{"id":11461,"date":"2016-10-31T07:00:14","date_gmt":"2016-10-31T14:00:14","guid":{"rendered":"http:\/\/blog.benchmarkemail.wpengine.com\/?p=3024"},"modified":"2020-02-23T19:55:56","modified_gmt":"2020-02-23T19:55:56","slug":"como-posso-melhorar-minha-entrega-de-emails","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/como-posso-melhorar-minha-entrega-de-emails\/","title":{"rendered":"Como posso melhorar minha entrega de emails?"},"content":{"rendered":"

Ao se inscrever em um servi\u00e7o de email marketing, voc\u00ea acaba eliminando muitos aspectos t\u00e9cnicos de enviar emails para seus assinantes. A despeito do tipo de servi\u00e7o a que se inscrever, ele n\u00e3o pode garantir que o email seja entregue com 100% de certeza. Devido \u00e0 exist\u00eancia de in\u00fameras vari\u00e1veis tanto no lado t\u00e9cnico quanto no lado do remetente, 100% de entrega \u00e9 quase imposs\u00edvel de ser alcan\u00e7ada. Portanto, a grande quest\u00e3o \u00e9, como posso melhorar minha entrega de emails?<\/span><\/p>\n

A entrega de email \u00e9 um processo complexo, que leva muitos testes e controles da parte do remetente. Quando se inscreve para um servi\u00e7o como o Benchmark Email, ou servi\u00e7os similares, os pr\u00f3prios servi\u00e7os cuidam de alguns aspectos t\u00e9cnicos de envio, tais como pontua\u00e7\u00e3o de envio, autentica\u00e7\u00e3o, ciclo de feedback, entre outros. Existem muitas coisas no lado do remetente que podem ajudar a melhorar e entrega de email.<\/span><\/p>\n

Checar a pontua\u00e7\u00e3o de envio \u00e9 importante. Sei que mencionei anteriormente que prestadores de servi\u00e7o checam isso, o que permanece verdade. Servi\u00e7os b\u00e1sicos fornecer\u00e3o endere\u00e7os de IP que poder\u00e3o ser compartilhados com outros usu\u00e1rios do mesmo n\u00edvel de servi\u00e7o, e a pontua\u00e7\u00e3o \u00e9 gerida pelo pr\u00f3prio servi\u00e7o. Isto pode variar de diferentes maneiras dependendo do servi\u00e7o. Endere\u00e7os de IP dedicados, ou remetentes usando sua pr\u00f3pria tecnologia, devem checar isto regularmente. Pode checar sua pontua\u00e7\u00e3o de envio com o programa Return Path, que mede as pontua\u00e7\u00f5es pelo seu hist\u00f3rico de email. O desempenho de seus emails \u00e9 crucial para sua pontua\u00e7\u00e3o de envio, o que nos leva ao pr\u00f3ximo t\u00f3pico, que \u00e9 sua lista. <\/span><\/p>\n

Sua lista de contatos \u00e9 o recurso mais importante dentro do email marketing. N\u00e3o \u00e9 somente o n\u00famero de contatos que possui, mas sim o engajamento deles \u00e9 o que realmente importa. Sabemos que a pontua\u00e7\u00e3o de envio depende no desempenho de seus emails, ent\u00e3o faz sentido come\u00e7ar com seus assinantes. Ter contatos que n\u00e3o recebem ou n\u00e3o abrem os emails \u00e9 como um c\u00e2ncer para sua lista. Eles diminuem sua pontua\u00e7\u00e3o de envio at\u00e9 que pare de enviar emails a eles. Uma vez que sua lista estiver limpa de tais contatos, busque filtrar aqueles que n\u00e3o se engajam com seus emails. Formul\u00e1rios de inscri\u00e7\u00e3o s\u00e3o uma excelente forma de identificar os assinantes que fazem parte da lista apenas por causa de algum pr\u00eamio ou concurso, por exemplo. Tendo filtrado a lista, os contatos devem ser segmentados para receber emails di\u00e1ria, semanal ou mensalmente; manter uma comunica\u00e7\u00e3o regular \u00e9 muito importante.<\/span><\/p>\n

Esta dica \u00e9 para aqueles usu\u00e1rios que compram endere\u00e7os de IP dedicados ou at\u00e9 mesmo que possuem sua pr\u00f3pria tecnologia para enviar emails. Quando compra um endere\u00e7o de IP novo ou come\u00e7a do zero, \u00e9 importante enviar emails gradualmente. Isto \u00e9 importante j\u00e1 que endere\u00e7os de IP novos ainda n\u00e3o tem uma reputa\u00e7\u00e3o estabelecida. Assim como em uma corrida de carro, precisa dar algumas voltas antes da corrida iniciar. Comece a enviar emails a seus contatos de pouco a pouco. Uma vez constru\u00edda sua reputa\u00e7\u00e3o, pode enviar emails mais regularmente. Se os emails come\u00e7arem a ser rejeitados ou diferidos, voc\u00ea provavelmente deve desacelerar os envios j\u00e1 que os servidores podem estar rejeitando os emails por serem r\u00e1pidos demais. Isto pode ser visto como log de rejei\u00e7\u00f5es.<\/span><\/p>\n

Por \u00faltimo, mas n\u00e3o menos importante, \u00e9 a utiliza\u00e7\u00e3o do Sender Policy Framework, ou mais comumente conhecida como registro SPF. O registro SPF afirma que tal servidor de email ou endere\u00e7o de IP estar\u00e1 enviando emails no lugar de outro dom\u00ednio. Isto \u00e9 muito \u00fatil caso esteja usando um servi\u00e7o para enviar seus emails. Alguns servi\u00e7os podem n\u00e3o mencionar isto, enquanto outros o requerem. \u00c9 dif\u00edcil completar j\u00e1 que envolve tanto seu website quanto o servidor DNS. Ao fazer isto, ele autoriza os servidores de email de seu prestador de servi\u00e7o a enviar emails em lugar de seu dom\u00ednio. Se tiver dificuldades em publicar um registro SPF, fale com seu webmaster ou o servi\u00e7o de hospedagem de seu site, como o GoDaddy.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Ao se inscrever em um servi\u00e7o de email marketing, voc\u00ea acaba eliminando muitos aspectos t\u00e9cnicos de enviar emails para seus assinantes. A despeito do tipo de servi\u00e7o a que se inscrever, ele n\u00e3o pode garantir que o email seja entregue com 100% de certeza. Devido \u00e0 exist\u00eancia de in\u00fameras vari\u00e1veis tanto no lado t\u00e9cnico quanto…<\/p>\n","protected":false},"author":98,"featured_media":12969,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2217],"tags":[],"class_list":["post-11461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-na-pratica"],"yoast_head":"\nComo posso melhorar minha entrega de emails? - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/como-posso-melhorar-minha-entrega-de-emails\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como posso melhorar minha entrega de emails? - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Ao se inscrever em um servi\u00e7o de email marketing, voc\u00ea acaba eliminando muitos aspectos t\u00e9cnicos de enviar emails para seus assinantes. A despeito do tipo de servi\u00e7o a que se inscrever, ele n\u00e3o pode garantir que o email seja entregue com 100% de certeza. 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