{"id":11651,"date":"2015-09-10T05:04:28","date_gmt":"2015-09-10T12:04:28","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=16223"},"modified":"2020-02-23T19:57:34","modified_gmt":"2020-02-23T19:57:34","slug":"4-razoes-para-acrescentar-videos-em-suas-campanhas-de-email","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/4-razoes-para-acrescentar-videos-em-suas-campanhas-de-email\/","title":{"rendered":"4 motivos para acrescentar v\u00eddeos em suas campanhas de email"},"content":{"rendered":"<p>Apesar do email marketing ser um dos meios de comunica\u00e7\u00e3o mais eficazes para se atingir um p\u00fablico-alvo ainda h\u00e1 um problema: eles precisam LER estes emails. Independentemente de qual \u00e9 seu p\u00fablico voc\u00ea est\u00e1 lutando para ter sua aten\u00e7\u00e3o. Se voc\u00ea faz parte do varejo ent\u00e3o seu conte\u00fado envolve muita imagem. Se voc\u00ea precisa detalhar um monte de informa\u00e7\u00f5es, ent\u00e3o provavelmente voc\u00ea fez uso de um monte de textos. Em ambas as situa\u00e7\u00f5es, a utiliza\u00e7\u00e3o de v\u00eddeos beneficiaria sua campanhas de email. Aqui v\u00e3o algumas dicas de que tipo de conte\u00fado voc\u00ea pode usar nos v\u00eddeos:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/4-razoes-para-acrescentar-videos-em-suas-campanhas-de-email\/#Reviews_de_produtos\" >Reviews de produtos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/4-razoes-para-acrescentar-videos-em-suas-campanhas-de-email\/#Depoimentos_em_video\" >Depoimentos em v\u00eddeo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/4-razoes-para-acrescentar-videos-em-suas-campanhas-de-email\/#Mensagem_do_CEO\" >Mensagem do CEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/4-razoes-para-acrescentar-videos-em-suas-campanhas-de-email\/#Direcione_a_uma_Landing_Page\" >Direcione a uma Landing Page<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subtopic\"><span class=\"ez-toc-section\" id=\"Reviews_de_produtos\"><\/span><strong>Reviews de produtos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>\n<p>Imagens s\u00e3o \u00f3timas, mas a maioria das compradoras do sexo feminino t\u00eam dificuldade em confiar as imagens, especialmente em se tratando de roupas. Ter um v\u00eddeo apresentando o produto oferecer\u00e1 uma maneira um pouco mais tang\u00edvel de experimentar o produto &#8211; e isso ajuda a aumentar suas vendas. Produtos que s\u00e3o sentidos e tocados pelo apresentador oferecem uma esp\u00e9cie de experi\u00eancia t\u00e1til que &#8220;liga&#8221; o cliente ao produto. \u00c9 por isso que em comerciais e etc os produtos s\u00e3o frequentemente tocados e explorados, ao inv\u00e9s de apenas apresentados. Essa experi\u00eancia cria uma certa intimidade, confian\u00e7a e curiosidade no comprador.<\/p>\n<\/div>\n<h2 class=\"subtopic\"><span class=\"ez-toc-section\" id=\"Depoimentos_em_video\"><\/span><strong>Depoimentos em v\u00eddeo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>\n<p>Envie depoimentos em v\u00eddeo incentivando seus clientes mais leais e felizes a gravarem depoimentos sobre o seu neg\u00f3cio para depois envi\u00e1-los para todos os seus destinat\u00e1rios. Se voc\u00ea pode incluir mais de um depoimento, aproveite, mas se n\u00e3o, basta escolher o melhor para encorajar os outros a se animarem com o seu neg\u00f3cio. Qualquer tipo de depoimento pode ser compartilhado, at\u00e9 mesmo entrevistas.<\/p>\n<\/div>\n<h2 class=\"subtopic\"><span class=\"ez-toc-section\" id=\"Mensagem_do_CEO\"><\/span><strong>Mensagem do CEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>\n<p>Criar uma mensagem do seu CEO para os clientes, ela poder\u00e1 ser usada para apresentar ideias que realmente precisem ser comunicadas, adotadas e postas em pr\u00e1tica. Mostrar uma mensagem pessoal do seu CEO tamb\u00e9m cria uma conex\u00e3o direta e oferece acesso sem precisar que seus executivos (que possuem um tempo precioso) saiam para reuni\u00f5es pessoais ou tenham que mudar seus afazeres.<\/p>\n<h2 class=\"subtopic\"><span class=\"ez-toc-section\" id=\"Direcione_a_uma_Landing_Page\"><\/span><strong>Direcione a uma Landing Page<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>\n<p>H\u00e1 uma infinidade de maneiras que os marqueteiros utilizam para v\u00eddeos de email marketing. Al\u00e9m de despertar o interesse do p\u00fablico acerca de determinado assunto, isso tamb\u00e9m pode ser utilizado para direcion\u00e1-los para uma landing page espec\u00edfica. A maioria das landing pages exigem a\u00e7\u00e3o, e \u00e9 incrivelmente dif\u00edcil incentivar uma a\u00e7\u00e3o sem oferecer algo em troca ou sem ser claro em suas mensagens.<\/p>\n<p>Agora que voc\u00ea sabe o \u201cporqu\u00ea\u201d, o pr\u00f3ximo passo \u00e9 iniciar o seu primeiro v\u00eddeo de uma campanha de email marketing! Devemos lembrar tamb\u00e9m que os v\u00eddeos s\u00e3o muito mais dif\u00edceis e demorados de se produzir do que um conte\u00fado de texto tradicional. Al\u00e9m disso n\u00e3o abuse deste tipo de conte\u00fado, comece com um v\u00eddeo por m\u00eas, ou um a cada duas semanas. A qualidade, o ritmo e a feeling do seu v\u00eddeo iram melhorar ao longo do tempo com a pr\u00e1tica.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Apesar do email marketing ser um dos meios de comunica\u00e7\u00e3o mais eficazes para se atingir um p\u00fablico-alvo ainda h\u00e1 um problema: eles precisam LER estes emails. Independentemente de qual \u00e9 seu p\u00fablico voc\u00ea est\u00e1 lutando para ter sua aten\u00e7\u00e3o. Se voc\u00ea faz parte do varejo ent\u00e3o seu conte\u00fado envolve muita imagem. Se voc\u00ea precisa detalhar&hellip;<\/p>\n","protected":false},"author":275,"featured_media":13030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 motivos para acrescentar v\u00eddeos em suas campanhas de email - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/4-razoes-para-acrescentar-videos-em-suas-campanhas-de-email\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 motivos para acrescentar v\u00eddeos em suas campanhas de email - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Apesar do email marketing ser um dos meios de comunica\u00e7\u00e3o mais eficazes para se atingir um p\u00fablico-alvo ainda h\u00e1 um problema: eles precisam LER estes emails. Independentemente de qual \u00e9 seu p\u00fablico voc\u00ea est\u00e1 lutando para ter sua aten\u00e7\u00e3o. Se voc\u00ea faz parte do varejo ent\u00e3o seu conte\u00fado envolve muita imagem. 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