{"id":11771,"date":"2015-05-04T21:42:11","date_gmt":"2015-05-05T04:42:11","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=18269"},"modified":"2020-02-23T19:58:44","modified_gmt":"2020-02-23T19:58:44","slug":"formas-de-fundir-suas-redes-sociais-com-o-e-mail-marketing","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/formas-de-fundir-suas-redes-sociais-com-o-e-mail-marketing\/","title":{"rendered":"Formas de fundir suas Redes Sociais com o E-mail Marketing"},"content":{"rendered":"

Quando o marketing da sua empresa se d\u00e1 em m\u00faltiplas plataformas, a pergunta que voc\u00ea deve se fazer \u00e9: qual plataforma funciona como isca principal para convers\u00e3o? Por\u00e9m, a verdadeira quest\u00e3o por tr\u00e1s disso \u00e9: voc\u00ea est\u00e1 mesmo administrando as redes sociais quando realiza campanhas de marketing e-mail? A maioria das pessoas respondem “sim” com confian\u00e7a, no entanto a realidade \u00e9 que a maioria das empresas s\u00f3 v\u00e3o longe quando conseguem vincular suas campanhas de email marketing com as redes sociais. H\u00e1 muito que voc\u00ea pode fazer para fundir suas redes sociais com e-mail marketing, confira algumas dicas.<\/p>\n

Usando redes sociais como gatilho para convers\u00f5es<\/h3>\n
\n

Se voc\u00ea busca realizar mais convers\u00f5es, doa\u00e7\u00f5es e vendas, por exemplo, ent\u00e3o voc\u00ea deve usar um gr\u00e1fico personalizado nas redes sociais para vincular o link da campanha de e-mail. Ao escrever um conte\u00fado para este post, leve em considera\u00e7\u00e3o o ponto de vista do seu p\u00fablico. Para eles n\u00e3o importa tanto se a sua campanha de e-mail \u00e9 uma brilhante an\u00e1lise sobre as novas tend\u00eancias no seu setor. Na verdade, para a maioria das pessoas (mesmo aqueles que est\u00e3o interessadas) isso \u00e9 uma coisa a mais que eles ter\u00e3o que processar. Ao inv\u00e9s disso, voc\u00ea deve abordar uma quest\u00e3o crucial em seu conte\u00fado e posicion\u00e1-la como um gatilho para opini\u00f5es e respostas, como por exemplo alguma pergunta que deixe as pessoas curiosas. E como forma de resolver essa curiosidade, eles seriam obrigados a clicar no seu link.<\/p>\n

Dessa forma, voc\u00ea estar\u00e1 utilizando corretamente as redes sociais para conduzir as pessoas \u00e0 sua URL da sua campanha de email. Voc\u00ea ter\u00e1 definida tamb\u00e9m a participa\u00e7\u00e3o nas redes sociais \u00e0 parte, diferentemente de quando divulga a URL da campanha de forma direta.<\/p>\n<\/div>\n

Fazendo o upload de assinantes em contas de redes sociais<\/h3>\n
\n

Uma das maneiras menos conhecidas de fundir redes sociais com e-mail \u00e9 vincular suas listas de contatos de e-mail em v\u00e1rias contas. A maioria das plataformas sociais, incluindo Twitter, Facebook e LinkedIn, t\u00eam uma maneira f\u00e1cil de fazer upload de contatos de e-mail. Isso \u00e9 particularmente \u00fatil para realizar an\u00fancios personalizados para uma base de p\u00fablico j\u00e1 existente que voc\u00ea queira re-converter ou refor\u00e7ar a imagem da marca. Jimmy Daly tem um post maravilhoso na BufferSocial intitulado “6 maneiras criativas de integrar Social Media e E-mail Marketing”, no qual ele apresenta guias, instru\u00e7\u00f5es passo-a-passo sobre como conectar listas de e-mail com v\u00e1rias contas de redes sociais.<\/p>\n<\/div>\n

\n

Jimmy tamb\u00e9m direciona os leitores para outro \u00f3timo artigo que nos inspira de forma criativa a enviar e-mails sem realmente ter mandando um e-mail. O truque \u00e9 usar grupos do LinkedIn como uma maneira de obter acesso a e-mails marketing especiais sem realmente tentar ter prioridade na caixa de entrada de algu\u00e9m. Esta dica foi revelada por Scott Van. Ao criar um grupo de discuss\u00e3o no LinkedIn, plataforma onde pode haver uma enxurrada de coment\u00e1rios amplamente vis\u00edveis, todos e cada participante que realizou um opt-in recebe updates atrav\u00e9s de emails autom\u00e1ticos a partir de uma plataforma confi\u00e1vel: o LinkedIn.<\/p>\n

A verdadeira li\u00e7\u00e3o aqui, por\u00e9m, \u00e9 sempre levar em considera\u00e7\u00e3o a evolu\u00e7\u00e3o das redes sociais. As rela\u00e7\u00f5es entre redes sociais e o e-mail n\u00e3o s\u00e3o mais t\u00e3o tradicionais; h\u00e1 cada vez menos oportunidades para conversas diretas, como vimos no exemplo de Scott Van.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Quando o marketing da sua empresa se d\u00e1 em m\u00faltiplas plataformas, a pergunta que voc\u00ea deve se fazer \u00e9: qual plataforma funciona como isca principal para convers\u00e3o? Por\u00e9m, a verdadeira quest\u00e3o por tr\u00e1s disso \u00e9: voc\u00ea est\u00e1 mesmo administrando as redes sociais quando realiza campanhas de marketing e-mail? A maioria das pessoas respondem “sim” com…<\/p>\n","protected":false},"author":309,"featured_media":13058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nFormas de fundir suas Redes Sociais com o E-mail Marketing - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/formas-de-fundir-suas-redes-sociais-com-o-e-mail-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Formas de fundir suas Redes Sociais com o E-mail Marketing - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Quando o marketing da sua empresa se d\u00e1 em m\u00faltiplas plataformas, a pergunta que voc\u00ea deve se fazer \u00e9: qual plataforma funciona como isca principal para convers\u00e3o? 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