{"id":11735,"date":"2015-06-15T02:25:48","date_gmt":"2015-06-15T09:25:48","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=17501"},"modified":"2020-02-23T19:58:26","modified_gmt":"2020-02-23T19:58:26","slug":"o-proximo-salto-evolutivo-do-email-marketing","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/o-proximo-salto-evolutivo-do-email-marketing\/","title":{"rendered":"O pr\u00f3ximo salto evolutivo do Email Marketing"},"content":{"rendered":"

Um olhar sobre a evolu\u00e7\u00e3o do Email Marketing nos mostra que o email n\u00e3o mudou sua forma ou fun\u00e7\u00e3o, mas sim sua face. Foi necess\u00e1rio se adaptar ao modo com que ele engaja usu\u00e1rios devido \u00e0s mudan\u00e7as evolutivas na forma de se comunicar, interagir e utilizar a tecnologia. E o pr\u00f3ximo salto evolutivo do Email Marketing j\u00e1 est\u00e1 acontecendo com estas quatro pr\u00e1ticas rapidamente adotadas.<\/p>\n

Criar layouts inspirados em revistas para campanhas de email impressionantes<\/h3>\n
\n

Voc\u00ea pode ter notado que as newsletters de email est\u00e3o adotando um novo design criativo e elegante que se assemelha a um editorial da The Atlantic. A id\u00e9ia \u00e9 se preocupar tanto com um design criativo avant-garde quanto com uma newsletter responsiva \u00e0s v\u00e1rias formas de visualiza\u00e7\u00e3o. Um design elegante significa que se voc\u00ea estiver em um desktop, tablet ou celular, voc\u00ea ter\u00e1 uma vis\u00e3o clara da campanha de e-mail.<\/p>\n

O design inspirado em editoriais avant-garde tem uma segunda fun\u00e7\u00e3o: \u00e9 lindo. Ele chama aten\u00e7\u00e3o, \u00e9 visto e compartilhado. D\u00ea uma olhada na campanha da Need Supply Co <\/a> sobre roupas para homens.<\/p>\n<\/div>\n

Oferecer assinaturas de email em Pop-ups<\/h3>\n
\n

Caixas de Pop-up que aparecem quando algu\u00e9m visita o seu site t\u00eam sido muito populares. \u00c9 uma forma instant\u00e2nea de chegar ao seu visitante e facilutar sua assinatura. A psicologia nos diz que as pessoas muitas vezes fazem o que lhes \u00e9 pedido. Solicitar \u00e0 uma pessoa comum que se inscreva para suas newsletters di\u00e1rias e fornecer uma maneira simples e f\u00e1cil para tal, far\u00e1 com que a mesma se assine seu conte\u00fado. Aqueles que visitaram seu site correndo ou que optaram por cancelar a assinatura da primeira vez agora ter\u00e3o uma segunda ou mesmo uma terceira chance. Voc\u00ea tamb\u00e9m pode personalizar o conte\u00fado para o qual eles est\u00e3o se inscrevendo. Por exemplo, algu\u00e9m pode n\u00e3o querer sua newsletter, mas sim ofertas de pre\u00e7os. E eles v\u00e3o se inscrever para isso. E agora que voc\u00ea capturou mais um assinante quem est\u00e1 interessado em fechar neg\u00f3cios \u00e9 voc\u00ea.<\/p>\n<\/div>\n

Segmentar listas de assinantes com base na localiza\u00e7\u00e3o<\/h3>\n
\n

Em outras palavras: marketing de proximidade. Esta \u00e9 outra abordagem para segmentar listas de clientes, e tamb\u00e9m \u00e9 baseada no pr\u00f3prio marketing de localiza\u00e7\u00e3o do Google. Segmentar usu\u00e1rios em diferentes \u00e1reas permite que a campanhas de email marketing seja pessoal e \u00fanica com base na regi\u00e3o do usu\u00e1rio.<\/p>\n<\/div>\n

Usar v\u00eddeos para encorajar engajamento e convers\u00e3o<\/h3>\n
\n

Infelizmente a maioria das empresas ainda v\u00ea o v\u00eddeo como um gene mutado; elas n\u00e3o sabem ao certo porque o v\u00eddeo est\u00e1 l\u00e1 ou o que devem fazer com ele. Mas realmente, a maior parte da cautela vem da falta de familiaridade em ser voc\u00ea mesmo. O v\u00eddeo n\u00e3o tem que ser uma produ\u00e7\u00e3o de Hollywood. \u00c9 apenas uma maneira de ser voc\u00ea mesmo e mostrar sua marca como se voc\u00ea estivesse com seus leitores pessoalmente, principalmente se voc\u00ea quer que eles comprem seus produtos. Inserir um v\u00eddeo em seu e-mail \u00e9 bastante simples<\/a>.<\/div>\n","protected":false},"excerpt":{"rendered":"

Um olhar sobre a evolu\u00e7\u00e3o do Email Marketing nos mostra que o email n\u00e3o mudou sua forma ou fun\u00e7\u00e3o, mas sim sua face. Foi necess\u00e1rio se adaptar ao modo com que ele engaja usu\u00e1rios devido \u00e0s mudan\u00e7as evolutivas na forma de se comunicar, interagir e utilizar a tecnologia. E o pr\u00f3ximo salto evolutivo do Email…<\/p>\n","protected":false},"author":309,"featured_media":13050,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nO pr\u00f3ximo salto evolutivo do Email Marketing - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/o-proximo-salto-evolutivo-do-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O pr\u00f3ximo salto evolutivo do Email Marketing - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Um olhar sobre a evolu\u00e7\u00e3o do Email Marketing nos mostra que o email n\u00e3o mudou sua forma ou fun\u00e7\u00e3o, mas sim sua face. 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