{"id":11767,"date":"2015-05-06T20:49:03","date_gmt":"2015-05-07T03:49:03","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=18248"},"modified":"2020-02-23T19:58:43","modified_gmt":"2020-02-23T19:58:43","slug":"os-dispositivos-moveis-estao-arruinando-suas-campanhas-de-email","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/os-dispositivos-moveis-estao-arruinando-suas-campanhas-de-email\/","title":{"rendered":"Os dispositivos m\u00f3veis est\u00e3o arruinando suas campanhas de email?"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>Se voc\u00ea acha que suas campanhas de e-mail n\u00e3o est\u00e3o gerando convers\u00f5es em dispositivos m\u00f3veis, ent\u00e3o provavelmente a culpa por tr\u00e1s dessa falha est\u00e1 no conte\u00fado e no design do seu e-mail. Sendo <a href=\"http:\/\/www.emailmonday.com\/mobile-email-usage-statistics\" target=\"_blank\" rel=\"noopener noreferrer\"> aproximadamente 66% dos consumidores digitais usu\u00e1rios de dispositivos m\u00f3veis <\/a>, otimizar os e-mails n\u00e3o \u00e9 mais uma op\u00e7\u00e3o. Na verdade, a otimiza\u00e7\u00e3o dos dispositivos m\u00f3veis \u00e9 agora uma pr\u00e1tica b\u00e1sica nos neg\u00f3cios \u2013 ou pelo menos deveria ser. E se o an\u00fancio de novos algoritmos do Google ainda n\u00e3o te fez perceber isso, ent\u00e3o veja isso: <a href=\"http:\/\/www.brafton.com\/news\/75-of-americans-delete-emails-if-they-arent-optimized-for-mobile\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">75% dos provedores de e-mails apagam campanhas de e-mail que n\u00e3o s\u00e3o otimizadas para dispositivos m\u00f3veis<\/a>. <\/br><\/p>\n<h3 class=\"subtopic\">N\u00edveis de engajamento definem as taxas de cliques nos dispositivos m\u00f3veis<\/h3>\n<div style=\"text-align: justify;\">\n<p>H\u00e1 v\u00e1rias raz\u00f5es poss\u00edveis para essa porcentagem ser t\u00e3o alta. N\u00e3o \u00e9 apenas devido \u00e0 formata\u00e7\u00e3o. \u00c9 claro que se sua campanha de e-mail n\u00e3o for formatada para dispositivos m\u00f3veis, voc\u00ea pode tornar a experi\u00eancia do leitor altamente complicada e demorada. No entanto, \u00e9 tamb\u00e9m sobre o n\u00edvel de engajamento esperado de usu\u00e1rios de dispositivos m\u00f3veis comparado com o tradicional desktop.<\/p>\n<p>Usu\u00e1rios de dispositivos m\u00f3veis preferem uma linguagem direcionada, pessoal e direcionado \u00e0 a\u00e7\u00e3o. Dito isso, usar formalidades nas suas campanhas, seja no t\u00edtulo ou no corpo do e-mail, n\u00e3o oferece um convite \u00e0 leitura. Soma-se a isso o fato de que em campanhas de email \u00e9 importante tamb\u00e9m quem as envia.<\/p>\n<p>Como Mark J. Hiemstra mostra em seu artigo \u201cPorque ningu\u00e9m est\u00e1 lendo seus emails no celular\u201d, \u201cao inv\u00e9s de enviar o email em nome de toda sua empresa, mande de uma pessoa espec\u00edfica, com um rosto e um nome\u201d. Na verdade, de acordo com o Crazy Egg, h\u00e1 um aumento de 29% nas taxas de abertura quando h\u00e1 algum tipo de personifica\u00e7\u00e3o por tr\u00e1s de um remetente como \u201csuporte ao consumidor\u201d ou \u201cadministra\u00e7\u00e3o\u201d.<\/p>\n<\/div>\n<h3 class=\"subtopic\" style=\"text-align: justify;\">Em dispositivos m\u00f3veis a demografia n\u00e3o \u00e9 t\u00e3o clara quanto voc\u00ea imaginava<\/h3>\n<div style=\"text-align: justify;\">\n<p>De certo modo, poder\u00edamos dizer que o uso de dispositivos m\u00f3veis est\u00e1 ligado \u00e0 gera\u00e7\u00e3o dos Millennials. Ainda que isso seja verdade, o fato \u00e9 que o consumo em dispositivos m\u00f3veis \u00e9 um modo de vida para a maioria daquelas que usam tecnologias. Brafton realizou recentemente um estudo onde descobriu que \u201cpessoas entre 35 e 55 anos representam 73% do consumo de not\u00edcias em smartphones\u201d.<\/p>\n<p>No entanto, compras em dispositivos m\u00f3veis apresentam tamb\u00e9m uma forte tend\u00eancia no uso dos mesmos, e o e-mail marketing \u00e9 uma plataforma forte para atingir esse p\u00fablico. Se sua ind\u00fastria \u00e9 de varejo, ent\u00e3o fa\u00e7a e-mails ricos em imagens e conte\u00fados simples. Fa\u00e7a chamadas b\u00e1sicas e deixe que seus clientes te sigam da maneira mais f\u00e1cil poss\u00edvel.