{"id":11751,"date":"2015-05-27T21:16:31","date_gmt":"2015-05-28T04:16:31","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=17855"},"modified":"2020-02-23T19:58:38","modified_gmt":"2020-02-23T19:58:38","slug":"dicas-para-facilitar-o-compartilhamento-de-campanhas-de-email","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/dicas-para-facilitar-o-compartilhamento-de-campanhas-de-email\/","title":{"rendered":"Dicas para facilitar o compartilhamento de campanhas de email"},"content":{"rendered":"<p>Email Marketing parece a intimidar muitos donos de empresas, mas na verdade o email marketing n\u00e3o \u00e9 muito diferente de um blog ou rede social. Assim como em blogs, campanhas de email precisam de um conte\u00fado bem elaborado. E assim como redes sociais, voc\u00ea precisa entregar o conte\u00fado aos leitores com efici\u00eancia \u2013 e conseguir que os mesmos o compartilhem.<\/p>\n<p>Fazer com que sua campanha seja compartilhada \u00e9 o objetivo menos conhecido no email marketing. Mas faz muito sentido: voc\u00ea gastou tempo para fazer sua campanha, portanto, porque voc\u00ea ficaria satisfeito apenas com cliques? Se voc\u00ea utilizar as estrat\u00e9gias adequadas, voc\u00ea pode estender a vida do seu pr\u00f3ximo email.<\/p>\n<h3 class=\"subtopic\">Reconhecimento<\/h3>\n<div>\n<p>Uma forma de conseguir com que seu email seja compartilhado \u00e9 destacando um determinado indiv\u00edduo, empresa ou organiza\u00e7\u00e3o. Isso \u00e9 visto tamb\u00e9m no Twitter, onde as pessoas \u201cfavoritam\u201d ou \u201cretweetam\u201d um coment\u00e1rio em que foram mencionados. A mesma regra pode ser aplicada no email. Talvez voc\u00ea tenha um vendedor favorito ou uma empresa a que gostaria de dar uma aten\u00e7\u00e3o especial. Reconhe\u00e7a essa pessoa ou empresa em suas campanhas de email, e voc\u00ea pode ter certeza de que eles v\u00e3o querer compartilh\u00e1-la.<\/p>\n<\/div>\n<h3 class=\"subtopic\">N\u00e3o complique o compartilhamento<\/h3>\n<div>\n<p>A maioria dos novos comerciantes, assim como a maioria dos leitores, n\u00e3o sabem que cada peda\u00e7o do email marketing possui um link aut\u00f4nomo que estende a vida \u00fatil do email. Esse link pode ser compartilhado em redes sociais, a menos que ningu\u00e9m saiba que ele existe. Dito isto, tenha bem indicado em seu email a dire\u00e7\u00e3o para as pessoas poderem realizar este compartilhamento. Voc\u00ea precisa dizer algo como \u201cUse esse link para compartilhar nas redes sociais\u201d ou \u201cClique aqui para visualizar a URL\u201d.<\/p>\n<p>Outra op\u00e7\u00e3o seria incluir redes sociais em suas campanhas. Voc\u00ea pode adicionar \u00edcones de redes sociais que conduzem os leitores \u00e0 compartilhar seus conte\u00fados.<\/p>\n<\/div>\n<h3 class=\"subtopic\">D\u00ea op\u00e7\u00f5es de engajamento<\/h3>\n<div>\n<p>Algumas pessoas n\u00e3o gostam de se envolver com emails, mas amam se envolver com seus canais sociais preferidos. Dito isso, torne poss\u00edvel que essas pessoas possam participar de suas plataformas preferidas. Sua campanha pode incluir um bot\u00e3o, link, ou alguma chamada semelhante \u00e0 a\u00e7\u00e3o que direciona as pessoas para onde querem ir. Algumas podem preferir Instagram, outras Youtube, Tumblr ou mesmo uma landing page.<\/p>\n<p>Determinar quem quer estar aonde \u00e9 muito f\u00e1cil tamb\u00e9m. Voc\u00ea pode enviar um question\u00e1rio de 3 perguntas para os leitores. Voc\u00ea pode integrar as 3 maiores plataformas que voc\u00ea conhece com seus emails, o que pode consumir tempo, mas vale muito a pena. A ideia \u00e9 facilitar e estimular as pessoas a compartilharem seu conte\u00fado.<\/p>\n<p>Voc\u00ea pode tamb\u00e9m dar o primeiro passo e garantir que sua campanha seja compartilhada em suas pr\u00f3prias redes sociais. Se voc\u00ea incluir um texto chamativo, esteja certo de mencionar as pessoas certas. Indo mais al\u00e9m, voc\u00ea tamb\u00e9m pode marcar as pessoas que talvez estejam interessadas em seu conte\u00fado. Essa \u00e9 uma estrat\u00e9gia que funciona muito bem no Twitter.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Email Marketing parece a intimidar muitos donos de empresas, mas na verdade o email marketing n\u00e3o \u00e9 muito diferente de um blog ou rede social. Assim como em blogs, campanhas de email precisam de um conte\u00fado bem elaborado. E assim como redes sociais, voc\u00ea precisa entregar o conte\u00fado aos leitores com efici\u00eancia \u2013 e conseguir&hellip;<\/p>\n","protected":false},"author":309,"featured_media":13054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dicas para facilitar o compartilhamento de campanhas de email - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/dicas-para-facilitar-o-compartilhamento-de-campanhas-de-email\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dicas para facilitar o compartilhamento de campanhas de email - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Email Marketing parece a intimidar muitos donos de empresas, mas na verdade o email marketing n\u00e3o \u00e9 muito diferente de um blog ou rede social. 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