{"id":11457,"date":"2016-11-02T07:00:18","date_gmt":"2016-11-02T14:00:18","guid":{"rendered":"http:\/\/blog.benchmarkemail.wpengine.com\/?p=3026"},"modified":"2020-02-23T19:55:56","modified_gmt":"2020-02-23T19:55:56","slug":"como-posso-manter-meus-contatos-engajados-com-meus-emails","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/como-posso-manter-meus-contatos-engajados-com-meus-emails\/","title":{"rendered":"Como posso manter meus contatos engajados com meus emails?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Consideramos tanta coisa ao planejar uma campanha de email marketing de sucesso. Elaborar o conte\u00fado perfeito, desenhar o template, colocar os CTAs nos lugares certos. Mas o que significa sucesso para voc\u00ea? Seria abertura de emails? Sua taxa de cliques \u00e9 mais importante? Alguma outra coisa? Seja o que for, \u00e9 algo que ajuda a impulsionar o lucro e permite-lhe desfrutar do ROI que o email marketing oferece. Assim sendo, como manter seus contatos engajados para alcan\u00e7ar seu objetivo<\/span><\/p>\n<h2>Limite cada campanha a apenas uma meta<\/h2>\n<p><span style=\"font-weight: 400;\">Saiba o que quer alcan\u00e7ar com cada campanha de email que enviar e certifique-se de que tudo o que incluir no email seja direcionado para aquela meta. Se puser muita informa\u00e7\u00e3o em cada email que enviar, seus assinantes v\u00e3o se distrair do seu objetivo. Se t\u00eam somente uma coisa em que focar, saber\u00e3o exatamente como voc\u00ea quer que se engajem com seus emails.<\/span><\/p>\n<h2>Tente uma pequena pesquisa<\/h2>\n<p><span style=\"font-weight: 400;\">Pedir sugest\u00f5es a seus assinantes \u00e9 uma excelente maneira de engaj\u00e1-los. Poder ser t\u00e3o simples quanto uma quest\u00e3o perguntando qu\u00e3o satisfeitos est\u00e3o com seu produto ou servi\u00e7o, ou qual seria a probabilidade de recomendarem seu neg\u00f3cio para um amigo. Qualquer tipo de informa\u00e7\u00e3o que obtiver de seus contatos ser\u00e1 de grande valia para voc\u00ea, criando engajamentos importantes com suas campanhas de email.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h2>Preste aten\u00e7\u00e3o aos relat\u00f3rios<\/h2>\n<p><span style=\"font-weight: 400;\">A\u00e7\u00f5es falam mais alto que palavras, e as a\u00e7\u00f5es de seus assinantes lhe dir\u00e3o exatamente como mant\u00ea-los engajados com seus emails. Concentre-se no relat\u00f3rio de email marketing, no conte\u00fado que obtiver o maior n\u00famero de cliques e nos assuntos de emails que trazem o maior n\u00famero de aberturas dos mesmos. Ao fazer isso, dever\u00e1 manter seus n\u00edveis de engajamento, se n\u00e3o melhor\u00e1-los.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consideramos tanta coisa ao planejar uma campanha de email marketing de sucesso. Elaborar o conte\u00fado perfeito, desenhar o template, colocar os CTAs nos lugares certos. Mas o que significa sucesso para voc\u00ea? Seria abertura de emails? Sua taxa de cliques \u00e9 mais importante? Alguma outra coisa? Seja o que for, \u00e9 algo que ajuda a&hellip;<\/p>\n","protected":false},"author":26,"featured_media":12967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2217],"tags":[],"class_list":["post-11457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-na-pratica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como posso manter meus contatos engajados com meus emails? - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/como-posso-manter-meus-contatos-engajados-com-meus-emails\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como posso manter meus contatos engajados com meus emails? - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Consideramos tanta coisa ao planejar uma campanha de email marketing de sucesso. 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