{"id":11719,"date":"2015-06-24T23:34:02","date_gmt":"2015-06-25T06:34:02","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=34228"},"modified":"2020-02-23T19:58:21","modified_gmt":"2020-02-23T19:58:21","slug":"as-melhores-12-dicas-para-otimizar-seu-marketing-em-video","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/as-melhores-12-dicas-para-otimizar-seu-marketing-em-video\/","title":{"rendered":"As Melhores 12 Dicas Para Otimizar Seu Marketing em V\u00eddeo"},"content":{"rendered":"

 <\/p>\n

Em uma \u00e9poca onde todas as marcas est\u00e3o apostando em estrat\u00e9gias de marketing em v\u00eddeo, \u00e9 imperativo que voc\u00ea se mantenha a frente da concorr\u00eancia, para poder ser notado e aumentar a sua base de clientes. Com essas dicas, voc\u00ea vai se tornar um mestre em marketing em video!<\/p>\n

    \n
  1. Adapta\u00e7\u00e3o para dispositivos m\u00f3veis \u2013<\/b> Nem todo mundo assistir\u00e1 o seu filme em uma televis\u00e3o LED de 50 polegadas. Voc\u00ea precisa ter a certeza de que o seu v\u00eddeo estar\u00e1 completamente vis\u00edvel em tablets e nas pequenas telas dos celulares.<\/li>\n
  2. Chamada para a\u00e7\u00e3o \u2013<\/b> O que voc\u00ea quer que as pessoas fa\u00e7am depois de assistirem o seu v\u00eddeo? Se eles terminarem de ver e sa\u00edrem do seu canal, voc\u00ea est\u00e1 deixando passar uma oportunidade de ouro. Coloque links para leva-los ao seu site, ou para a p\u00e1gina de inscri\u00e7\u00e3o do seu evento, ou at\u00e9 mesmo um formul\u00e1rio de inscri\u00e7\u00e3o da sua newsletter. Ofere\u00e7a uma maneira f\u00e1cil para isso.<\/li>\n
  3. Crie muito conte\u00fado \u2013<\/b> Uma vez que voc\u00ea conseguiu convencer as pessoas a visitarem o seu canal, d\u00ea a elas uma raz\u00e3o para voltar. Ter muitos inscritos n\u00e3o significa nada se voc\u00ea n\u00e3o us\u00e1-los. Poste seus v\u00eddeos regularmente. Uma pesquisa mostrou que as marcas mais bem sucedidas t\u00eam cerca de 50% a mais de conte\u00fado em seus canais de v\u00eddeo.<\/li>\n
  4. Crie Valor \u2013<\/b> Seu objetivo \u00e9 criar um comercial que n\u00e3o parece um comercial. Quem for ver o seu v\u00eddeo ir\u00e1 assisti-lo por que eles querem, n\u00e3o porque se sentem for\u00e7ados. Fa\u00e7a valer a pena o tempo perdido assistindo os seus v\u00eddeos.<\/li>\n
  5. Poste V\u00eddeos em HD \u2013<\/b> Mesmo que tomem mais espa\u00e7o e use muito da banda larga, ningu\u00e9m quer ver uma filmagem em p\u00e9ssima qualidade. Essa \u00e9 a raz\u00e3o principal para voc\u00ea fazer v\u00eddeos em HD e deixar a op\u00e7\u00e3o de reduzir a qualidade para os seus visitantes.<\/li>\n
  6. Interage \u2013<\/b> A jornada n\u00e3o termina quando voc\u00ea atinge um n\u00famero X de visualiza\u00e7\u00f5es. N\u00e3o deixe perguntas sem respostas e interaja com os visitantes. A se\u00e7\u00e3o de coment\u00e1rios \u00e9 um lugar excelente para isso.<\/li>\n
  7. Palavras-chave \u2013<\/b> Se a sua campanha de marketing n\u00e3o tiver uma palavra-chave, pense em uma agora. Use essa palavra para conseguir mais visitantes no seu canal. Use-a no t\u00edtulo do v\u00eddeo e na descri\u00e7\u00e3o.<\/li>\n
  8. Otimize para os mecanismos de busca \u2013<\/b> N\u00e3o s\u00f3 os sites que exigem SEO. Seus v\u00eddeos tamb\u00e9m precisam aparecer no topo dos resultados de buscas para conseguir que mais pessoas os vejam. Use palavras chave na descri\u00e7\u00e3o, t\u00edtulo e nas tags, para ajudar seu p\u00fablico. 25% das maiores marcas do mundo fazem um trabalho forte no SEO dos seus v\u00eddeos e usam muitas tags.<\/li>\n
  9. Use playlists \u2013<\/b> Com as playlists, voc\u00ea pode fazer compila\u00e7\u00e3o tanto dos seus v\u00eddeos quanto dos seus parceiros. Isso oferece \u00e0s pessoas mais coisas para assisti e os mantem interessados na sua marca. Com certeza voc\u00ea n\u00e3o quer que as pessoas assistam tudo o que voc\u00ea tem a oferecer e depois fiquem sentados sem fazer nada.<\/li>\n
  10. Crie v\u00e1rios v\u00eddeos \u2013<\/b> Um v\u00eddeo pode n\u00e3o agradar a todos. Alguns clientes se interessar\u00e3o por informa\u00e7\u00f5es mais b\u00e1sicas enquanto outros j\u00e1 v\u00e3o querer mais detalhes e n\u00e3o v\u00e3o se importar em gastar mais tempo no seu canal. Crie v\u00e1rios v\u00eddeos diferentes para agradar a todos.<\/li>\n
  11. Encontre um editor \u2013<\/b> A \u00e9poca de procurar um professional j\u00e1 passou. Qualquer smartphone \u00e9 capaz de fazer v\u00eddeos em alta defini\u00e7\u00e3o e tudo o que precise \u00e9 de algu\u00e9m que saiba o b\u00e1sico de fazer um v\u00eddeo. Voc\u00ea tamb\u00e9m pode comprar uma boa c\u00e2mera, como a Canon SL1, por exemplo.<\/li>\n
  12. Encontre o equil\u00edbro entre v\u00eddeos curtos e longos \u2013<\/b> Se o seu p\u00fablico j\u00e1 conhece o seu produto, voc\u00ea pode oferece um v\u00eddeo mais longo. Mas fa\u00e7a algo interessante para que eles n\u00e3o desistam de ver no meio. As pessoas dificilmente assistem v\u00eddeos com mais de 3 minutos, a menos que o conte\u00fado seja extremamente interessante.<\/li>\n<\/ol>\n

