{"id":11503,"date":"2016-06-15T10:44:27","date_gmt":"2016-06-15T10:44:27","guid":{"rendered":"http:\/\/blog.benchmarkemail.wpengine.com\/?p=1049"},"modified":"2022-05-24T20:07:39","modified_gmt":"2022-05-24T20:07:39","slug":"dicas-para-evitar-que-seu-email-fique-preso-nos-filtros-de-provedores-design","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/dicas-para-evitar-que-seu-email-fique-preso-nos-filtros-de-provedores-design\/","title":{"rendered":"Dicas para evitar que seu email fique preso nos filtros de provedores: Design"},"content":{"rendered":"<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Muitas vezes quando <a href=\"https:\/\/www.youtube.com\/watch?v=s84jrNYzzrI\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">criamos uma campanha de email marketing<\/a> levamos em considera\u00e7\u00e3o apenas o aspecto est\u00e9tico do design, no entanto, esquecemos que muitas vezes h\u00e1 uma s\u00e9rie de detalhes &#8220;t\u00e9cnicos&#8221; no desenho da campanha que podem influenciar a an\u00e1lise de aprova\u00e7\u00e3o nas plataformas de email marketing e tamb\u00e9m prejudicar seu envio no filtro dos provedores. \u00c9 normal que uma pequena porcentagem dos emails enviados acabe presa em algum filtro de spam, portanto se isso acontecer com voc\u00ea, n\u00e3o se desespere. Ainda assim, \u00e9 sempre bom evitar ao m\u00e1ximo que isso aconte\u00e7a. J\u00e1 mencionamos no blog <a href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/dicas-para-escrever-linhas-de-assunto-com-alta-conversao\" target=\"_blank\" rel=\"noopener noreferrer\">dicas sobre linhas de assuntos<\/a> e <a href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/as-10-principais-linhas-de-assunto-de-emails-de-vendas-para-aumentar-suas-taxas-de-abertura\/\" target=\"_blank\" rel=\"noopener noreferrer\">palavras<\/a> que devem ser evitadas, agora confira algumas dicas de design para evitar que seu email seja <a href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/6-maneiras-de-evitar-que-seu-email-seja-reportado-como-spam\" target=\"_blank\" rel=\"noopener noreferrer\">classificado como spam<\/a>.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/dicas-para-evitar-que-seu-email-fique-preso-nos-filtros-de-provedores-design\/#Resolucao_e_Proporcao\" >Resolu\u00e7\u00e3o e Propor\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/dicas-para-evitar-que-seu-email-fique-preso-nos-filtros-de-provedores-design\/#Codigo_HTML\" >C\u00f3digo HTML<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/dicas-para-evitar-que-seu-email-fique-preso-nos-filtros-de-provedores-design\/#Cores_e_Contrastes\" >Cores e Contrastes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/dicas-para-evitar-que-seu-email-fique-preso-nos-filtros-de-provedores-design\/#Imagem_e_Texto\" >Imagem e Texto<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Resolucao_e_Proporcao\"><\/span><b>Resolu\u00e7\u00e3o e Propor\u00e7\u00e3o<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Ao criar seu email, leve em considera\u00e7\u00e3o a resolu\u00e7\u00e3o e as propor\u00e7\u00f5es das imagens utilizadas, isso porque de nada adianta criar uma ilustra\u00e7\u00e3o grande e repleta de detalhes correndo o risco de ter a imagem presa\u00a0em um filtro de spam. Imagens pesadas s\u00e3o um dos elementos que fazem os filtros de spam levantarem uma sobrancelha para sua campanha. Al\u00e9m disso, tenha em mente que quanto mais &#8220;pesada&#8221; for a imagem mais tempo ela levar\u00e1 para abrir no dispositivo do destinat\u00e1rio, e, levando em considera\u00e7\u00e3o que hoje em dia uma boa porcentagem das aberturas de email s\u00e3o realizadas em smartphones, tenha sempre muita aten\u00e7\u00e3o ao tamanho de suas imagens.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Codigo_HTML\"><\/span><b>C\u00f3digo HTML<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Al\u00e9m das imagens, outro fator de risco para &#8220;designers de emails&#8221; s\u00e3o os c\u00f3digos HTML utilizados. Procure diminuir o peso de suas mensagens atrav\u00e9s do uso de c\u00f3digos HTML o mais limpos poss\u00edvel. Al\u00e9m disso, procure utilizar ferramentas de confian\u00e7a como <\/span><span style=\"font-weight: 400\">Adobe Dreamweaver e Sublime Text para gerar c\u00f3digos HTML, isso porque caso seu c\u00f3digo n\u00e3o siga os padr\u00f5es da web, as chances de seu email parar em algum filtro de spam aumentam consideravelmente.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cores_e_Contrastes\"><\/span><b>Cores e Contrastes<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Muito mais do que ser esteticamente agrad\u00e1vel, utilizar as <a href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">cores e os contrastes<\/a> errados pode fazer com que o leitor canse a vista e desista de ler seu conte\u00fado. Mas al\u00e9m disso, \u00e9 importante tomar conhecimento de que utilizar cores que &#8220;incomodam&#8221; o leitor pode ser tamb\u00e9m um fator para que sua campanha gere desconfian\u00e7a na an\u00e1lise da campanha pelas plataformas de email. Afinal de contas ningu\u00e9m merece ler um texto branco num fundo verde lim\u00e3o, n\u00e3o \u00e9 verdade?