{"id":11501,"date":"2016-06-15T15:04:38","date_gmt":"2016-06-15T15:04:38","guid":{"rendered":"http:\/\/blog.benchmarkemail.wpengine.com\/?p=1052"},"modified":"2022-05-24T20:07:32","modified_gmt":"2022-05-24T20:07:32","slug":"dicas-para-evitar-que-seu-email-fique-preso-nos-filtros-de-provedores-conteudo","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/dicas-para-evitar-que-seu-email-fique-preso-nos-filtros-de-provedores-conteudo\/","title":{"rendered":"Dicas para evitar que seu email fique preso nos filtros de provedores: Conte\u00fado"},"content":{"rendered":"<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Agora que j\u00e1 passamos pela <a href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/dicas-para-evitar-que-seu-email-fique-preso-nos-filtros-de-provedores-design\" target=\"_blank\" rel=\"noopener noreferrer\">etapa\u00a0do design<\/a>, vamos tomar decis\u00f5es sobre o conte\u00fado. Aqui vai um apanhado de dicas sobre como criar um bom conte\u00fado que fa\u00e7a sua newsletter passar reto pelos\u00a0filtros de spam, se destacar na caixa de entrada de seus consumidores e motiv\u00e1-los a fazer mais neg\u00f3cios com sua empresa.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/dicas-para-evitar-que-seu-email-fique-preso-nos-filtros-de-provedores-conteudo\/#Conteudos_pertinentes\" >Conte\u00fados pertinentes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/dicas-para-evitar-que-seu-email-fique-preso-nos-filtros-de-provedores-conteudo\/#Industrias_Proibidas\" >Ind\u00fastrias Proibidas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/dicas-para-evitar-que-seu-email-fique-preso-nos-filtros-de-provedores-conteudo\/#A_Linha_de_Assunto\" >A Linha de Assunto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/dicas-para-evitar-que-seu-email-fique-preso-nos-filtros-de-provedores-conteudo\/#Evite_palavras_suspeitas\" >Evite palavras suspeitas<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Conteudos_pertinentes\"><\/span>Conte\u00fados pertinentes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Uma vez que voc\u00ea j\u00e1 sabe como preparar o design de sua campanha, voc\u00ea est\u00e1 pronto para partir para o conte\u00fado em si! Neste momento \u00e9 importante ter em mente que seus usu\u00e1rios se inscreveram voluntariamente \u00e0 sua lista e, por isso, esperam conte\u00fados que sejam de seus interesses. Uma das melhores formas de garantir que seus assinantes recebam mensagens que lhes interessem \u00e9 personalizar os conte\u00fados de acordo com as <a href=\"https:\/\/www.benchmarkemail.com\/br\/\" target=\"_blank\" rel=\"noopener noreferrer\">segmenta\u00e7\u00f5es de listas<\/a><span style=\"font-weight: 400\">, isso \u00e9, segment\u00e1-los de acordo com suas necessidades espec\u00edficas. Voc\u00ea pode criar grupos organizados por, por exemplo, localiza\u00e7\u00e3o, anivers\u00e1rios, idades, sexo, e at\u00e9 mesmo comportamentos de consumo. Que tal enviar promo\u00e7\u00f5es de videogames para aqueles clientes que j\u00e1 compraram ou demonstram interesses em jogos? Ou enviar novidades de cosm\u00e9ticos para mulheres de 30 \u00e0 50 anos? Com este recurso, facilmente encontrado em uma boa ferramenta de email marketing como a Benchmark, voc\u00ea pode enviar conte\u00fados pertinentes para cada tipo de assinante. E por que n\u00e3o segment\u00e1-los por comportamento de email tamb\u00e9m? H\u00e1 sempre aqueles que preferem receber emails de promo\u00e7\u00f5es e outros gostam de novidades, por exemplo. O importante aqui \u00e9 oferecer ao seu assinantes aquilo que ele busca receber.