    Se voc\u00ea aplicar essas dicas na sua estrat\u00e9gia de marketing em v\u00eddeo, com certeza voc\u00ea logo ver\u00e1 os resultados!<\/p>\n","protected":false},"excerpt":{"rendered":"

      Em uma \u00e9poca onde todas as marcas est\u00e3o apostando em estrat\u00e9gias de marketing em v\u00eddeo, \u00e9 imperativo que voc\u00ea se mantenha a frente da concorr\u00eancia, para poder ser notado e aumentar a sua base de clientes. Com essas dicas, voc\u00ea vai se tornar um mestre em marketing em video! Adapta\u00e7\u00e3o para dispositivos m\u00f3veis \u2013…<\/p>\n","protected":false},"author":139,"featured_media":13046,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nAs Melhores 12 Dicas Para Otimizar Seu Marketing em V\u00eddeo - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/as-melhores-12-dicas-para-otimizar-seu-marketing-em-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As Melhores 12 Dicas Para Otimizar Seu Marketing em V\u00eddeo - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"  Em uma \u00e9poca onde todas as marcas est\u00e3o apostando em estrat\u00e9gias de marketing em v\u00eddeo, \u00e9 imperativo que voc\u00ea se mantenha a frente da concorr\u00eancia, para poder ser notado e aumentar a sua base de clientes. 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