{"id":11711,"date":"2015-07-02T22:46:00","date_gmt":"2015-07-03T05:46:00","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=17381"},"modified":"2020-02-23T19:58:02","modified_gmt":"2020-02-23T19:58:02","slug":"dicas-para-escrever-linhas-de-assunto-com-alta-conversao","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/dicas-para-escrever-linhas-de-assunto-com-alta-conversao\/","title":{"rendered":"Dicas para escrever Linhas de Assunto com Alta Convers\u00e3o"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>A \u00fanica coisa no email que provavelmente \u00e9 mais dif\u00edcil do que escrever conte\u00fados com alta convers\u00e3o \u00e9 escrever linhas de assunto com alta convers\u00e3o. As linhas de assunto podem ser um pouco complicadas at\u00e9 mesmo para quem est\u00e1 acostumado. No entanto, ao contr\u00e1rio do conte\u00fado de um e-mail, as linhas de assunto s\u00e3o realmente mais f\u00e1ceis de serem escritas. A linha de assunto perfeita ser\u00e1 composta por uma equa\u00e7\u00e3o de tr\u00eas partes que abrangem mensagem, palavras-chave e contagem de caracteres.<\/p>\n<\/div>\n<h3 class=\"subtopic\">Concis\u00e3o VS. Foco<\/h3>\n<div style=\"text-align: justify;\">\n<p>Ainda que queiramos ter uma linha de assunto curta, a mesma ser\u00e1 in\u00fatil se n\u00e3o conseguir transmitir sua mensagem. Richard Lindner da Digital Marketer diz: &#8220;Uma linha de assunto pequena nunca vai passar mensagens fortes&#8221;.<\/p>\n<p>Richard tamb\u00e9m fala sobre a &#8220;segunda&#8221; linha de assunto, ou a &#8220;pr\u00e9-visualiza\u00e7\u00e3o\u201d, e acrescenta: &#8220;N\u00e3o se esque\u00e7a da segunda linha de assunto. Na maioria dos casos, voc\u00ea tem mais caracteres e mais capacidade para personalizar ou adicionar textos, podendo contar aos seus assinantes por que eles deveriam abrir seus e-mails. Esta \u00e9 a ferramenta menos aproveitada pela maioria dos que fazem e-mail marketing.&#8221;<\/p>\n<p>A pr\u00e9-visualiza\u00e7\u00e3o \u00e9 o pequeno trecho da mensagem que fornece uma pr\u00e9via do seu conte\u00fado. A maioria das plataformas de e-mail permitem que voc\u00ea personalize a pr\u00e9-visualiza\u00e7\u00e3o.<\/p>\n<\/div>\n<h3 class=\"subtopic\" style=\"text-align: justify;\">Use palavras-chave nas linhas de assunto<\/h3>\n<div style=\"text-align: justify;\">\n<p>As pessoas t\u00eam usado palavras-chave mais do que nunca agora. Ter uma ou duas palavras-chave na linha de assunto \u00e9 uma grande forma de mostrar valor e relev\u00e2ncia para o seu p\u00fablico. No entanto, palavras-chave em linhas de assunto oferecem um outro grande benef\u00edcio: a facilidade na busca pelos seus e-mails.<\/p>\n<p>Se eu quero ver conte\u00fados de \u201cver\u00e3o\u201d dos \u00faltimos cinco anos, por exemplo, eu procuro por &#8220;ver\u00e3o&#8221; e ent\u00e3o encontro todas as campanhas de email marketing com a linha de assunto tratando desse tema. Melhor ainda, se uma determinada campanha de email marketing tem sido orientada essencialmente por palavras-chave, ent\u00e3o suas linhas de assunto v\u00e3o apresentar pontos de refer\u00eancia para v\u00e1rias campanhas de ver\u00e3o, eventos, vendas, iniciativas e muito mais.<\/p>\n<p>Portanto, a pr\u00f3xima pergunta \u00e9 &#8230; exatamente qu\u00e3o grande deve ser sua linha de assunto?<\/p>\n<\/div>\n<h3 class=\"subtopic\" style=\"text-align: justify;\">Nem muito curto, nem muito longo<\/h3>\n<div style=\"text-align: justify;\">\n<p>De acordo com um post do blog Digital Marketer sobre a dura\u00e7\u00e3o ideal de um post, as linhas de assunto devem ter entre 28 e 39 caracteres. Eis o porqu\u00ea: &#8220;linhas de assunto contendo 28-39 personagens obt\u00e9m uma taxa de abertura de 12,2% e de cliques de 4%, em m\u00e9dia. Voc\u00ea tamb\u00e9m deve levar em considera\u00e7\u00e3o que a maioria das pessoas usam dispositivos m\u00f3veis onde menos caracteres s\u00e3o ainda melhores. Lindner nos lembra: &#8220;Mobile tem MUITO menos caracteres. Concentre-se em sua mensagem e voc\u00ea ter\u00e1 o caminho aberto. &#8220;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A \u00fanica coisa no email que provavelmente \u00e9 mais dif\u00edcil do que escrever conte\u00fados com alta convers\u00e3o \u00e9 escrever linhas de assunto com alta convers\u00e3o. As linhas de assunto podem ser um pouco complicadas at\u00e9 mesmo para quem est\u00e1 acostumado. No entanto, ao contr\u00e1rio do conte\u00fado de um e-mail, as linhas de assunto s\u00e3o realmente&hellip;<\/p>\n","protected":false},"author":309,"featured_media":13044,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dicas para escrever Linhas de Assunto com Alta Convers\u00e3o - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/dicas-para-escrever-linhas-de-assunto-com-alta-conversao\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dicas para escrever Linhas de Assunto com Alta Convers\u00e3o - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"A \u00fanica coisa no email que provavelmente \u00e9 mais dif\u00edcil do que escrever conte\u00fados com alta convers\u00e3o \u00e9 escrever linhas de assunto com alta convers\u00e3o. As linhas de assunto podem ser um pouco complicadas at\u00e9 mesmo para quem est\u00e1 acostumado. No entanto, ao contr\u00e1rio do conte\u00fado de um e-mail, as linhas de assunto s\u00e3o realmente&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/br\/blog\/dicas-para-escrever-linhas-de-assunto-com-alta-conversao\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email em Portugu\u00eas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkBR\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-03T05:46:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-23T19:58:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/03\/high-conversion-email-content-ES.