{"id":11655,"date":"2015-08-28T02:44:52","date_gmt":"2015-08-28T09:44:52","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=16428"},"modified":"2020-02-23T19:57:35","modified_gmt":"2020-02-23T19:57:35","slug":"as-melhores-citacoes-sobre-email-marketing","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/as-melhores-citacoes-sobre-email-marketing\/","title":{"rendered":"As melhores cita\u00e7\u00f5es sobre email marketing"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>Existem momentos em que voc\u00ea se senta na frente ao computador e fica tentando encontrar alguma ideia para sua pr\u00f3xima newsletter. \u00c9 nesse momento em que seria perfeito ter alguns colegas para trocar ideia. Bom, mesmo que n\u00e3o haja mais ningu\u00e9m na sua equipe de marketing para fazer isso com voc\u00ea, existe este post onde separamos algumas das melhores e mais inspiradoras frases sobre <a href=\"https:\/\/www-new.benchmarkemail.com\/br\/\" target=\"_blank\" rel=\"noopener noreferrer\">email marketing<\/a>.<\/p>\n<p>\u201cTaxas m\u00e9dias de convers\u00e3o n\u00e3o tem sentido. A Su\u00ed\u00e7a, na m\u00e9dia, \u00e9 plana.\u201d \u2013 Chris Goward<\/p>\n<p>&#8220;Nada produz criatividade como as restri\u00e7\u00f5es.&#8221; \u2013 Christopher Mims<\/p>\n<p>&#8220;Em m\u00e9dia, 8 em cada 10 pessoas v\u00e3o ler seu t\u00edtulo, mas apenas 2 em cada 10 v\u00e3o ler o resto.&#8221; \u2013 Brian Clark<\/p>\n<p>&#8220;Para entregar a mensagem certa para a pessoa certa no momento certo, voc\u00ea precisa primeiro conseguir o dado certo na base de dados certa no momento certo.&#8221; \u2013 John Caldwell<\/p>\n<p>&#8220;O custo de estar errado \u00e9 menor do que o custo de n\u00e3o fazer nada.\u201d\u2013 Seth Godin<\/p>\n<p>&#8220;Taxas de Abertura, Cliques e Cancelamento de Inscri\u00e7\u00e3o s\u00e3o m\u00e9tricas muito fracas para medir o engajamento de um email.&#8221; \u2013 Jordie van Rijn<\/p>\n<p>Jordie van Rijn tamb\u00e9m acrescenta a seguinte p\u00e9rola:<\/p>\n<p>&#8220;Um email sem clareza \u00e9 como um m\u00edmico irritante: fale logo o que voc\u00ea quer, ou saia do caminho!&#8221;<\/p>\n<p>&#8220;Crie um calend\u00e1rio editorial onde todos os envolvidos no seu blog (escritores, editores, marqueteiros, time, etc) podem ter acesso.&#8221; \u2013 Kristi Hines<\/p>\n<p>&#8220;O email possui uma habilidade que poucos canais tem: criar toques pessoais e valiosos \u2013 em escala.&#8221; \u2013 David Newman<\/p>\n<p>&#8220;Fa\u00e7a do prospect um comprador melhor informador atrav\u00e9s de conte\u00fados.&#8221; \u2013 Robert Simon (Four Seasons Hotels)<\/p>\n<p>\u201cO melhor marketing n\u00e3o da a sensa\u00e7\u00e3o de que \u00e9 marketing.\u201d \u2013 Tom Fishburne<\/p>\n<p>&#8220;Fa\u00e7a do consumidor o her\u00f3i da sua hist\u00f3ria&#8230; e&#8230; um bom conte\u00fado n\u00e3o se trata de contar uma boa hist\u00f3ria, mas sim de contar bem uma hist\u00f3ria real.\u201d &#8211; Ann Handley<\/p>\n<p>&#8220;Ter muito o que contar nem sempre \u00e9 bom o suficiente para realmente contar.\u201d \u2013 Lee Clowes<\/p>\n<p>\u201cA parte superior do funil de conte\u00fados deve ser intelectualmente divorciada do seu produto, mas emocionalmente casada com ele.\u201d \u2013 Joe Chernov<\/p>\n<p>\u201cComo escrever um bom email: 1. Escreva seu email. 2. Delete a maior parte dele. 3. Envie.&#8221; \u2013 Dan Munz<\/p>\n<p>\u201cUma isca sem um anzol \u00e9 apenas comida.&#8221; \u2013 John Hayes durante o CTAs<\/p>\n<p>Pense em quais destas cita\u00e7\u00f5es o fizeram refletir um pouco. Se voc\u00ea teve que parar e pensar sobre elas, ent\u00e3o h\u00e1 chance de que isso seja uma lacuna na sua campanha de email marketing. O pr\u00f3ximo passo \u00e9 fazer um mapa de onde voc\u00ea est\u00e1 agora e aonde voc\u00ea quer chegar. Que a\u00e7\u00f5es voc\u00ea deseja que seu p\u00fablico acompanhe atrav\u00e9s das sua campanha de email marketing? Voc\u00ea est\u00e1 buscando realizar uma venda, ter um engajamento social ou algum outro tipo de a\u00e7\u00e3o? Uma vez que voc\u00ea conseguir identificar isso, voc\u00ea tapar\u00e1 essas lacunas e come\u00e7ar\u00e1 a criar uma estrat\u00e9gia.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Existem momentos em que voc\u00ea se senta na frente ao computador e fica tentando encontrar alguma ideia para sua pr\u00f3xima newsletter. \u00c9 nesse momento em que seria perfeito ter alguns colegas para trocar ideia. Bom, mesmo que n\u00e3o haja mais ningu\u00e9m na sua equipe de marketing para fazer isso com voc\u00ea, existe este post onde&hellip;<\/p>\n","protected":false},"author":275,"featured_media":13031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_bme_ai_translator_target_languages":[],"_bme_ai_translator_force_retranslate":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>As melhores cita\u00e7\u00f5es sobre email marketing - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/as-melhores-citacoes-sobre-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As melhores cita\u00e7\u00f5es sobre email marketing - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Existem momentos em que voc\u00ea se senta na frente ao computador e fica tentando encontrar alguma ideia para sua pr\u00f3xima newsletter. \u00c9 nesse momento em que seria perfeito ter alguns colegas para trocar ideia. 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