<\/p>\n<\/div>\n<div style=\"text-align: justify;\">A li\u00e7\u00e3o aprendida aqui \u00e9 que se voc\u00ea n\u00e3o est\u00e1 integrando dispositivos m\u00f3veis na sua campanha de e-mail marketing, voc\u00ea est\u00e1 sabotando seus pr\u00f3prios esfor\u00e7os. Independentemente de voc\u00ea estar criando campanhas com conte\u00fado dirigido ou campanhas para o varejo, voc\u00ea deve se manter fresco na mem\u00f3ria do cliente. Hoje, seu consumidor busca conte\u00fado em qualquer momento, na hora do almo\u00e7o, durante o expediente, assistindo TV, enfim. Sua habilidade de engajar e converter precisa ser facilitada da melhor forma poss\u00edvel. Se esse caminho n\u00e3o for pavimentado com a otimiza\u00e7\u00e3o dos conte\u00fados para dispositivos m\u00f3veis, ent\u00e3o voc\u00ea pode estar perdendo p\u00fablico. Quando esse padr\u00e3o se repete, ent\u00e3o voc\u00ea come\u00e7a a ganhar assinantes.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Se voc\u00ea acha que suas campanhas de e-mail n\u00e3o est\u00e3o gerando convers\u00f5es em dispositivos m\u00f3veis, ent\u00e3o provavelmente a culpa por tr\u00e1s dessa falha est\u00e1 no conte\u00fado e no design do seu e-mail. Sendo aproximadamente 66% dos consumidores digitais usu\u00e1rios de dispositivos m\u00f3veis , otimizar os e-mails n\u00e3o \u00e9 mais uma op\u00e7\u00e3o. Na verdade, a otimiza\u00e7\u00e3o&hellip;<\/p>\n","protected":false},"author":309,"featured_media":13057,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Os dispositivos m\u00f3veis est\u00e3o arruinando suas campanhas de email? - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/os-dispositivos-moveis-estao-arruinando-suas-campanhas-de-email\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Os dispositivos m\u00f3veis est\u00e3o arruinando suas campanhas de email? - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Se voc\u00ea acha que suas campanhas de e-mail n\u00e3o est\u00e3o gerando convers\u00f5es em dispositivos m\u00f3veis, ent\u00e3o provavelmente a culpa por tr\u00e1s dessa falha est\u00e1 no conte\u00fado e no design do seu e-mail. Sendo aproximadamente 66% dos consumidores digitais usu\u00e1rios de dispositivos m\u00f3veis , otimizar os e-mails n\u00e3o \u00e9 mais uma op\u00e7\u00e3o. Na verdade, a otimiza\u00e7\u00e3o&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/br\/blog\/os-dispositivos-moveis-estao-arruinando-suas-campanhas-de-email\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email em Portugu\u00eas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkBR\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-07T03:49:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-23T19:58:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/03\/mobile-killing-email.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Shireen Qudosi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shireen Qudosi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/os-dispositivos-moveis-estao-arruinando-suas-campanhas-de-email\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/os-dispositivos-moveis-estao-arruinando-suas-campanhas-de-email\\\/\"},\"author\":{\"name\":\"Shireen Qudosi\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#\\\/schema\\\/person\\\/e4ef80bf829cd482f3bf6c28d6091cf4\"},\"headline\":\"Os dispositivos m\u00f3veis est\u00e3o arruinando suas campanhas de email?\",\"datePublished\":\"2015-05-07T03:49:03+00:00\",\"dateModified\":\"2020-02-23T19:58:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/os-dispositivos-moveis-estao-arruinando-suas-campanhas-de-email\\\/\"},\"wordCount\":620,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/os-dispositivos-moveis-estao-arruinando-suas-campanhas-de-email\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2020\\\/03\\\/mobile-killing-email.png\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/os-dispositivos-moveis-estao-arruinando-suas-campanhas-de-email\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/os-dispositivos-moveis-estao-arruinando-suas-campanhas-de-email\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/os-dispositivos-moveis-estao-arruinando-suas-campanhas-de-email\\\/\",\"name\":\"Os dispositivos m\u00f3veis est\u00e3o arruinando suas campanhas de email? - Benchmark