{"id":11483,"date":"2016-07-28T02:36:47","date_gmt":"2016-07-28T09:36:47","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=7501"},"modified":"2020-06-05T17:20:47","modified_gmt":"2020-06-05T17:20:47","slug":"entendendo-os-seus-relatorios-de-email-marketing","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/entendendo-os-seus-relatorios-de-email-marketing\/","title":{"rendered":"Entendendo os seus Relat\u00f3rios de Email Marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Se voc\u00ea est\u00e1 trabalhando com email marketing h\u00e1 apenas 24 horas ou h\u00e1 mais de 10 anos, a compreens\u00e3o das m\u00e9tricas mais importantes em seus relat\u00f3rios deve ser uma parte crucial de seu trabalho. Eu me deparo com esta quest\u00e3o muitas vezes em rela\u00e7\u00e3o aos muitos recursos que nossa plataforma oferece: &#8220;O que tudo isso significa?&#8221; Toda pessoa trabalhando com marketing deve ter uma boa compreens\u00e3o desses fatores para colher bons frutos de seu email marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A Benchmark oferece cinco tipos de relat\u00f3rios para ajudar os usu\u00e1rios a identificarem seu p\u00fablico-alvo e inscritos mais fieis:<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/entendendo-os-seus-relatorios-de-email-marketing\/#1Relatorios_de_Email\" >1.Relat\u00f3rios de Email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/entendendo-os-seus-relatorios-de-email-marketing\/#2_Relatorios_de_Testes_AB\" >2. Relat\u00f3rios de Testes A\/B<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/entendendo-os-seus-relatorios-de-email-marketing\/#3_Relatorios_de_questionarios\" >3. Relat\u00f3rios de question\u00e1rios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/entendendo-os-seus-relatorios-de-email-marketing\/#4_Relatorios_de_enquetes\" >4. Relat\u00f3rios de enquetes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/entendendo-os-seus-relatorios-de-email-marketing\/#5_Relatorios_de_automacoes\" >5. Relat\u00f3rios de automa\u00e7\u00f5es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/entendendo-os-seus-relatorios-de-email-marketing\/#Resumindo%E2%80%A6\" >Resumindo&#8230;<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1Relatorios_de_Email\"><\/span><b>1.Relat\u00f3rios de Email<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Oferecemos rastreamento em tempo real de suas campanhas de email e m\u00eddias sociais. Ou seja: te damos uma plataforma para entender melhor seus inscritos, clientes e f\u00e3s atrav\u00e9s destes n\u00fameros. Todo mundo gosta de ver altas taxas de abertura e um aumento crescente no tr\u00e1fego devido aos cliques. Abaixo, te ajudaremos a entender quais m\u00e9tricas s\u00e3o as mais importantes e como voc\u00ea pode us\u00e1-las para entender seu crescimento em email marketing.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5622 size-full\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/image1.png\" alt=\"Email Reports\" width=\"997\" height=\"609\" srcset=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/image1.png 997w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/06\/image1-470x287.png 470w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/06\/image1-970x593.png 970w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/06\/image1-768x469.png 768w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/06\/image1-300x183.png 300w\" sizes=\"auto, (max-width: 997px) 100vw, 997px\" \/><\/p>\n<p><b>Aberturas: <\/b><span style=\"font-weight: 400;\">Esta m\u00e9trica \u00e9 bastante auto-explicativa. Este \u00e9 o n\u00famero de contatos que abriram seu email.<\/span><\/p>\n<p><b>Rejei\u00e7\u00f5es (bounces): <\/b><span style=\"font-weight: 400;\">Isso inclui a lista de usu\u00e1rios que est\u00e3o temporariamente ou permanentemente incapazes de receber seus emails. As rejei\u00e7\u00f5es tempor\u00e1rias, tamb\u00e9m conhecidas como rejei\u00e7\u00f5es leves, acontecem quando a caixa de entrada est\u00e1 cheia ou quando o servi\u00e7o de email de um inscrito n\u00e3o est\u00e1 dispon\u00edvel. A rejei\u00e7\u00e3o permanente, chamada de rejei\u00e7\u00e3o dura, ocorre devido a identifica\u00e7\u00e3o de emails falsos ou incorretos. Mantenha-se longe das rejei\u00e7\u00f5es e remova as duras instantaneamente de suas listas.<\/span><\/p>\n<p><b>Links clicados: <\/b><span style=\"font-weight: 400;\">Veja quais foram os links mais clicados de suas campanhas e quais contatos que clicaram neles.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5623\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/image4.png\" alt=\"Links Clicked\" width=\"999\" height=\"585\" srcset=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/image4.png 999w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/06\/image4-470x275.png 470w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/06\/image4-970x568.png 970w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/06\/image4-768x450.png 768w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/06\/image4-300x176.png 300w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><\/p>\n<p><b>Inscri\u00e7\u00f5es removidas: <\/b><span style=\"font-weight: 400;\">Estes s\u00e3o os assinantes que n\u00e3o est\u00e3o mais interessados \u200b\u200bem receber suas campanhas. Certifique-se de atualizar seu banco de dados frequentemente e evite enviar qualquer campanha para eles no futuro.