{"id":11763,"date":"2015-05-20T23:28:38","date_gmt":"2015-05-21T06:28:38","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=17924"},"modified":"2020-02-23T19:58:42","modified_gmt":"2020-02-23T19:58:42","slug":"campanhas-de-e-mail-marketing-para-o-verao","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/campanhas-de-e-mail-marketing-para-o-verao\/","title":{"rendered":"Campanhas de e-mail marketing para o ver\u00e3o"},"content":{"rendered":"
\n

Assim como a maioria dos programas de televis\u00e3o, as campanhas de e-mail marketing tendem a desaparecer no ver\u00e3o devido \u00e0 cren\u00e7a err\u00f4nea de que ningu\u00e9m ir\u00e1 notar. E \u00e9 claro que notar\u00e3o.<\/p>\n

O ver\u00e3o vem sempre com esta sensa\u00e7\u00e3o de que ningu\u00e9m est\u00e1 prestando aten\u00e7\u00e3o em nada. Dizem que \u00e9 devido ao fato das pessoas estarem de f\u00e9rias e evitarem suas velhas rotinas. Isso podia at\u00e9 ser verdade no s\u00e9culo passado, mas n\u00e3o hoje em dia. Na maioria das vezes as pessoas continuam na mesma rotina. Ainda assim, essa sensa\u00e7\u00e3o se mant\u00e9m por conta das viagens que o ver\u00e3o tr\u00e1s consigo. As pessoas se re\u00fanem em churrascos, na praia e aproveitam a luz do dia ao m\u00e1ximo. No entanto isso n\u00e3o significa que voc\u00ea deve parar suas campanhas de email marketing por conta do ver\u00e3o.<\/p>\n

O que de fato pode ocorrer \u00e9 que seja mais dif\u00edcil captar a aten\u00e7\u00e3o das pessoas nos meses de ver\u00e3o. Mas voc\u00ea resolver isso. Por exemplo, pode criar algumas campanhas de email marketing direcionadas especificamente para o ver\u00e3o, \u00fanicas, que far\u00e3o parte da vida de veraneio. Considere uma s\u00e9rie semanal ou mensal de campanhas de email marketing sobre o ver\u00e3o:<\/p>\n<\/div>\n

S\u00e9ries sobre hist\u00f3ria<\/h3>\n
\n
\n

Se voc\u00ea est\u00e1 criando newsletters semanais, fa\u00e7a a da \u00faltima semana do m\u00eas sobre as s\u00e9rie em andamento. Se voc\u00ea \u00e9 um varejista, pode contar a hist\u00f3ria do varejo de uma forma divertida. Utilize uma grande quantidade de imagens e hist\u00f3rias interessantes para o seu p\u00fablico, por exemplo: “O que Coco Channel fazia de caf\u00e9 da manh\u00e3?”, ou “O que aconteceu com esta mulher que vendia maquiagem de porta em porta em 1910?”. Se voc\u00ea \u00e9 um designer de interiores, fale sobre localidades bonitas, lugares na moda e lugares hist\u00f3ricos.<\/p>\n<\/div>\n

S\u00e9ries sobre o ar livre<\/h3>\n
\n

Esta s\u00e9rie pode ser sobre o que voc\u00ea gosta\u2026 mas ao ar livre. Se voc\u00ea est\u00e1 em uma escola, pense em oportunidades criativas de educa\u00e7\u00e3o ao ar livre. Se voc\u00ea \u00e9 um varejista, integre a divers\u00e3o com o Pinterest usando como inspira\u00e7\u00e3o o ver\u00e3o. A ideia \u00e9 levar o que voc\u00ea ama para ambientes externos durante o ver\u00e3o. E, claro, use uma boa quantidade de belas imagens.<\/p>\n<\/div>\n

S\u00e9ries de excurs\u00f5es<\/h3>\n
\n

Se sua s\u00e9rie trata de uma road trip, ent\u00e3o fale sobre road trips. Qualquer produto que voc\u00ea possa vender \u00e9 secund\u00e1rio at\u00e9 que voc\u00ea o use em suas aventuras. Independente de ser uma viagem em diversas cidades ou apenas um fim de semana de aventuras, use estas oportunidades para mostrar belos lugares, fotografias, mudar suas roupas e acess\u00f3rios. Certifique-se de que cada campanha tenha de 3 a 5 imagens e uma descri\u00e7\u00e3o detalhada do que voc\u00ea vivenciou.<\/p>\n

Lembre-se que o objetivo de entreter e capturar audi\u00eancia com suas s\u00e9ries de ver\u00e3o n\u00e3o \u00e9 vender, mas sim estar presente!<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Assim como a maioria dos programas de televis\u00e3o, as campanhas de e-mail marketing tendem a desaparecer no ver\u00e3o devido \u00e0 cren\u00e7a err\u00f4nea de que ningu\u00e9m ir\u00e1 notar. E \u00e9 claro que notar\u00e3o. O ver\u00e3o vem sempre com esta sensa\u00e7\u00e3o de que ningu\u00e9m est\u00e1 prestando aten\u00e7\u00e3o em nada. Dizem que \u00e9 devido ao fato das pessoas…<\/p>\n","protected":false},"author":309,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11763","post","type-post","status-publish","format-standard","hentry","category-email-marketing"],"yoast_head":"\nCampanhas de e-mail marketing para o ver\u00e3o - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/campanhas-de-e-mail-marketing-para-o-verao\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campanhas de e-mail marketing para o ver\u00e3o - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Assim como a maioria dos programas de televis\u00e3o, as campanhas de e-mail marketing tendem a desaparecer no ver\u00e3o devido \u00e0 cren\u00e7a err\u00f4nea de que ningu\u00e9m ir\u00e1 notar. 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