{"id":11607,"date":"2015-12-04T06:00:47","date_gmt":"2015-12-04T14:00:47","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=15181"},"modified":"2020-02-23T19:57:12","modified_gmt":"2020-02-23T19:57:12","slug":"como-reinventar-o-seu-eu-futuro","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/como-reinventar-o-seu-eu-futuro\/","title":{"rendered":"Como reinventar o seu eu-futuro"},"content":{"rendered":"
\n

Uma vez que voc\u00ea j\u00e1 invadiu a mente de seu cliente e j\u00e1 sabe como voc\u00ea precisa crescer, o pr\u00f3ximo passo \u00e9 reinventar o seu eu-futuro. Em outras palavras, o passo seguinte \u00e9 cultivar um ambiente para esse crescimento. Neste post vou compartilhar a minha pr\u00f3pria hist\u00f3ria para que voc\u00ea tenha exemplos concretos de como e porqu\u00ea fazer isso.<\/p>\n

Seis anos atr\u00e1s, eu queria ser um l\u00edder de opini\u00e3o em um determinado nicho. Comecei com um blog, m\u00eddias sociais, e, pouco a pouco, assumi pap\u00e9is de discurso e reda\u00e7\u00e3o de artigos. Nesta altura eu pensava que isso era mais um hobby, mas durante esse tempo recebi v\u00e1rias mensagens de leitores (sim, eles existiam) querendo saber o que eu pensava sobre determinado item de uma not\u00edcia. Isso me fez perceber: as pessoas querem a minha opini\u00e3o.<\/p>\n<\/div>\n

    \n
      \n
    1. As pessoas adoram l\u00edderes de opini\u00f5es. <\/b> Saiba o que voc\u00ea \u00e9 bom e foque sua experi\u00eancia nisso. As pessoas est\u00e3o procurando isso, e elas ser\u00e3o conduzidas \u00e0 voc\u00ea.\u00c9 muito mais f\u00e1cil falar isso do que fazer, basicamente porque voc\u00ea n\u00e3o pode ter medo de ocupar essa posi\u00e7\u00e3o, o que nos leva ao segundo ponto…<\/li>\n
    2. N\u00e3o tenha medo de ser um l\u00edder de opini\u00e3o. <\/b> Se voc\u00ea possui um conhecimento especial ou uma perspectiva \u00fanica, n\u00e3o tenha medo de compartilh\u00e1-la. Tenha orgulho dela e coloque para fora. Parte disso implica em ser aut\u00eantico.No entanto h\u00e1 um pequeno por\u00e9m em reinventar-se. \u00c0s vezes voc\u00ea faz isso conscientemente, mas outras vezes isso \u00e9 na verdade uma progress\u00e3o natural visto que voc\u00ea muda – e seu p\u00fablico tamb\u00e9m.<\/li>\n
    3. Conhe\u00e7a seu p\u00fablico-alvo.<\/b> Voc\u00ea pode ter come\u00e7ado com uma base de clientes em mente, mas ao longo do tempo conforme voc\u00ea ou sua empresa avan\u00e7am, isso pode mudar muito. Continuar atendendo sua base de audi\u00eancia antiga pode te tornar obsoleto rapidamente. Portanto esteja atento ao seu p\u00fablico e veja como eles est\u00e3o respondendo ao seu conte\u00fado. Isso tem muito a ver tamb\u00e9m com o fato das…<\/li>\n
    4. Suas pr\u00f3prias mudan\u00e7as. <\/b> Quem voc\u00ea \u00e9, quais \u00e1reas voc\u00ea atende, em que ind\u00fastria voc\u00ea quer deixar sua marca? Esteja ciente disso e adapte conforme necess\u00e1rio. Estar ciente significa que voc\u00ea est\u00e1 reinventando-se atrav\u00e9s de uma evolu\u00e7\u00e3o natural em vez de for\u00e7ar um novo perfil.<\/li>\n<\/ol>\n<\/ol>\n
      \n

      A melhor jogada na hora de reinventar seu eu-futuro \u00e9 estar ciente do que voc\u00ea quer para si. Quando voc\u00ea projetar onde voc\u00ea quer chegar (tendo em mente para onde sua base de audi\u00eancia est\u00e1 voltada), voc\u00ea ter\u00e1 uma imagem clara de onde voc\u00ea PRECISA estar. Reinventar o seu futuro \u00e9 algo muito grande, \u00e9 uma mudan\u00e7a na sua identidade, \u00e9 como uma nova “m\u00e1scara” para chamar aten\u00e7\u00e3o.<\/p>\n

      Reinven\u00e7\u00e3o \u00e9 ainda mais que isso. \u00c9 uma mudan\u00e7a de perspectiva e valores. \u00c9 um compromisso p\u00fablico para melhor atender seu p\u00fablico e si mesmo. Isto pode significar mudan\u00e7as na sua marca, no seu tom de voz e no seu conte\u00fado tamb\u00e9m. Isso pode te conduzir a novos mercados tamb\u00e9m em suma, voc\u00ea \u00e9 for\u00e7ado a ser h\u00edbrido, porque na maioria dos casos voc\u00ea est\u00e1 atuando em diferentes mercados com p\u00fablicos diversos. Faz com que voc\u00ea seja capaz de muito mais e com muita mais flexibilidade. Fazer a coisa certa manter\u00e1 seus p\u00e9s no ch\u00e3o por\u00e9m com uma nova vis\u00e3o, que permear\u00e1 qualquer servi\u00e7o, produto ou conte\u00fado.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Uma vez que voc\u00ea j\u00e1 invadiu a mente de seu cliente e j\u00e1 sabe como voc\u00ea precisa crescer, o pr\u00f3ximo passo \u00e9 reinventar o seu eu-futuro. Em outras palavras, o passo seguinte \u00e9 cultivar um ambiente para esse crescimento. Neste post vou compartilhar a minha pr\u00f3pria hist\u00f3ria para que voc\u00ea tenha exemplos concretos de como…<\/p>\n","protected":false},"author":309,"featured_media":13019,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nComo reinventar o seu eu-futuro - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/como-reinventar-o-seu-eu-futuro\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como reinventar o seu eu-futuro - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Uma vez que voc\u00ea j\u00e1 invadiu a mente de seu cliente e j\u00e1 sabe como voc\u00ea precisa crescer, o pr\u00f3ximo passo \u00e9 reinventar o seu eu-futuro. 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