{"id":11743,"date":"2015-06-04T23:49:50","date_gmt":"2015-06-05T06:49:50","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=17699"},"modified":"2020-02-23T19:58:29","modified_gmt":"2020-02-23T19:58:29","slug":"3-truques-epicos-para-a-construcao-da-sua-lista-de-email","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/3-truques-epicos-para-a-construcao-da-sua-lista-de-email\/","title":{"rendered":"3 truques \u00e9picos para a constru\u00e7\u00e3o da sua lista de e-mail"},"content":{"rendered":"<p>Suas campanhas de email marketing ser\u00e3o t\u00e3o eficazes quanto suas listas de email. Sua lista de email \u00e9 a lista de assinantes que optaram por fazer parte do seu maravilhoso mundo. Contudo, isso n\u00e3o \u00e9 t\u00e3o simples como parece. At\u00e9 mesmo os clientes que te conhecem h\u00e1 anos podem sofrer resist\u00eancia para serem convertidos em assinantes. Na verdade, eles n\u00e3o devem nem saber que possui uma lista de email ou que a mesma pode ter tanta import\u00e2ncia. \u00c9 aqui que os truques entram. Construir listas de email \u00e9picas envolve tanta perseveran\u00e7a como estrat\u00e9gia.<\/p>\n<p>Claro, \u00e9 fato que suas campanhas de email devem ter um conte\u00fado que valha a pena ser compartilhado, e voc\u00ea pode incentivar isso. Ainda assim, as estrat\u00e9gias para construir uma lista de email v\u00e3o al\u00e9m do obvio; trata-se de pensar fora da caixa para criar algo de valor.<\/p>\n<h3 class=\"subtopic\">#1 O tipo certo de Pop-up<\/h3>\n<div>\n<p>O fato \u00e9 que as pessoas est\u00e3o ocupadas, e a aten\u00e7\u00e3o delas est\u00e1 dividida entre tudo o que voc\u00ea pode imaginar. \u00c9 por isso que se voc\u00ea criar um formul\u00e1rio de inscri\u00e7\u00e3o em formato de pop-up no seu site voc\u00ea estar\u00e1 encontrando seu assinante na j\u00e1 na metade do caminho. Facilite suas inscri\u00e7\u00f5es. O Social Media Examiner, por exemplo, afirma que 70% de seus quase 200 mil assinantes s\u00e3o provenientes de formul\u00e1rios em pop-ups.<\/p>\n<\/div>\n<h3 class=\"subtopic\">#2 Crie um concurso<\/h3>\n<div>Concursos s\u00e3o \u00f3timas maneiras de animar seu p\u00fablico com sua campanha de email marketing. As regras para participar podem ser t\u00e3o simples quanto ser um assinante e responder uma pergunta criativa. Se voc\u00ea decidir criar um concurso, certifique-se de criar termos e condi\u00e7\u00f5es. Determine se voc\u00ea ir\u00e1 fazer concursos mensalmente, semanalmente ou de vez em quando. Al\u00e9m disso, certifique-se tamb\u00e9m de compartilhar notifica\u00e7\u00f5es nas redes sociais, que \u00e9 onde seus assinantes potenciais est\u00e3o. E claro, comunique os vencedores nas redes sociais.<\/div>\n<h3 class=\"subtopic\">#3 Crie op\u00e7\u00f5es de segmenta\u00e7\u00e3o<\/h3>\n<div>\n<p>As pessoas estar\u00e3o interessadas em coisas diferentes e \u00e9 sua vantagem poder customizar suas campanhas de email. Por exemplo, uma pessoa est\u00e1 muito mais propensa a realizar uma assinatura que d\u00ea algumas op\u00e7\u00f5es de escolha. Em um site de not\u00edcias, vou optar por atualiza\u00e7\u00f5es e ferramentas semanais. Isso \u00e9 bom para ambas as partes: eu consigo o que quero e a empresa ter\u00e1 minha dupla assinatura, garantindo que eles tenham mais chances de visibilidade e de engajamento.<\/p>\n<\/div>\n<p>O mesmo vale para o seu neg\u00f3cio. Alguns assinantes s\u00e3o vendedores e alguns s\u00e3o clientes. Se voc\u00ea \u00e9 uma ag\u00eancia, ent\u00e3o talvez seus clientes s\u00f3 queiram optar por newsletters que tratem se seus pr\u00f3prios interesses. Se sua publica\u00e7\u00e3o trata de tr\u00eas ou quatro assuntos diferentes, ent\u00e3o seus assinantes s\u00e3o mais propensos a optar por apenas um ou dois assuntos, ao inv\u00e9s dos quatro. Segmenta\u00e7\u00e3o assinaturas te dar\u00e1 tamb\u00e9m um olhar especifico sobre o que seus clientes querem ver. Voc\u00ea pode se surpreender com os resultados.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Suas campanhas de email marketing ser\u00e3o t\u00e3o eficazes quanto suas listas de email. Sua lista de email \u00e9 a lista de assinantes que optaram por fazer parte do seu maravilhoso mundo. Contudo, isso n\u00e3o \u00e9 t\u00e3o simples como parece. At\u00e9 mesmo os clientes que te conhecem h\u00e1 anos podem sofrer resist\u00eancia para serem convertidos em&hellip;<\/p>\n","protected":false},"author":309,"featured_media":13052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 truques \u00e9picos para a constru\u00e7\u00e3o da sua lista de e-mail - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/3-truques-epicos-para-a-construcao-da-sua-lista-de-email\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 truques \u00e9picos para a constru\u00e7\u00e3o da sua lista de e-mail - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Suas campanhas de email marketing ser\u00e3o t\u00e3o eficazes quanto suas listas de email. Sua lista de email \u00e9 a lista de assinantes que optaram por fazer parte do seu maravilhoso mundo. Contudo, isso n\u00e3o \u00e9 t\u00e3o simples como parece. At\u00e9 mesmo os clientes que te conhecem h\u00e1 anos podem sofrer resist\u00eancia para serem convertidos em&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/br\/blog\/3-truques-epicos-para-a-construcao-da-sua-lista-de-email\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email em Portugu\u00eas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkBR\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-05T06:49:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-23T19:58:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/03\/email-list-hacks.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Shireen Qudosi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shireen Qudosi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/3-truques-epicos-para-a-construcao-da-sua-lista-de-email\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/3-truques-epicos-para-a-construcao-da-sua-lista-de-email\\\/\"},\"author\":{\"name\":\"Shireen Qudosi\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#\\\/schema\\\/person\\\/e4ef80bf829cd482f3bf6c28d6091cf4\"},\"headline\":\"3 truques \u00e9picos para a constru\u00e7\u00e3o da sua lista de e-mail\",\"datePublished\":\"2015-06-05T06:49:50+00:00\",\"dateModified\":\"2020-02-23T19:58:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/3-truques-epicos-para-a-construcao-da-sua-lista-de-email\\\/\"},\"wordCount\":516,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/3-truques-epicos-para-a-construcao-da-sua-lista-de-email\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2020\\\/03\\\/email-list-hacks.png\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/3-truques-epicos-para-a-construcao-da-sua-lista-de-email\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/3-truques-epicos-para-a-construcao-da-sua-lista-de-email\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/3-truques-epicos-para-a-construcao-da-sua-lista-de-email\\\/\",\"name\":\"3 truques \u00e9picos para a constru\u00e7\u00e3o da sua lista de e-mail - 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