Email\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/os-dispositivos-moveis-estao-arruinando-suas-campanhas-de-email\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/os-dispositivos-moveis-estao-arruinando-suas-campanhas-de-email\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2020\\\/03\\\/mobile-killing-email.png\",\"datePublished\":\"2015-05-07T03:49:03+00:00\",\"dateModified\":\"2020-02-23T19:58:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/os-dispositivos-moveis-estao-arruinando-suas-campanhas-de-email\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/os-dispositivos-moveis-estao-arruinando-suas-campanhas-de-email\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/os-dispositivos-moveis-estao-arruinando-suas-campanhas-de-email\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2020\\\/03\\\/mobile-killing-email.png\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2020\\\/03\\\/mobile-killing-email.png\",\"width\":600,\"height\":375},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/os-dispositivos-moveis-estao-arruinando-suas-campanhas-de-email\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Os dispositivos m\u00f3veis est\u00e3o arruinando suas campanhas de email?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/\",\"name\":\"Benchmark Email em Portugu\u00eas\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#organization\",\"name\":\"Benchmark Internet Group, LLC\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/07\\\/Benchmark-Logo-Full-Color-RGB-1.png\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/07\\\/Benchmark-Logo-Full-Color-RGB-1.png\",\"width\":150,\"height\":28,\"caption\":\"Benchmark Internet Group, LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BenchmarkBR\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#\\\/schema\\\/person\\\/e4ef80bf829cd482f3bf6c28d6091cf4\",\"name\":\"Shireen Qudosi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g\",\"caption\":\"Shireen Qudosi\"},\"description\":\"Shireen Qudosi is Benchmark Email's Online Marketing Specialist and Small Business Advocate. An Orange County based writer, Shireen specializes in online marketing and public relations. She has written for over 75 publications and has launched nine successful new media campaigns to date. Her work has been featured in the New York Times, Denver Post, the Oklahoman and Green Air Radio, among others.\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/author\\\/shireenqudosi\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Os dispositivos m\u00f3veis est\u00e3o arruinando suas campanhas de email? - Benchmark Email","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.benchmarkemail.com\/br\/blog\/os-dispositivos-moveis-estao-arruinando-suas-campanhas-de-email\/","og_locale":"en_US","og_type":"article","og_title":"Os dispositivos m\u00f3veis est\u00e3o arruinando suas campanhas de email? - Benchmark Email","og_description":"Se voc\u00ea acha que suas campanhas de e-mail n\u00e3o est\u00e3o gerando convers\u00f5es em dispositivos m\u00f3veis, ent\u00e3o provavelmente a culpa por tr\u00e1s dessa falha est\u00e1 no conte\u00fado e no design do seu e-mail. Sendo aproximadamente 66% dos consumidores digitais usu\u00e1rios de dispositivos m\u00f3veis , otimizar os e-mails n\u00e3o \u00e9 mais uma op\u00e7\u00e3o. Na verdade, a otimiza\u00e7\u00e3o&hellip;","og_url":"https:\/\/www.benchmarkemail.com\/br\/blog\/os-dispositivos-moveis-estao-arruinando-suas-campanhas-de-email\/","og_site_name":"Benchmark Email em Portugu\u00eas","article_publisher":"https:\/\/www.facebook.com\/BenchmarkBR","article_published_time":"2015-05-07T03:49:03+00:00","article_modified_time":"2020-02-23T19:58:43+00:00","og_image":[{"width":600,"height":375,"url":"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/03\/mobile-killing-email.png","type":"image\/png"}],"author":"Shireen Qudosi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Shireen Qudosi","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/br\/blog\/os-dispositivos-moveis-estao-arruinando-suas-campanhas-de-email\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/br\/blog\/os-dispositivos-moveis-estao-arruinando-suas-campanhas-de-email\/"},"author":{"name":"Shireen Qudosi","@id":"https:\/\/www.benchmarkemail.com\/br\/#\/schema\/person\/e4ef80bf829cd482f3bf6c28d6091cf4"},"headline":"Os dispositivos m\u00f3veis est\u00e3o arruinando suas campanhas de