{"id":11747,"date":"2015-05-29T05:10:18","date_gmt":"2015-05-29T12:10:18","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=17814"},"modified":"2020-02-23T19:58:30","modified_gmt":"2020-02-23T19:58:30","slug":"10-pessimos-costumes-de-email","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/10-pessimos-costumes-de-email\/","title":{"rendered":"10 p\u00e9ssimos costumes de Email"},"content":{"rendered":"<p>O E-mail \u00e9 a realeza das t\u00e9cnicas de comunica\u00e7\u00e3o. Ainda que as tend\u00eancias apontem para as redes sociais, o email \u00e9 uma plataforma que n\u00e3o perde sua for\u00e7a ao longo dos anos. No entanto, bons costumes de email s\u00e3o um diferencial. Uma vez que a forma com que nos comunicamos se tornou mais din\u00e2mica (e mais exigente), a arte de mandar emails parece server cada vez \u00e0 mais pessoas.<\/p>\n<p>Se voc\u00ea \u00e9 uma daquelas pessoas que sentem que a comunica\u00e7\u00e3o no email n\u00e3o \u00e9 muito eficaz, considere que o problema possa estar na forma da sua comunica\u00e7\u00e3o. Em uma \u00e9poca em que a comunica\u00e7\u00e3o acontece em pequenos momentos, a forma de se comunicar pode ser a chave para o sucesso de um neg\u00f3cio. Ent\u00e3o pare um momento, e pense no seu email para saber se voc\u00ea comete algum desses p\u00e9ssimos h\u00e1bitos de email.<\/p>\n<h3 class=\"subtopic\">A linha de assunto pregui\u00e7osa<\/h3>\n<div>\n<p>O primeiro erro \u00e9 n\u00e3o tem ter uma linha de assunto. O segundo \u00e9 ter uma linha de assunto pregui\u00e7osa. Linhas de assunto nunca devem ser feitas com base apenas no assunto; deve ser mais sobre a a\u00e7\u00e3o do que o assunto. Por exemplo, se voc\u00ea est\u00e1 mandando um documento para avalia\u00e7\u00e3o, a linha de assunto deveria ser algo como \u201cPara avaliar: projeto ABC\u201d. Inclua a a\u00e7\u00e3o (avaliar) seguida do t\u00edtulo do projeto (projeto ABC).<\/p>\n<\/div>\n<h3 class=\"subtopic\">O email desnecess\u00e1rio<\/h3>\n<div>\n<p>Nos tornamos t\u00e3o dependentes da comunica\u00e7\u00e3o por e-mail que a maioria de n\u00f3s agora depende do e-mail para se comunicar. Uma vez que o e-mail \u00e9 uma \u00f3tima maneira de juntar v\u00e1rias pessoas em uma conversa e ter um registro digital da comunica\u00e7\u00e3o, \u00e0s vezes depender exclusivamente do e-mail \u00e9 uma desvantagem. Ao lidar com clientes ou at\u00e9 mesmo colegas, \u00e0s vezes \u00e9 melhor mesmo apenas fazer uma liga\u00e7\u00e3o ou conversar pessoalmente. Se voc\u00ea notar que a pessoa n\u00e3o compreendeu totalmente sua mensagem, ou que est\u00e1 mostrando sinais de frustra\u00e7\u00e3o, ou ainda que a conversa est\u00e1 levando muito mais tempo do que deveria, ent\u00e3o \u00e9 hora de passar para uma outra forma de comunica\u00e7\u00e3o.<\/p>\n<\/div>\n<h3 class=\"subtopic\">N\u00e3o espelhe seus leitores<\/h3>\n<div>\n<p>As pessoas gostam de fazer neg\u00f3cios com aqueles que t\u00eam uma personalidade parecida. Dito isto, se o seu leitor \u00e9 s\u00e9rio ent\u00e3o seus e-mails tamb\u00e9m devem refletir um tom s\u00f3brio. Se o seu cliente adora caras felizes nos e-mails, ent\u00e3o v\u00e1 em frente e fa\u00e7a o mesmo. Uma comunica\u00e7\u00e3o de email bem-sucedida envolve seguir a personalidade do leitor, mas sem perder o profissionalismo. Parte dessa arte est\u00e1 em ser capaz de combinar o tom da comunica\u00e7\u00e3o com o contexto do seu p\u00fablico. Uma vez que no email n\u00e3o \u00e9 poss\u00edvel se comunica\u00e7\u00e3o com linguagem corporal, express\u00f5es faciais ou tom de voz, \u00e9 muito importante saber transparecer isso na mensagem.<\/p>\n<\/div>\n<h3 class=\"subtopic\">Email em formato de di\u00e1rio<\/h3>\n<div>\n<p>Os e-mails foram criados para ser uma comunica\u00e7\u00e3o eficiente e r\u00e1pida. No entanto, esse efeito \u00e9 perdido quando o email parece um di\u00e1rio. Ele n\u00e3o deve tomar do seu leitor mais tempo do que o suficiente para entender o que voc\u00ea quer dizer. Chegar ao ponto rapidamente \u00e9 a regra de ouro. Diga ao leitor o que voc\u00ea est\u00e1 enviando e que medidas voc\u00ea gostaria que ele tomasse. Fa\u00e7a disso uma prioridade para manter o e-mail o mais breve e direto que puder. Sublinhe ou coloque em negrito a a\u00e7\u00e3o que deve ser feita ou as datas espec\u00edficas que voc\u00ea precisa que seus leitores se lembrem. Quanto mais f\u00e1cil for para os outros, mais sucesso sua comunica\u00e7\u00e3o ter\u00e1.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>O E-mail \u00e9 a realeza das t\u00e9cnicas de comunica\u00e7\u00e3o. Ainda que as tend\u00eancias apontem para as redes sociais, o email \u00e9 uma plataforma que n\u00e3o perde sua for\u00e7a ao longo dos anos. No entanto, bons costumes de email s\u00e3o um diferencial. Uma vez que a forma com que nos comunicamos se tornou mais din\u00e2mica (e&hellip;<\/p>\n","protected":false},"author":309,"featured_media":13053,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 p\u00e9ssimos costumes de Email - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/10-pessimos-costumes-de-email\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 p\u00e9ssimos costumes de Email - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"O E-mail \u00e9 a realeza das t\u00e9cnicas de comunica\u00e7\u00e3o. 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