{"id":11859,"date":"2014-12-31T03:00:47","date_gmt":"2014-12-31T11:00:47","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=19088"},"modified":"2020-02-23T19:59:25","modified_gmt":"2020-02-23T19:59:25","slug":"3-resolucoes-criativas-que-o-seu-negocio-vai-amar","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/3-resolucoes-criativas-que-o-seu-negocio-vai-amar\/","title":{"rendered":"3 Resolu\u00e7\u00f5es Criativas que o Seu Neg\u00f3cio Vai Amar"},"content":{"rendered":"

Nem toda resolu\u00e7\u00e3o de neg\u00f3cios precisa ser sobre o aumentar o crescimento e maximiza\u00e7\u00e3o das receitas da empresa. Existem outros tipos de resolu\u00e7\u00f5es que podem agregar valor ao seu neg\u00f3cio em um n\u00edvel diferente, ou seja, por meio da cultura, o que acrescenta uma dimens\u00e3o \u00e0 sua marca. No entanto, dizer que voc\u00ea vai colocar mais criatividade no seu neg\u00f3cio e realmente faz\u00ea-lo s\u00e3o duas coisas diferentes. Esta tarefa \u00e9 ainda mais imposs\u00edvel para as empresas que n\u00e3o t\u00eam imagina\u00e7\u00e3o e esp\u00edrito de empreendedorismo, duas caracter\u00edsticas que s\u00e3o agora imperativas para o sucesso e crescimento a longo prazo.<\/p>\n

1. Acabe com seus clientes ruins<\/h2>\n

Inspirado por um post no LinkedIn com o mesmo nome, a ideia de cortar rela\u00e7\u00f5es com clientes indesejados oferece mais vantagens do que desvantagens. Fred Reichheld escreve um post intitulado Big Idea 2015: Por que as empresas devem acabar com os maus clientes <\/a>, em que ele levanta a quest\u00e3o: n\u00e3o \u00e9 hora para mais empresas come\u00e7arem a classificar os seus clientes, [acrescentando] n\u00e3o ser\u00edamos melhores se o feedback de alguns clientes fossem ignorados? Reichheld chama de uma partida da “Era de Poderes dos Clientes” a uma chegada ao \u201cEra de Poderes das Pessoas”, no qual “todos entendem que vivemos em um mundo interconectado e que n\u00f3s realmente precisamos conviver melhor, um mundo em que o feedback pode nos ajudar a construir uma comunidade melhor.”<\/p>\n

Reichheld entende claramente a dire\u00e7\u00e3o do neg\u00f3cio. Esta \u00e9 a mudan\u00e7a que j\u00e1 est\u00e1 acontecendo e que iria beneficiar as empresas para a pr\u00e1tica de cortar as cordas para os clientes “peso morto” que n\u00e3o oferecem qualquer valor real para qualquer relacionamento ou crescimento. Enquanto isso vai afetar os n\u00fameros de linha de fundo, \u201cdemitir\u201d um cliente (profissionalmente e com respeito, \u00e9 claro) significa que sua empresa pode se concentrar na sua dire\u00e7\u00e3o com o tipo de cliente que quer atender.<\/p>\n

Seu neg\u00f3cio vai ser recompensado por este movimento ousado que envia um sinal claro para os clientes em potencial para deix\u00e1-los saber que voc\u00ea n\u00e3o \u00e9 apenas uma empresa aberta para qualquer neg\u00f3cio. Ele tamb\u00e9m informa a seus funcion\u00e1rios que voc\u00ea est\u00e1 disposto a assumir riscos e coloc\u00e1-los em primeiro lugar.<\/i><\/p>\n

2. Fa\u00e7a o seu projeto pessoal<\/h2>\n

Para ajudar a quebrar a monotonia do local de trabalho e para dar aos membros de sua equipe a chance de brilhar, voc\u00ea pode criar uma quantidade de horas de trabalho mensais que s\u00e3o designados para um projeto de estima\u00e7\u00e3o pessoal ligado ao neg\u00f3cio. Pode ser feito de forma independente ou em pequenas equipes, mas a ideia \u00e9 criar pequenas oportunidades para desenvolver seu neg\u00f3cio e dar aos funcion\u00e1rios controle criativo e estrat\u00e9gia global para criar avan\u00e7os na empresa.<\/p>\n

O projeto \u00e9 apresentado a toda a equipe no final do trimestre, ano, ou no momento em que ele \u00e9 votado para a inclus\u00e3o. Projetos que s\u00e3o votados para serem adotados pela empresa podem ser recompensados com um tempo adicional fora, um dia de viagem para um destino local, ou outros incentivos.<\/p>\n

Seu neg\u00f3cio vai prosperar com essa ideia, porque obriga continuamente a empresa a seguir em frente.<\/i><\/p>\n

3. Reuni\u00f5es de ideias<\/h2>\n

Albert Einstein recomendava pensar em at\u00e9 10 ideias completamente originais todos os dias como um exerc\u00edcio de imaginar o imposs\u00edvel. Ramificando-se a partir desta ideia, sua equipe pode ter a tarefa de chegar com uma ideia de marketing completamente original em uma base regular, que pode ent\u00e3o compartilhar em um almo\u00e7o casual patrocinado pela empresa. Minha recomenda\u00e7\u00e3o seria realiza-lo bimensalmente, e, na primeira ocasi\u00e3o, todos ter\u00e3o uma coisa \u00fanica que aprenderam sobre o neg\u00f3cio sobre diversos fatores de marketing, vendas, neg\u00f3cios, lideran\u00e7a de pensamento, ind\u00fastria, etc. A segunda reuni\u00e3o pode ser inspirada no Einstein e cada pessoa chega com uma ideia completamente original ou abordagem \u00e0 forma como eles fazem neg\u00f3cios. Sua escolha pessoal pode alternar entre as duas op\u00e7\u00f5es, talvez ao ter apenas uma reuni\u00e3o por m\u00eas.<\/p>\n

Seu neg\u00f3cio vai am\u00e1-lo porque \u00e9 uma inclus\u00e3o de team-building simples, inovadora e divertida que n\u00e3o compete com o fluxo de trabalho. \u00c9 uma resolu\u00e7\u00e3o que \u00e9 fora da segunda sugest\u00e3o e cria oportunidades naturais para o seu neg\u00f3cio a prosperar de forma criativa.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Nem toda resolu\u00e7\u00e3o de neg\u00f3cios precisa ser sobre o aumentar o crescimento e maximiza\u00e7\u00e3o das receitas da empresa. Existem outros tipos de resolu\u00e7\u00f5es que podem agregar valor ao seu neg\u00f3cio em um n\u00edvel diferente, ou seja, por meio da cultura, o que acrescenta uma dimens\u00e3o \u00e0 sua marca. No entanto, dizer que voc\u00ea vai colocar…<\/p>\n","protected":false},"author":309,"featured_media":13074,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n3 Resolu\u00e7\u00f5es Criativas que o Seu Neg\u00f3cio Vai Amar - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/3-resolucoes-criativas-que-o-seu-negocio-vai-amar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Resolu\u00e7\u00f5es Criativas que o Seu Neg\u00f3cio Vai Amar - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Nem toda resolu\u00e7\u00e3o de neg\u00f3cios precisa ser sobre o aumentar o crescimento e maximiza\u00e7\u00e3o das receitas da empresa. Existem outros tipos de resolu\u00e7\u00f5es que podem agregar valor ao seu neg\u00f3cio em um n\u00edvel diferente, ou seja, por meio da cultura, o que acrescenta uma dimens\u00e3o \u00e0 sua marca. 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