email?","datePublished":"2015-05-07T03:49:03+00:00","dateModified":"2020-02-23T19:58:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/br\/blog\/os-dispositivos-moveis-estao-arruinando-suas-campanhas-de-email\/"},"wordCount":620,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/br\/#organization"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/br\/blog\/os-dispositivos-moveis-estao-arruinando-suas-campanhas-de-email\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/03\/mobile-killing-email.png","articleSection":["Email Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/br\/blog\/os-dispositivos-moveis-estao-arruinando-suas-campanhas-de-email\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/br\/blog\/os-dispositivos-moveis-estao-arruinando-suas-campanhas-de-email\/","url":"https:\/\/www.benchmarkemail.com\/br\/blog\/os-dispositivos-moveis-estao-arruinando-suas-campanhas-de-email\/","name":"Os dispositivos m\u00f3veis est\u00e3o arruinando suas campanhas de email? - Benchmark Email","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/br\/blog\/os-dispositivos-moveis-estao-arruinando-suas-campanhas-de-email\/#primaryimage"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/br\/blog\/os-dispositivos-moveis-estao-arruinando-suas-campanhas-de-email\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/03\/mobile-killing-email.png","datePublished":"2015-05-07T03:49:03+00:00","dateModified":"2020-02-23T19:58:43+00:00","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/br\/blog\/os-dispositivos-moveis-estao-arruinando-suas-campanhas-de-email\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/br\/blog\/os-dispositivos-moveis-estao-arruinando-suas-campanhas-de-email\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/br\/blog\/os-dispositivos-moveis-estao-arruinando-suas-campanhas-de-email\/#primaryimage","url":"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/03\/mobile-killing-email.png","contentUrl":"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/03\/mobile-killing-email.png","width":600,"height":375},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/br\/blog\/os-dispositivos-moveis-estao-arruinando-suas-campanhas-de-email\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/br\/"},{"@type":"ListItem","position":2,"name":"Os dispositivos m\u00f3veis est\u00e3o arruinando suas campanhas de email?"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/br\/#website","url":"https:\/\/www.benchmarkemail.com\/br\/","name":"Benchmark Email em Portugu\u00eas","description":"","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/br\/#organization","name":"Benchmark Internet Group, LLC","url":"https:\/\/www.benchmarkemail.com\/br\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/br\/#\/schema\/logo\/image\/","url":"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2026\/07\/Benchmark-Logo-Full-Color-RGB-1.png","contentUrl":"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2026\/07\/Benchmark-Logo-Full-Color-RGB-1.png","width":150,"height":28,"caption":"Benchmark Internet Group, LLC"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BenchmarkBR"]},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/br\/#\/schema\/person\/e4ef80bf829cd482f3bf6c28d6091cf4","name":"Shireen Qudosi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g","caption":"Shireen Qudosi"},"description":"Shireen Qudosi is Benchmark Email's Online Marketing Specialist and Small Business Advocate. An Orange County based writer, Shireen specializes in online marketing and public relations. She has written for over 75 publications and has launched nine successful new media campaigns to date. Her work has been featured in the New York Times, Denver Post, the Oklahoman and Green Air Radio, among others.","url":"https:\/\/www.benchmarkemail.com\/br\/author\/shireenqudosi\/"}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/posts\/11767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/users\/309"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/comments?post=11767"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/posts\/11767\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/media\/13057"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/media?parent=11767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/categories?post=11767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/tags?post=11767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}