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shireen Qudosi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shireen Qudosi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/dicas-para-escrever-linhas-de-assunto-com-alta-conversao\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/dicas-para-escrever-linhas-de-assunto-com-alta-conversao\\\/\"},\"author\":{\"name\":\"Shireen Qudosi\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#\\\/schema\\\/person\\\/e4ef80bf829cd482f3bf6c28d6091cf4\"},\"headline\":\"Dicas para escrever Linhas de Assunto com Alta Convers\u00e3o\",\"datePublished\":\"2015-07-03T05:46:00+00:00\",\"dateModified\":\"2020-02-23T19:58:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/dicas-para-escrever-linhas-de-assunto-com-alta-conversao\\\/\"},\"wordCount\":490,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/dicas-para-escrever-linhas-de-assunto-com-alta-conversao\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2020\\\/03\\\/high-conversion-email-content-ES.jpg\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/dicas-para-escrever-linhas-de-assunto-com-alta-conversao\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/dicas-para-escrever-linhas-de-assunto-com-alta-conversao\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/dicas-para-escrever-linhas-de-assunto-com-alta-conversao\\\/\",\"name\":\"Dicas para escrever Linhas de Assunto com Alta Convers\u00e3o - Benchmark Email\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/dicas-para-escrever-linhas-de-assunto-com-alta-conversao\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/dicas-para-escrever-linhas-de-assunto-com-alta-conversao\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2020\\\/03\\\/high-conversion-email-content-ES.jpg\",\"datePublished\":\"2015-07-03T05:46:00+00:00\",\"dateModified\":\"2020-02-23T19:58:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/dicas-para-escrever-linhas-de-assunto-com-alta-conversao\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/dicas-para-escrever-linhas-de-assunto-com-alta-conversao\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/dicas-para-escrever-linhas-de-assunto-com-alta-conversao\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2020\\\/03\\\/high-conversion-email-content-ES.jpg\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2020\\\/03\\\/high-conversion-email-content-ES.jpg\",\"width\":600,\"height\":375},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/dicas-para-escrever-linhas-de-assunto-com-alta-conversao\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dicas para escrever Linhas de Assunto com Alta Convers\u00e3o\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/\",\"name\":\"Benchmark Email em Portugu\u00eas\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#organization\",\"name\":\"Benchmark Internet Group, LLC\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2019\\\/09\\\/benchmark-logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2019\\\/09\\\/benchmark-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Benchmark Internet Group, LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BenchmarkBR\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#\\\/schema\\\/person\\\/e4ef80bf829cd482f3bf6c28d6091cf4\",\"name\":\"Shireen Qudosi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g\",\"caption\":\"Shireen Qudosi\"},\"description\":\"Shireen Qudosi is Benchmark Email's Online Marketing Specialist and Small Business Advocate. An Orange County based writer, Shireen specializes in online marketing and public relations. She has written for over 75 publications and has launched nine successful new media campaigns to date. Her work has been featured in the New York Times, Denver Post, the Oklahoman and Green Air Radio, among others.\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/author\\\/shireenqudosi\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dicas para escrever Linhas de Assunto com Alta Convers\u00e3o - Benchmark Email","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.benchmarkemail.com\/br\/blog\/dicas-para-escrever-linhas-de-assunto-com-alta-conversao\/","og_locale":"en_US","og_type":"article","og_title":"Dicas para escrever Linhas de Assunto com Alta Convers\u00e3o - Benchmark Email","og_description":"A \u00fanica coisa no email que provavelmente \u00e9 mais dif\u00edcil do que escrever conte\u00fados com alta convers\u00e3o \u00e9 escrever linhas de assunto com alta convers\u00e3o. As linhas de assunto podem ser um pouco complicadas at\u00e9 mesmo para quem est\u00e1 acostumado. No entanto, ao contr\u00e1rio do conte\u00fado de um e-mail, as linhas de assunto s\u00e3o realmente&hellip;","og_url":"https:\/\/www.benchmarkemail.com\/br\/blog\/dicas-para-escrever-linhas-de-assunto-com-alta-conversao\/","og_site_name":"Benchmark