{"id":11707,"date":"2015-07-08T04:22:40","date_gmt":"2015-07-08T11:22:40","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=17324"},"modified":"2020-02-23T19:58:01","modified_gmt":"2020-02-23T19:58:01","slug":"como-aproveitar-o-poder-dos-emojis-no-email-marketing","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/como-aproveitar-o-poder-dos-emojis-no-email-marketing\/","title":{"rendered":"Como aproveitar o poder dos Emojis no Email Marketing"},"content":{"rendered":"

Com tanto movimento na caixa de entrada hoje em dia, os e-mails muitas vezes parecem ser iguais. Os profissionais de marketing t\u00eam se esfor\u00e7ado para encontrar maneiras de se sobressair e de ter suas campanhas de e-mail abertas. No entanto, uma tend\u00eancia recente tem apresentando alguns s\u00edmbolos especiais, tamb\u00e9m conhecidos como emojis nas linhas de assunto de e-mail para captar a aten\u00e7\u00e3o do p\u00fablico. Para aqueles n\u00e3o conhecem, emojis s\u00e3o um ideograma gr\u00e1fico que come\u00e7ou no Jap\u00e3o mas tomou conta das redes sociais, de mensagens de texto e at\u00e9 mesmo de conversas de marketing. Com o aumento do n\u00famero de aberturas em dispositivos m\u00f3veis, o uso dos emojis no e-mail ajuda a transmitir algo que as palavras n\u00e3o podem, isto \u00e9, emo\u00e7\u00e3o para os leitores.<\/p>\n

Sua empresa tamb\u00e9m pode se aproveitar dos emojis atrav\u00e9s destas 3 perguntas:<\/h3>\n

1. Qual \u00e9 o seu p\u00fablico-alvo?<\/h3>\n
\n

Conhecer seu p\u00fablico significa conhecer suas necessidades. Emojis n\u00e3o s\u00e3o apropriados para todos os neg\u00f3cios e s\u00e3o usados principalmente quando \u00e9 uma comunica\u00e7\u00e3o de um neg\u00f3cio B2C (empresa\/consumidor). Conhe\u00e7a seus assinantes antes de enviar uma campanha cheia de emojis. O uso dos emojis foi testado e mostra que eles fazem aumentar suas taxas de abertura de e-mail, mas isso depende da sua \u00e1rea. Al\u00e9m disso, incluir emojis na conversa faz com que voc\u00ea pare\u00e7a mais enturmado com o meio digital.<\/p>\n<\/div>\n

2. Quais emojis v\u00e3o ajudar e quais v\u00e3o atrapalhar seu e-mail?<\/h3>\n
\n

Para ter certeza de que voc\u00ea est\u00e1 focando no alvo, escolha o emoji certo para a campanha certa. Certifique-se de que ele faz sentido e n\u00e3o exagere no uso dele no e-mail. Usar o emoji certo na sua campanha passa uma imagem de simpatia e compet\u00eancia para os seus clientes. Neg\u00f3cios de e-mail que usam emoticons muitas vezes soam menos negativos e aumentam o n\u00edvel de engajamento.<\/p>\n<\/div>\n

3. Quais s\u00e3o as diferentes plataformas em que seus e-mails s\u00e3o abertos?<\/h3>\n
\n

Emojis podem aparecer de forma diferente para cada clientes. Se o e-mail de um cliente n\u00e3o suporta um emoticon, o destinat\u00e1rio ver\u00e1 apenas isso: \u2610. Por exemplo, na p\u00e1gina inicial a linha de assunto com emojis aparece com blocos, mas quando voc\u00ea abre o mesmo e-mail no celular ele vai aparecer corretamente. Foi descoberto que os emojis n\u00e3o aparecem corretamente no Outlook 2003, 2007, 2010 e nem em notifica\u00e7\u00f5es do 2013, mas tanto o iOS quanto o Android t\u00eam uma boa plataforma para emojis. Essa \u00e9 o motivo pelo qual o Twitter e o WordPress come\u00e7aram a substituir emojis Unicode por imagens. Contribuindo para o desenvolvimento da \u201ccomunidade emoji\u201d, no ano passado o Twitter tamb\u00e9m come\u00e7ou a abrir seus c\u00f3digos de emojis para todos. Por isso, se os seus clientes est\u00e3o abrindo a maioria de seus e-mails no celular, ent\u00e3o vale a pena incluir emojis para dar mais gra\u00e7a aos textos do e-mail.<\/p>\n

O ponto positivo dos emojis \u00e9 que podem fazer seus e-mails se destacarem em uma caixa de entrada superlotadas. Depois de saber qual \u00e9 o emoji ideal para utilizar, use o recurso de teste A\/B para decidir qual a campanha vai funcionar melhor para seus assinantes. A melhor maneira de se comunicar com seus clientes \u00e9 sempre evoluir analisando o que funciona melhor para o seu neg\u00f3cio.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Com tanto movimento na caixa de entrada hoje em dia, os e-mails muitas vezes parecem ser iguais. Os profissionais de marketing t\u00eam se esfor\u00e7ado para encontrar maneiras de se sobressair e de ter suas campanhas de e-mail abertas. No entanto, uma tend\u00eancia recente tem apresentando alguns s\u00edmbolos especiais, tamb\u00e9m conhecidos como emojis nas linhas de…<\/p>\n","protected":false},"author":26,"featured_media":13043,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nComo aproveitar o poder dos Emojis no Email Marketing - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/como-aproveitar-o-poder-dos-emojis-no-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como aproveitar o poder dos Emojis no Email Marketing - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Com tanto movimento na caixa de entrada hoje em dia, os e-mails muitas vezes parecem ser iguais. 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