O primeiro passo na busca de aumentar a taxa de cliques (CTR) de seus emails \u00e9 segmentar apropriadamente sua(s) lista(s). Como mencionado no meu post anterior, em como aumentar o ROI esperado de email marketing, enviar emails para as pessoas certas pode ajud\u00e1-lo a solidificar seus n\u00fameros e adquirir dados mais precisos sobre seus assinantes.&hellip;","og_url":"https:\/\/www.benchmarkemail.com\/br\/blog\/como-posso-melhorar-taxa-de-cliques-ctr-dos-meus-emails\/","og_site_name":"Benchmark Email em Portugu\u00eas","article_publisher":"https:\/\/www.facebook.com\/BenchmarkBR","article_published_time":"2016-11-04T14:00:52+00:00","article_modified_time":"2020-02-23T19:55:55+00:00","og_image":[{"width":1400,"height":730,"url":"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/How-can-I-improve-clickthrough-rates-in-my-email-.png","type":"image\/png"}],"author":"Daniel Miller","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Daniel Miller","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/br\/blog\/como-posso-melhorar-taxa-de-cliques-ctr-dos-meus-emails\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/br\/blog\/como-posso-melhorar-taxa-de-cliques-ctr-dos-meus-emails\/"},"author":{"name":"Daniel Miller","@id":"https:\/\/www.benchmarkemail.com\/br\/#\/schema\/person\/ebfdf7e73f1889f9d33c7c24a7fc0bc2"},"headline":"Como posso melhorar a taxa de cliques (CTR) dos meus emails?","datePublished":"2016-11-04T14:00:52+00:00","dateModified":"2020-02-23T19:55:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/br\/blog\/como-posso-melhorar-taxa-de-cliques-ctr-dos-meus-emails\/"},"wordCount":999,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/br\/#organization"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/br\/blog\/como-posso-melhorar-taxa-de-cliques-ctr-dos-meus-emails\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/How-can-I-improve-clickthrough-rates-in-my-email-.png","articleSection":["Marketing na Pr\u00e1tica"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/br\/blog\/como-posso-melhorar-taxa-de-cliques-ctr-dos-meus-emails\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/br\/blog\/como-posso-melhorar-taxa-de-cliques-ctr-dos-meus-emails\/","url":"https:\/\/www.benchmarkemail.com\/br\/blog\/como-posso-melhorar-taxa-de-cliques-ctr-dos-meus-emails\/","name":"Como posso melhorar a taxa de cliques (CTR) dos meus emails? - Benchmark Email","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/br\/blog\/como-posso-melhorar-taxa-de-cliques-ctr-dos-meus-emails\/#primaryimage"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/br\/blog\/como-posso-melhorar-taxa-de-cliques-ctr-dos-meus-emails\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/How-can-I-improve-clickthrough-rates-in-my-email-.png","datePublished":"2016-11-04T14:00:52+00:00","dateModified":"2020-02-23T19:55:55+00:00","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/br\/blog\/como-posso-melhorar-taxa-de-cliques-ctr-dos-meus-emails\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/br\/blog\/como-posso-melhorar-taxa-de-cliques-ctr-dos-meus-emails\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/br\/blog\/como-posso-melhorar-taxa-de-cliques-ctr-dos-meus-emails\/#primaryimage","url":"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/How-can-I-improve-clickthrough-rates-in-my-email-.png","contentUrl":"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/How-can-I-improve-clickthrough-rates-in-my-email-.png","width":1400,"height":730},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/br\/blog\/como-posso-melhorar-taxa-de-cliques-ctr-dos-meus-emails\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/br\/"},{"@type":"ListItem","position":2,"name":"Como posso melhorar a taxa de cliques (CTR) dos meus emails?"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/br\/#website","url":"https:\/\/www.benchmarkemail.com\/br\/","name":"Benchmark Email em Portugu\u00eas","description":"","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/br\/#organization","name":"Benchmark Internet Group, LLC","url":"https:\/\/www.benchmarkemail.com\/br\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/br\/#\/schema\/logo\/image\/","url":"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2019\/09\/benchmark-logo.svg","contentUrl":"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2019\/09\/benchmark-logo.svg","width":1,"height":1,"caption":"Benchmark Internet Group, LLC"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BenchmarkBR"]},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/br\/#\/schema\/person\/ebfdf7e73f1889f9d33c7c24a7fc0bc2","name":"Daniel Miller","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/cdfa1085b54eb4485abeab7030b42bde2c2ce7dd171f5942a6228c94bfeb99e7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cdfa1085b54eb4485abeab7030b42bde2c2ce7dd171f5942a6228c94bfeb99e7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cdfa1085b54eb4485abeab7030b42bde2c2ce7dd171f5942a6228c94bfeb99e7?s=96&d=mm&r=g","caption":"Daniel Miller"},"description":"Daniel Miller was born in Las Vegas, but spent his formative years living in Malaga, Spain. There his passion for entrepreneurship and business blossomed into a successful computer consulting company. This taught him important lessons from how a businesses owner may wear several hats to the importance of building trusting relationships in business and where he first discovered the power of email marketing. Upon returning stateside he put those lessons to work at Benchmark Email, where he has risen in the ranks from Sales Representative to the Director of Marketing. At Benchmark, Daniel has helped businesses from mom and pop shops and kitchen table operations to large enterprises find the best possible email marketing solutions and strategies. Daniel regularly hosts webinars and speaks at business seminars, to chambers of commerce and technology groups, associations and startups delivering how tos and presentations on How to Get the Biggest ROI with Email Marketing and the most effective ways to boost their business with email marketing.","url":"https:\/\/www.benchmarkemail.com\/br\/author\/danielmiller\/"}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/posts\/11455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/comments?post=11455"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/posts\/11455\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/media\/12966"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/media?parent=11455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/categories?post=11455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/tags?post=11455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}