{"id":11587,"date":"2016-01-06T04:43:09","date_gmt":"2016-01-06T12:43:09","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=19190"},"modified":"2020-02-23T19:57:00","modified_gmt":"2020-02-23T19:57:00","slug":"dicas-para-aumentar-sua-lista-de-e-mail","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/dicas-para-aumentar-sua-lista-de-e-mail\/","title":{"rendered":"Dicas para aumentar sua lista de e-mail"},"content":{"rendered":"

O objetivo de qualquer gerente de e-mail marketing \u00e9 aumentar a lista de assinantes de e-mail. H\u00e1 diversas formas de fazer isso, desde a maneira mais b\u00e1sica at\u00e9 algumas um pouco mais criativas.<\/p>\n

Links com pontos-chave<\/strong><\/p>\n

O primeiro passo \u00e9 chegar \u00e0 sua rede de contatos e avis\u00e1-los que voc\u00ea realiza newsletters. O segundo passo \u00e9 utilizar os links da mesma em suas redes sociais e tamb\u00e9m um widget, se for poss\u00edvel. O pr\u00f3ximo passo \u00e9 utilizar um link para inscri\u00e7\u00f5es de assinatura do seu e e-mail, de prefer\u00eancia usando um bom gr\u00e1fico ao inv\u00e9s de um link padr\u00e3o. Todos na sua empresa tamb\u00e9m devem fazer o mesmo para garantir que o link tenha o m\u00e1ximo de visibilidade. Tamb\u00e9m certifique-se de usar um link para o seu formul\u00e1rio de inscri\u00e7\u00e3o em todas as p\u00e1ginas do seu site.<\/p>\n

H\u00e1 ainda outras coisas que voc\u00ea pode fazer para converter pessoas \u00e0s suas maravilhosas campanhas de e-mail. Se voc\u00ea tiver um e-commerce, um \u00f3timo lugar para inserir um link \u00e9 na p\u00e1gina de check-out, com isso voc\u00ea atinge as pessoas que j\u00e1 investiram em voc\u00ea – e pode ir mais longe, oferecendo descontos e promo\u00e7\u00f5es exclusivas.<\/p>\n

Quando voc\u00ea usar um link tenha em mente que o mesmo deve ser facilmente acessado em dispositivos m\u00f3veis tamb\u00e9m, portanto fa\u00e7a um teste tanto na web quanto em celulares para ter certeza que de o link est\u00e1 consistente.<\/p>\n

Use uma chamada para a\u00e7\u00e3o poderosa<\/strong><\/p>\n

O pop-up que voc\u00ea usa no seu site para fazer as pessoas se inscreverem deve ter uma poderosa chamada para a\u00e7\u00e3o. Sua composi\u00e7\u00e3o vai variar de mercado para mercado, mas dois fatores s\u00e3o important\u00edssimos para qualquer \u00e1rea:<\/p>\n

O primeiro \u00e9 o design. Ter um bom design \u00e9 sempre importante, e parte do bom design \u00e9 sua reda\u00e7\u00e3o. O que voc\u00ea est\u00e1 realmente querendo dizer? O que tende a funcionar para a maioria dos mercados \u00e9 um tipo de prova social: “fa\u00e7a parte dessa comunidade de 24.000 assinantes.”<\/p>\n

O segundo \u00e9 que voc\u00ea deve oferecer algum tipo de brinde ou recompensa, mesmo que seja um desconto, uma ferramenta ou um recurso. Calend\u00e1rios gr\u00e1tis foram um grande sucesso em 2015, planilhas, checklists, templates e outros tipos de guias – especialmente visuais – tendem a fazer muito sucesso tamb\u00e9m. Se voc\u00ea est\u00e1 em d\u00favida sobre o que oferecer, pense nas necessidades de seus clientes – e atenda elas. Uma vez que voc\u00ea tiver um arsenal de brindes, voc\u00ea tamb\u00e9m pode lig\u00e1-los \u00e0s suas publica\u00e7\u00f5es do blog. Utilize uma landing page distinta para cada sorteio, desta forma voc\u00ea estar\u00e1 canalizando as pessoas ao seu formul\u00e1rio de inscri\u00e7\u00e3o de v\u00e1rias maneiras diferentes.<\/p>\n

Brindes reversos<\/strong><\/p>\n

Em vez de apenas oferecer conte\u00fado quando algu\u00e9m se inscreve, voc\u00ea pode criar conte\u00fados para doa\u00e7\u00e3o e incluir um an\u00fancio discreto na sua newsletter. Esta estrat\u00e9gia inversa \u00e9 incrivelmente popular. Uma vez que o usu\u00e1rio j\u00e1 foi convertido e viu valor no que voc\u00ea tem para oferecer, ele est\u00e1 mais inclinado a se inscrever na sua lista, visto que j\u00e1 sabe que voc\u00ea entrega bons conte\u00fados.<\/p>\n

Agora que voc\u00ea tem uma infinidade de dicas, o pr\u00f3ximo passo \u00e9 buscar inspira\u00e7\u00e3o para criar campanhas convincentes de e-mail.<\/p>\n","protected":false},"excerpt":{"rendered":"

O objetivo de qualquer gerente de e-mail marketing \u00e9 aumentar a lista de assinantes de e-mail. H\u00e1 diversas formas de fazer isso, desde a maneira mais b\u00e1sica at\u00e9 algumas um pouco mais criativas. Links com pontos-chave O primeiro passo \u00e9 chegar \u00e0 sua rede de contatos e avis\u00e1-los que voc\u00ea realiza newsletters. O segundo passo…<\/p>\n","protected":false},"author":309,"featured_media":13014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nDicas para aumentar sua lista de e-mail - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/dicas-para-aumentar-sua-lista-de-e-mail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dicas para aumentar sua lista de e-mail - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"O objetivo de qualquer gerente de e-mail marketing \u00e9 aumentar a lista de assinantes de e-mail. H\u00e1 diversas formas de fazer isso, desde a maneira mais b\u00e1sica at\u00e9 algumas um pouco mais criativas. Links com pontos-chave O primeiro passo \u00e9 chegar \u00e0 sua rede de contatos e avis\u00e1-los que voc\u00ea realiza newsletters. 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