{"id":11755,"date":"2015-05-26T22:34:34","date_gmt":"2015-05-27T05:34:34","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=17885"},"modified":"2020-02-23T19:58:39","modified_gmt":"2020-02-23T19:58:39","slug":"consiga-cliques-com-bons-titulos-de-email","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/consiga-cliques-com-bons-titulos-de-email\/","title":{"rendered":"Consiga cliques com bons t\u00edtulos de email"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>Voc\u00ea pode ter o melhor design e conte\u00fado de e-mail marketing, mas se o seu t\u00edtulo n\u00e3o \u00e9 satisfat\u00f3rio sua taxa de cliques tamb\u00e9m n\u00e3o ser\u00e1. O fato \u00e9 que a primeira coisa que os assinantes ir\u00e3o notar \u00e9 essa \u201cisca\u201d chamada de Linha de Assunto. Se sua linha de assunto est\u00e1 fraca, pouco criativa e sem uma raz\u00e3o convincente para ser clicada, ent\u00e3o n\u00e3o h\u00e1 realmente nenhum incentivo para os leitores prosseguirem com seu e-mail.<\/p>\n<p>A arte de criar uma linha de assunto de e-mail marketing \u00e9 exatamente isso: uma arte. \u00c9 preciso pr\u00e1tica e requer tanto esfor\u00e7o quanto no pensamento do resto de sua campanha de e-mail marketing. Portanto, se voc\u00ea est\u00e1 come\u00e7ando com suas campanhas de e-mail ou se voc\u00ea est\u00e1 treinando outros, aqui vai um guia pr\u00e1tico para criar t\u00edtulos de emails que gerem aberturas.<\/p>\n<\/div>\n<h3 class=\"subtopic\">Provoque curiosidade<\/h3>\n<div style=\"text-align: justify;\">\n<p>Assim como com os posts de redes sociais, um t\u00edtulo que questione algo tende a ter uma taxa de cliques maior do que apenas a afirma\u00e7\u00e3o de um fato. Digamos, por exemplo, que a sua campanha de e-mail est\u00e1 entre as mais bem sucedidas da temporada. Em vez de apenas dizer em sua linha de assunto simplesmente que &#8220;Somos a mais bem sucedida da temporada&#8221;, tente algo como &#8220;Voc\u00ea nunca vai adivinhar qual foi a campanha mais bem sucedida da temporada!&#8221;<\/p>\n<\/div>\n<h3 class=\"subtopic\" style=\"text-align: justify;\">Ofere\u00e7a um question\u00e1rio<\/h3>\n<div style=\"text-align: justify;\">\n<p>As pessoas adoram question\u00e1rios, adoram responder perguntas de coisas que elas provavelmente j\u00e1 sabem a resposta. Isso \u00e9 chamado de auto-interesse e quase sempre gera cliques. Inserir a palavra question\u00e1rio em um t\u00edtulo definitivamente desperta curiosidade, mas um question\u00e1rio tamb\u00e9m serve para outros aspectos da sua estrat\u00e9gia de marketing. Seu teste pode ser criado como a finalidade de trabalhar o consenso entre o seu p\u00fablico, ajudando voc\u00ea a descobrir o que seus interesses em comum, e o que tipo de conte\u00fado eles querem ver mais.<\/p>\n<\/div>\n<h3 class=\"subtopic\" style=\"text-align: justify;\">Coisas<\/h3>\n<div style=\"text-align: justify;\">\n<p>Este item trata sobre como oferecer algo. As pessoas adoram coisas. Seja um download gratuito ou uma chance de conseguir algo de mais valor, oferecer coisas \u00e0s pessoas \u00e9 outra maneira de apelar para seus pr\u00f3prios interesses. Claro, voc\u00ea tem que aplicar um pouco de truques ao criar sua linha de assunto. A palavra &#8220;gr\u00e1tis&#8221; costuma servir. Voc\u00ea tamb\u00e9m deve usar o tom que seu p\u00fablico prefere. Uns podem gostar de mais entusiasmo, j\u00e1 outros podem entender isso como um spam. Esta \u00e9 uma boa hora para executar um teste A \/ B e descobrir que tipo de linhas de assunto se adequam melhor ao seu p\u00fablico.<\/p>\n<\/div>\n<h3 class=\"subtopic\" style=\"text-align: justify;\">Escassez<\/h3>\n<div style=\"text-align: justify;\">\n<p>A escassez faz as pessoas agirem e tamb\u00e9m apela para a curiosidade. Aqui voc\u00ea pode manter a linha de assunto simples e focar, por exemplo, no tempo limitado. Voc\u00ea pode usar t\u00edtulos como &#8220;O tempo est\u00e1 correndo&#8221;, seguido por alguma indica\u00e7\u00e3o do que o conte\u00fado se trata. Voc\u00ea tamb\u00e9m pode escrever &#8220;FA\u00c7A AGORA\u201d, seguido de uma breve descri\u00e7\u00e3o similar. Para o varejo, use frases que indiquem algum tipo de contagem regressiva como &#8220;Faltam apenas 3 horas para a maior venda online da temporada.&#8221;<\/p>\n<p>A regra de ouro para linhas de assunto de email marketing \u00e9 n\u00e3o pensar nelas como apenas mais um t\u00edtulo. Ao inv\u00e9s disso, pense nelas como algo decisivo para o clique de abertura de sua campanha de e-mail. Voc\u00ea tamb\u00e9m pode notar o seu pr\u00f3prio comportamento e-mail e perguntar a si mesmo quais campanhas de e-mail voc\u00ea clicaria e quais n\u00e3o. Mas acima de tudo, lembre-se que \u00e9 necess\u00e1rio buscar ideias diferentes, fazer testes A \/ B para filtrar as prefer\u00eancias do p\u00fablico, e manter um olhar atento para as tend\u00eancias de linguagem social que motivam o interesse de seu p\u00fablico.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea pode ter o melhor design e conte\u00fado de e-mail marketing, mas se o seu t\u00edtulo n\u00e3o \u00e9 satisfat\u00f3rio sua taxa de cliques tamb\u00e9m n\u00e3o ser\u00e1. O fato \u00e9 que a primeira coisa que os assinantes ir\u00e3o notar \u00e9 essa \u201cisca\u201d chamada de Linha de Assunto. Se sua linha de assunto est\u00e1 fraca, pouco criativa&hellip;<\/p>\n","protected":false},"author":309,"featured_media":13055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Consiga cliques com bons t\u00edtulos de email - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/consiga-cliques-com-bons-titulos-de-email\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consiga cliques com bons t\u00edtulos de email - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Voc\u00ea pode ter o melhor design e conte\u00fado de e-mail marketing, mas se o seu t\u00edtulo n\u00e3o \u00e9 satisfat\u00f3rio sua taxa de cliques tamb\u00e9m n\u00e3o ser\u00e1. 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