{"id":11695,"date":"2015-07-15T22:19:40","date_gmt":"2015-07-16T05:19:40","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=17233"},"modified":"2020-02-23T19:57:57","modified_gmt":"2020-02-23T19:57:57","slug":"dicas-de-templates-para-gerar-conversao-em-campanhas-de-email","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/dicas-de-templates-para-gerar-conversao-em-campanhas-de-email\/","title":{"rendered":"Dicas de templates para gerar convers\u00e3o em campanhas de Email"},"content":{"rendered":"
\n

O objetivo final de qualquer campanha de e-mail marketing \u00e9 a convers\u00e3o, e \u00e9 por isso que os seus templates de email s\u00e3o fundamentais para alcan\u00e7ar este objetivo. Considere as pr\u00f3ximas 10 dicas e descubra o \u201cSanto Graal\u201d do design de templates de E-mail.<\/p>\n<\/div>\n

Desconsidere links. Use bot\u00f5es.<\/h2>\n
\n

O erro que muitas pessoas cometem \u00e9 manter as velhas tend\u00eancias. Nas m\u00eddias digitais, os sites costumavam ter links para conduzir as pessoas para locais de interesse. Agora s\u00e3o bot\u00f5es. No entanto, as pessoas ainda seguem usando as mesmas estrat\u00e9gias antigas no e-mail marketing. Ent\u00e3o ao inv\u00e9s de um link, procure usar um bot\u00e3o no lugar. \u00c9 visualmente mais atraente e \u00e9 mais engajador.<\/p>\n

Ao projetar um template, algumas pessoas preferem usar o Photoshop, enquanto outros preferem c\u00f3digos. Sempre que poss\u00edvel, use c\u00f3digos. Bot\u00f5es HTML iram realizar downloads ainda que a imagem n\u00e3o carregue, o que acontece com muita frequ\u00eancia uma vez que nem todos os usu\u00e1rios permitem transfer\u00eancias autom\u00e1ticas de imagem.<\/p>\n<\/div>\n

Teste de Estrabismo<\/h2>\n
\n

\u00c9 quase t\u00e3o simples quanto parece: simule estrabismo nos olhos para notar quais partes do template de e-mail se destacam mais. A chamada para a\u00e7\u00e3o deve ser o mais percept\u00edvel quando voc\u00ea aperta os olhos. Essa t\u00e9cnica permite tem o mesmo efeito que a “olhada r\u00e1pida” que a maioria dos usu\u00e1rios t\u00eam quando est\u00e1 a olhando os e-mails.<\/p>\n

Outra excelente dica: imagine que voc\u00ea tenha 7 segundos para convencer seu leitor. Se voc\u00ea n\u00e3o consegue atrai-los com sete segundos, ent\u00e3o voc\u00ea os perdeu. O p\u00fablico costuma ser um pouco mais exigente quando o assunto \u00e9 email marketing.<\/p>\n<\/div>\n

Siga a Imagem<\/h2>\n
\n

Voc\u00ea j\u00e1 deve ter escutado sobre logos que possuem mensagens subliminares no design para gerar associa\u00e7\u00e3o da marca com uma mensagem. Pense na “cara feliz” que \u00e9 criada no logotipo da Amazon. A imagem vale mais do que apenas mil palavras. Uma imagem, seja no logotipo ou na campanha de e-mail marketing, pode direcionar o usu\u00e1rio para o que voc\u00ea quer que eles vejam, pode atuar como uma seta. Tomemos por exemplo a imagem de um beb\u00ea em uma campanha de varejo. Ele est\u00e1 na verdade servindo com dois prop\u00f3sitos. Mesmo em um teste de Estrabismo, voc\u00ea pode ver claramente o que o beb\u00ea est\u00e1 olhando -que \u00e9 o que voc\u00ea vai olhar tamb\u00e9m.<\/p>\n

A ideia de que imagens podem ser utilizadas de uma maneira t\u00e3o estrat\u00e9gica tamb\u00e9m ressalta um ponto que tratamos v\u00e1rias vezes aqui: as imagens s\u00e3o um componente crucial de sua estrat\u00e9gia de marketing. A imagem que voc\u00ea selecionar pode fortalecer ou enfraquecer sua campanha antes mesmo que algu\u00e9m leia o conte\u00fado. Uma boa imagem com um design poderoso (e conte\u00fado atraente), vai te levar a convers\u00e3o desejada.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

O objetivo final de qualquer campanha de e-mail marketing \u00e9 a convers\u00e3o, e \u00e9 por isso que os seus templates de email s\u00e3o fundamentais para alcan\u00e7ar este objetivo. Considere as pr\u00f3ximas 10 dicas e descubra o \u201cSanto Graal\u201d do design de templates de E-mail. Desconsidere links. Use bot\u00f5es. O erro que muitas pessoas cometem \u00e9…<\/p>\n","protected":false},"author":309,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11695","post","type-post","status-publish","format-standard","hentry","category-email-marketing"],"yoast_head":"\nDicas de templates para gerar convers\u00e3o em campanhas de Email - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/dicas-de-templates-para-gerar-conversao-em-campanhas-de-email\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dicas de templates para gerar convers\u00e3o em campanhas de Email - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"O objetivo final de qualquer campanha de e-mail marketing \u00e9 a convers\u00e3o, e \u00e9 por isso que os seus templates de email s\u00e3o fundamentais para alcan\u00e7ar este objetivo. 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