{"id":11843,"date":"2015-01-21T04:57:43","date_gmt":"2015-01-21T12:57:43","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=18999"},"modified":"2020-02-23T19:59:20","modified_gmt":"2020-02-23T19:59:20","slug":"recurso-em-destaque-emails-de-engajamento","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/recurso-em-destaque-emails-de-engajamento\/","title":{"rendered":"Recurso em Destaque: Emails de Engajamento"},"content":{"rendered":"

E-mail marketing \u00e9 como um tiro certeiro. O centro do alvo seria uma meta de convers\u00e3o atrav\u00e9s do seu e-mail, fazer uma venda, conseguir algu\u00e9m para se inscrever para os seus eventos, etc. No entanto, existem diferentes n\u00edveis de sucesso. Acertar o alvo, mas n\u00e3o o centro dele, poderia significar o crescimento da notoriedade da marca ou produto. Mesmo uma falha no procedimento, como e-mails n\u00e3o abertos, poderia ser causada apenas por um assinante que v\u00ea o seu nome na caixa de entrada de tempos em tempos. A Benchmark Email introduziu uma forma para fazer de todo o alvo, o centro almejado. Conhe\u00e7a Emails de Engajamento.<\/p>\n

E-mails de Engajamento te permitem identificar grupos espec\u00edficos dentro dos seus assinantes. Voc\u00ea pode descobrir os seus maiores f\u00e3s. Aqueles que abrem cada um dos seus e-mails e\/ou aqueles que clicam na maioria dos links. Voc\u00ea pode at\u00e9 oferecer uma promo\u00e7\u00e3o especial para as pessoas que voc\u00ea sabe que esperam pelas suas campanhas de Email. Conhe\u00e7a um pouco mais da ferramenta a seguir:<\/p>\n

Cliques e Aberturas Gerais<\/h3>\n
\n

Os dias de ficar sem saber quem s\u00e3o as pessoas com as quais as suas campanhas de e-mail s\u00e3o mais bem sucedidas j\u00e1 se passaram. Voc\u00ea pode identificar seus assinantes mais leais ao verificar o grupo que teve o maior n\u00famero de cliques e aberturas de e-mail. Voc\u00ea pode estabelecer um programa de fidelidade com essa informa\u00e7\u00e3o ou encontrar outras formas de recompensar seus maiores f\u00e3s.<\/p>\n

Com esta op\u00e7\u00e3o, voc\u00ea pode escolher entre as \u00faltimas 50 campanhas enviadas (que foram lan\u00e7adas pelo menos com tr\u00eas dias de anteced\u00eancia). Selecione as campanhas de sua prefer\u00eancia e seus assinantes mais leais ser\u00e3o revelados. Ent\u00e3o voc\u00ea vai ter a op\u00e7\u00e3o de decidir se voc\u00ea quer esta lista com base em todos os e-mails que voc\u00ea selecionou ou algum (ou um) dos e-mails selecionados. Em seguida, escolha se voc\u00ea deseja uma lista determinada por Cliques ou Aberturas. Crie a lista e mire no centro do alvo.<\/p>\n<\/div>\n

Cliques Focados<\/h3>\n
\n

O processo \u00e9 similar nesta op\u00e7\u00e3o. Entretanto, ao inv\u00e9s de escolher entre aberturas e cliques gerais, voc\u00ea pode identificar links clicados espec\u00edficos para identificar assinantes engajados. Existe uma grande vantagem com essa op\u00e7\u00e3o. Voc\u00ea pode criar uma lista segmentada baseada em linhas de produto espec\u00edficas, para ter certeza de que est\u00e1 enviando o conte\u00fado mais relevante para os seus assinantes.<\/p>\n

Vamos supor que voc\u00ea tenha uma loja de roupas que ofere\u00e7a produtos para ambos homens e mulheres. Claro, alguns consumidores podem comprar para eles mesmos e para o parceiro, mas tamb\u00e9m existem aqueles que n\u00e3o se importam em olhar o que est\u00e1 na \u00faltima moda para o sexo oposto. O mesmo se aplica para um pet shop e donos de gatos ou cachorros, etc.<\/p>\n<\/div>\n

Descubra os N\u00e3o-Engajados<\/h3>\n
\n

Igualmente v\u00e1lido em descobrir uma lista das duas categorias acima, \u00e9 a habilidade para descobrir quem n\u00e3o est\u00e1 engajado de jeito nenhum nas suas campanhas de e-mail. Voc\u00ea pode fazer isso atrav\u00e9s da op\u00e7\u00e3o de Cliques e Aberturas Gerais. Com essa informa\u00e7\u00e3o importante de quem est\u00e1 ignorando seus e-mails, voc\u00ea tem algumas op\u00e7\u00f5es. Uma \u00e9 simplesmente limpar a sua lista de endere\u00e7os. Voc\u00ea n\u00e3o precisa enviar campanhas para indiv\u00edduos que n\u00e3o querem saber de voc\u00ea. Isso economizar\u00e1 dinheiro no tamanho da sua lista e melhorar\u00e1 as taxas de entrega.<\/p>\n

Outra op\u00e7\u00e3o \u00e9 tentar uma campanha para engajar novamente a lista de assinantes inativos. Tente algo fora do comum. Voc\u00ea pode conseguir a aten\u00e7\u00e3o deles novamente se tentar algo novo. Se isso falhar, voc\u00ea pode limpar a sua lista, como mencionado acima, e colher os benef\u00edcios.<\/p>\n<\/div>\n

Como Fazer Emails de Engajamento<\/h3>\n
\n

Emails de Engajamento s\u00e3o inclu\u00eddos em contas pagas da Benchmark Email. \u00c9 f\u00e1cil! Entre na sua conta da Benchmark Email e selecione Emails de Engajamento na aba ‘Ferramentas’ do seu painel. Escolha qual op\u00e7\u00e3o voc\u00ea deseja e siga as instru\u00e7\u00f5es que aparecem. O caminho para chegar ao centro do alvo nunca foi t\u00e3o f\u00e1cil.<\/p>\n

Com Emails de Engajamento, voc\u00ea pode se tornar a Katniss Everdeen do email marketing. Voc\u00ea realmente pensou que eu iria terminar um post no blog que fala sobre arquearia e n\u00e3o fazer refer\u00eancia aos Jogos Vorazes?<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

E-mail marketing \u00e9 como um tiro certeiro. O centro do alvo seria uma meta de convers\u00e3o atrav\u00e9s do seu e-mail, fazer uma venda, conseguir algu\u00e9m para se inscrever para os seus eventos, etc. No entanto, existem diferentes n\u00edveis de sucesso. Acertar o alvo, mas n\u00e3o o centro dele, poderia significar o crescimento da notoriedade da…<\/p>\n","protected":false},"author":26,"featured_media":13071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nRecurso em Destaque: Emails de Engajamento - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/recurso-em-destaque-emails-de-engajamento\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Recurso em Destaque: Emails de Engajamento - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"E-mail marketing \u00e9 como um tiro certeiro. 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