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Industrias_Proibidas\"><\/span><b>Ind\u00fastrias Proibidas<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Existem algumas categorias de empresas cuja divulga\u00e7\u00e3o de com\u00e9rcio n\u00e3o \u00e9 permitida em campanhas de email. Tal proibi\u00e7\u00e3o costuma ser transversal a qualquer ferramenta de email marketing. A fim de garantir aos clientes bons resultados e melhores pr\u00e1ticas de email, plataformas como a Benchmark seguem firmemente algumas diretrizes, dentre elas a Lei CAN-SPAM. Se a sua mensagem fala sobre qualquer um dos seguintes temas ela est\u00e1 vulner\u00e1vel \u00e0 sinaliza\u00e7\u00e3o vermelha: Ofertas farmac\u00eauticas; Dicas de dieta; Fique rico rapidamente; Servi\u00e7os &#8220;adultos&#8221;; Jogos de azar; Hipotecas de alto risco, etc. Voc\u00ea pode conferir em nossas <a href=\"https:\/\/kb.benchmarkemail.com\/br\/\" target=\"_blank\" rel=\"noopener noreferrer\">FAQs<\/a> outros fatores que influenciam na <a href=\"https:\/\/kb.benchmarkemail.com\/br\/por-que-minha-campanha-de-email-foi-marcada-como-nao-aprovada\" target=\"_blank\" rel=\"noopener noreferrer\">pontua\u00e7\u00e3o de spam<\/a>.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_Linha_de_Assunto\"><\/span><b>A Linha de Assunto<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Essa pequena frase de alguns poucos caracteres pode fazer (e provavelmente far\u00e1) a diferen\u00e7a no sucesso de sua campanha de email. Isso porque antes mesmo de seus assinantes chegarem ao conte\u00fado da mensagem eles devem antes serem convencidos a abrir a mesma, e esse \u00e9 justamente o grande papel de uma linha de assunto: fazer seu assinantes decidir abrir sua mensagem! Em outras palavras podemos dizer que no universo do email marketing o livro \u00e9 sempre julgado pela capa. Cabe aqui, portanto, voc\u00ea n\u00e3o apenas utilizar <a href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/as-10-principais-linhas-de-assunto-de-emails-de-vendas-para-aumentar-suas-taxas-de-abertura\/\" target=\"_blank\" rel=\"noopener noreferrer\">frases convincentes<\/a>, mas tamb\u00e9m evitar que sua linha de assunto seja motivo para seu email ficar preso em um filtro de spam.\u00a0<\/span><span style=\"font-weight: 400\">Evite usar CAIXA ALTA em suas linhas de assunto e tamb\u00e9m pontua\u00e7\u00f5es desnecess\u00e1rias. O motivo \u00e9 bem simples, pense voc\u00ea mesmo, qual destas frases soa mais como um spam para voc\u00ea:\u00a0<\/span><span style=\"font-weight: 400\">&#8220;<em>!! $$$ @ PRODUTO GRATIS CONFIRA @ $$$ !!<\/em>&#8221; ou<em>\u00a0<\/em><\/span><span style=\"font-weight: 400\"><span style=\"font-weight: 400\">&#8220;<em>O melhor de nossa empresa: as ofertas que nos enchem de orgulho!<\/em>&#8220;?<\/span><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Evite_palavras_suspeitas\"><\/span>Evite palavras suspeitas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Existem algumas palavras que de tanto usadas por spammers j\u00e1 denunciam de cara as mensagens que s\u00e3o lixos eletr\u00f4nicos, e por isso mesmo voc\u00ea deve evit\u00e1-las! Palavras como &#8220;Economize&#8221;, &#8220;Gr\u00e1tis&#8221;, &#8220;Ganhe dinheiro&#8221;, &#8220;Elimine d\u00edvidas&#8221;, entre outras, ir\u00e3o fazer com que voc\u00ea alguns pontos na classifica\u00e7\u00e3o de seu email (e isso n\u00e3o \u00e9 nada bom). Sim, h\u00e1 uma pontua\u00e7\u00e3o em jogo, mas ela \u00e9 respons\u00e1vel por sua reputa\u00e7\u00e3o, e quanto mais &#8220;pontos&#8221; seu IP tiver, maiores s\u00e3o suas chances de ficar preso em um verificador de spam. Mas lembre-se, h\u00e1 sempre uma forma diferen\u00e7a de dizer o que voc\u00ea deseja. Por que n\u00e3o utilizar sin\u00f4nimos como por exemplo &#8220;Cortesia&#8221;, &#8220;Na conta da casa&#8221;, &#8220;Sem custos&#8221;? \ud83d\ude09<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Em nosso pr\u00f3ximo post iremos apresentar por fim algumas dicas de <a href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/dicas-para-evitar-que-seu-email-fique-preso-nos-filtros-de-provedores-envio\" target=\"_blank\" rel=\"noopener noreferrer\">envio<\/a> para evitar que seu email fique preso nos filtros de provedores, portanto fique de olho. N\u00e3o deixe de conferir tamb\u00e9m nossos incr\u00edveis <a href=\"https:\/\/www.benchmarkemail.com\/br\/features\/emaildesigner\" target=\"_blank\" rel=\"noopener noreferrer\">recursos<\/a> para turbinar os conte\u00fados de suas campanhas.