<\/span><\/p>\n<p><b>Emails encaminhados: <\/b><span style=\"font-weight: 400;\">Verifique este dado para ver quantas pessoas gostaram tanto de sua campanha que chegaram a compartilh\u00e1-la com seus amigos e clientes.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5624\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/image3.png\" alt=\"Click Map\" width=\"642\" height=\"559\" srcset=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/image3.png 642w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/06\/image3-345x300.png 345w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/06\/image3-300x261.png 300w\" sizes=\"auto, (max-width: 642px) 100vw, 642px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">O recurso de mapa de cliques o ajudar\u00e1 a ver qual a porcentagem de assinantes que est\u00e3o clicando em seus bot\u00f5es e links, o que pode te ajudar a direcionar melhor suas pr\u00f3ximas campanhas com bot\u00f5es que gerem mais engajamento.<\/span><\/p>\n<p><b>Comparar relat\u00f3rios: <\/b><span style=\"font-weight: 400;\">Esse \u00e9 um recurso poderoso que compara v\u00e1rias campanhas enviadas de acordo com as taxas de aberturas, cliques, rejei\u00e7\u00f5es, etc. Este relat\u00f3rio pode ser \u00fatil para entender como seus inscritos reagiram \u00e0s suas campanhas.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5625\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/image2.png\" alt=\"Campaign Comparison reports\" width=\"1032\" height=\"630\" srcset=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/image2.png 1032w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/06\/image2-470x287.png 470w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/06\/image2-970x592.png 970w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/06\/image2-768x469.png 768w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/06\/image2-300x183.png 300w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/06\/image2-1024x625.png 1024w\" sizes=\"auto, (max-width: 1032px) 100vw, 1032px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Com a ferramenta de abertura por localiza\u00e7\u00e3o voc\u00ea pode descobrir onde no mundo ou em seu pa\u00eds seus emails est\u00e3o sendo abertos. Assim pode segmentar sua lista de acordo com os diferentes fusos de seus contatos para que suas campanhas sempre cheguem na hora desejada na caixa de entrada de seus clientes.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5626\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/image5.png\" alt=\"geo-tracking feature\" width=\"1025\" height=\"407\" srcset=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/image5.png 1025w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/06\/image5-470x187.png 470w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/06\/image5-970x385.png 970w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/06\/image5-768x305.png 768w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/06\/image5-300x119.png 300w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/06\/image5-1024x407.png 1024w\" sizes=\"auto, (max-width: 1025px) 100vw, 1025px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Relatorios_de_Testes_AB\"><\/span><b>2. Relat\u00f3rios de Testes A\/B<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Realizar testes A\/B \u00e9 uma pr\u00e1tica comum no email marketing. Com uma audi\u00eancia muito ampla e muito conte\u00fado, \u00e0s vezes \u00e9 dif\u00edcil avaliar quais palavras ou estilo que chamar\u00e3o mais a aten\u00e7\u00e3o de um inscrito. Queremos que o contato goste do email para que ele o abra e continue a abrir futuros emails que voc\u00ea enviar\u00e1 para ele. Mas qual linha de assunto devo usar? Qual formato de email funciona melhor? Essas perguntas devem sempre estar em sua mente antes de enviar um email. As respostas para essas perguntas v\u00eam com os Testes A\/B. Voc\u00ea pode n\u00e3o apenas testar a linha de assunto, mas tamb\u00e9m diferentes emails<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Os relat\u00f3rios de Testes A\/B podem ser vistos na se\u00e7\u00e3o Relat\u00f3rios de seu painel de controle. Selecione a campanha A\/B para a qual deseja analisar os resultados. Voc\u00ea pode ver as aberturas, rejei\u00e7\u00f5es e os encaminhamentos de suas campanhas.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Relatorios_de_questionarios\"><\/span><b>3. Relat\u00f3rios de question\u00e1rios<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Este recurso \u00fanico ajuda voc\u00ea a aprender mais sobre seus assinantes. Voc\u00ea pode pedir suas opini\u00f5es sobre v\u00e1rios assuntos. A Benchmark permite que voc\u00ea crie um question\u00e1rio em minutos para alcan\u00e7ar seu p\u00fablico em qualquer dispositivo. Voc\u00ea pode hospedar esses question\u00e1rios em seu dom\u00ednio ou incorpor\u00e1-los em qualquer p\u00e1gina da web.