<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Imagem_e_Texto\"><\/span><b>Imagem e Texto<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Outra caracter\u00edstica de grande import\u00e2ncia em campanhas de email \u00e9 o equil\u00edbrio entre a quantidade de conte\u00fado visual com o conte\u00fado escrito. Lembre-se sempre de balancear a quantidade de imagens e de texto para criar uma mensagem harmoniosa e que n\u00e3o desperte desconfian\u00e7as dos filtros de spam. Al\u00e9m disso, caso deseje saber qual parte do seu texto leva vantagem quando um leitor bate o olho na campanha, confira nosso <a href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/eye-tracking-de-email-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">relat\u00f3rio de eyetracking<\/a>.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">N\u00e3o deixe de conferir tamb\u00e9m em nosso blog as dicas sobre <a href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/dicas-para-evitar-que-seu-email-fique-preso-nos-filtros-de-provedores-conteudo\" target=\"_blank\" rel=\"noopener noreferrer\">conte\u00fado<\/a>\u00a0para evitar que seu email fique preso nos filtros de provedores. E caso queira saber dicas sobre um design esteticamente agrad\u00e1vel aos olhos (para aliar com as dicas funcionais aos filtros de provedores) confira nossos posts sobre <\/span><a href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">neuromarketing<\/a><span style=\"font-weight: 400\">\u00a0e sobre como as <a href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">cores influenciam <\/a>nossas tomadas de decis\u00f5es.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Muitas vezes quando criamos uma campanha de email marketing levamos em considera\u00e7\u00e3o apenas o aspecto est\u00e9tico do design, no entanto, esquecemos que muitas vezes h\u00e1 uma s\u00e9rie de detalhes &#8220;t\u00e9cnicos&#8221; no desenho da campanha que podem influenciar a an\u00e1lise de aprova\u00e7\u00e3o nas plataformas de email marketing e tamb\u00e9m prejudicar seu envio no filtro dos provedores.&hellip;<\/p>\n","protected":false},"author":345,"featured_media":12988,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dicas para evitar que seu email fique preso nos filtros de provedores: Design - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/dicas-para-evitar-que-seu-email-fique-preso-nos-filtros-de-provedores-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dicas para evitar que seu email fique preso nos filtros de provedores: Design - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Muitas vezes quando criamos uma campanha de email marketing levamos em considera\u00e7\u00e3o apenas o aspecto est\u00e9tico do design, no entanto, esquecemos que muitas vezes h\u00e1 uma s\u00e9rie de detalhes &#8220;t\u00e9cnicos&#8221; no desenho da campanha que podem influenciar a an\u00e1lise de aprova\u00e7\u00e3o nas plataformas de email marketing e tamb\u00e9m prejudicar seu envio no filtro dos provedores.&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/br\/blog\/dicas-para-evitar-que-seu-email-fique-preso-nos-filtros-de-provedores-design\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email em Portugu\u00eas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkBR\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-15T10:44:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-24T20:07:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/SpamSeriesBRg1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Vitor Nano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vitor Nano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/dicas-para-evitar-que-seu-email-fique-preso-nos-filtros-de-provedores-design\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/dicas-para-evitar-que-seu-email-fique-preso-nos-filtros-de-provedores-design\\\/\"},\"author\":{\"name\":\"Vitor Nano\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#\\\/schema\\\/person\\\/eb14c6f4ce24e3ace200b208bda886ef\"},\"headline\":\"Dicas para evitar que seu email fique preso nos filtros de provedores: Design\",\"datePublished\":\"2016-06-15T10:44:27+00:00\",\"dateModified\":\"2022-05-24T20:07:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/dicas-para-evitar-que-seu-email-fique-preso-nos-filtros-de-provedores-design\\\/\"},\"wordCount\":592,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/dicas-para-evitar-que-seu-email-fique-preso-nos-filtros-de-provedores-design\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2020\\\/02\\\/SpamSeriesBRg1.png\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/dicas-para-evitar-que-seu-email-fique-preso-nos-filtros-de-provedores-design\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/dicas-para-evitar-que-seu-email-fique-preso-nos-filtros-de-provedores-design\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/dicas-para-evitar-que-seu-email-fique-preso-nos-filtros-de-provedores-design\\\/\",\"name\":\"Dicas para evitar que seu email fique preso nos filtros de provedores: Design - 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