{"id":11603,"date":"2015-12-17T06:00:52","date_gmt":"2015-12-17T14:00:52","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=14496"},"modified":"2020-02-23T19:57:05","modified_gmt":"2020-02-23T19:57:05","slug":"as-mais-epicas-campanhas-de-e-mail-para-as-ferias","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/as-mais-epicas-campanhas-de-e-mail-para-as-ferias\/","title":{"rendered":"As mais \u00e9picas campanhas de e-mail para as f\u00e9rias"},"content":{"rendered":"

Agora que estamos nos aproximando do per\u00edodo de f\u00e9rias de fim de ano chegou a hora de subir de n\u00edvel e se inspirar com algumas campanhas de e-mail \u00e9picas!<\/p>\n

O melhor momento para iniciar a sua campanha de e-mail de f\u00e9rias \u00e9 logo antes da Black Friday e da Cyber \u200b\u200bMonday. Voc\u00ea pode criar uma pr\u00e9-promo\u00e7\u00e3o para as f\u00e9rias e incluir um cupom que s\u00f3 estar\u00e1 dispon\u00edvel atrav\u00e9s de sua campanha de e-mail marketing. Muitas empresas j\u00e1 fazem isso, portanto o que destacar\u00e1 a sua empresa \u00e9 a criatividade da sua mensagem. Pense de maneira diferente, criando um viral ou utilizando elementos mais modernos de design.<\/p>\n

Se voc\u00ea puder, fa\u00e7a uma campanha de e-mail interativa que conecte a sua mensagem \u00e0 uma landing page. Isso funciona de uma excelente forma para as ind\u00fastrias de varejo. A landing page pode ter uma foto de uma sala de estar da fam\u00edlia real com uma \u00e1rvore de natal e uma lareira. O estilo da mensagem vai depender do seu p\u00fablico: moderno contempor\u00e2neo ou cl\u00e1ssico. Voc\u00ea pode mostrar presentes sob a \u00e1rvore e os usu\u00e1rios podem clicar nos presentes para ver o que est\u00e1 dentro, cada um tendo um produto. Uma landing page interativa estimula a imagina\u00e7\u00e3o e faz com que seus clientes sejam se envolvam mais com a campanha.<\/p>\n

Voc\u00ea tamb\u00e9m pode usar o tema “12 dias para o Natal” e fazer uma campanha de e-mail durante 12 dias em que voc\u00ea apresenta um produto a cada dia. Inclua um v\u00eddeo se voc\u00ea puder, convide um blogueiro popular se poss\u00edvel, isso tamb\u00e9m ajuda a criar buzz. Se voc\u00ea pretende fazer um sorteio, certifique-se de que voc\u00ea est\u00e1 aproveitando a oportunidade e deixe seus assinantes ansiosos para isso atrav\u00e9s das m\u00eddias sociais, campanhas de e-mail anteriores e tamb\u00e9m de seu site. Tamb\u00e9m certifique-se que voc\u00ea est\u00e1 facilitando para que novas pessoas se inscrevam em suas campanhas de e-mail, visto que este tipo de campanha pode aumentar assinantes.<\/p>\n

Campanhas de f\u00e9rias criativas n\u00e3o precisam apenas falar sobre o tema da pr\u00f3pria campanha. Voc\u00ea pode usar o email para chamar a aten\u00e7\u00e3o para um “presente” ou servi\u00e7o criativo especial de f\u00e9rias, como fez o Netflix, por exemplo. Eles ofereceram um v\u00eddeo chamado de “Sua casa – Trailer Oficial” que mostrava uma lareira acolhedora. A ideia era que voc\u00ea poderia usar o Netflix para transformar sua TV em uma lareira digital. Voc\u00ea j\u00e1 est\u00e1 usando o Netflix, e ainda recebe algo personalizado, \u00e9 genial.<\/p>\n

A forma com que voc\u00ea usa suas campanhas de e-mail podem – e devem – variar. Fa\u00e7a o que funciona melhor para voc\u00ea e sua empresa. Se o ideal for oferecer apenas conte\u00fado, \u00f3timo. Se \u00e9 para atrair usu\u00e1rios para uma lading page, melhor ainda. O objetivo \u00e9 ir al\u00e9m de apenas uma promo\u00e7\u00e3o de f\u00e9rias e encontrar uma maneira de personalizar o que sua empresa tem a oferecer.<\/p>\n

Por fim, a regra geral: \u00e9 sempre melhor enviar mais campanhas de f\u00e9rias com diferentes estilos e conte\u00fados do que apenas uma \u00fanica voltada apenas para o natal. Esta \u00e9 uma \u00f3tima \u00e9poca do ano para ser notado, e uma campanha de e-mail criativa tem o potencial para fazer exatamente isso.<\/p>\n","protected":false},"excerpt":{"rendered":"

Agora que estamos nos aproximando do per\u00edodo de f\u00e9rias de fim de ano chegou a hora de subir de n\u00edvel e se inspirar com algumas campanhas de e-mail \u00e9picas! O melhor momento para iniciar a sua campanha de e-mail de f\u00e9rias \u00e9 logo antes da Black Friday e da Cyber \u200b\u200bMonday. Voc\u00ea pode criar uma…<\/p>\n","protected":false},"author":309,"featured_media":13018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_bme_ai_translator_target_languages":[],"_bme_ai_translator_force_retranslate":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nAs mais \u00e9picas campanhas de e-mail para as f\u00e9rias - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/as-mais-epicas-campanhas-de-e-mail-para-as-ferias\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As mais \u00e9picas campanhas de e-mail para as f\u00e9rias - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Agora que estamos nos aproximando do per\u00edodo de f\u00e9rias de fim de ano chegou a hora de subir de n\u00edvel e se inspirar com algumas campanhas de e-mail \u00e9picas! O melhor momento para iniciar a sua campanha de e-mail de f\u00e9rias \u00e9 logo antes da Black Friday e da Cyber \u200b\u200bMonday. 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