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5627\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/image6.png\" alt=\"Survey Reports\" width=\"1036\" height=\"408\" srcset=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/image6.png 1036w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/06\/image6-470x185.png 470w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/06\/image6-970x382.png 970w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/06\/image6-768x302.png 768w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/06\/image6-300x118.png 300w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/06\/image6-1024x403.png 1024w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Os relat\u00f3rios dos question\u00e1rios criados podem ser vistos na aba \u201cRelat\u00f3rios\u201d na barra superior de sua conta. Veja as respostas, exporte-as em um PDF ou reutilize-as para um novo question\u00e1rio. Avalie as respostas individual ou coletivamente para ajud\u00e1-lo a ser ainda mais bem sucedido em suas futuras campanhas.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Relatorios_de_enquetes\"><\/span><b>4. Relat\u00f3rios de enquetes<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">O uso de Enquetes pode ajud\u00e1-lo a descobrir o que seus assinantes gostam. As enquetes criam um melhor envolvimento entre seus contatos e sua empresa. Semelhante a um question\u00e1rio, uma enquete pode ser distribu\u00edda atrav\u00e9s de suas campanhas de email ou incorporada em sua p\u00e1gina da web. Use uma enquete para descobrir o que seus assinantes querem, precisam e gostam.<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/image7.png\" alt=\"Poll Reports\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As estat\u00edsticas de cada enquete podem ser vistas clicando em cada item sob o nome da pesquisa. Voc\u00ea pode ver a porcentagem de votos que cada op\u00e7\u00e3o recebeu. As enquetes fornecem a voc\u00ea a incompar\u00e1vel comodidade e efici\u00eancia do engajamento direto e gratuito com seus assinantes.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Relatorios_de_automacoes\"><\/span><b>5. Relat\u00f3rios de automa\u00e7\u00f5es<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Em 2016, apresentamos esta \u00f3tima ferramenta para nossos clientes chamada Automation Pro. Esta ferramenta pr\u00e1tica para nossos usu\u00e1rios ajudou-os a tornarem-se remetentes orientados \u00e0 precis\u00e3o, mantendo seu email marketing no piloto autom\u00e1tico. Os relat\u00f3rios sobre as jornadas de automa\u00e7\u00e3o criadas pelos usu\u00e1rios do Automation Pro podem ser vistos na se\u00e7\u00e3o Relat\u00f3rios do painel de controle. Os relat\u00f3rios de email s\u00e3o semelhantes aos que est\u00e3o dispon\u00edveis para suas campanhas gerais. \u00c9 \u00fatil entender quais jornadas de automa\u00e7\u00e3o est\u00e3o trabalhando para voc\u00ea e seus produtos e quais precisam de sua aten\u00e7\u00e3o.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Resumindo%E2%80%A6\"><\/span><b>Resumindo&#8230;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">No final do dia, as melhorias no email marketing s\u00e3o baseadas em algumas m\u00e9tricas importantes que todo usu\u00e1rio deve entender. Seguir certas dicas, \u00a0tais como manter uma lista opt-in, escrever uma linha de assunto convincente, e manter sua frequ\u00eancia de envios pode te ajudar a melhorar e se desenvolver em cada um dos itens explicados acima.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se voc\u00ea est\u00e1 trabalhando com email marketing h\u00e1 apenas 24 horas ou h\u00e1 mais de 10 anos, a compreens\u00e3o das m\u00e9tricas mais importantes em seus relat\u00f3rios deve ser uma parte crucial de seu trabalho. Eu me deparo com esta quest\u00e3o muitas vezes em rela\u00e7\u00e3o aos muitos recursos que nossa plataforma oferece: &#8220;O que tudo isso&hellip;<\/p>\n","protected":false},"author":233,"featured_media":12981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Entendendo os seus Relat\u00f3rios de Email Marketing - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/entendendo-os-seus-relatorios-de-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entendendo os seus Relat\u00f3rios de Email Marketing - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Se voc\u00ea est\u00e1 trabalhando com email marketing h\u00e1 apenas 24 horas ou h\u00e1 mais de 10 anos, a compreens\u00e3o das m\u00e9tricas mais importantes em seus relat\u00f3rios deve ser uma parte crucial de seu trabalho. Eu me deparo com esta quest\u00e3o muitas vezes em rela\u00e7\u00e3o aos muitos recursos que nossa plataforma oferece: &#8220;O que tudo isso&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/br\/entendendo-os-seus-relatorios-de-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email em Portugu\u00eas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkBR\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-28T09:36:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-05T17:20:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/Understand-your-reports.