{"id":11783,"date":"2015-04-20T20:33:53","date_gmt":"2015-04-21T03:33:53","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=18498"},"modified":"2020-02-23T19:58:48","modified_gmt":"2020-02-23T19:58:48","slug":"novo-recurso-pre-visualizacao-de-texto","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/novo-recurso-pre-visualizacao-de-texto\/","title":{"rendered":"Novo recurso: Texto de Pr\u00e9-visualiza\u00e7\u00e3o"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/InboxPreview_BR.png\" alt=\"Preview Text Feature\" width=\"600\" height=\"274\" \/><\/p>\n<p>Dizem que a linha de assunto \u00e9 a primeira impress\u00e3o de uma campanha de email marketing&#8230; e \u00e9 verdade. No entanto, com o uso de um Pr\u00e9-Header voc\u00ea ganha uma segunda chance de causar uma boa impress\u00e3o. O Pr\u00e9-Header \u00e9 aquele pedacinho de texto que segue a linha de assunto e aparece na caixa de entrada da maioria dos clientes. O novo recurso de pr\u00e9-visualiza\u00e7\u00e3o de textos da Benchmark Email permite que voc\u00ea gerencie de uma maneira r\u00e1pida e f\u00e1cil o que seus assinantes v\u00e3o ver no Pr\u00e9-Header.<\/p>\n<\/div>\n<div style=\"text-align: justify;\">\n<p>Assim como em um apartamento pequeno, maximizar o uso de seu espa\u00e7o \u00e9 a chave da quest\u00e3o. Esse recurso avan\u00e7ado te permite fazer exatamente isso, mas na sua caixa de entrada. Ele tamb\u00e9m pode ajudar a aumentar a taxa de abertura de suas campanhas. As informa\u00e7\u00f5es mais importantes devem continuar na sua linha de assunto, e o texto do Pr\u00e9-Header est\u00e1 l\u00e1 refor\u00e7ar.<\/p>\n<p>\u00c9 importante saber que para alguns clientes as caixas de entrada n\u00e3o exibem o Pr\u00e9-Header. No entanto, para todos os outros o recurso de pr\u00e9-visualiza\u00e7\u00e3o de texto est\u00e1 dispon\u00edvel em qualquer campanha regular, campanhas de RSS e e-mails de respostas autom\u00e1ticas ao usar tanto o editor de Arrasta &amp; Solta, Cose ou o editor cl\u00e1ssico. O recurso n\u00e3o \u00e9 visto na vers\u00e3o texto de seus e-mails em HTML e tamb\u00e9m n\u00e3o est\u00e1 dispon\u00edvel no editor de texto simples.<\/p>\n<p>Criamos uma FAQ para mostrar como adicionar a <a href=\"https:\/\/www-new.benchmarkemail.wpengine.com\/br\/help-FAQ\/answer\/o-que-e-texto-de-previzualizacao-e-como-ele-beneficia-meu-email\" target=\"_blank\" rel=\"noopener noreferrer\"> pr\u00e9-visualiza\u00e7\u00e3o de texto<\/a>.<\/p>\n<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div id=\"wistia_bl23q22tpm\" class=\"wistia_embed\" style=\"width: 640px; height: 360px;\">\n<div>\n<p><object id=\"wistia_bl23q22tpm_seo\" style=\"display: block; height: 360px; position: relative; width: 640px;\" width=\"300\" height=\"150\" classid=\"clsid:D27CDB6E-AE6D-11cf-96B8-444553540000\"><param name=\"movie\" value=\"https:\/\/embed-ssl.wistia.com\/flash\/embed_player_v2.0.swf?2015-02-27\" \/><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"bgcolor\" value=\"#000000\" \/><param name=\"wmode\" value=\"opaque\" \/><param name=\"flashvars\" value=\"controlsVisibleOnLoad=true&amp;customColor=7b796a&amp;fullscreenDisabled=true&amp;mediaDuration=130.98&amp;showVolume=true&amp;stillUrl=https%3A%2F%2Fembed-ssl.wistia.com%2Fdeliveries%2F52ed6299a5fb749f97f1d9761685c8fbd81c7d03.bin%3Fimage_crop_resized%3D640x360&amp;unbufferedSeek=true&amp;videoUrl=https%3A%2F%2Fembed-ssl.wistia.com%2Fdeliveries%2Fe421f94bac74c87a8c394bf6ee09c7a7d013b438.bin\" \/><embed src=\"https:\/\/embed-ssl.wistia.com\/flash\/embed_player_v2.0.swf?2015-02-27\" allowfullscreen=\"allowfullscreen\" bgcolor=\"#000000\" flashvars=\"controlsVisibleOnLoad=true&amp;customColor=7b796a&amp;fullscreenDisabled=true&amp;mediaDuration=130.98&amp;showVolume=true&amp;stillUrl=https%3A%2F%2Fembed-ssl.wistia.com%2Fdeliveries%2F52ed6299a5fb749f97f1d9761685c8fbd81c7d03.bin%3Fimage_crop_resized%3D640x360&amp;unbufferedSeek=true&amp;videoUrl=https%3A%2F%2Fembed-ssl.wistia.com%2Fdeliveries%2Fe421f94bac74c87a8c394bf6ee09c7a7d013b438.bin\" name=\"wistia_bl23q22tpm_html\" style=\"display: block; height: 100%; position: relative; width: 100%;\" type=\"application\/x-shockwave-flash\" wmode=\"opaque\" \/><\/object><noscript>Preview Text EN<\/noscript><\/p>\n<\/div>\n<\/div>\n<div style=\"text-align: justify;\"><script charset=\"ISO-8859-1\" src=\"\/\/fast.wistia.com\/assets\/external\/E-v1.js\"><\/script> <script>\nwistiaEmbed = Wistia.embed(\"bl23q22tpm\", {\n  videoFoam: true\n});\n<\/script> <script charset=\"ISO-8859-1\" src=\"\/\/fast.wistia.com\/embed\/medias\/bl23q22tpm\/metadata.js\"><\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dizem que a linha de assunto \u00e9 a primeira impress\u00e3o de uma campanha de email marketing&#8230; e \u00e9 verdade. No entanto, com o uso de um Pr\u00e9-Header voc\u00ea ganha uma segunda chance de causar uma boa impress\u00e3o. O Pr\u00e9-Header \u00e9 aquele pedacinho de texto que segue a linha de assunto e aparece na caixa de&hellip;<\/p>\n","protected":false},"author":26,"featured_media":13061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Novo recurso: Texto de Pr\u00e9-visualiza\u00e7\u00e3o - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/novo-recurso-pre-visualizacao-de-texto\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novo recurso: Texto de Pr\u00e9-visualiza\u00e7\u00e3o - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Dizem que a linha de assunto \u00e9 a primeira impress\u00e3o de uma campanha de email marketing&#8230; e \u00e9 verdade. No entanto, com o uso de um Pr\u00e9-Header voc\u00ea ganha uma segunda chance de causar uma boa impress\u00e3o. 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