{"id":11497,"date":"2016-06-16T12:41:59","date_gmt":"2016-06-16T12:41:59","guid":{"rendered":"http:\/\/blog.benchmarkemail.wpengine.com\/?p=1061"},"modified":"2022-05-24T19:56:37","modified_gmt":"2022-05-24T19:56:37","slug":"3-caracteristicas-sobre-os-pais-da-geracao-y","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/3-caracteristicas-sobre-os-pais-da-geracao-y\/","title":{"rendered":"3 caracter\u00edsticas sobre os pais da gera\u00e7\u00e3o Y"},"content":{"rendered":"<p style=\"text-align: justify\"><span style=\"font-weight: 400\">J\u00e1 falamos em nosso blog sobre o <a href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/poder-de-compra-das-maes-porque-investir-em-maes-e-uma-otima-ideia\" target=\"_blank\" rel=\"noopener noreferrer\">marketing voltado para as m\u00e3es da gera\u00e7\u00e3o Y<\/a>, e agora chegou a vez de analisarmos tamb\u00e9m os pais:<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Os pais da <a href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">gera\u00e7\u00e3o Y<\/a> fogem \u00e0s regras quando o assunto \u00e9 estere\u00f3tipos de g\u00eanero para homens. Eles desafiam o mito mais comum para os homens nos dias de hoje, e sendo assim, analisemos outras verdades que precisamos de compreender sobre os homens.<\/span><\/p>\n<h2 style=\"text-align: justify\">Homens s\u00e3o emocionais.<\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">O primeiro fato \u00e9 que, ao contr\u00e1rio do que muitos pensam, os homens sentem emo\u00e7\u00f5es. Este mito da aus\u00eancia emocional decorre da ideia de que os homens n\u00e3o t\u00eam sentimentos; e isso vem do patriarcado. Mas h\u00e1 uma diferen\u00e7a entre ter sentimentos e mostrar sentimentos. As gera\u00e7\u00f5es mais velhas foram ensinadas a n\u00e3o demonstrar qualquer emo\u00e7\u00e3o, mas isso n\u00e3o significa que eles n\u00e3o as tenham. Na verdade, pode-se argumentar que o cen\u00e1rio emocional de um homem \u00e9 provavelmente ainda mais fr\u00e1gil do que o de uma mulher porque ele raramente \u00e9 posto \u00e0 prova.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">H\u00e1 algo que devemos falar sobre os homens e suas emo\u00e7\u00f5es. Podemos argumentar que por serem menos explorados, os homens tamb\u00e9m possuem menos conflitos quando t\u00eam que lidar com problemas, e assim distinguem emo\u00e7\u00f5es de fatos facilmente. \u00c9 por isso que muitas pessoas acreditam que homens buscam solu\u00e7\u00f5es enquanto as mulheres buscam discuss\u00f5es. Mas \u00e9 claro que n\u00e3o h\u00e1 divis\u00f5es r\u00edgidas quando se trata de g\u00eaneros, alguns homens s\u00e3o mais emocionais e algumas mulheres mais racionais, naturalmente.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Sendo assim, quando se trata do seu marketing, lembre-se que os homens s\u00e3o criaturas focadas e fortemente atra\u00eddas por recursos visuais. Voc\u00ea conseguir\u00e1 mais aten\u00e7\u00e3o deles com visuais espec\u00edficos e at\u00e9 mesmo v\u00eddeos. Aproveite isso. Mantenha o conte\u00fado escrito de seu email curto e conciso, de modo que sua chamada para a\u00e7\u00e3o ganhe mais destaque na mensagem.<\/span><\/p>\n<h2 style=\"text-align: justify\"><span style=\"line-height: 1.5\">Homens s\u00e3o t\u00e3o importantes quanto as mulheres na cria\u00e7\u00e3o dos filhos.<\/span><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Homens desempenham, na verdade, um papel duplo quando a paternidade \u00e9 iminente. Eles se deparam com pensamentos sobre como serem mais seguros e fornecerem essa seguran\u00e7a tamb\u00e9m \u00e0 suas fam\u00edlias, sendo ainda uma fonte de suporte para as m\u00e3es de seus filhos. E tem mais. A<\/span>\u00a0<a href=\"http:\/\/www.livescience.com\/14422-10-facts-male-brains.html\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">LiveScience<\/a>\u00a0<span style=\"font-weight: 400\">mostra que o &#8220;c\u00e9rebro masculino torna-se especialmente preparado para a coopera\u00e7\u00e3o nos meses anteriores de se tornar um pai. Futuros pais passam por mudan\u00e7as hormonais&#8230; o que provavelmente incentiva o comportamento paternal &#8220;.<\/span><\/p>\n<p style=\"text-align: justify\">Beyond that, fathers question their significance as parents. Many don\u2019t know that the type of paternal play fathers engage in (spontaneous interaction and rough housing) is important for building confidence in a child\u2019s early development.<\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Neste an\u00fancio da Coca-Cola vemos que se trata de manter o beb\u00ea vivo. Quase que literalmente, essa \u00e9 a prioridade n\u00famero 1 para um pai. Mas eles s\u00e3o mais do que isso. Alguns papais n\u00e3o percebem que seu papel paternal \u00e9 cr\u00edtico para o desenvolvimento de uma crian\u00e7a. Este vai ser o trabalho do seu departamento de marketing: mostrar dois valores: valor de um pai para seu c\u00f4njuge e o valor de um pai para a crian\u00e7a.\u00a0O<\/span>\u00a0comercial da Coca-Cola reflete muito bem o pai moderno:<\/p>\n<\/p>\n<h2 style=\"text-align: justify\"><span style=\"line-height: 1.5\">Nenhum homem \u00e9 &#8211; ou deseja ser &#8211; isolado.<\/span><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">O pequeno detalhe interessante sobre os homens \u00e9 que eles tendem a n\u00e3o ser t\u00e3o competitivos com os outros como as mulheres, especialmente conforme envelhecem. Nesse sentido os homens s\u00e3o mais propensos a ajuda e coopera\u00e7\u00e3o, mas ainda assim t\u00eam de se esfor\u00e7ar para iniciar isso. E quando se trata do seu marketing, seu objetivo ser\u00e1 o de imitar essa coopera\u00e7\u00e3o.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>J\u00e1 falamos em nosso blog sobre o marketing voltado para as m\u00e3es da gera\u00e7\u00e3o Y, e agora chegou a vez de analisarmos tamb\u00e9m os pais: Os pais da gera\u00e7\u00e3o Y fogem \u00e0s regras quando o assunto \u00e9 estere\u00f3tipos de g\u00eanero para homens. Eles desafiam o mito mais comum para os homens nos dias de hoje,&hellip;<\/p>\n","protected":false},"author":309,"featured_media":12985,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2217],"tags":[],"class_list":["post-11497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-na-pratica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 caracter\u00edsticas sobre os pais da gera\u00e7\u00e3o Y - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/3-caracteristicas-sobre-os-pais-da-geracao-y\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 caracter\u00edsticas sobre os pais da gera\u00e7\u00e3o Y - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"J\u00e1 falamos em nosso blog sobre o marketing voltado para as m\u00e3es da gera\u00e7\u00e3o Y, e agora chegou a vez de analisarmos tamb\u00e9m os pais: Os pais da gera\u00e7\u00e3o Y fogem \u00e0s regras quando o assunto \u00e9 estere\u00f3tipos de g\u00eanero para homens. 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