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael Benedict\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Benedict\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/entendendo-os-seus-relatorios-de-email-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/entendendo-os-seus-relatorios-de-email-marketing\\\/\"},\"author\":{\"name\":\"Michael Benedict\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#\\\/schema\\\/person\\\/809843cec37d5fe3b09f0c5b3e5695a2\"},\"headline\":\"Entendendo os seus Relat\u00f3rios de Email Marketing\",\"datePublished\":\"2016-07-28T09:36:47+00:00\",\"dateModified\":\"2020-06-05T17:20:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/entendendo-os-seus-relatorios-de-email-marketing\\\/\"},\"wordCount\":1085,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/entendendo-os-seus-relatorios-de-email-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2020\\\/02\\\/Understand-your-reports.jpg\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/entendendo-os-seus-relatorios-de-email-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/entendendo-os-seus-relatorios-de-email-marketing\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/entendendo-os-seus-relatorios-de-email-marketing\\\/\",\"name\":\"Entendendo os seus Relat\u00f3rios de Email Marketing - Benchmark Email\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/entendendo-os-seus-relatorios-de-email-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/entendendo-os-seus-relatorios-de-email-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2020\\\/02\\\/Understand-your-reports.jpg\",\"datePublished\":\"2016-07-28T09:36:47+00:00\",\"dateModified\":\"2020-06-05T17:20:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/entendendo-os-seus-relatorios-de-email-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/entendendo-os-seus-relatorios-de-email-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/entendendo-os-seus-relatorios-de-email-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2020\\\/02\\\/Understand-your-reports.jpg\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2020\\\/02\\\/Understand-your-reports.jpg\",\"width\":1400,\"height\":730},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/entendendo-os-seus-relatorios-de-email-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Entendendo os seus Relat\u00f3rios de Email Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/\",\"name\":\"Benchmark Email em Portugu\u00eas\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#organization\",\"name\":\"Benchmark Internet Group, LLC\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2019\\\/09\\\/benchmark-logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2019\\\/09\\\/benchmark-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Benchmark Internet Group, LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BenchmarkBR\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#\\\/schema\\\/person\\\/809843cec37d5fe3b09f0c5b3e5695a2\",\"name\":\"Michael Benedict\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/45847b59e553a81090784c4d1de973aee1469977ac74062ad6c9871997e9f06a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/45847b59e553a81090784c4d1de973aee1469977ac74062ad6c9871997e9f06a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/45847b59e553a81090784c4d1de973aee1469977ac74062ad6c9871997e9f06a?s=96&d=mm&r=g\",\"caption\":\"Michael Benedict\"},\"description\":\"Michael Benedict is Digital Marketing Manager for Benchmark Email. He is responsible for coordinating and implementing SEO &amp; SMO strategies for Benchmark Offices' in different countries. Engineer by education, he began his career as a web designer in a start-up firm. In recent years he has helped clients build brand equity and solve their unique marketing challenges.\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/author\\\/michaelbenedict\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Entendendo os seus Relat\u00f3rios de Email Marketing - Benchmark Email","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.benchmarkemail.com\/br\/entendendo-os-seus-relatorios-de-email-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Entendendo os seus Relat\u00f3rios de Email Marketing - Benchmark Email","og_description":"Se voc\u00ea est\u00e1 trabalhando com email marketing h\u00e1 apenas 24 horas ou h\u00e1 mais de 10 anos, a compreens\u00e3o das m\u00e9tricas mais importantes em seus relat\u00f3rios deve ser uma parte crucial de seu trabalho. Eu me deparo com esta quest\u00e3o muitas vezes em rela\u00e7\u00e3o aos muitos recursos que nossa plataforma oferece: &#8220;O que tudo isso&hellip;","og_url":"https:\/\/www.benchmarkemail.com\/br\/entendendo-os-seus-relatorios-de-email-marketing\/","og_site_name":"Benchmark Email em