{"id":11487,"date":"2016-07-27T21:43:51","date_gmt":"2016-07-28T04:43:51","guid":{"rendered":"http:\/\/blog.benchmarkemail.wpengine.com\/?p=1911"},"modified":"2020-02-23T19:56:11","modified_gmt":"2020-02-23T19:56:11","slug":"como-evitar-prejudicar-minha-marca-com-meu-email-marketing","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/como-evitar-prejudicar-minha-marca-com-meu-email-marketing\/","title":{"rendered":"Como posso evitar prejudicar minha marca com meu Email Marketing?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Para evitar prejudicar sua marca, voc\u00ea precisa evitar enviar emails n\u00e3o desejados consistentemente. N\u00e3o apenas uma ou duas vezes, mas consistentemente enviar hora ap\u00f3s hora\/dia ap\u00f3s dia ser\u00e1 um fator que prejudicar\u00e1 sua marca. Toda hora que um email for enviado ser\u00e1 como se fosse um colega da escola que em toda hora que voc\u00ea passa derruba os seus livros. Sim, um pouco extremista, mas voc\u00ea entendeu\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O que voc\u00ea deve evitar fazer, antes de prejudicar sua marca:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Usar um Dom\u00ednio P\u00fablico<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Envio Irregular<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Envio de &#8216;Grey Mail&#8217;<\/span><\/li>\n<\/ul>\n<h2><b>Usar um Dom\u00ednio P\u00fablico<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Usar um dom\u00ednio p\u00fablico tal como Gmail, Yahoo, ou Hotmail pode prejudicar sua marca ao enviar emails. O motivo \u00e9 porque qualquer um pode se inscrever nestes servi\u00e7os e criar um email. Isso n\u00e3o diferencia sua marca das outras 6 bilh\u00f5es de pessoas no mundo. O que te faz diferente? Ter um dom\u00ednio privado para seu endere\u00e7o de email ir\u00e1 n\u00e3o somente aperfei\u00e7oar o branding de sua marca, como tamb\u00e9m sua entregabilidade.<\/span><\/p>\n<h2><b>Envio Irregular<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Enviar irregularmente tamb\u00e9m \u00e9 um problema. \u00c9 dif\u00edcil determinar quando enviar uma campanha para seus assinantes. \u00c9 melhor enviar diariamente? Semanalmente? Mensalmente? Trimestralmente? Anualmente? A resposta certa \u00e9 que n\u00e3o h\u00e1 resposta certa! Preste aten\u00e7\u00e3o aos seus relat\u00f3rios para conhecer a frequ\u00eancia na qual seus assinantes desejam que voc\u00ea os envie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voc\u00ea tamb\u00e9m pode empregar diferentes estrat\u00e9gias para campanhas de email di\u00e1rias e depois uma campanha mensal tamb\u00e9m. Esta pode ser um tipo de segmento! O ponto principal \u00e9 que voc\u00ea tenha conte\u00fado e tempo suficiente em um cronograma regular. Se uma assinante seu estiver esperando por seu email \u00e0s 13h todas as semanas, mantenha este cronograma! Voc\u00ea perder\u00e1 o interesse dos assinantes se ficar mudando o seu cronograma pelo ano todo.<\/span><\/p>\n<h2><b>Envio de &#8216;Grey Mail&#8217;<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Grey Mail \u00e9 um termo n\u00e3o muito conhecido ou usado no email marketing. Grey Mail \u00e9 o email que os assinantes optam por receber, recebem, mas n\u00e3o abrem. Muitas vezes eles n\u00e3o os abre por j\u00e1 saber do que o email se trata. Pode ser um email transacional, um email de notifica\u00e7\u00e3o ou at\u00e9 mesmo um email promocional que eles n\u00e3o se importam em abrir. Geralmente n\u00e3o \u00e9 ruim enviar a estes contatos, mas hoje em dia h\u00e1 tantos Grey Mails que est\u00e3o come\u00e7ando a parecer spam dos anos 90 e 2000.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O que voc\u00ea deve fazer com Grey Mail? \u00c9 a mesma pergunta que, &#8220;o que devo fazer para aperfei\u00e7oar minha entregabilidade?&#8221; A resposta \u00e9 manter o higiene de sua lista. Limpar suas listas das rejei\u00e7\u00f5es e n\u00e3o-aberturas regularmente pode aperfei\u00e7oar sua entregabilidade, marca e ultimamente seu ROI. Limpas sua lista n\u00e3o significa deletar seus contatos ou assinantes, mas talvez os separando\/segmentando para uma estrat\u00e9gia diferente. D\u00ea a eles a chance de se descadastrar de sua lista. Voc\u00ea n\u00e3o ir\u00e1 querer enviar emails \u00e0queles que n\u00e3o o desejarem! Isso ir\u00e1 prejudicar sua marca.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para evitar prejudicar sua marca, voc\u00ea precisa evitar enviar emails n\u00e3o desejados consistentemente. N\u00e3o apenas uma ou duas vezes, mas consistentemente enviar hora ap\u00f3s hora\/dia ap\u00f3s dia ser\u00e1 um fator que prejudicar\u00e1 sua marca. Toda hora que um email for enviado ser\u00e1 como se fosse um colega da escola que em toda hora que voc\u00ea&hellip;<\/p>\n","protected":false},"author":98,"featured_media":12983,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2217],"tags":[],"class_list":["post-11487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-na-pratica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como posso evitar prejudicar minha marca com meu Email Marketing? - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/como-evitar-prejudicar-minha-marca-com-meu-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como posso evitar prejudicar minha marca com meu Email Marketing? - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Para evitar prejudicar sua marca, voc\u00ea precisa evitar enviar emails n\u00e3o desejados consistentemente. 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