{"id":11815,"date":"2015-03-04T02:46:16","date_gmt":"2015-03-04T10:46:16","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=18811"},"modified":"2020-02-23T19:59:07","modified_gmt":"2020-02-23T19:59:07","slug":"como-editar-seu-post-profissionalmente","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/como-editar-seu-post-profissionalmente\/","title":{"rendered":"Como editar seu post profissionalmente"},"content":{"rendered":"
\n

N\u00e3o importa se voc\u00ea \u00e9 um escritor experiente ou um pequeno blogger de primeira viagem, a escrita \u00e9 a parte f\u00e1cil. A ortografia, a gram\u00e1tica e a edi\u00e7\u00e3o \u00e9 que d\u00e3o trabalho.<\/p>\n

Se voc\u00ea j\u00e1 tem o rascunho do seu post pronto, boas not\u00edcias: a parte mais dif\u00edcil j\u00e1 foi. Uma vez que sua ideias j\u00e1 est\u00e3o no papel (ou na tela), \u00e9 muito mais f\u00e1cil aperfei\u00e7o\u00e1-las ou reescrev\u00ea-las. N\u00f3s juntamos algumas dicas para transformar seus simples rascunhos em posts public\u00e1veis.<\/p>\n<\/div>\n

Fa\u00e7a uma pausa<\/h3>\n
\n

N\u00e3o v\u00e1 direto da escrita do post para a edi\u00e7\u00e3o. Fa\u00e7a uma caminhada, ocupe sua cabe\u00e7a com outra coisa \u2013 mas fique longe do seu post. Eu gosto de voltar para o texto s\u00f3 no dia seguinte. Olhar para seu post com a mente vazia vai te ajudar a enxergar os falhas no seu racioc\u00ednio, excluir o que \u00e9 desnecess\u00e1rio ou determinar o que precisa ser aprimorado.<\/p>\n<\/div>\n

Lembre-se de seus leitores<\/h3>\n
\n

Quando voc\u00ea editar, sempre se pergunte \u201ccomo isso vai ajudar meus leitores\u201d. Voc\u00ea est\u00e1 escrevendo o post para sua audi\u00eancia, ent\u00e3o esteja certo de que ele se valor est\u00e1 claro tanto para voc\u00ea quanto para eles.<\/p>\n<\/div>\n

Voz passiva e ativa<\/h3>\n
\n

Voz passiva \u00e9 quando algo acontece para algu\u00e9m; voz ativa para quando algu\u00e9m faz algo. Aqui vai um exemplo \u2013 qual destas frases soa melhor?<\/p>\n

O sorvete foi comido por Pedro.
\nPedro comeu o sorvete.<\/i><\/p>\n

Provavelmente a segunda, n\u00e3o? Isso porque a segunda foi constru\u00edda usando voz ativa, e n\u00e3o passiva. A voz ativa passa confian\u00e7a no seu argumento, d\u00e1 energia \u00e0 sua escrita e esclarece seu ponto.<\/p>\n

Confundir voz ativa e voz passiva \u00e9 normal, assim como estes 10 erros de ortografia.<\/p>\n<\/div>\n

Frases pequenas<\/h3>\n
\n

Frases longas s\u00e3o mais dif\u00edceis de serem compreendidas, portanto mantenha seu texto curto e direto ao ponto. N\u00e3o tenha medo de fragmentar seu texto. Mesmo. Isso ajuda a dar um \u201crespiro\u201d ao seu conte\u00fado e \u00e9 uma \u00f3tima maneira de expressar sua personalidade e manter um tom suave e agrad\u00e1vel no texto.<\/p>\n<\/div>\n

N\u00e3o use bord\u00f5es<\/h3>\n
\n

A menos que voc\u00ea esteja escrevendo para um p\u00fablico espec\u00edfico use um portugu\u00eas padr\u00e3o que todos podem te entendem. Bord\u00f5es podem afunilar sua audi\u00eancia e tornar seu argumento confuso.<\/p>\n<\/div>\n

Verbos e adv\u00e9rbios<\/h3>\n
\n

Use verbos interessantes, ao inv\u00e9s de \u201candar\u201d experimente \u201cpassear\u201d, ou ent\u00e3o ao inv\u00e9s de \u201ccomeu\u201d experimente \u201cdevorou\u201d. \u00c9 que verbos chatos costumam ser… chatos!<\/p>\n

O uso de verbos interessantes elimina a necessidade de adv\u00e9rbios. Por exemplo, ao inv\u00e9s de dizer \u201cPedro foi rapidamente at\u00e9 o \u00f4nibus\u201d experimente \u201cPedro voou at\u00e9 o \u00f4nibus\u201d. Apenas use adv\u00e9rbios se mudarem ou afetarem realmente mudarem o significado da sua frase \u2013 se voc\u00ea usou apenas para intensificar uma a\u00e7\u00e3o, procure um verbo mais intenso.<\/p>\n<\/div>\n

Leia em voz alta<\/h3>\n
\n

Eu sempre procuro ler meus posts em voz alta porque isso me ajuda a encontrar trechos que n\u00e3o fluem muito bem. Blog posts devem soar como uma conversa, e ler seu texto em oz alta vai te ajudar a encontrar as partes que parecem muito formais. Isso tamb\u00e9m me ajuda a localizar erros de digita\u00e7\u00e3o ou de ortografia, mesmo aqueles que n\u00e3o reparei na primeira ou quinta vez de edi\u00e7\u00e3o.<\/p>\n

A fase de edi\u00e7\u00e3o \u00e9 quando voc\u00ea eleva o seu texto de comum para extraordin\u00e1rio. N\u00e3o tenha medo de mudar completamente o seu primeiro rascunho! \u00c9 para isso que servem os rascunhos. Caso voc\u00ea ainda esteja pensando que o seu texto precisa de melhoras, pe\u00e7a um colega dar uma olhada tamb\u00e9m. Um olhar diferente \u00e9 sempre uma boa ideia!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

N\u00e3o importa se voc\u00ea \u00e9 um escritor experiente ou um pequeno blogger de primeira viagem, a escrita \u00e9 a parte f\u00e1cil. A ortografia, a gram\u00e1tica e a edi\u00e7\u00e3o \u00e9 que d\u00e3o trabalho. Se voc\u00ea j\u00e1 tem o rascunho do seu post pronto, boas not\u00edcias: a parte mais dif\u00edcil j\u00e1 foi. Uma vez que sua ideias…<\/p>\n","protected":false},"author":259,"featured_media":13065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nComo editar seu post profissionalmente - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/como-editar-seu-post-profissionalmente\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como editar seu post profissionalmente - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"N\u00e3o importa se voc\u00ea \u00e9 um escritor experiente ou um pequeno blogger de primeira viagem, a escrita \u00e9 a parte f\u00e1cil. 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