Email em Portugu\u00eas","article_publisher":"https:\/\/www.facebook.com\/BenchmarkBR","article_published_time":"2015-07-03T05:46:00+00:00","article_modified_time":"2020-02-23T19:58:02+00:00","og_image":[{"width":600,"height":375,"url":"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/03\/high-conversion-email-content-ES.jpg","type":"image\/jpeg"}],"author":"Shireen Qudosi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Shireen Qudosi","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/br\/blog\/dicas-para-escrever-linhas-de-assunto-com-alta-conversao\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/br\/blog\/dicas-para-escrever-linhas-de-assunto-com-alta-conversao\/"},"author":{"name":"Shireen Qudosi","@id":"https:\/\/www.benchmarkemail.com\/br\/#\/schema\/person\/e4ef80bf829cd482f3bf6c28d6091cf4"},"headline":"Dicas para escrever Linhas de Assunto com Alta Convers\u00e3o","datePublished":"2015-07-03T05:46:00+00:00","dateModified":"2020-02-23T19:58:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/br\/blog\/dicas-para-escrever-linhas-de-assunto-com-alta-conversao\/"},"wordCount":490,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/br\/#organization"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/br\/blog\/dicas-para-escrever-linhas-de-assunto-com-alta-conversao\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/03\/high-conversion-email-content-ES.jpg","articleSection":["Email Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/br\/blog\/dicas-para-escrever-linhas-de-assunto-com-alta-conversao\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/br\/blog\/dicas-para-escrever-linhas-de-assunto-com-alta-conversao\/","url":"https:\/\/www.benchmarkemail.com\/br\/blog\/dicas-para-escrever-linhas-de-assunto-com-alta-conversao\/","name":"Dicas para escrever Linhas de Assunto com Alta Convers\u00e3o - Benchmark Email","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/br\/blog\/dicas-para-escrever-linhas-de-assunto-com-alta-conversao\/#primaryimage"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/br\/blog\/dicas-para-escrever-linhas-de-assunto-com-alta-conversao\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/03\/high-conversion-email-content-ES.jpg","datePublished":"2015-07-03T05:46:00+00:00","dateModified":"2020-02-23T19:58:02+00:00","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/br\/blog\/dicas-para-escrever-linhas-de-assunto-com-alta-conversao\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/br\/blog\/dicas-para-escrever-linhas-de-assunto-com-alta-conversao\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/br\/blog\/dicas-para-escrever-linhas-de-assunto-com-alta-conversao\/#primaryimage","url":"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/03\/high-conversion-email-content-ES.jpg","contentUrl":"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/03\/high-conversion-email-content-ES.jpg","width":600,"height":375},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/br\/blog\/dicas-para-escrever-linhas-de-assunto-com-alta-conversao\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/br\/"},{"@type":"ListItem","position":2,"name":"Dicas para escrever Linhas de Assunto com Alta Convers\u00e3o"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/br\/#website","url":"https:\/\/www.benchmarkemail.com\/br\/","name":"Benchmark Email em Portugu\u00eas","description":"","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/br\/#organization","name":"Benchmark Internet Group, LLC","url":"https:\/\/www.benchmarkemail.com\/br\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/br\/#\/schema\/logo\/image\/","url":"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2019\/09\/benchmark-logo.svg","contentUrl":"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2019\/09\/benchmark-logo.svg","width":1,"height":1,"caption":"Benchmark Internet Group, LLC"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BenchmarkBR"]},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/br\/#\/schema\/person\/e4ef80bf829cd482f3bf6c28d6091cf4","name":"Shireen Qudosi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g","caption":"Shireen Qudosi"},"description":"Shireen Qudosi is Benchmark Email's Online Marketing Specialist and Small Business Advocate. An Orange County based writer, Shireen specializes in online marketing and public relations. She has written for over 75 publications and has launched nine successful new media campaigns to date. Her work has been featured in the New York Times, Denver Post, the Oklahoman and Green Air Radio, among others.","url":"https:\/\/www.benchmarkemail.com\/br\/author\/shireenqudosi\/"}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/posts\/11711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/users\/309"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/comments?post=11711"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/posts\/11711\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/media\/13044"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/media?parent=11711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/categories?post=11711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/tags?post=11711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}