{"id":11627,"date":"2015-11-13T03:00:35","date_gmt":"2015-11-13T11:00:35","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=15718"},"modified":"2020-02-23T19:57:18","modified_gmt":"2020-02-23T19:57:18","slug":"compreenda-os-gifs-e-memes-em-campanhas-de-e-mail","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/compreenda-os-gifs-e-memes-em-campanhas-de-e-mail\/","title":{"rendered":"Compreenda os Gifs e Memes em campanhas de e-mail"},"content":{"rendered":"
\n

Gifs s\u00e3o extremamente populares, s\u00e3o como v\u00eddeos que se repetem numa vers\u00e3o animada de memes. Memes s\u00e3o imagens com alguma mensagem textual ir\u00f4nica. Se voc\u00ea j\u00e1 viu uma foto de Willy Wonka<\/a> com um texto carregado de algum significado social, ou um beb\u00ea<\/a> com o punho da vit\u00f3ria, ent\u00e3o voc\u00ea j\u00e1 viu um meme.<\/p>\n

Entender os memes \u00e9 algo importante porque te prepara para a compreens\u00e3o de um gif. Um meme pode ser descrito como “uma imagem, v\u00eddeo ou texto bem humorado que pode apresentar varia\u00e7\u00f5es sutis e que se espalhou rapidamente pelos usu\u00e1rios da internet.” Seu meme pode at\u00e9 n\u00e3o viralizar, mas ele vai acrescentar duas coisas para sua campanha de e-mail: (1) vai torn\u00e1-lo engra\u00e7ado, e (2) vai aumentar a chance de ser compartilhado como um link dentro de rede social do cliente.<\/p>\n

Memes s\u00e3o comunica\u00e7\u00f5es visuais voltadas para a gera\u00e7\u00e3o Milleannial. Eles s\u00e3o r\u00e1pidos, peculiares e carregam com si uma mensagem. Elas t\u00eam o potencial para tirar uma foto e carreg\u00e1-lo com a sua mensagem. Voc\u00ea pode usar tanto um meme que j\u00e1 foi criado, quanto pode criar seu pr\u00f3prio meme atrav\u00e9s do meme-generator<\/a>. No entanto, inserir um meme em sua campanha de email pode ser um pouco complicado. H\u00e1 obst\u00e1culos e medidas intermin\u00e1veis para garantir que os destinat\u00e1rios est\u00e3o de fato vendo seu email. H\u00e1 tamb\u00e9m os passos que voc\u00ea pode seguir para garantir que os servidores mostrem essas imagens.<\/p>\n

Gifs – gr\u00e1ficos curtos e parcialmente animados – s\u00e3o a vers\u00e3o em v\u00eddeo dos memes. Eles d\u00e3o vida \u00e0 sua campanha de email de uma forma engajadora e impactante. Servidores de email s\u00e3o estranhamente mais sens\u00edveis aos gifs (aten\u00e7\u00e3o: gifs n\u00e3o s\u00e3o v\u00eddeos), ainda assim, inserir v\u00eddeos em uma campanha de email pode ser complicado; \u00e9 exatamente por isso que voc\u00ea precisa de uma ferramenta de email que te oriente a inserir os v\u00eddeos.<\/p>\n

Outra quest\u00e3o \u00e9 COMO voc\u00ea usa os gifs. Se voc\u00ea usar gifs, voc\u00ea vai querer ter certeza de que voc\u00ea est\u00e1 usando para melhorar sua campanha e n\u00e3o para distrair o leitor. Por exemplo, \u00e9 uma \u00f3tima forma de mostrar o seu produto ou mostrar ao seu cliente como se engajar com a sua marca.<\/p>\n

Confira aqui alguns bons exemplos<\/a>.<\/p>\n

Gifs n\u00e3o s\u00e3o t\u00e3o \u00fateis quando voc\u00ea estiver usando-os s\u00f3 para distrair os clientes do seu produto ou mensagem, neste caso passam a ser mais um incomodo do que algo que agregue ao leitor.<\/p>\n

Gifs e memes s\u00e3o ferramentas que levam a sua mensagem ainda mais al\u00e9m – mas eles n\u00e3o s\u00e3o chamadas para a a\u00e7\u00e3o. N\u00e3o importa o qu\u00e3o incr\u00edvel \u00e9 o seu gif, voc\u00ea ainda vai precisar de boas chamadas para a a\u00e7\u00e3o – o que significa que voc\u00ea ainda precisa de um bom redator e diretor de arte para dar vida a sua mensagem.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Gifs s\u00e3o extremamente populares, s\u00e3o como v\u00eddeos que se repetem numa vers\u00e3o animada de memes. Memes s\u00e3o imagens com alguma mensagem textual ir\u00f4nica. Se voc\u00ea j\u00e1 viu uma foto de Willy Wonka com um texto carregado de algum significado social, ou um beb\u00ea com o punho da vit\u00f3ria, ent\u00e3o voc\u00ea j\u00e1 viu um meme. Entender…<\/p>\n","protected":false},"author":309,"featured_media":13024,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nCompreenda os Gifs e Memes em campanhas de e-mail - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/compreenda-os-gifs-e-memes-em-campanhas-de-e-mail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Compreenda os Gifs e Memes em campanhas de e-mail - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Gifs s\u00e3o extremamente populares, s\u00e3o como v\u00eddeos que se repetem numa vers\u00e3o animada de memes. Memes s\u00e3o imagens com alguma mensagem textual ir\u00f4nica. Se voc\u00ea j\u00e1 viu uma foto de Willy Wonka com um texto carregado de algum significado social, ou um beb\u00ea com o punho da vit\u00f3ria, ent\u00e3o voc\u00ea j\u00e1 viu um meme. 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