Portugu\u00eas","article_publisher":"https:\/\/www.facebook.com\/BenchmarkBR","article_published_time":"2016-07-28T09:36:47+00:00","article_modified_time":"2020-06-05T17:20:47+00:00","og_image":[{"width":1400,"height":730,"url":"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/Understand-your-reports.jpg","type":"image\/jpeg"}],"author":"Michael Benedict","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Michael Benedict","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/br\/entendendo-os-seus-relatorios-de-email-marketing\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/br\/entendendo-os-seus-relatorios-de-email-marketing\/"},"author":{"name":"Michael Benedict","@id":"https:\/\/www.benchmarkemail.com\/br\/#\/schema\/person\/809843cec37d5fe3b09f0c5b3e5695a2"},"headline":"Entendendo os seus Relat\u00f3rios de Email Marketing","datePublished":"2016-07-28T09:36:47+00:00","dateModified":"2020-06-05T17:20:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/br\/entendendo-os-seus-relatorios-de-email-marketing\/"},"wordCount":1085,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/br\/#organization"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/br\/entendendo-os-seus-relatorios-de-email-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/Understand-your-reports.jpg","articleSection":["Email Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/br\/entendendo-os-seus-relatorios-de-email-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/br\/entendendo-os-seus-relatorios-de-email-marketing\/","url":"https:\/\/www.benchmarkemail.com\/br\/entendendo-os-seus-relatorios-de-email-marketing\/","name":"Entendendo os seus Relat\u00f3rios de Email Marketing - Benchmark Email","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/br\/entendendo-os-seus-relatorios-de-email-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/br\/entendendo-os-seus-relatorios-de-email-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/Understand-your-reports.jpg","datePublished":"2016-07-28T09:36:47+00:00","dateModified":"2020-06-05T17:20:47+00:00","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/br\/entendendo-os-seus-relatorios-de-email-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/br\/entendendo-os-seus-relatorios-de-email-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/br\/entendendo-os-seus-relatorios-de-email-marketing\/#primaryimage","url":"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/Understand-your-reports.jpg","contentUrl":"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/Understand-your-reports.jpg","width":1400,"height":730},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/br\/entendendo-os-seus-relatorios-de-email-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/br\/"},{"@type":"ListItem","position":2,"name":"Entendendo os seus Relat\u00f3rios de Email Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/br\/#website","url":"https:\/\/www.benchmarkemail.com\/br\/","name":"Benchmark Email em Portugu\u00eas","description":"","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/br\/#organization","name":"Benchmark Internet Group, LLC","url":"https:\/\/www.benchmarkemail.com\/br\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/br\/#\/schema\/logo\/image\/","url":"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2019\/09\/benchmark-logo.svg","contentUrl":"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2019\/09\/benchmark-logo.svg","width":1,"height":1,"caption":"Benchmark Internet Group, LLC"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BenchmarkBR"]},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/br\/#\/schema\/person\/809843cec37d5fe3b09f0c5b3e5695a2","name":"Michael Benedict","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/45847b59e553a81090784c4d1de973aee1469977ac74062ad6c9871997e9f06a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/45847b59e553a81090784c4d1de973aee1469977ac74062ad6c9871997e9f06a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/45847b59e553a81090784c4d1de973aee1469977ac74062ad6c9871997e9f06a?s=96&d=mm&r=g","caption":"Michael Benedict"},"description":"Michael Benedict is Digital Marketing Manager for Benchmark Email. He is responsible for coordinating and implementing SEO &amp; SMO strategies for Benchmark Offices' in different countries. Engineer by education, he began his career as a web designer in a start-up firm. In recent years he has helped clients build brand equity and solve their unique marketing challenges.","url":"https:\/\/www.benchmarkemail.com\/br\/author\/michaelbenedict\/"}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/posts\/11483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/users\/233"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/comments?post=11483"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/posts\/11483\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/media\/12981"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/media?parent=11483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/categories?post=11483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/tags?post=11483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}