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Agora que j\u00e1 passamos pela etapa\u00a0do design, vamos tomar decis\u00f5es sobre o conte\u00fado. Aqui vai um apanhado de dicas sobre como criar um bom conte\u00fado que fa\u00e7a sua newsletter passar reto pelos\u00a0filtros de spam, se destacar na caixa de entrada de seus consumidores e motiv\u00e1-los a fazer mais neg\u00f3cios com sua empresa. Conte\u00fados pertinentes Uma&hellip;<\/p>\n","protected":false},"author":345,"featured_media":12987,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dicas para evitar que seu email fique preso nos filtros de provedores: Conte\u00fado - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/dicas-para-evitar-que-seu-email-fique-preso-nos-filtros-de-provedores-conteudo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dicas para evitar que seu email fique preso nos filtros de provedores: Conte\u00fado - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Agora que j\u00e1 passamos pela etapa\u00a0do design, vamos tomar decis\u00f5es sobre o conte\u00fado. Aqui vai um apanhado de dicas sobre como criar um bom conte\u00fado que fa\u00e7a sua newsletter passar reto pelos\u00a0filtros de spam, se destacar na caixa de entrada de seus consumidores e motiv\u00e1-los a fazer mais neg\u00f3cios com sua empresa. Conte\u00fados pertinentes Uma&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/br\/blog\/dicas-para-evitar-que-seu-email-fique-preso-nos-filtros-de-provedores-conteudo\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email em Portugu\u00eas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkBR\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-15T15:04:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-24T20:07:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/SpamSeriesBRg2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Vitor Nano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vitor Nano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/dicas-para-evitar-que-seu-email-fique-preso-nos-filtros-de-provedores-conteudo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/dicas-para-evitar-que-seu-email-fique-preso-nos-filtros-de-provedores-conteudo\\\/\"},\"author\":{\"name\":\"Vitor Nano\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#\\\/schema\\\/person\\\/62f7b7630e8bb7032ad8b0cce1ab4b12\"},\"headline\":\"Dicas para evitar que seu email fique preso nos filtros de provedores: Conte\u00fado\",\"datePublished\":\"2016-06-15T15:04:38+00:00\",\"dateModified\":\"2022-05-24T20:07:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/dicas-para-evitar-que-seu-email-fique-preso-nos-filtros-de-provedores-conteudo\\\/\"},\"wordCount\":732,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/dicas-para-evitar-que-seu-email-fique-preso-nos-filtros-de-provedores-conteudo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2020\\\/02\\\/SpamSeriesBRg2.png\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/dicas-para-evitar-que-seu-email-fique-preso-nos-filtros-de-provedores-conteudo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/dicas-para-evitar-que-seu-email-fique-preso-nos-filtros-de-provedores-conteudo\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/dicas-para-evitar-que-seu-email-fique-preso-nos-filtros-de-provedores-conteudo\\\/\",\"name\":\"Dicas para evitar que seu email fique preso nos filtros de provedores: Conte\u00fado - 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