{"id":11499,"date":"2016-06-15T15:05:15","date_gmt":"2016-06-15T15:05:15","guid":{"rendered":"http:\/\/blog.benchmarkemail.wpengine.com\/?p=1056"},"modified":"2022-05-24T20:07:22","modified_gmt":"2022-05-24T20:07:22","slug":"dicas-para-evitar-que-seu-email-fique-preso-nos-filtros-de-provedores-envio","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/dicas-para-evitar-que-seu-email-fique-preso-nos-filtros-de-provedores-envio\/","title":{"rendered":"Dicas para evitar que seu email fique preso nos filtros de provedores: Envio"},"content":{"rendered":"

Nos \u00faltimos posts, compartilhamos algumas dicas de\u00a0design<\/a> e de conte\u00fado<\/a> para desviar dos filtros, e agora chegou a vez de compreendermos como garantir que seu envio de email marketing n\u00e3o seja usado contra voc\u00ea mesmo. Voc\u00ea j\u00e1 se perguntou por que suas campanhas podem ser classificadas como spam? Veja abaixo alguns motivos:<\/span><\/p>\n

Limpe suas listas frequentemente<\/b><\/h2>\n

Estat\u00edsticas apontam que mais de 30%<\/strong> dos endere\u00e7os de emails s\u00e3o mudados por ano. Sendo assim, para garantir que sua reputa\u00e7\u00e3o nos servidores seja boa e se manter longe dos filtros de spams, \u00e9 necess\u00e1rio que voc\u00ea fique de olho aos emails desativados<\/strong> ou inv\u00e1lidos<\/strong>. A pr\u00e1tica de envio para tais endere\u00e7os \u00e9 muito comum aos spammers<\/em>, e por isso \u00e9 recomendado que as listas de contatos sejam “limpas” frequentemente, isto \u00e9, que estes endere\u00e7os n\u00e3o usados (chamados de bounces<\/em>) sejam eliminados. Clique\u00a0aqui\u00a0<\/a> para saber como fazer isso.<\/span><\/p>\n

Ajuste\u00a0a frequ\u00eancia de envio<\/b><\/h2>\n

N\u00e3o \u00e9 preciso conhecer filosofia aristot\u00e9lica para saber que os extremos devem ser evitados, certo? A doutrina do meio-termo serve tamb\u00e9m para o envio de email marketing. Enviar muitos emails aos seus assinantes pode irrit\u00e1-los, e enviar poucos pode fazer com que n\u00e3o se lembrem quem voc\u00ea \u00e9<\/a>. Sendo assim, a regra \u00e9: nem demais, e nem de menos<\/em>. O ideal \u00e9 manter uma const\u00e2ncia no envio de emails<\/a>. Recomendamos n\u00e3o mandar mais de dois emails por semana, e nem menos de um por m\u00eas.\u00a0<\/span>Al\u00e9m da frequ\u00eancia, \u00e9 importante tamb\u00e9m ter em mente quais s\u00e3o os melhores hor\u00e1rios para se comunicar com seu p\u00fablico<\/a>.<\/p>\n

Jamais\u00a0compre listas<\/b><\/h2>\n

Se h\u00e1 uma pr\u00e1tica no universo do email marketing que \u00e9 abominada, esta certamente \u00e9 a compra ou aluguel de listas de contatos<\/a>. Enviar campanhas de emails \u00e0 usu\u00e1rios que n\u00e3o deram permiss\u00e3o para receber mensagens em suas caixas de entradas pode ser decisivo para que voc\u00ea entre em uma lista negra<\/a>.\u00a0<\/span>Al\u00e9m de ter sua reputa\u00e7\u00e3o indo por \u00e1gua abaixo, atrav\u00e9s desta pr\u00e1tica voc\u00ea ainda est\u00e1 sujeito \u00e0 enviar mensagens para endere\u00e7os de emails que funcionam como armadilhas de spammers<\/em>. N\u00e3o fa\u00e7a isso.<\/strong> A melhor forma de construir sua pr\u00f3pria lista \u00e9 atrav\u00e9s de um sistema Opt-In<\/strong>, isto \u00e9, onde usu\u00e1rios optem por receber seu conte\u00fado. H\u00e1 diferen\u00e7as maneiras de conseguir estes contatos,<\/a> como por exemplo, utilizando formul\u00e1rios de inscri\u00e7\u00e3o<\/a>. Com o tempo, voc\u00ea descobrir\u00e1 diversas\u00a0<\/span>formas eficazes de crescer suas listas de contato Opt-In<\/a>.<\/p>\n

Bem, com todas estas dicas de design<\/a>, conte\u00fado<\/a> e envio<\/a>, voc\u00ea certamente estar\u00e1 melhor preparado para realizar campanhas de email marketing de sucesso, ainda assim, tenha em mente que todos estes fatores podem ser melhor trabalhados com o suporte de uma excelente ferramenta de email marketing. A Benchmark Email<\/a> <\/strong>conta com in\u00fameros recursos para turbinar suas campanhas e um premiado suporte t\u00e9cnico<\/a><\/strong> em portugu\u00eas, fa\u00e7a um plano\u00a0gratuito<\/a><\/strong>\u00a0e descubra estes e outros benef\u00edcios!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Nos \u00faltimos posts, compartilhamos algumas dicas de\u00a0design e de conte\u00fado para desviar dos filtros, e agora chegou a vez de compreendermos como garantir que seu envio de email marketing n\u00e3o seja usado contra voc\u00ea mesmo. Voc\u00ea j\u00e1 se perguntou por que suas campanhas podem ser classificadas como spam? Veja abaixo alguns motivos: Limpe suas listas…<\/p>\n","protected":false},"author":345,"featured_media":12986,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nDicas para evitar que seu email fique preso nos filtros de provedores: Envio - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/dicas-para-evitar-que-seu-email-fique-preso-nos-filtros-de-provedores-envio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dicas para evitar que seu email fique preso nos filtros de provedores: Envio - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Nos \u00faltimos posts, compartilhamos algumas dicas de\u00a0design e de conte\u00fado para desviar dos filtros, e agora chegou a vez de compreendermos como garantir que seu envio de email marketing n\u00e3o seja usado contra voc\u00ea mesmo. 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